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5 Critical things you need to know about Periscope now

5 Critical things you need to know about Periscope now | Entrepreneurship | Scoop.it

This month Twitter started autoplaying Periscopestreams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I!

 

At the beginning of the week I had less than 10,000 “hearts” on Periscope, while popular people and brands tend to have more than a million.

 

So in anticipation of writing a best practices article for brands approaching Periscope, I interviewed Geoff Golberg. Geoff is one of the most famous livestreamers, with a following on Meerkat, Periscope, and Blab of over 40,000 people. On Periscope, Geoff has 6.3 million hearts.

 

Here are some key tips for using Periscope in combination with Twitter....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 4, 1:34 AM

Periscope's new autoplay feature in Twitter streams could be a game changer. Is your brand prepared? Check out these 5 tips to fully utilize Periscope from Mark Schaefer.

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Rescooped by David Bellis from Public Relations & Social Media Insight
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The End of Twitter - The New Yorker

The End of Twitter - The New Yorker | Entrepreneurship | Scoop.it

It wasn’t that long ago that I—and many other people I know—would have argued that Twitter was more than just another social network. I would have told you that Twitter was more like a utility, a service so fundamental that I could imagine a scenario in which it was literally underwritten. Twitter needed to exist. A stream of those hundred-and-forty-character tweets was how you found the most crucial, critical, and thought-provoking stories of the moment.

 

When bombs went off during the Boston Marathon, in April of 2013, users sat glued to the feed, suddenly privy to something visceral and real, somethinghappening. And Twitter provided the view, an unedited, unscripted look into the world as it changed, through police-scanner blasts, eyewitness reports, and grainy citizen-journalist photography. It was raw, but it was streamlined.

 

But cracks in Twitter’s façade had been showing already. Changes to the product made it hard to follow conversations or narratives. A lack of rigor in verifying reliable sources made information suspect or confusing. More troubling was the growing wave of harassment and abuse that users of the service were dealing with—a quagmire epitomized by the roving flocks of hateful, misogynistic, and well-organized “Gamergate” communities that flooded people’s feeds with hate speech and threats.

 

The company seemed to be wholly unprepared to handle mob violence, with few tools at its disposal to moderate or quell uprisings. Even its beloved celebrity users couldn’t be protected. In August of 2014, Robin Williams’s daughter, Zelda, was driven offthe service after a series of vicious attacks....


Via Jeff Domansky
David Bellis's insight:

Most users have anecdotal evidence supporting this - I certainly do. 

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Patrick Frison Roche's curator insight, February 1, 4:28 AM

* WHAT WE READ *

 

The harder they come...

Jayne Courts's curator insight, February 1, 5:24 AM

do you rely on Twitter?

Tommy Donovan's curator insight, February 1, 1:56 PM

As a millennial myself, I have been given a great opportunity to easily understand the growing social media age as I grow older. I have grown up with MySpace, until it died, and now I currently closely monitor my Facebook, Instagram, and Snapchat, just as everyone else I know does. The one difference with me, is that although I have a Twitter handle, I do not tweet, nor am I rarely on the site. This is simply a personal choice. I never truly saw the benefit of Twitter. I whole-heartedly agree that the interface and direct purpose of Twitter, of providing in-the-moment news and information is very important, but I do not agree with what it has been trying to do to the other social media world. Getting all information and news from Twitter may seem to make life easier, by making all news more concise, but I think it is simply stealing views and the purpose of other sites. The age of the newspaper is becoming more and more dead everyday, all thanks to social media in general, but Twitter is the one social media site that one of its main purpose is to generate views of news.

Twitter is slowly dying now, mostly because the excitement of a new social media site is dying down. the big next "thing" will come into play, and Twitter will be a thing of the past, just like MySpace.

Other social media sites, such as Facebook and Instagram, offer more than just one product, more than just 140 character thought. Until Twitter can figure out how to offer more, possibly following the minds of WeChat, it will not stay relevant.

Rescooped by David Bellis from Public Relations & Social Media Insight
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Why The Shape of a Company's Logo Matters

Why The Shape of a Company's Logo Matters | Entrepreneurship | Scoop.it

Think about the iconic brand names you know: Apple, Target, McDonald’s, Gap. What images come to mind? For many of us, probably their logos. That’s because whether it’s an apple or big golden arches, a logo is crucial to a company’s identity. Now, new research says that logos are even more important than businesses and consumers realize. A recent study in the Journal of Consumer Research found that even just a basic element of logos—their shape—affects how people perceive a company and its products.

 

There’s already a good amount of research on how logos influence customers. For example, a 2011 study found that when a company has an incomplete logo (think IBM), people perceive the business as more innovative but less trustworthy. Another weird logo effect that researchers have found: when consumers see a complex-looking logo over and over again, they start to like the brand more. Given these past findings, Amitava Chattopadhyay and his team at INSEAD thought something as simple as a logo’s overall shape—circular or angular—might also impact people’s opinions in a significant way....


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Jeff Domansky's curator insight, February 2, 1:38 AM

Welcome to a world in which curves are a good thing.

Master 2 Commerce des Vins's curator insight, February 2, 2:36 AM

#logo #psychologie #visuel #veille #m2cdvins

Rescooped by David Bellis from Public Relations & Social Media Insight
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5 Critical things you need to know about Periscope now

5 Critical things you need to know about Periscope now | Entrepreneurship | Scoop.it

This month Twitter started autoplaying Periscopestreams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I!

 

At the beginning of the week I had less than 10,000 “hearts” on Periscope, while popular people and brands tend to have more than a million.

 

So in anticipation of writing a best practices article for brands approaching Periscope, I interviewed Geoff Golberg. Geoff is one of the most famous livestreamers, with a following on Meerkat, Periscope, and Blab of over 40,000 people. On Periscope, Geoff has 6.3 million hearts.

 

Here are some key tips for using Periscope in combination with Twitter....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 4, 1:34 AM

Periscope's new autoplay feature in Twitter streams could be a game changer. Is your brand prepared? Check out these 5 tips to fully utilize Periscope from Mark Schaefer.

Rescooped by David Bellis from Psyche & Neuroscience
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How Storytelling Works in the Brain and Why We Need Stories

How Storytelling Works in the Brain and Why We Need Stories | Entrepreneurship | Scoop.it
By Tyler Nakatsu - Storytelling with character development, plot formation, inflection points, etc. progress far beyond basic language areas of the brain. 

Via Anne Leong
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Jerry Busone's curator insight, February 28, 7:49 AM

Your best leaders are great story tellers

Rescooped by David Bellis from Public Relations & Social Media Insight
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6 Stats that Prove the Importance of Product Videos for Ecommerce

6 Stats that Prove the Importance of Product Videos for Ecommerce | Entrepreneurship | Scoop.it

Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done.

 

These six statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 3, 2:15 AM

Video can bring your product to life. Here are 6 stats to help you understand the value of video for your ecommerce company.

Seo-Social-Video's curator insight, February 3, 8:57 AM

6 Gründe warum Produktvideos und Video-Marketing unverzichtbar sind.