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Get to know customers and tailor their customer journey - Elite Business Magazine

Get to know customers and tailor their customer journey - Elite Business Magazine | Entrepreneurs | Scoop.it
No two customers are alike, which is why providing personalised experiences is the key to keeping consumers
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4 Steps to an Optimal Shopping Cart That Will Bring Your Customers Back Again & Again - Business Matters

4 Steps to an Optimal Shopping Cart That Will Bring Your Customers Back Again & Again - Business Matters | Entrepreneurs | Scoop.it
Perhaps one of the most desirable influences for a business that a company can have on its customers is its ability to encourage repeat buying from its former customers
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Creating a customer-centric culture - Business Matters

Creating a customer-centric culture - Business Matters | Entrepreneurs | Scoop.it
Managing a team can be a very challenging role, and one that a lot of entrepreneurs can struggle with. When your business starts to evolve and grow, this should be cause for celebration!
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UK consumers not afraid to act on poor customer service�

UK consumers not afraid to act on poor customer service� | Entrepreneurs | Scoop.it
More than two thirds (69 per cent) of Britons have acted on their customer service frustration by demanding to speak to a supervisor or stopping using a brand altogether, research finds.
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WallaceBurch: Brand fluff....Are You All Logo & No Mojo?

WallaceBurch: Brand fluff....Are You All Logo & No Mojo? | Entrepreneurs | Scoop.it

by WallaceBurch’s marketing partner: Andy Hunt, MD, Quick Thinking

 

Zonata's insight:

Are You All Logo & No Mojo? Ask a sample of the average-Joes and most will reach for one of today’s star brand icons. They’ll probably google a Coca Cola logo. Or point to a Nike trainer flash. Or show you the shiny Apple adorning their i-phone. Of course, these are all correct answers, but only partly right.

As any brand marketer will tell you, brands are really a subtle mix of ‘10% logo and 90% mojo’. The lion’s share of any brand sits not in its physical identity, but in the much fluffier and less tangible attributes that surround it. Its real value lies not in its appearance, but the associations and behaviours it excites in people.

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Content is king when trying to create customer loyalty - Elite Business Magazine

Content is king when trying to create customer loyalty - Elite Business Magazine | Entrepreneurs | Scoop.it
Forging long-term relationships with consumers is essential for any startup’s survival. And few marketing techniques are better for this purpose than a good content strategy
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Customer acquisition vs retention: Which side works best?

Customer acquisition vs retention: Which side works best? | Entrepreneurs | Scoop.it
Jay Karsandas of Mobiles.co.uk discusses how three key aspects of digital marketing can help acquire and retain customers. 
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SME Masterclass: How to deal with difficult customers - Telegraph

SME Masterclass: How to deal with difficult customers  - Telegraph | Entrepreneurs | Scoop.it
Sometimes they can be hard to love, says Rachel Bridge
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Shipping and logistics: How best to create an outstanding e-commerce experience for customers

Shipping and logistics: How best to create an outstanding e-commerce experience for customers | Entrepreneurs | Scoop.it
SmallBusiness.co.uk, in association with UPS, looks at what factors contribute to an effective e-commerce offering, from site management to distribution of product.
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