Entrepreneurs
Follow
Find tag "Marketing"
2.9K views | +3 today
Entrepreneurs
Driving Entrepreneurial Success
Curated by Zonata
Your new post is loading...
Your new post is loading...
Scooped by Zonata
Scoop.it!

Does your business need to get a grip on its marketing?

Does your business need to get a grip on its marketing? | Entrepreneurs | Scoop.it
Here our eight warning signs to watch out for that reveal your marketing (or lack of) is holding your company back
more...
No comment yet.
Scooped by Zonata
Scoop.it!

WallaceBurch: Brand fluff....Are You All Logo & No Mojo?

WallaceBurch: Brand fluff....Are You All Logo & No Mojo? | Entrepreneurs | Scoop.it

by WallaceBurch’s marketing partner: Andy Hunt, MD, Quick Thinking

 

Zonata's insight:

Are You All Logo & No Mojo? Ask a sample of the average-Joes and most will reach for one of today’s star brand icons. They’ll probably google a Coca Cola logo. Or point to a Nike trainer flash. Or show you the shiny Apple adorning their i-phone. Of course, these are all correct answers, but only partly right.

As any brand marketer will tell you, brands are really a subtle mix of ‘10% logo and 90% mojo’. The lion’s share of any brand sits not in its physical identity, but in the much fluffier and less tangible attributes that surround it. Its real value lies not in its appearance, but the associations and behaviours it excites in people.

more...
No comment yet.
Scooped by Zonata
Scoop.it!

WallaceBurch: Why entrepreneurs fail – incompetence or bad luck?

WallaceBurch: Why entrepreneurs fail – incompetence or bad luck? | Entrepreneurs | Scoop.it

Have you ever heard a business owner blame their lack of business success on themselves, or is it because of the banks, the competition, market change or some other similar reason, apparently beyond their power to influence?  Rather like the sales exec who wins orders because of their own skills, and loses orders because of flaws in product, poor marketing, or price. Yeah, right.

 
more...
No comment yet.