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Harry McCracken: Review: Apple’s iPhone 5s, iPhone 5c and iOS 7 | TIME.com

Harry McCracken: Review: Apple’s iPhone 5s, iPhone 5c and iOS 7 | TIME.com | Entrepreneurship | Scoop.it
For all the ways in which the world of technology changes at a breakneck pace, there are plenty of respects in which it hardly seems to change at all.

Via Marylene Delbourg-Delphis
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What Surprised Me Most As a Social Entrepreneur - Entrepreneur

What Surprised Me Most As a Social Entrepreneur - Entrepreneur | Entrepreneurship | Scoop.it
Entrepreneur
What Surprised Me Most As a Social Entrepreneur
Entrepreneur
I gave up things when I went out on my own to become an entrepreneur: job security and a predictable paycheck.
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How to Use Email Marketing to Engage & Convert Customers - TopRank| #TheMarketingAutomationAlert

How to Use Email Marketing to Engage & Convert Customers - TopRank| #TheMarketingAutomationAlert | Entrepreneurship | Scoop.it
Email marketing is one of the most effective marketing tools for many businesses. According to a study by ExactTarget, 77% of consumers prefer to receive

 

Digest...

 

We’ve outlined a handful of tactics you can use to ensure that your messages are designed not only to engage newsletter readers, but also to inspire them to take action.

 

1)      Identify yourself – Your email campaign will fail if you do not tell the recipient who you are and why you are contacting them. Scads of copy has been written on writing a winning subject line, but if your prospect or customer doesn’t recognize you, most email newsletters will go unopened, regardless of the offer.

 

2)      Keep it short and to the point – A precise concise subject line followed by short declarative sentences should keep your readers opening your email and moving them through the copy to your desired outcome. Not surprisingly, Mailer Mailer discovered that short subject lines (4-15 characters) had the highest average open rate (15.8%) last year.

 

3)      Develop trustworthiness – One simple way to achieve this is to identify on your sign-up form exactly what a subscriber can expect and the frequency of your newsletter. Then, regular communication will solidify the bond (assuming you consistently provide value.)

 

4)      Create visual appeal – We’ve all become a lot more visual and consumers’ expectations have risen accordingly. There are any number of excellent email service providers who offer both beautiful templates as well as the ability to customize the HTML to create exactly the look and feel you want.

 

5)      Segment your list – Most likely, your email newsletter will serve more than one purpose. You do not want to cram in educational information with event reminders and end with a postscript inviting them to take a survey. For B2B companies, you want to differentiate between prospects and customers at a minimum because they are at a different stage in the buying cycle; one needs to be nurtured and the other represents a possible up sell.

 

6)      Provide a clear call to action – If you’ve done all of the above, it’s a simple step to “ask for the order.” Whether it’s a simple request to click through to read a blog post, watch a video demo or share on social networks, make the desired action simple and clear. The CTA isn’t always “buy now.”


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marketingIO's curator insight, September 18, 2013 9:55 AM

Email 101 stuff...blocking and tackling.


Liza Viana's curator insight, October 16, 2014 5:25 PM

Don't miss key chances to engage customers in your email marketing...

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Charlie Sheen Breaks Silence on Selma Blair's Exit From 'Anger ...

Charlie Sheen Breaks Silence on Selma Blair's Exit From 'Anger ... | Entrepreneurship | Scoop.it
Charlie Sheen is finally addressing Selma Blair's exit from his FX sitcom Anger Management. ... PHOTOS: A Winning Day With Charlie Sheen on the Set of His FX Comeback Vehicle 'Anger Management'. But Sheen -- who ...
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How This 13-Year-Old Made $100,000

How This 13-Year-Old Made $100,000 | Entrepreneurship | Scoop.it
What were you doing at thirteen years old? Probably nothing, maybe some sports.
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Kleenex Builds Flu-Prediction Tool to Warn You When You'll Get Sick

kleenex isn't just about cleaning up after sneezes anymore: the kimberly-clark corp. brand has created a tool to predict when your sneezing will start.

Via Marylene Delbourg-Delphis
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First lady calls summit on food marketing - USA TODAY

First lady calls summit on food marketing - USA TODAY | Entrepreneurship | Scoop.it
Washington Post First lady calls summit on food marketing USA TODAY Concerned about the nation's childhood obesity issues, the first lady on Wednesday is convening the first White House summit on food marketing to children to get involved parties...
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Study: Majority of Wealthy Business Owners Self-Made - Fox Business

Study: Majority of Wealthy Business Owners Self-Made - Fox Business | Entrepreneurship | Scoop.it
Study: Majority of Wealthy Business Owners Self-Made
Fox Business
A new survey from U.S. Trust finds the majority of high net-worth business owners are entrepreneurial individuals who started their own business and created most of their own wealth.
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Why You Are Smarter on the Weekend by Bruce Kasanoff | Viva Technics

Why You Are Smarter on the Weekend by Bruce Kasanoff | Viva Technics | Entrepreneurship | Scoop.it
By Bruce Kasanoff | Jan 25, 2013 | LinkedIn
At the end of the week, do you ever feel like you are waking up from a crazy dream? Do things suddenly start to make sense again?
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