Entrepreneurship
2.4K views | +0 today
 
Rescooped by Craig Stark from Lean Content Marketing
onto Entrepreneurship
Scoop.it!

Lean Marketing Will Change Marketing Forever

Lean Marketing Will Change Marketing Forever | Entrepreneurship | Scoop.it
Have you heard of “Lean Startup” or “Lean Innovation”? Well, then it is time to adapt the concept to lean marketing.

Via Guillaume Decugis
Craig Stark's insight:

Worth a read.

more...
Joanne Stanley's curator insight, June 5, 2015 6:45 AM

Continuous learning and improvement cycles in real time using data analytics is the future of e-commerce and its here already for those in the game

Juan Miguel Galeas's curator insight, June 5, 2015 7:58 PM

La siguiente evolución del marketing "Lean Marketing", aplicando los principios de Lean Innovation y Lean Startup al marketing cambiará la forma de la profesión para siempre.

 

#gjc @galeasjupiter www.galeasjupiterconsulting.com

 

Jeff Domansky's curator insight, October 16, 2016 12:18 PM

Applying lean startup methods to marketing makes a lot of sense.

Entrepreneurship
Your new post is loading...
Your new post is loading...
Scooped by Craig Stark
Scoop.it!

For whom do you create new products? – Innovation Excellence

For whom do you create new products? – Innovation Excellence | Entrepreneurship | Scoop.it
The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession.
Craig Stark's insight:
Product development in a silo is just a bad idea these days. Most startups now understand that product value is in the eye of the customer.

The roadmap must include early stage validation such as PMF (for access to customers) and business model alignment.

Models should include extensible value via connected services or how to participate in a partnership effectively.

Be prepared to define your value generation as part of the MVP process and also market your value in terms of IP as a product.
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

Algorithms as commodities-today's opportunity

The future of AI is being formed by today's business relationships as technologies seek applications.
Craig Stark's insight:
“In the future, algorithms will become a commodity. The real value of artificial intelligence will be in a federated connected environment.” — Dr. Dennis Curry
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

Every New Business Needs A Unique Selling Proposition

Every New Business Needs A Unique Selling Proposition | Entrepreneurship | Scoop.it
Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand ou
Craig Stark's insight:
One of the biggest barriers to startup success is the notion that startups need to follow the "grind" protocol.

This is the 2 co-founders or solopreneur with an idea that need to start with a product or service, then grind out the validation of same to gain seed funding.

This is a painful and unnecessary road that kills ideas, resources and thus innovation.

An alternative path is to collaborate with clusters which follow "Output Driven Innovation" models vs. startup incubator/ accelerator models.

The former provides a lean, fast and agile framework to engage in customer based projects, where outputs are calculable and predictable.

Startups are formed as a result and co-founders are placed in the appropriate areas based on interest, expertise and demonstrated successes.

Why do we force graduates to become CXO's, then surround them with mentors with the expectation of scaling a company?

To the point of this blog, few startup founders can properly frame up a USP and get it into a business plan that will actually answer to the customer validation exercise correctly. It's a flawed proposition.

If the customer validation process can't provide for the USP within the scope of the initial project requirements, it doesn't move forward.

However, if you are stuck on USP creation and validation, this is worth considering as a step in the "grind".
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

10 Habits That Will Get You Promoted In Any Business

10 Habits That Will Get You Promoted In Any Business | Entrepreneurship | Scoop.it
Everyone knows that that startups are risky, but they also expect that the job will be exciting and potentially very lucrative (think earl
Craig Stark's insight:
Transitioning from a career in technology to a startup is one of the most viable options for those of us in the 40+ age bracket.

If you have been sidelined from a job and looking for a next opportunity, many are finding that the next gig may very well be a startup role.

You may not want to jump in as an entrepreneur, but there may well be a new, uncharted path to consider.

Your technology skills and resume may have shined in the corporate world of "revised objectivity" but may well never surface as viable for a startup.

Understanding what makes a candidate magnetic to a startup is half the game. Marty Zwilling has created a top 10 list of startup friendly habits that you can measure your mojo against.
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

Creating Product Line Roadmaps – Innovation Excellence

Creating Product Line Roadmaps – Innovation Excellence | Entrepreneurship | Scoop.it
The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession.
Craig Stark's insight:
For Startups that are thinking about designing futures into their product, it is important to understand the strategies involved.

Designing and developing individual products usually follows many iterative input based changes and get developed out (late) via waterfall development.

If you are looking for funding, this react  mode process will be a huge point of concern for investors.(no PM experience=cash burn as you learn at their expense)

Developing a product line strategy includes the use of malleable platforms- whether hardware or software based, that can open up rapid applications, services or partnerships (embedded designs etc.)

Baking future possibilities and market opportunities into a product line strategy will likely get more attention and traction than simple , single product roadmap.
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

7 Ways To Think Outside the Box To Grow Your Business

7 Ways To Think Outside the Box To Grow Your Business | Entrepreneurship | Scoop.it
Too many entrepreneurs put their best creative thinking into the startup idea, and believe that the business implementation simply require
Craig Stark's insight:
Loving the problems and thinking with "the adjacent possible" will lead to innovative ideas and products.

A team effort can quickly and effectively help develop out a planning template to get to success.

The alternatives are the painful grind of roadblocks and frustrations. (do not go down this road)
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

10 Keys To Open Leadership While Maintaining Control

10 Keys To Open Leadership While Maintaining Control | Entrepreneurship | Scoop.it
The pervasiveness of social networking and the Internet has caused a new focus and value on “openness,” which leads to a new element o
Craig Stark's insight:
Startups can develop effective culture while managing via Open Leadership. If you are going to be  digital disruptor, you need to be able to lead in a way that doesn't end in chaos.
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

The 10 Business Models of Digital Disruption (and how to respond to them)

The 10 Business Models of Digital Disruption (and how to respond to them) | Entrepreneurship | Scoop.it
Disrupt or be disrupted. That’s today’s digital mantra. But how do you disrupt? Or how do you respond if you are being disrupted? Here are 10 business models behind digital disruption, …
Craig Stark's insight:
Before running down the product development rabbit hole, it's worth understanding where you will be placed into an active disruption landscape.

Betting on market insights or technology insights alone won't get you on the right path.

Start with Why and Love the Problem! Then apply the right Business Model to dominate.
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

How Funding Works - Splitting The Equity With Investors - Infographic

How Funding Works - Splitting The Equity With Investors - Infographic | Entrepreneurship | Scoop.it
This infographic shows how funding works for a hypothetical startup splitting equity with angel investors, venture capitalists and IPO.
Craig Stark's insight:
Working with startups inevitably brings about the discussion and process of bringing in new people and in seeking funding.

This article and infographic helps demonstrate the timing and magnitude of these steps.

Like most decisions, any one out of sequence or in error can kill the odds of success.
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

6 Ways To Create Experiences That Customers Crave

6 Ways To Create Experiences That Customers Crave | Entrepreneurship | Scoop.it
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and othe
Craig Stark's insight:
For startups, CX should be baked into the core of the business model from the get go.

If you approach the market as a product driven company, you will likely try to deliver Product Market Fit to suit the product first and customer delight second.

In terms of opportunity definition, start with current friction in customer services you can analyze and map out new efficiencies for.

There may be platforms or existing tools which can be utilized to prove out your new value proposition, so don't start with software engineers to start building first!

Remember to "Love the Problem, not Your Solution"
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

How To Connect People To Drive Innovation – Innovation Excellence

How To Connect People To Drive Innovation – Innovation Excellence | Entrepreneurship | Scoop.it
The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession.
Craig Stark's insight:
As a startup founder or entrepreneur, you have to "be where the puck will be" to be in the value creation/ capture sweet spot of business relevance.

Helping businesses transverse this process is something you have to take in stride, but you have to execute at the edge to win.

The Model proposed as "Bimodal people management" makes sense and seems inevitable as innovation is disrupting the value of traditional core process/ value management.

Understanding where you fit in certainly helps you frame your proposition. You still have to "love the problem" going in.

That means being capable of relating to both sides of the change process. If you come in with a solution to the wrong side of the equation (of the Bimodal instances) you aren't going to resonate with the right folks.

Showing how to get to "where the puck will be" should take precedence over your product features or your attempt at Product Market Fit.
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

Screw Stealth Mode: Why You Should Tell Everyone Your Startup Idea | @DanMartell

Screw Stealth Mode: Why You Should Tell Everyone Your Startup Idea | @DanMartell | Entrepreneurship | Scoop.it
Want to see me get upset? Like… red in the face, I could deadlift a baby elephant with my rage alone, level upset? Here’s how to do it: Tell me your startu
Craig Stark's insight:
The risks of startup development in a vacuum are becoming more apparent in a fast moving, innovation lead marketplace.

The benefits of Collective Intelligence can't be emphasized enough. For startups, following a "proven path to market" is basically a death sentence.

Talking about ideas is encouraged and in an open innovation environment it's a given. Before developing MVP's and long tailed business plans for the pitch circuit, execute with the intent to actually benefit from collective intelligence.

Access potential IP mashups with corporate partners, find similar startups in the same basic space and collaborate with other entrepreneurs to provide a platform for success.
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

3 Provocative Reasons Why Airpods Are A Huge Deal

3 Provocative Reasons Why Airpods Are A Huge Deal | Entrepreneurship | Scoop.it
You Think Apple Airpods Look Stupid? Join the Club.  I have to say, the first time I saw someone wearing these I thought to myself, boy, that looks dumb. Of course, I
Craig Stark's insight:
I like Chris' thinking on why Airpods are a huge deal.

As much as Apple would want you to be always connected to Siri and other evolving AI applications, I see things differently.(not different)

Firstly, I don't believe in closed systems or 80's proprietary development. I don't trust Apple to allow me access without paying ransom like fees in the downstream.

CX is heading towards customer owned data, not Apple owned data. Value to Apple stock is not value to me.

Carriers still want their piece of the profit growth. The "always on" mode sounds special to those in perpetual quandrum but not all can afford to be using data 24/7 yet.

The design of Airpods needs to be more like orthotics, where a customized option exists if one is to wear these all day (and night)  I tried the Apple ear buds that came with my iPod Nano which took 3 minutes to force into my ear and 2 seconds to fall out.

More importantly, any AI personal device needs to be completely tuned to me ( as per my data) and the interface programmable and secure. No single Big Brand will offer this, it will be a hybrid development.

I think the Bio interface will leap ahead with companies like Thalmic driving this trend.


more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

What happens when product, and business development people join the same squad?

What happens when product, and business development people join the same squad? | Entrepreneurship | Scoop.it
Product development, and partnership teams are critical for business value creation, and growth. The product development team is key for improving a company's offer to customers. This attracts more of them, and can also increase value from the lifetime of each customer relationship. Partnership teams aim to achieve company growth; They're like a SWAT team…
Craig Stark's insight:
Love this. Now extend the relationship across external collaborations that include startups and vendor partners.

Leverage, PMF, new products, channels and innovative new business models are the predictive outputs.

Referred to as Output Driven Innovation vs. the internal product innovation cycles or startup grind that just face friction.
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

Don’t Let Your Business Dreams Die Full Of Potential

Don’t Let Your Business Dreams Die Full Of Potential | Entrepreneurship | Scoop.it
As an advisor to early-stage entrepreneurs, I see a lot of dreams, but not so many business results. I’m always excited by the dream, an
Craig Stark's insight:
Working with startups for many years, I have seen my share of dreams die, including a few of my own along the way.

One of the biggest dream killers, is the friction in the process of prototyping a first proof of concept or MVP.

The random path of finding and selecting developers is a common friction point. Most will require some sort of eCommerce site, corporate web site or these days, mobile apps to get something to demonstrate.

The old model of design, build, test and repeat software development has finally been disrupted. The confluence of cloud technologies, tools and API lead business connectors has opened up the new frontier.

Startups can now focus on business value in their concept and get a product put together in days for little or no cost. This is HUGE in reducing friction in that age old "I need investment capital to build my product" problem.

We are working on developing out a new partnership driven business innovation lab, that will allow us to help many startups quickly validate their idea and have a better chance to catch a dream along the way.
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

Diabolically Simple Prototypes – Innovation Excellence

Diabolically Simple Prototypes – Innovation Excellence | Entrepreneurship | Scoop.it
The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession.
Craig Stark's insight:
You need to develop a proof of concept beyond your first cut business plan or napkin doodles to sell your value proposition.

The startup grind is real, but don't waste time and money on how to build your MVP.

If you need help developing a prototype, don't think you need funding first. Reach out and maybe we can help!
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

Never Too Late To Start: Time to RESTART | Sileo Group

Never Too Late To Start: Time to RESTART | Sileo Group | Entrepreneurship | Scoop.it
Craig Stark's insight:
Over 40 Technology workers in the GTA who are searching for their next opportunity may be interested in how to connect in the high growth startup trend.
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

Anti-lean Startup Pricing: How x.ai is Making it Work | OpenView Labs

Anti-lean Startup Pricing: How x.ai is Making it Work | OpenView Labs | Entrepreneurship | Scoop.it
When x.ai was ready to launch its paid product, how exactly did they go about finding the right price? Learn from their anti-lean pricing approach here.
Craig Stark's insight:
Part of customer development includes your target segment persona formation and creating proper validated  offers.

This case study details how to develop a highly tuned pricing strategy with ROI calculations.

The predicted path calculations also build in the network effect in terms of "sweet spot" referrals by peer groups in each persona model.

Very well done!
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

5 Ways to Build a $100 Million Business [Infographic] | OpenView Labs

5 Ways to Build a $100 Million Business [Infographic] | OpenView Labs | Entrepreneurship | Scoop.it
Learn how to build and sustain a $100 million business with this handy infographic from the partners at Point Nine Capital.
Craig Stark's insight:
What customer segment are you hunting and do you know what the dynamics of each are?

Startups need to know understand the path to sustained growth- or not.
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

How blockchain can change the future of IoT

How blockchain can change the future of IoT | Entrepreneurship | Scoop.it
The Internet of Things (IoT) is a fast-growing industry destined to transform homes, cities, farms, factories, and practically everything else by making them smart and more efficient. According to Gartner, by 2020, there will be more than 20 billion connected things across the globe, powering a market that will be worth north of $3 trillion.
Craig Stark's insight:
IoT and Blockchain are both disruptive technologies. Developing new market insights around them is innovation greenfield.

If you are new to both, stay tuned as our new IoT Business Innovation Lab is coming along for January!
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

How to sell your company

How to sell your company | Entrepreneurship | Scoop.it
Craig Stark's insight:
Worth a run through if you are considering selling your business.

more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

Why do SaaS Companies Still Charge by the User? | OpenView Labs

Why do SaaS Companies Still Charge by the User? | OpenView Labs | Entrepreneurship | Scoop.it
Are you pricing your SaaS product on a per user basis? It might be time to reconsider. Determine the right value metric for your company here.
Craig Stark's insight:
Thinking of per user pricing for your startup business model?

This relic from the 90's will kill adoption and growth.
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

Venture 40+: Mature Entrepreneurship

Venture 40+: Mature Entrepreneurship | Entrepreneurship | Scoop.it
Craig Stark's insight:
Anyone over 40 and thinking of Entrepreneurship as a next career option? If you are in the GTA West Area (Toronto) and free Nov 3, come out and tell us your story.
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

10 Key IP Strategy for Innovative Companies to Maximize Business Value – Innovation Excellence

10 Key IP Strategy for Innovative Companies to Maximize Business Value – Innovation Excellence | Entrepreneurship | Scoop.it
The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession.
Craig Stark's insight:
Great article on understanding the role of protecting IP and maximizing business value. Protecting a product without a strategy solves nothing.

Hiring an IP lawyer as an "event of process/ IP tactics" will net you an expensive patent that may not have any value to customers or your business.

Your product's technical merits need to map to higher customer value in terms of innovation. This has to be integral to business strategy.

Startups continue to lead with the rote steps approach, since the typical treatise on pitching venture rounds includes a "mandatory patent". This window dressing or tick box approach is what many look to complete for due diligence proceedings.
more...
No comment yet.
Scooped by Craig Stark
Scoop.it!

Q: What Lessons Should I Draw From A Painful Cofounder Experience?

Q: What Lessons Should I Draw From A Painful Cofounder Experience? | Entrepreneurship | Scoop.it

Painful cofounder experiences are more common than happy ones, especially when the parties didn't know each other well at the start or the startup fails.

Craig Stark's insight:
Some great insights regarding selecting and working with a co-founder.
The inclination is to work with someone that shows initial interest and immediate commitment to the project. All of the reality checks get lost in this enthusiasm.

When money hits the table, people get stupid. Having a realistic set of expectations and agreements in place is mandatory.

Like marriages, money can be the number one root of problems in the early stages and at the dissolution point.
more...
No comment yet.