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Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC]

Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC] | Entrepreneurship | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit. 

 

The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook

20% use LinkedIn

16% use Twitter

15% use Pinterest

13% use Instagram

6% use Tumblr

 

A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?

 

It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).

 

The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).


Via Jonha Richman
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Deb Nystrom, REVELN's curator insight, May 17, 2013 4:35 PM

Always good to see the current demographics in social.  Facebook continues to be the king, with women, city dwellers, Hispanics and below $30K on the list, via Pew Research.    Hmmm....   ~  D

Ivon Prefontaine's curator insight, May 19, 2013 11:09 AM

An important corollary question is what do we use social media for?

Jenn Alevy's curator insight, May 20, 2013 4:57 AM

Interesting but not surprising. I think the older the Gen X-, Gen Y, Millenials and Digital Natives grow, the higher the stats for all ages.

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15 Jaw-Dropping Social Media Marketing Statistics Every Marketer Should Know [INFOGRAPHIC]

15 Jaw-Dropping Social Media Marketing Statistics Every Marketer Should Know [INFOGRAPHIC] | Entrepreneurship | Scoop.it

Fascinating and jaw-dropping social media statistics for marketers (China's E-commerce market grew to $190 billion in 2012 driven by mobile users and social media and 68% of Facebook users access the site through mobile. 

 

Source: http://www.hashmeta.com/blog/15-jaw-dropping-social-media-marketing-statistics-every-marketer-should-know/


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Jim Green's curator insight, September 2, 2013 12:00 PM

The majority of the CEOs said that social media will be the most important technology channel used by companies to engage with their customers within three to five years. 

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The Psychological Price of Entrepreneurship

The Psychological Price of Entrepreneurship | Entrepreneurship | Scoop.it
No one said building a company was easy. But it's time to be honest about how brutal it really is--and the price so many founders secretly pay. ("Build a life centered on the belief that self-worth is not the same as net worth"...
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10 of the most counterintuitive pieces of advice from famous entrepreneurs - - The Buffer Blog

10 of the most counterintuitive pieces of advice from famous entrepreneurs - - The Buffer Blog | Entrepreneurship | Scoop.it
10 counterintuitive pieces of advice from famous entrepreneurs about starting, building and growing a business.
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(Insanely) great advice by Paul Graham to entrepreneurs: Do Things that Don't Scale

(Insanely) great advice by Paul Graham to entrepreneurs: Do Things that Don't Scale | Entrepreneurship | Scoop.it

One of the most common types of advice we give at Y Combinator is to do things that don't scale.


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Guillaume Decugis's curator insight, July 16, 2013 11:24 AM
While this might be counter-intuitive, this is great advice by Y combinator's Paul Graham and in particular an answer to the famous question I always have: "how did you get your first users?"Reminds me of the early days of Scoop.it where Marc, the team and I probably recruited manually our first 1,000 users and the founders were doing support. Something we didn't stop doing by the way even though we've recruited more people to help us now. We also found that Scoop.it grew on a viral loop - as people use Scoop.it, they bring more and more visitors to their Scoop.it pages, some of which decide to sign up and use Scoop.it themselves. But at the beginning we weren't sure of that and we signed up a lot of people ourselves, guided them through the experience, answered their questions and helped them make the most of the very basic version we had.
Benoit Arnaud's comment, July 17, 2013 10:27 PM
The curve looks like your traffc growth!...
Guillaume Decugis's comment, July 18, 2013 2:25 PM
He he - nice catch Benoit ;-)
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(Insanely) great advice by Paul Graham to entrepreneurs: Do Things that Don't Scale

(Insanely) great advice by Paul Graham to entrepreneurs: Do Things that Don't Scale | Entrepreneurship | Scoop.it

One of the most common types of advice we give at Y Combinator is to do things that don't scale.


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Guillaume Decugis's curator insight, July 16, 2013 11:24 AM
While this might be counter-intuitive, this is great advice by Y combinator's Paul Graham and in particular an answer to the famous question I always have: "how did you get your first users?"Reminds me of the early days of Scoop.it where Marc, the team and I probably recruited manually our first 1,000 users and the founders were doing support. Something we didn't stop doing by the way even though we've recruited more people to help us now. We also found that Scoop.it grew on a viral loop - as people use Scoop.it, they bring more and more visitors to their Scoop.it pages, some of which decide to sign up and use Scoop.it themselves. But at the beginning we weren't sure of that and we signed up a lot of people ourselves, guided them through the experience, answered their questions and helped them make the most of the very basic version we had.
Benoit Arnaud's comment, July 17, 2013 10:27 PM
The curve looks like your traffc growth!...
Guillaume Decugis's comment, July 18, 2013 2:25 PM
He he - nice catch Benoit ;-)
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The Startup Universe: awesome data visualization

The Startup Universe: awesome data visualization | Entrepreneurship | Scoop.it
Uncover new stories and make sense of the complex relationships between startups, founders and Venture Capitalists with Visually's Startup Universe

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Guillaume Decugis's curator insight, July 12, 2013 3:48 PM

Pretty awesome data visualization by Visual.ly based on CrunchFund data. Would love to see exits in there too but gives a reallly interesting view of the VC/Startup/Founders graphs.

Ivan Berlocher's curator insight, October 8, 2013 1:46 AM

Fantastic Visualization!

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Why crowdfunding hasn't caught on in Asia - Fortune Tech

Why crowdfunding hasn't caught on in Asia - Fortune Tech | Entrepreneurship | Scoop.it
Fundraising via crowdfunding hasn't stuck yet Asia. It's only a matter of time.
Kelvin Ng's insight:

Crowdsourcing may be the new seed round.... 

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Rescooped by Kelvin Ng from SEO Tips, Advice, Help
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Benefits of Social Media Marketing | Social Media Today

Benefits of Social Media Marketing | Social Media Today | Entrepreneurship | Scoop.it
Here are the top benefits that companies are seeing from social media marketing: 89% of respondents said that social media marketing has generated more business exposure. 64% saw lead generation increase by using social media 6 hours or less per day.

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Bonnie Burns's curator insight, July 1, 2013 11:01 AM
Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing. More that 3,000 marketers were surveyed, and their responses provide valuable insights into the benefits of social media marketing.
Free Viral Ads's curator insight, July 1, 2013 11:45 AM
89% of marketers say that social media generates more business exposure
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A Guide to Marketing Genius: Content Marketing [Infographic]

A Guide to Marketing Genius: Content Marketing [Infographic] | Entrepreneurship | Scoop.it
Content - Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content ...

Via The Fish Firm
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Rescooped by Kelvin Ng from SEO Tips, Advice, Help
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What Types Of Images Perform Better On Pinterest? [Infographic]

What Types Of Images Perform Better On Pinterest? [Infographic] | Entrepreneurship | Scoop.it
Take a look at what colors, textures, dimensions, saturation and lightness perform better in the images you post on Pinterest.

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malek's curator insight, June 27, 2013 5:06 PM

Great infographic. The original study still puzzles me with the fact that pinners don't like faces and the superiority of red color??

Brandsupply.de's curator insight, June 28, 2013 6:07 AM

Rot-orange Bilder werden öfter geteilt als z.B. blaue. Hat das auch Auswirkungen aufs Grafikdesign? Sollten z.B. Logos, die Aufmerksamkeit erregen sollen immer Signalfarben verwenden?

Debra Felske's curator insight, June 28, 2013 11:46 AM

With more and more businesses discovering the value of Pinterest, this is valuable information for getting your share of the market.

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Why you can’t find a technical co-founder

Why you can’t find a technical co-founder | Entrepreneurship | Scoop.it

"Hey, I’ve got this great idea for a startup…do you know any developers who might be interested in working with me?"


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Guillaume Decugis's curator insight, June 26, 2013 3:26 PM

As Elizabeth Yin, the co-founder of LaunchBit who wrote this on Andrew Chen's awesome blog, I also hear that very often.


Now what's great is that she actually acted upon this and surveyed developers about what would be their reasons for jumping ship and become a technical co-founder. 


The key to her great insights is one word: traction. To sell to your future co-founder, "you, as a non-technical entrepreneur, are not selling a dream or the vision.  You are selling traction."


Now, how do you get traction without even building a product? That's what she explains in the rest of her post building on some of the lean startup ideas. Enjoy the read! 

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Crafting an Infographic Narrative | Huffington Post

Crafting an Infographic Narrative | Huffington Post | Entrepreneurship | Scoop.it

The best infographics are created when a story comes first. In a completed piece, every data point, piece of copy, and design element should support the story.


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Steps On How to Acquire Customers For Your Startup [INFOGRAPHIC] |

Steps On How to Acquire Customers For Your Startup [INFOGRAPHIC] | | Entrepreneurship | Scoop.it

Step by step guidelines for startups on how to acquire customers.

 

Full image at: http://ijustdid.org/2013/08/customer-acquisition-guide-for-startups/

 

Source: http://onboardly.com/customer-acquisition/the-step-by-step-guide-to-startup-customer-acquisition-infographic/#.UiIpSdJHKo0


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Stephen Van Delinder's curator insight, September 3, 2013 3:27 PM

Very well done infographic on the process of building relationships. 

Sieg Holle's curator insight, September 7, 2013 5:38 AM

We are going to py this to the test using e-cigarrettes which solves the cancer or anti tpbaccp health agenda 

Thibaut Odeyer's curator insight, November 20, 2014 7:56 AM

Etapes à suivre pour attirer sa clientèle potentielle 

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10 Entrepreneur Risks Worth Taking in Every Startup

10 Entrepreneur Risks Worth Taking in Every Startup | Entrepreneurship | Scoop.it
10 Entrepreneur Risks Worth Taking in Every Startup (10 Entrepreneur Risks Worth Taking in Every Startup http://t.co/yCfMAPBGCS #Entrepreneurship #Startup)...

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The startup world's little secret: Everyone's using TaskUs but no one is talking about it

The startup world's little secret: Everyone's using TaskUs but no one is talking about it | Entrepreneurship | Scoop.it
In a two-story office building outside Manila, 500 people toil away for 50 famous tech and startup companies. They perform data entry, customer service, and photo retouching for TaskUs, an outsourc...
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(Insanely) great advice by Paul Graham to entrepreneurs: Do Things that Don't Scale

(Insanely) great advice by Paul Graham to entrepreneurs: Do Things that Don't Scale | Entrepreneurship | Scoop.it

One of the most common types of advice we give at Y Combinator is to do things that don't scale.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, July 16, 2013 11:24 AM
While this might be counter-intuitive, this is great advice by Y combinator's Paul Graham and in particular an answer to the famous question I always have: "how did you get your first users?"Reminds me of the early days of Scoop.it where Marc, the team and I probably recruited manually our first 1,000 users and the founders were doing support. Something we didn't stop doing by the way even though we've recruited more people to help us now. We also found that Scoop.it grew on a viral loop - as people use Scoop.it, they bring more and more visitors to their Scoop.it pages, some of which decide to sign up and use Scoop.it themselves. But at the beginning we weren't sure of that and we signed up a lot of people ourselves, guided them through the experience, answered their questions and helped them make the most of the very basic version we had.
Benoit Arnaud's comment, July 17, 2013 10:27 PM
The curve looks like your traffc growth!...
Guillaume Decugis's comment, July 18, 2013 2:25 PM
He he - nice catch Benoit ;-)
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Seth Godin on Taking Risks and Entrepreneurship

Business iconoclast Seth Godin talks about trying out new ideas with Bryan Elliott for 'Behind the Brand.'

 

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Angela Heath's curator insight, September 12, 2013 10:42 AM

I love the insight.  If the failue is not devastating, what's the harm.  Nothing.  It is a learning experience.

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5 Must-Follow Twitter Accounts for Entrepreneurs

5 Must-Follow Twitter Accounts for Entrepreneurs | Entrepreneurship | Scoop.it
Here are five successful self-starters who are must-follows if you're looking to start or grow your own business.

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Selling Social Infographic

Selling Social Infographic | Entrepreneurship | Scoop.it
Source: Selling Social: How Companies Are Connecting with Social Media

Via Bonnie Burns
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Vanessa Molly's curator insight, July 3, 2013 3:22 AM

Stay Ahead Of Your Competitors With Open Source Development - http://www.openwavecomp.com.my/content_management_system.html



Axl Remy Abdul Rahman's curator insight, July 3, 2013 5:55 AM

Useful demographics

WhizGuide's comment, July 11, 2013 7:25 AM
Thank you guys
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The Social Media Landscape has changed. Are you on it?

The Social Media Landscape has changed. Are you on it? | Entrepreneurship | Scoop.it

Via Patricia Mellin
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Patricia Mellin's curator insight, July 2, 2013 1:06 AM

#socialmedia #socialmedialandscape #socialmediastrategy

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Dawn of hardware+software innovation in Asia

Dawn of hardware+software innovation in Asia | Entrepreneurship | Scoop.it
In Silicon Valley, startups that combine hardware and software are proclaimed the next big thing.
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The 8 Steps To Creating A Great Storyboard

The 8 Steps To Creating A Great Storyboard | Entrepreneurship | Scoop.it
[Editor’s note: This is the fourth in a series of seven posts on running your own Google Ventures design sprint.
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The Facebook Advertising Ecosystem Explained

The Facebook Advertising Ecosystem Explained | Entrepreneurship | Scoop.it
Advertising on Facebook ;has become more sophisticated, varied, and data-intensive. ;
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