Entrepreneurship
19 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Ilina Dimitrova from 3D Printing
Scoop.it!

Now at Filimprimante3D: iglidur 3D Printing Filament Produces Friction-Free Bearings & Sliding Parts

Now at Filimprimante3D: iglidur 3D Printing Filament Produces Friction-Free Bearings & Sliding Parts | Entrepreneurship | Scoop.it
Igus offers us a new twist in 3D printing filament, and it’s all about being quiet and smooth. With their new iglidur filament, not only are you able to produ

Via Brittney
more...
Brittney's curator insight, February 16, 2015 1:04 PM

iglidur 3D Printing Filament Produces Friction-Free Bearings & Sliding Parts http://3dprint.com/44928/filimprimante3d-offers-iglidur/

Rescooped by Ilina Dimitrova from Startups, Entrepreneurs, Angel Investors
Scoop.it!

How one woman got past the "no's" and landed VC funding

How one woman got past the "no's" and landed VC funding | Entrepreneurship | Scoop.it
Female entrepreneurs, take note.

Via Dave Phillipson
more...
No comment yet.
Rescooped by Ilina Dimitrova from Startup Revolution
Scoop.it!

Visual marketing: 8 Tips from Vogue" via @HaikuDeck by @Scenttrail

Visual marketing: 8 Tips from Vogue" via @HaikuDeck by @Scenttrail | Entrepreneurship | Scoop.it

8 Visual Marketing Tips From Vogue

* Be specific & Use BIG NUMBERS to help.
* Branded - use existing and known brands.
* Portrait Images - images staring at camera = most powerful.
* Events - Ride wave of current events.
* Alliteration.

* Juxtapositions.
* Action verbs.

* Simple colors.

If every startup were to follow those 8 visual marketing tips from Vogue they would improve their website's performance. Just don't copy off of Vogue's website. For some reason great magazines haven't been able to crack the code for great websites (strange since these rules apply to either).


Via Martin (Marty) Smith
more...
Rescooped by Ilina Dimitrova from Teaching Consumer Behavior
Scoop.it!

What Your Logo's Color Says About Your Company (Infographic)

What Your Logo's Color Says About Your Company (Infographic) | Entrepreneurship | Scoop.it
Understanding the science behind color could increase the effectiveness of your company's branding methods.

Via Olga Kravets
more...
Sirius Digital Marketing's curator insight, April 30, 2014 12:07 PM

Understanding the science behind color could increase the effectiveness of your company's branding methods.

Rescooped by Ilina Dimitrova from Small Business Issues
Scoop.it!

14 Ways To Be A Great Startup CEO

14 Ways To Be A Great Startup CEO | Entrepreneurship | Scoop.it
Everyone thinks that being a startup CEO is a glamorous job or one that has to be a ton of fun. That's what I now refer to as the "glamour brain" sp

Via Steve Cassady
more...
Steve Cassady's curator insight, March 20, 2014 4:57 PM

Tips Discussed are:

Absorb The Pain For The Team

Find The Smartest People And Defer On Domain Expertise

Be A Good Link Between The Company + Investors

Be A Good Link Between The Company + Product

Be Able To Learn On The Job

No Experience Almost Preferred

Have An Uncanny Ability To Say No

Have Some Technical Knowledge And Skillset

Be Able To Break Things Down Into Sizable Chunks + Milestones

Have The Ability To Call An Audible

Can Motivate The Team Through Despair

Be A Great Communicator

Don't Be A "Fake CEO"

Rescooped by Ilina Dimitrova from Startup Articles
Scoop.it!

6 Mobile App Monetisation Strategies That Actually Work

If you are thinking of creating an app and are wondering how you will turn it into dollars and cents, look no further. Here are a few strategies for app monetisation.


Via Thomas Oppong
more...
No comment yet.
Rescooped by Ilina Dimitrova from Consumer behavior
Scoop.it!

Does Your Marketing Have a High Emotional IQ?

Does Your Marketing Have a High Emotional IQ? | Entrepreneurship | Scoop.it
Emotions have a powerful influence on decision-making and behavior. When you leverage the power emotion, you can create more engaging content and connect with your audience in a real way.

Via Francisco Teixeira
Ilina Dimitrova's insight:

Good read for #marketers #growthhackers.

more...
Hyungjin Shin's curator insight, March 20, 2014 1:12 AM

Since the digital appeared, the importance of content marketing has become more and more noticeable. In order to succeed with content marketing, emotional factors and colours should be considered like this author said. In other words, for example, if actors’ performing was not natural or colours are used wrongly, then it is difficult to appeal to customers even the story was well-written. Thus, I would like to share my ideas about content (story-telling) marketing to supplement author’s statement. If you look at the scarecrow (http://www.youtube.com/watch?v=lUtnas5ScSE&feature=player_detailpage), the brand name of ‘Chipotle’ only appears in the last scene of the video. This can mean if those Viewers or potential customers felt positively after they watch it, then it is more likely to link and sustain their feelings to positive experience of that company’s brand. In addition, content marketing improves its image by showing the respectfulness and meaningful. For this reason, I think it is different to general repeated marketing because content marketing can make positive brand image. I think that is why many globalized company also invest a lot of money on this kind of content production. In summary, in this article, the author is explaining how important it is to consider emotional impacts and maximizing its effectiveness in order to make content more affluent. The author also mentioned five most commonly used emotional marketing and they are fear, guilt, pride, greed and love. Other than this, he tells us how colours are used as well, but did not provide any examples. So, I want to share some of examples I can think of:

For example, Red – it makes people feel in emergency situation other than excitement. This is why used for ‘SALE’ tag. Blue – bank of America, ANZ, BNZ (Many Banks use this coluor because blue = truthfulness). Marketers should refer to the information of people are influenced by colours and emotional factors.

Therefore, they should more concentrate on emotions not logical or rational explanation and they can only present most effectively through content marketing.

Rescooped by Ilina Dimitrova from Entrepreneurship
Scoop.it!

Visual marketing: 8 Tips from Vogue" via @HaikuDeck by @Scenttrail

Visual marketing: 8 Tips from Vogue" via @HaikuDeck by @Scenttrail | Entrepreneurship | Scoop.it

8 Visual Marketing Tips From Vogue

* Be specific & Use BIG NUMBERS to help.
* Branded - use existing and known brands.
* Portrait Images - images staring at camera = most powerful.
* Events - Ride wave of current events.
* Alliteration.

* Juxtapositions.
* Action verbs.

* Simple colors.

If every startup were to follow those 8 visual marketing tips from Vogue they would improve their website's performance. Just don't copy off of Vogue's website. For some reason great magazines haven't been able to crack the code for great websites (strange since these rules apply to either).


Via Martin (Marty) Smith, Ilina Dimitrova
more...
Rescooped by Ilina Dimitrova from Consumer Behavior in Digital Environments
Scoop.it!

Infographic: opportunities and threats of omnichannel for B2B and B2C marketers

Infographic: opportunities and threats of omnichannel for B2B and B2C marketers | Entrepreneurship | Scoop.it

B2B and B2C organisations are facing similar business challenges and opportunities in meeting increasingly omnichannel consumers' needs, according to research from Oracle. 

 

Loyalty and customer retention are the main focuses for B2C companies, while B2B companies are focusing on adopting techniques often used in B2C to deliver commerce capabilities and customer experiences.

 

The following infographic, created by Oracle Marketing Cloud, compares the priorities, challenges and areas of focus for B2


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, October 19, 2014 6:53 PM

A useful summary of the contrasts between B2C and B2B customers and the requirements of each regarding omnichannel trends. The infographic also contains some great summary #stats that highlight the differences.

Guislain d'Hauteville's curator insight, October 27, 2014 1:01 PM

The following infographic, created by Oracle Marketing Cloud, compares the priorities, challenges and areas of focus for B2B and B2C marketers.

Rescooped by Ilina Dimitrova from Non-Profit Development and Fundraising
Scoop.it!

How To Write An Awesome Fundraising Letter - Raffle Fundraising Tips Ideas Strategies

How To Write An Awesome Fundraising Letter - Raffle Fundraising Tips Ideas Strategies | Entrepreneurship | Scoop.it
How To Write... http://t.co/W1ivytLwmn #Charity #Fundraising #FundraisingIdeas #Non-profit

Via Katie Miller
more...
Jack Paine's curator insight, December 29, 2013 7:16 AM

Good tips for fundraising!

Rescooped by Ilina Dimitrova from Startups, Entrepreneurs, Angel Investors
Scoop.it!

20+ Awesome Ways to Get More Followers for Your Google Plus Business Page

20+ Awesome Ways to Get More Followers for Your Google Plus Business Page | Entrepreneurship | Scoop.it
Google Plus has more than one billion registered (and 359 million active) users, as well as some of the most business-friendly features of any social network, this is the time to start building out your business page.

Via Dave Phillipson
more...
Marc Kneepkens's curator insight, April 6, 2014 8:10 AM

Excellent information on using Google+. Highly recommended. I have seen some of my posts show up in Google searches already, on page one. Google+ is definitely worth it.

Two Pens's curator insight, April 6, 2014 1:09 PM

Still think doing Google+ Hangouts in your area of expertise is a no brainer. You can record the Hangout and then post it on Google and it will rank highly in search and be a service to your peeps. Doh!

Rescooped by Ilina Dimitrova from Startup Revolution
Scoop.it!

Is Capital Flowing To Entrepreneurs & SMBs? (Infographic)

Is Capital Flowing To Entrepreneurs & SMBs? (Infographic) | Entrepreneurship | Scoop.it
A look at the financing landscape for business owners, plus some tips for finding alternative funding opportunities.

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, March 19, 2014 6:41 AM

Great infographic showing some capital easing. Capital is the oil that keeps our economic engine running. Have always loved the irony of locking out SMBs and entrepreneurs (and you and me) from capital assets after they were put at risk by others, but that is just the way the game is played in the "too big to fail" era.

Marshall Van Fleet's curator insight, March 19, 2014 7:54 AM

Great infographic showing some capital easing. Capital is the oil that keeps our economic engine running. Have always loved the irony of locking out SMBs and entrepreneurs (and you and me) from capital assets after they were put at risk by others, but that is just the way the game is played in the "too big to fail" era.

Rescooped by Ilina Dimitrova from Startup Founder's Lounge
Scoop.it!

Hate Selling? How to Get Over It--and Get Good at It

Hate Selling? How to Get Over It--and Get Good at It | Entrepreneurship | Scoop.it
Not to worry: The hate will disappear once you realize that selling doesn't mean acting like a salesperson.

Via Didier Roggeri
Ilina Dimitrova's insight:

True, so many founders are not natural salespeople. That's why I love entrepreneurship. It pushes you outside of your comfort zone.

more...
Nancy Barnett's curator insight, March 14, 2014 10:43 PM

Sales are not a necessary evil, they provide the life blood of business. 

Rescooped by Ilina Dimitrova from startups, crowdfunding, startup entrepreneurs
Scoop.it!

Not at SXSW? Bite into these tech-focused presentations instead

Not at SXSW? Bite into these tech-focused presentations instead | Entrepreneurship | Scoop.it
The annual over-stimulation of SXSW is a ritual for many in the startup and technology worlds, and even though tens of thousands of techies saddle up to Austin, there are plenty of people far far away from Texas.

Via Lori Wilk
more...
Lori Wilk's curator insight, March 8, 2014 11:45 PM

If you are not at #SxSW that doesn't mean you need to miss these presentations