Excerpted from article on Copyblogger: "I wanted to start at “zero” with this list to give you a guideline on what it’s all about. This list is about writing, building your audience, publishing vs. self-publishing, self-publishing, and what I call “team-publishing” which is the direction you need to go if you want to professionally self-publish. All of these things are important to build your skills, your audience, and ultimately readers of your books.
Follow these 21 steps I’ve laid out for you below, and you will create quality books. 1. Reality check 2. Audience first 3. If it doesn’t bleed, it doesn’t lead 4. Educate 5. Make it evergreen 6. How to build your blog audience, part I 7. How to build your blog audience, part II 8. How to build your blog audience, part III 9. Facebook, Twitter, Pinterest — SHEBANG! 10. Marketing 101 11. Reality check on publishing 12. Self-publishing 101 13. Team publishing 14. Editing 15. Design 16. Interior design 17. Title 18. Sub-title 19. Audiobook 20. Video trailer 21. Marketing 201
Everything I describe above will lend credibility, authenticity, and ultimately audience to the effort:
- Building the platform and trust with your audience way in advance. - Writing a strong story while at the same time delivering value. - Connecting all the dots on editing, design, title, print version, audio version. - Having many strong marketing messages and a way of delivering those messages. Making sure the messages aren’t gimmicks, but real ways that show you are living the message you write about. - Infusing professionalism into every aspect of the process. The goal here is not to publish as easily as possible. The goal is to publish professionally in a way that leaves the traditional publishers in the dust.
You are your own publisher.
You are the one who believes in the message and your art and now want to share it with others and ultimately it is you who is choosing yourself to deliver that message. A message that, when properly packaged, will be a delight to the reader to receive..."
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