Entrepreneurs
3.0K views | +0 today
Follow
Entrepreneurs
Driving Entrepreneurial Success
Curated by Zonata
Your new post is loading...
Your new post is loading...
Scooped by Zonata
Scoop.it!

Christmas adverts: how small firms can learn from the big players

Christmas adverts: how small firms can learn from the big players | Entrepreneurs | Scoop.it
Cash in on key themes and small businesses can make a great, low-budget ad campaign, says Eleanor Ross
more...
No comment yet.
Scooped by Zonata
Scoop.it!

WallaceBurch: Brand fluff....Are You All Logo & No Mojo?

WallaceBurch: Brand fluff....Are You All Logo & No Mojo? | Entrepreneurs | Scoop.it

by WallaceBurch’s marketing partner: Andy Hunt, MD, Quick Thinking

 

Zonata's insight:

Are You All Logo & No Mojo? Ask a sample of the average-Joes and most will reach for one of today’s star brand icons. They’ll probably google a Coca Cola logo. Or point to a Nike trainer flash. Or show you the shiny Apple adorning their i-phone. Of course, these are all correct answers, but only partly right.

As any brand marketer will tell you, brands are really a subtle mix of ‘10% logo and 90% mojo’. The lion’s share of any brand sits not in its physical identity, but in the much fluffier and less tangible attributes that surround it. Its real value lies not in its appearance, but the associations and behaviours it excites in people.

more...
No comment yet.