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7 Tools for Lean Content Marketing via @Scoopit team and Martin Smith

Recently, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but...

Via Martin (Marty) Smith, John van den Brink, J-P De Clerck
Change Impetus's insight:

Good summary- useful tools.

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Martin (Marty) Smith's curator insight, May 15, 2014 2:14 PM

Yeah this deck from Ally rocks. 3 "new to me" content curation tools and love the lean content overlay. #toogood #mustread

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Five case studies you'll see at the Lean Startup Conference 2015

Five case studies you'll see at the Lean Startup Conference 2015 | Entrepreneurship | Scoop.it

Get a jump on the conference!

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Startup Professionals Musings: 4 Strategies That Must Be Part of Customer Marketing

Startup Professionals Musings: 4 Strategies That Must Be Part of Customer Marketing | Entrepreneurship | Scoop.it

Building an app? Don't think product and features, think customer value first. Most of what you think you need to develop has already been done.

Change Impetus's insight:

Customer development takes deep insights which reflect current trends, thinking and also needs and preferences.

 

Once you find resonance with a group of customers or a market category, then you need to work on business model innovation.

 

Building an app to serve this model is not a 2D set of linear feature development. To disrupt, you need to create a new value ecosystem, not try to interrupt status quo.

 

There is a good chance you will need to find partners to build this platform and develop a go to market strategy.

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Startup Professionals Musings: Smart Startups Learn How To Create And Manage Hype

Startup Professionals Musings: Smart Startups Learn How To Create And Manage Hype | Entrepreneurship | Scoop.it
Change Impetus's insight:

Understanding the Hype Cycle can give you strategic advantages in running short cycle experiments with customers to achieve product market fit/ superiority!

 

In terms of marketing, you can't expect a "Digital Agency" to drive this as a pure PR or communications play.

 

You are going to likely need help and  your team must be well versed in Platform Design thinking and Lean Innovation methods.

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Startup Professionals Musings: 7 Ways Smart Startups Tune In To Customer Feedback

Startup Professionals Musings: 7 Ways Smart Startups Tune In To Customer Feedback | Entrepreneurship | Scoop.it
Change Impetus's insight:

It's a lot easier to pull rope than to push it.

 

If you can lead a prospective customer to your solution, it's much easier than pushing your product.

 

Establishing an open communication channel takes some premeditated planning vs. rehearsing your pitch.

 

Gaining feedback from the first contact establishes some trust, which develops into deeper value based conversations.

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Innovation Excellence | Ten Ways to Reduce Your Failure Rate of Innovation

Innovation Excellence | Ten Ways to Reduce Your Failure Rate of Innovation | Entrepreneurship | Scoop.it
Although there are no easy solutions, there are ways to improve the effectiveness of innovation in your company or for your clients. Gjis shares ten actions to reduce the failure rate of innovation.
Change Impetus's insight:

This list of ways to reduce the failure rate of innovation projects is a reminder  of my days working in large corporations.

 

Big wallowing tankers of organizations layered with managers dedicated to operational flow. Ideas quashed before they hit the table, people reprimanded for not following the "manual".

 

Change Impetus was a concept to help companies "unthink" the business of technology and to get to new customers and channels as competitive advantage.

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Innovation Excellence | Are You Afraid to Focus?

Innovation Excellence | Are You Afraid to Focus? | Entrepreneurship | Scoop.it
Is chasing too many opportunities causing your organization to lose focus? Here’s how to overcome the fear of missing out on the “next big thing.”
Change Impetus's insight:

Top down strategic planning can be fatal if the planning horizon is too long. If you fail to include market changes and relative value to customers you are dead.

 

Ideation toward innovation does need to be properly "processed" into the plan or you fail by being whip-sawed into product iteration hell-(see last  post on PMF)

 

Startups do have an advantage in that they should be able to strategize and mobilize faster than larger category companies.

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Startup Professionals Musings: 5 Strategies To Make Your Solution Really Memorable

Startup Professionals Musings: 5 Strategies To Make Your Solution Really Memorable | Entrepreneurship | Scoop.it

"Personalization, contextual use cases and customization are terms used interchangeably. " Craig Stark- Change Impetus

 

Change Impetus's insight:

We keep seeing startup projects which are SaaS based solutions that have a "uptake or adoption" metrics based sales focus.

 

"Small, Medium or Enterprise" with the appropriate number of "seats" to be billed as MRR - annual prepay, or the hard hitting monthly rate.

 

These methods of driving home your agenda on customers are getting old, whereas the "Platform Thinking" approach allows customers to find discrete value from customized applications.

 

Telling investors that your "massive adoption/ scale" strategy is the road to riches won't fly.

 

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The Subtle Art of Attracting Top Talent | Startups.co

The Subtle Art of Attracting Top Talent | Startups.co | Entrepreneurship | Scoop.it
Ritika Puri reveals that no matter how “name brand” or prestigious a company is, they're likely still struggling to find and retain top talent.
Change Impetus's insight:

I like the idea of working with contractors (not consultants) to develop a talent pool. We work with a huge, active network of global talent.

 

Startups can get a lot of value in the early part of customer development with outside help, then decide if both parties like the opportunity before considering a permanent relationship.

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Innovation Excellence | Away With the Innovation Funnel Process

Innovation Excellence | Away With the Innovation Funnel Process | Entrepreneurship | Scoop.it
There is a wide range of definitions for the terms “Creativity” and “Innovation”. The one I use the most has two elements to it. From a domain perspective, Innovation is an organizational function, while Creativity is an individual function. From a process perspective, Innovation is a Creative idea that got implemented. The implementation of a creative idea generated by an employee is...
Change Impetus's insight:

Startups can benefit from understanding the handoff between creativity and raw ideas to innovation or commercialization.

 

Finding a co founder and establishing a team that can assist in flattening out the traditional funnel approach makes sense.(more internal to organizations, but consider runway and customer development cycles in your startup)

 

Pitching a customer as a JV partner would benefit from this understanding- get to success faster without the traditional waterfall development/ innovation funnel process.

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Startup Professionals Musings: Prepare Now For New Rules For Customer Engagement

Startup Professionals Musings: Prepare Now For New Rules For Customer Engagement | Entrepreneurship | Scoop.it
Change Impetus's insight:

The new Rules for Customer Engagement are critical for startups to factor right into the DNA of any product or service at the get go.

 

In terms of value proposition, you can disrupt many a stodgy old company who doesn't get it or haven't had the instincts to get busy implementing.

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Startup Professionals Musings: 8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings: 8 Ways That Blogging Will Kickstart Your Startup | Entrepreneurship | Scoop.it
Change Impetus's insight:

I have been blogging for 7 years now and can attest to the broad audience reach and opportunities that can be uncovered.

 

This list of 8 ways blogging can be used to accelerate a startup's early traction is very useful.

 

Blogging requires time and energy, but also a strategy to accomplish what you need to do vs. push out some "interesting" content.

 

We did a lot of this for clients as "Socialmediawave" but now we can assist startups as "Change Impetus"- feel free to reach out.

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Innovation Excellence | How Connected Will Retail Become?

Innovation Excellence | How Connected Will Retail Become? | Entrepreneurship | Scoop.it
A major theme at NRF this year was the Internet of Things (IoT). The show floor was packed with booths showcasing beacons and talking about how retailers can be more “connected,” “intelligent,” and “smart.” The number of companies sprouting up with products intended to better connect retailers with consumers is overwhelming. Whether you are already implementing these ideas or are still trying to understand where to start, here are som...
Change Impetus's insight:

IoT is a big focus for us now in light of new technologies and business application upsides.

For startups, there are so many opportunities to go after and the fact that IoT requires a complex, multi-discipline knowledge set.

Look for more focus on IoT from us in the near future.

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Startup Professionals Musings: 5 Startup Steps That Prove You Are Ready To Execute

Startup Professionals Musings: 5 Startup Steps That Prove You Are Ready To Execute | Entrepreneurship | Scoop.it

The realities of pitching investors includes what NOT to do. If you are chasing down money moguls, get some tips that will make a difference.

 

Change Impetus's insight:

I agree with Marty on the first 4 tips regarding presentation tactics and weighting on the business metrics vs. product noise.

 

I also a agree the business plan is a good learning step, but also warn that the financial projections are always skewed towards "Miracle Happens Here" for the 5 year ramp.

 

One suggestion may be to work with a mentor on financials where the plan, activities and outcomes were aligned. If a projection looks realistic, you have a better chance of pivoting off other "soft plan" inputs when hard line decisions need to be made.

 

Investors want to make money and get paid back early vs. take a long shot. Realistic projections which support executable plans make the odds increase in your favor.

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Innovation Excellence | Mutual Capitalism – Your Next Innovation Strategy

Innovation Excellence | Mutual Capitalism – Your Next Innovation Strategy | Entrepreneurship | Scoop.it
Cedric Bachellerie explores how looking at strategy through the lens of competition may actually undermine the innovation potential of your company and that an alternative approach based on mutualism opens the door to greater possibilities.
Change Impetus's insight:

This is a well researched and written treatise on the problems of past business strategies and how mutualism will work today.

 

If you follow Platform Thinking, this will explain some of the higher level thinking required to formulate a framework for success.

 

Mapping current value creation and new ways to capture value is a skill which you may have to look outside for.

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Close down All Accelerators and Build a Startup School Instead. — The Startup Magazine

Close down All Accelerators and Build a Startup School Instead. - The Startup Magazine - Medium
Why Accelerators Destroy What They Aim to Create.
Change Impetus's insight:

I agree with Alexander's view about accelerators. The idea is to grow talent as much as hand off successful companies to vulture capitalists.

 

If the objective is to just fund the 1% in the cohort, how does a funded entity like an accelerator get measured on the 99%?

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Startup Professionals Musings: 6 Ways A Prototype Will Enhance Your Startup Idea

Startup Professionals Musings: 6 Ways A Prototype Will Enhance Your Startup Idea | Entrepreneurship | Scoop.it
Change Impetus's insight:

Some sage advice regarding the proper approach to prototyping a product for your startup.

 

There is a guy every minute who says "I will develop a product now" vs. creating a "strawman" in a fraction of the time and cost.

 

Example- If you are creating a business model of a platform as a service (PaaS) based solution, why would you develop the software first?

 

A detailed architecture and ecosystem framework can get as much traction as a finished product demo.

 

You can gain buy in as a competent visionary around the mock up and business model, with emphasis on why the business model is viable vs. how buzzy the demo is.

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Does Your Startup Need to Pivot? Stay Away from Faulty Logic

Does Your Startup Need to Pivot? Stay Away from Faulty Logic | Entrepreneurship | Scoop.it
Here are three logical fallacies entrepreneurs often fall victim to and how to avoid them with an intelligent pivot.
Change Impetus's insight:

I have seen too many startups commit to building a product from scratch then trying to add features. This only further extends the commitment to the original play.

 

This is the "sunk cost" fallacy, that it makes financial and business sense to keep on building.

 

The Lean Startup would require an MVP, which then allows validation by customers before any more sunk costs can be accrued.

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Is Interesting A Bad Thing? - thinkfuture

Is Interesting A Bad Thing? - thinkfuture | Entrepreneurship | Scoop.it
  If “may you live in interesting times” is a curse, if someone says to you, while perusing your resume “you have an interesting background” is that a curse as well? I’ve always thought that the number one skill one needs to have, in fact, the only skill you really need, is the ability to problem …
Change Impetus's insight:

Startups usually require a blend of skills to develop a plan and software skills to frame it for activation.

 

Problem solving across both technical and business domains can benefit from skills outside of  the 2 core competencies.

 

The fallback move is to form an advisory board, but you can get just more linear thinking and experience around the same core competencies. (no breakout thinking)

 

Look to "split some atoms" before committing to a long term strategic plan and building products.

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How to Find Product-Market Fit Before You Design Anything - OpenView Labs

How to Find Product-Market Fit Before You Design Anything - OpenView Labs | Entrepreneurship | Scoop.it
Product-market fit doesn’t happen by magic. Too many companies make the mistake of designing a product before they actually speak to customers.
Change Impetus's insight:

This blog covers off the right approach to finding PMF before building a product.

 

Who hasn't started building something cool and then look for a customer to "bounce it off"  (I'm guilty)

 

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Innovation Excellence | What’s Your Innovation IP Strategy?

Innovation Excellence | What’s Your Innovation IP Strategy? | Entrepreneurship | Scoop.it
I recently had to give bad news to a new client, the CEO of a successful global electronic hardware company. This CEO hired me earlier this year to help ensure that his company's upcoming innovations, which were the product of a several year turnaround program, were protected from competitive knock-offs. I have completed a couple of projects for the company to date, and he now wanted to discuss IP protection for...
Change Impetus's insight:

Startups are particularly vulnerable to IP protection- from accelerators to growth stage.

 

It's hard to justify retaining patent counsel when MVP's are subject to customer development cycles and product design pivots.

 

"Innovation IP accounting" (my term) is a necessary process, but there are not many options other than calling an IP Lawyer.

 

I am working with a local firm who does a great job of "buffering" this process with us. Some good advice keeps the wheels on while keeping some cash in the bank.

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Innovation Excellence | Change Your Risk Disposition

Innovation Excellence | Change Your Risk Disposition | Entrepreneurship | Scoop.it
Innovation creates things that are novel, useful and successful. Something that’s novel is something that’s different, and something that’s different creates uncertainty. And, as we know, uncertainty is the enemy of all things sacred.
Change Impetus's insight:

Uncertainty needs to be reframed as a calculable risk management platform in order to let innovation thrive and succeed.

When selling into rigid organizations (SaaS/ PaaS) one key opportunity is to get into the DNA of change/ Innovation and map to value vs. get sucked into the "de-risk" model.

 

Business model redesign has to be in your mindset and your approach should be as Partners vs. Vendors.

 

Value Forward propositions keep you in the boardroom as partners rather than another vendor in the hallway.

 

This is one of our specialties where we help startups move up the value chain.

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How Important Is Education to Entrepreneurial Development?

How Important Is Education to Entrepreneurial Development? | Entrepreneurship | Scoop.it
INSEAD will be launching a new summer programme for high school students in August this year providing teenagers with basic knowledge and experience to increase their awareness of the business world. Alongside courses on strategy, decision-making and organisational behaviour, students will attend classes on entrepreneurship designed to nurture a new generation of entrepreneurial thinkers.
Change Impetus's insight:

I applaud Insead for recognizing  that Entrepreneurship should not only be limited to Grad school curriculums.

 

They recognize that the academic process typically generates linear thinkers and they can not necessarily be further processed to become Entrepreneurs.

 

I also like the bridge to "supporting Entrepreneurial companies" by understanding the process enough to be of value-ie. jobs in these companies in the future.

 

With new avenues of self study and actualization for today's undergraduates, the future looks brighter to develop this new generation of Entrepreneurial thinkers. 

 

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Microsoft, Capitulation and The End of Windows Everywhere

Microsoft, Capitulation and The End of Windows Everywhere | Entrepreneurship | Scoop.it
Tech culture is very fond of persistence, stubbornness, perseverance, and the idea that you should never give up. We're surrounded by stories of visionaries who were told they'd never succeed and went on to change the world. But sometimes, you should put selection bias aside and, yes, give up. This applies to big companies perhaps even more than for startups. Big companies have entire strategy teams devoted to working out what to do next and how to do it, and budgets to hire strategy consulting firms for millions of dollars to produce hundred-page decks with more
Change Impetus's insight:

Microsoft still has very deep pockets, but what I think back to from my days there was the huge disconnect between R+D spend and outcomes which contributed to new growth.

 

I was fascinated with the number of buildings, engineers and vast resources (including BILLIONS of $) under development at "Corp".

 

Microsoft could follow Bill G's movement to tackle new problems  delivering legacy solutions in human health.

 

With Billions at hand, imagine the number of concurrent incubators attacking global problems. The number of new viable startups with new jobs and economic growth.

 

Knowing when the run is over makes sense and I trust Nadella and his crew are looking far beyond perpetuating legacy Windows and Office.

 

I can see the new cry being "Startups startups startups startups" instead of "developers developers developers developers"

(sorry Steve)

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How Analytics and Data Can Undermine Leaders

How Analytics and Data Can Undermine Leaders | Entrepreneurship | Scoop.it
Four things to avoid to make sure you're using big data effectively.
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Good and Bad Reasons to Pivot - SKMurphy, Inc.

Good and Bad Reasons to Pivot - SKMurphy, Inc. | Entrepreneurship | Scoop.it
There is much written on startup's reasons to pivot since Eric Ries wrote "Pivot don't Jump to a New Vision" in 2009. Here are good and bad reasons to pivot
Change Impetus's insight:

"Pivoting" can sound like a board game of endless choices and options that help mitigate failure. (Maybe a "pop-a-matic dice" pivot helper would be cool?)

 

Mr. Murphy adds some much needed clarity and checklist formulae to the process to help keep you on track.

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