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This 3-step process will dramatically improve the impact of the content you share

This 3-step process will dramatically improve the impact of the content you share | Entrepreneurship | Scoop.it
 Are you sharing too little, losing opportunities to increase visibility - and recognition ?Are you sharing too much on LinkedIn, annoying people?The addition of Posts (Expanding LinkedIn's

Via Steve Cassady, Guillaume Decugis
Craig Stark's insight:

A great framework for developing a content strategy in your LinkedIn community.

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Stephen Zimmett's curator insight, May 11, 2014 10:50 AM

I use Linkedin every day to get results

Stephen Zimmett's curator insight, May 11, 2014 10:53 AM

Sharing too much on Linkedin I doubt it

Sylvie Ducroux's curator insight, May 17, 2014 2:58 AM

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WEBINAR: Are You Betting on the Wrong ‘preneur? - thinkfuture

WEBINAR: Are You Betting on the Wrong ‘preneur? - thinkfuture | Entrepreneurship | Scoop.it
In a culture that worships at the altar of entrepreneurship, intrapreneurship takes a back seat.  There are support systems to mentor, guide, and finance entrepreneurs; meetups and webinars to share entrepreneurial wisdom, and classy events to honor them. They even have their own TV shows. Intrapreneurs, not so much. You are invited to attend a webinar on Thursday,…
Craig Stark's insight:

The dichotomy of external and internal innovation needs to be flattened out into a ODI or Outcome Driven Innovation platform.

 

Corporate culture needs to embrace Open Innovation and start to trust external inputs. The status quo defends IP and the "Not Invented Here" limitations to thriving.

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The Different Worldviews of a Startup — LEAN STACK

The Different Worldviews of a Startup - LEAN STACK - Medium
In his groundbreaking book, “All Marketers are Liars Tell Stories”, Seth Godin defines a “worldview” as the set of rules…
Craig Stark's insight:

For the investor audience, I totally agree to spend more time on and lead with your business model vs. product pitch.

 

Reminds me of the HBR coverage on "Why engineers fail" when focus on the better solution takes over from the business realities.

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Reinventing the Startup Model via Hyper Innovation

Reinventing the Startup Model via Hyper Innovation | Entrepreneurship | Scoop.it
This year brings about some sad commentary about the future of the startup as we know it. The startup failure rates are statistically still very high...
Craig Stark's insight:

Challenging the status quo requires fixing things and taking risks. In this blog I tackle the challenges we face in scaling businesses and being competitive globally.

 

Startups are not going away, I just think there is a more humane way of engaging and nurturing them to success.

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The Illusion of Progress - SKMurphy, Inc.

The Illusion of Progress - SKMurphy, Inc. | Entrepreneurship | Scoop.it
An entrepreneur who succumbs to the illusion of progress does a startup more self-inflicted damage than almost anything else. 
Craig Stark's insight:
The Illusion of Progress is a core mindset attribute which can't be a variable. By definition, the "Illusion" is like an addiction to soft vs. hard traction indicators. Most founders are now ready to pivot where the same belief system encourages a new version of the Illusion. Read on- Mr. Murphy's examples may enlighten you to the risks.
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The BOOTSTART Manifesto

The BOOTSTART Manifesto | Entrepreneurship | Scoop.it
There’s never been a better time to act on your “big idea”. And this manifesto will show you how.
Craig Stark's insight:

"Reboot, level up and start." There are more startups than ever hitting the scene like kids roaming the streets on Hallowe'en looking for validation and traction vs. candy!

 

There is a verifiable system emerging from all of the resource based programs and tools out there.

 

Think of your startup as a player in the Open Innovation model vs. a product developer in search of funding or customers.

 

Yes- you can, but you may need help navigating these waters the first time out.

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Startup Professionals Musings: 5 Surprising Truths From A Crowdfunding Advocate

Startup Professionals Musings: 5 Surprising Truths From A Crowdfunding Advocate | Entrepreneurship | Scoop.it

Crowdfunding is gaining popularity and momentum. Here are some great tips to ground you before jumping into the fire.

 

Craig Stark's insight:

Crowdfunding is not an extension of "PMF" testing with looser pockets.

 

Prepare for your campaign expecting to be scrutinized under due diligence. Campaigns which fail in a crowdfunding site are on display for many to see.

 

This isn't the place to test ideas and look for money to build a product in hopes the funds will solve for your lack of capabilities.

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Startup Professionals Musings: 10 Practices That Lead To The Demise Of Any Business

Startup Professionals Musings: 10 Practices That Lead To The Demise Of Any Business | Entrepreneurship | Scoop.it

A positive attitude can be your worst enemy when you ignore these business reality checks.

Craig Stark's insight:

The soft business skills which rely on trust and emotion can easily get you into deep trouble fast.

 

Trusting that "The Universe" will be kind or that Karma will come around to "pay you back" for your startup "Social Change" values are nothing more than another shovel full of dirt to bury you.

 

On the positive side, heed these warnings and navigate carefully.

 

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Startup Professionals Musings: These 8 Disciplines Define A Fundable Entrepreneur

Startup Professionals Musings: These 8 Disciplines Define A Fundable Entrepreneur | Entrepreneurship | Scoop.it

I hear "we need funding" from more startup founders, when they are nowhere near ready to sit down with investors.

 

Craig Stark's insight:

This is a great guide for startups to be sure they are prepared before chasing investors.

 

Following lean principles also alleviates the usual credibility gaps in "doing things in the right order".

 

Also remember, nobody wants to fund your market research, MVP development or for marketing spend launching a product that zero customers have shown commitment to.

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To Transform From A Reactionary To A Visionary Innovator

To Transform From A Reactionary To A Visionary Innovator | Entrepreneurship | Scoop.it
How to transform from a reactionary to a visionary innovator
Craig Stark's insight:

There is a lot of discussion around Intrapreneurial Innovation now.

For startups, it is critical to be developing an innovation strategy that is disruptive vs. sustaining.

 

I keep seeing more software products that are developed in search of a business model or are mere incremental feature creep versions of existing competitors.

 

I see tremendous value for companies to create local collaboration efforts with innovation labs/ communities of startups.

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Co Innovation the new startup frontier?

"The best innovators allocate their innovation investments to the most relevant areas. They are better in capturing the noise in the business environment and read the innovation signals contained there. They perform better in translating these signals into insightful ideas. They find clever ways to co-innovate with the best and brightest outside the firm. And finally, they empower their innovators to grab the ideas and run with them."

 See more at: http://www.innovationexcellence.com/blog/2015/11/23/how-to-achieve-excellence-in-the-fuzzy-front-end-–-part-1/#sthash.quLhf3Zf.dpuf

Craig Stark's insight:

Startups have a great opportunity to quickly find new value linkages for existing companies. Co- innovation needs to be brought into the forefront and supported as a viable business development option.

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Innovation Excellence | Building Firm Value with Thought Leadership

Innovation Excellence | Building Firm Value with Thought Leadership | Entrepreneurship | Scoop.it
While most consulting firms spring to life and find early success because of the strength of their thought leadership, in general, over time most consulting firms tend to under-invest in thought leadership and as a consequence they find themselves vulnerable to new entrants nibbling around the edges of their core business and see their growth slow and eventually turn negative.
Craig Stark's insight:

Startups have a unique opportunity to establish thought leadership. Challenging the status quo is easy when you have perspective.

Hiring slick marketers won't deliver what is required to create new value.

 

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Major Industry Group advances Working Agenda for a newly proposed Minister of Science, Technology & Business Innovation

Official website of Canadian Advanced Technology Alliance (CATAAlliance), Canada's hightech voice
Craig Stark's insight:

I applaud this key step to consolidating a strategic platform to get Canada back into the game.

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Startup Professionals Musings: 5 Steps To Finding A Partnership For Your Startup

Startup Professionals Musings: 5 Steps To Finding A Partnership For Your Startup | Entrepreneurship | Scoop.it

Partnerships will be a standard requirement for any startup that wishes to  scale. Finding, developing and making partnerships successful takes time and skills.

 

Craig Stark's insight:

A good example of channel sales development and partnership development is Cisco's "Market Stack" (my term) which is now called "Virtual sales teams". These are comprised of Partner Account Managers, Sales Account Managers and Virtual Sales Specialists.

These teams are responsible for creating net new opportunities to leverage Cisco's growing solutions matrix.

The model supports long cycle ecosystem building vs. short term connectivity infrastructure selling.

 

We are currently helping develop an IoT partnership "strategic blueprint" to assist customers in finding the right services organization to partner with.

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I went on Dragons' Den and didn't get a deal: Here's what it's like to pitch on the show

I went on Dragons' Den and didn't get a deal: Here's what it's like to pitch on the show | Entrepreneurship | Scoop.it
Patrick Harrison: The dragons aren’t fire-breathing monsters. They gave me a better understanding of where I'm going..or not.
Craig Stark's insight:
Wellness products are tough to match to those you can ID AND have cash to buy high end products. License any transferable technology to partners or OEM same
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Getting A Software Patent Is Valuable But Frustrating

Getting A Software Patent Is Valuable But Frustrating | Entrepreneurship | Scoop.it

Is IP protection a process in search of a need? Today's Open Innovation process utilizes Open Source and dormant IP libraries to create new value.

 

Craig Stark's insight:

Is IP protection now just a process in search of a need? Today's Open Innovation process utilizes Open Source and dormant IP libraries to create new value.

 

API business models and platforms scale within ecosystems which become business domains - does IP protection still matter?

 

Worthy of debate and in need of conclusive evidence!

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Startup Professionals Musings: 6 Ways To Prevent Disastrous Outsourcing Decisions

Startup Professionals Musings: 6 Ways To Prevent Disastrous Outsourcing Decisions | Entrepreneurship | Scoop.it

Startups may look to outsourcing for software development or other business services.

 

Understanding the upsides and pitfalls in the decision process will help.

Craig Stark's insight:

Outsourcing grunt work seems OK until you find the constant delays and rework are killing your GTM or Customer validation work.

 

Today, you can get a lot of services that are now specialized and customizable via platforms.

 

Don't go it alone - ask for help before you commit.

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Startup Professionals Musings: 6 Ways Startups Are Fooled By Prior Business Models

Startup Professionals Musings: 6 Ways Startups Are Fooled By Prior Business Models | Entrepreneurship | Scoop.it

Don't be the next Webvan!

Relying on "proven" business models of  the past is suicidal for startups.

Craig Stark's insight:

Business Model Innovation is now a prerequisite exercise for startups under the evolving Open Innovation framework we are developing out.

 

Stay tuned for more updates.

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Startup Professionals Musings: 6 Reasons Why Bigger Is Not Better In Your Startup

Startup Professionals Musings: 6 Reasons Why Bigger Is Not Better In Your Startup | Entrepreneurship | Scoop.it

Is your strategy too tied to product development too early?

Scope creep and product "feature-itis" can kill you.

Craig Stark's insight:

Lean startup methods suggest quick iterations and testing assumptions around customer inputs. Long product development cycles are the enemy.

 

If you can't create a 90 day cycle to validate a product with customer inputs you will need help.

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Competing Billion-Dollar Tech Companies Are Joining Forces. Here's Why. | MIT Technology Review

Competing Billion-Dollar Tech Companies Are Joining Forces. Here's Why. | MIT Technology Review | Entrepreneurship | Scoop.it

Open Power is a great framework for Open Innovation support. Although IBM is driving this particular initiative, Amazon, Google and Microsoft are venturing along  the same path.

Craig Stark's insight:

The real benefit to startups is to ultimately reduce development time and risk associated with "design build" thrash cycles.

 

The efforts can focus on co- innovation where new value is created and business models are quick to validate.

 

The other friction points startups face such as pitching for early stage funding can also be reduced using collaboration.

 

Strategic partnerships can be then used as go to market where the usual grind is long linear customer development cycles.

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Immutable Laws for the Startup

"A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over with a working simple system."

Gall's Law

Craig Stark's insight:

Using Lean startup methods, you can involve customer development and quick iterations to keep system design as simple as possible.

 

Complexities which are derived from waterfall development (engineering driven) can be avoided by co-innovation, strategic partnerships and joint ventures.

 

You need to let go of "perceived control" to get to what is real in the marketplace.

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Innovation Excellence | Stop Frustrating Your Innovators

Innovation Excellence | Stop Frustrating Your Innovators | Entrepreneurship | Scoop.it
A study among US companies shows that employees of corporations are eager to be entrepreneurial. More than half of those surveyed (52 percent) have pursued an entrepreneurial idea within their company. But what they lack, is support from their management. Only one in five employees feels supported by their management to be entrepreneurial.
Craig Stark's insight:

The Chief Possibility Officer idea makes sense, but most companies will suffer the wrath of the "innovation antibodies".

 

If you can't get it together internally, there will be a group of disruptive innovators systematically dismantling you.

 

Huge dilemma for the status quo.

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How Recent Tech Success Stories Are Disrupting Disruption Theory - Singularity HUB

How Recent Tech Success Stories Are Disrupting Disruption Theory - Singularity HUB | Entrepreneurship | Scoop.it
For a generation of CEOs, Clayton Christensen’s The Innovator’s Dilemma was a guiding light on how to survive industry disruptions. His book educated business executives on where competition would emerge from... read more
Craig Stark's insight:

Disruption has moved into the exponential growth category. Startups need to be able to collaborate and be a part of these new growth ecosystems.

 

Linear innovation models and old school product development methodologies won't cut it.

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5 Ways To Start Customer Discovery Interviews

5 Ways To Start Customer Discovery Interviews | Entrepreneurship | Scoop.it
Here are five ways that you can reach out to initiate customer discovery interviews: introductions, meetings, on-line forums, cold emails, and cold calls.
Craig Stark's insight:

It can be difficult to refrain from entering "pitch mode" and jumping to a solution presentation during this process.

 

I have set up meetings for #custdev purposes only to have a Founder dive into "product- land and feature-it is", thus killing the opportunity to learn from the interview steps.

 

Cold e mails work if you can relate to your target contact immediately and with  the guarantee that you aren't going to pitch them.

 

Read paragraph 2 again.

 

This is where working with a partner allows for a buffer and lets a more organic conversation develop.

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Startup Professionals Musings: 8 Myths Technologists Believe That Sink Businesses

Startup Professionals Musings: 8 Myths Technologists Believe That Sink Businesses | Entrepreneurship | Scoop.it

"Build it and they will come" or "Miracle Happens Here" are support mechanisms of the entrepreneur's dreamscape.

Craig Stark's insight:

Which of the 8 myths have you subscribed to?

As a Technologist with business development experience, I have seen most of these in action and have helped startups get to "traction" before they take control.

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Innovation Excellence | What Should Kodak Have Done?

Innovation Excellence | What Should Kodak Have Done? | Entrepreneurship | Scoop.it
Maybe there was no smart way out. Do we have to accept that sometimes time is up for companies as well as people? Or maybe they missed something. What would you have done?
Craig Stark's insight:

The patent for digital photography in 1975 would have allowed Kodak to license components and software to other manufacturer's keeping a lifeline to revenue.

 

In today's case, they could have "Platformed" photography and kept customers paying for services via API based business models. Add in IoT capabilities and you have 1000's of M2M touch points to monetize for subscription based print services- like VistaPrint et. al.

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