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Rescooped by Anders Abrahamsson from Entrepreneurship in the World
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Entrepreneurs should reach for the stars

Entrepreneurs should reach for the stars | Entrepreneurship | Scoop.it

"Entrepreneurs should reach for the stars" says KV Kamath ...


Via Samuel Pavin
Anders Abrahamsson's insight:

The sky is not the limit....

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Samuel Pavin's curator insight, June 22, 2013 10:12 AM
The quote says it all "reach for the stars". Wonderful spirit, from India and I truly appreciate the tone & vision here while also looking at children & the point made about parents at risk of choking their kids' ideas/imagination. Everybody has a responsibility ok keeping imagination alive. That is the way to the stars.
Rescooped by Anders Abrahamsson from Disruptive Entrepreneurship & Innovation
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Mobile Innovation (Part 6): Innovating Value Propositions Through Mobile

Mobile Innovation (Part 6): Innovating Value Propositions Through Mobile | Entrepreneurship | Scoop.it

Through the course of this six-part series on mobile innovation, I have  explored the incredible innovation moment that mobile provides today's  marketers, and illustrated a set of strategies—ranging from innovating brand engagement and sales channels, to innovating product offerings and customer experiences.

 

Which brings me to the sixth segment—and the final innovation strategy that  will close this series: innovating value propositions through  mobile.

 

Value propositions are the heart, soul, and epicenter of a business, because  they reflect an organization's market positioning while communicating the core  promises that companies make to their customers. In the hierarchy of marketing,  value propositions reign supreme: where tactics are foot soldiers and strategies  are generals, value propositions are high priestesses. And though value  propositions themselves are conceptual, their byproducts are not—as all  products, services, strategies, and tactics work in concert to support and  deliver on each company's value proposition.

 

And we marketers take our value propositions very seriously, laboring  intensely over their creation, fighting fiercely to ensure all products and  programs support them, and working tirelessly to make sure they evolve to ensure  their ongoing relevance.

 

Let's look at three examples of smart organizations using mobile apps, mobile  technologies, and mobile sensors to innovate their value propositions through  mobile.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, May 7, 2013 12:08 PM

Good discussion of some "leading edge" Value Proposition innovations in mobile marketing.

Rescooped by Anders Abrahamsson from Entrepreneurship, Innovation
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To raise your network's IQ, don't forget the needs of applications

To raise your network's IQ, don't forget the needs of applications | Entrepreneurship | Scoop.it
Webscale players, enterprises and service providers want to keep end users happy as they serve up applications. A crucial ingredient for that is a network that can flex to the needs of each application.

Via Marylene Delbourg-Delphis
Anders Abrahamsson's insight:

Don't forget....

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