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Keep it simple - Elite Business Magazine

Keep it simple - Elite Business Magazine | Entrepreneurs | Scoop.it
Branding gaffes as UK enterprise fails to keep it simple
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Playing to win: Building a famous brand

Playing to win: Building a famous brand | Entrepreneurs | Scoop.it
Here, Linzi Boyd, author of 'Brand Famous: How to get everyone talking about your business', looks at how to get your brand on the fast track to exposure.
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BSN's curator insight, August 26, 2014 6:29 AM

Playing to win: Building a famous brand. #branding #business

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What's in a name? How to pick the best name for your business

What's in a name? How to pick the best name for your business | Entrepreneurs | Scoop.it
Should a business name sum up a company's services or be unique and daring? And what happens if you need to rebrand?
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How to overhaul your brand image

How to overhaul your brand image | Entrepreneurs | Scoop.it
Here, Sally Barrett-Spring of Moneypenny.co.uk reveals how the business managed its rebranding process. 
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Is your business ‘invisible’ online? - Real Business

Is your business ‘invisible’ online? - Real Business | Entrepreneurs | Scoop.it
Business news and management advice for entrepreneurs, growing businesses and SMEs.
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WallaceBurch: Brand fluff....Are You All Logo & No Mojo?

WallaceBurch: Brand fluff....Are You All Logo & No Mojo? | Entrepreneurs | Scoop.it

by WallaceBurch’s marketing partner: Andy Hunt, MD, Quick Thinking

 

Zonata's insight:

Are You All Logo & No Mojo? Ask a sample of the average-Joes and most will reach for one of today’s star brand icons. They’ll probably google a Coca Cola logo. Or point to a Nike trainer flash. Or show you the shiny Apple adorning their i-phone. Of course, these are all correct answers, but only partly right.

As any brand marketer will tell you, brands are really a subtle mix of ‘10% logo and 90% mojo’. The lion’s share of any brand sits not in its physical identity, but in the much fluffier and less tangible attributes that surround it. Its real value lies not in its appearance, but the associations and behaviours it excites in people.

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