Seniors leaders typically have very little time to get out of the building and talk to customers. In this post we explain why it’s incredibly important for leadership to make time in their schedules for customer development when exploring new business ideas.
It’s no secret that presentations are a powerful content format that can significantly enhance any content marketing strategy: They are media-rich, simple to share on social media, easy to embed in articles, and SEO-driving powerhouses that make mere blogging look like a Stone Age technique."
It’s very easy for entrepreneurs and intrapreneurs to create poor interviews and surveys. What occurs is a line of questioning that is flawed by design and only captures your customers opinions and good intentions. These responses may not give you the hard insights needed to tweak your value proposition. The good news is that these mistakes can be avoided. In this post we explain how to properly interview your target customers to uncover relevant, insightful information about their attitudes and behaviors.
If you want big search growth, you need content that ties back to top and middle-funnel consumer demand. This guide walks you through the process of utilizing that demand to skyrocket your search traffic.
Mycoskie realized that a desire to sustain hypergrowth had pushed the company away from its mission. So he took a sabbatical to figure out the future of TOMS and his role in it. The improbable result was an expansion into coffee.
Did you know that women hold just 5% of Fortune 1000 CEO positions? Yet those same companies that have female CEOs tend to outperform the S&P 500 index during their tenures. With all the strides women have made in breaking the business world's glass ceiling, it’s clear barriers still remain. Leaders
Entrepreneurs and intrapreneurs often start building early versions of their products and services way too soon. They don't realize that the search phase of building a new product or business is optimized for learning. The goal early on is to create the most learning as quickly and efficiently as possible. In this post we explain how to correctly build "Minimum Viable Products" (MVPs) so that you can maximize learning.
Richard Branson said that if employees are showered with praise, they will flourish for the organization by increasing their productivity and maintaining a positive morale to the work that they are doing. The attitudes shaped at the management level will impact the leadership style that will further impact employees’ productivity.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.