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What Is The Future of Content Marketing [Trends and Predictions] #BtoBLive

I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. 


Via Stefano Principato, John van den Brink
Lori Wilk's insight:

I coudn't agree more

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Stefano Principato's curator insight, October 27, 2013 5:14 AM

Customer-Centricity is the only way to break through the noise of boring and self-promoting content. We must begin to make our customers the heroes of our stories 
The future of content is mobile, visual, consumable and snackable 

Entrepreneurial Success Strategies
How entrepreneurs are going from ideas to start-up to success
Curated by Lori Wilk
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Rescooped by Lori Wilk from Technology in Business Today
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Top Tips for Home Business

Top Tips for Home Business | Entrepreneurial Success Strategies | Scoop.it
Ten home based businesses are set to appear in a photographic exhibition of entrepreneurs which sets the scene and backdrop for Enterprise Nation’s Home Business Summit on Friday. Here they offer their one top tip for successfully running a business from home.
Top Tips:




"Have a friendly local coffee shop to use as your "meeting room" - it's much better than inviting clients to come round for a coffee when the washing machine is on...!" 
Oliver Bridge, Cornerstone 





















"Turn up to work everyday. The temptation can be to take the day off as you don't think you have anything much to do or have no inspiration. But you just have to keep turning up. Quite literally. Showered. Dressed. And ready to work at your desk, table or wherever you have designated your work space to be. Because if you keep 'turning up' ideas come & things move forward." 
Victoria Cramsie, Paperboy Wallpaper







"Clear space = clear mind. (Also Jasmine flavoured candles pull you through the most stressful of times!)" 
Ed Vickers, Jollie Socks
























"

Once you’ve come up with your idea, spend lots of time researching it. I did loads of coffee mornings at home (still do) and tried to get honest feedback from my target market (predominantly mums). You need to know categorically that your idea is a good one before you spend lots of time and money developing it." 
Jayne Hynes, Kiddyum
















"Try to work in a shed or outhouse, or at least a dedicated room, and tell everyone that when you're in there, you are at work so they should leave you alone. Ignore all attempts to draw you out - they will soon get the message!"
Shoo Rayner,
Shoo Rayner













"Take your time in finding the right partners. We learned this through trial and error when looking for a manufacturing partner. Think of it this way, how often will you marry the first person you meet? One will find almost every manufacturer you speak with will say yes, be your best friend, brew you a cracking cup of tea and be eager to do the job for you - only one will deliver! In our experience, it pays to spend time shopping around, there really is no rush - drink many cups of tea."
 Kuldip Singh Sahota,
Mr Singh’s Sauce














"Starting a successful business from home is extremely convenient, but also distracting, with your TV, games console and bed within touching distance. So I advise to always keep your business goals and ambitions at an even closer distance as these are the things that will keep you focused and determined to work hard towards success"
Corby Kuffour, Thatsalesite.com














Please join us to celebrate Home Business on Friday 15th August by downloading the badge below and displaying it on your site or social media.

Cheers to #homebusiness
  
            Click to download
                                         Click to download


Photography credit: an iStock by Getty Images photographer René Mansi (contributor urbancow on iStock.com)
View full collection of 'A photographic exhibition of entrepreneurs'

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Proactive founders give brick and mortar a social media makeover

Rodan+Fields co-founders Dr. Katie Rodan and Dr. Kathy Fields on the online brick and mortar business. (The doctors were on Fox again! Been wondering what makes their business so different?
Lori Wilk's insight:

#femaleentrepreneurs finding success with direct #selling via consultants for their new product line Rodan+Fields. These two sharp doctors understand #socialcommerce and how to build their business #online and offline.

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Marketers and Technology, Today and Tomorrow

Marketers and Technology, Today and Tomorrow | Entrepreneurial Success Strategies | Scoop.it
There’s a lot of discussion about the evolution of marketing and the roles of marketers. Harvard Business Review even made it their cover story in this month’s magazine, and countless...
Lori Wilk's insight:

As an #entrepreneur and founder of your company, how are you preparing yourself to be the chief #marketing strategist of your ideas and #innovations?

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The Marketing Week | News | Marketing Week

The Marketing Week | News | Marketing Week | Entrepreneurial Success Strategies | Scoop.it
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Lori Wilk's insight:

Enjoying the week's roundup #marketing#business#influence

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BEAM laying the foundation for a global brand - The Lane Report

BEAM laying the foundation for a global brand - The Lane Report | Entrepreneurial Success Strategies | Scoop.it
BEAM laying the foundation for a global brand The Lane Report After a long economic recession and stifled growth, the resurgence of manufacturing in Central Kentucky inspired the mayors of Lexington and Louisville to join forces in a strategic...
Lori Wilk's insight:

I like this story about manufacturing in the USA#manufacturing#Kentucky#business. Let me also recommend the book,"Entrepreneurial Nation" by Rho Khanna, former Depute Assistant Secretary of Commerce. This book is about why and how manufacturing is a key to our American Future.

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Crittercism Raises $30M More, Inks Mobile App Performance Deal With New Backer Accenture

Crittercism Raises $30M More, Inks Mobile App Performance Deal With New Backer Accenture | Entrepreneurial Success Strategies | Scoop.it
 Some big news today from Crittercism, a startup that operates a platform for companies to monitor their mobile app performance with customers including the likes of Netflix, LinkedIn, Yahoo, Pinterest, Home Depot, AT&T and a number of other...
Lori Wilk's insight:

I am not surprised about the success of a company that monitors the mobile app performance of companies as their service. The mobile app market has exploded over the last few years . We should see more app stores emerging and so rating app performance is a great niche to fill. 

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NYC’s Flatiron School Raises $5.5 Million To Teach People To Code For A Living

NYC’s Flatiron School Raises $5.5 Million To Teach People To Code For A Living | Entrepreneurial Success Strategies | Scoop.it
 Can you teach someone to code well enough to do it for a living in just 12 weeks? NYC’s Flatiron School thinks so — and with around 98% of their students finding paid development gigs after the program, they might just be right.
Lori Wilk's insight:

This program has found a niche market to fill and is taking the path to success on a reasonable steady pace that allows it to monitor its program and students. Congrats and keep doing what you're doing because it's working.

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Oculus Founder Palmer Luckey On Why Now Is The Time For VR, And The Biggest Hurdles Ahead

Oculus Founder Palmer Luckey On Why Now Is The Time For VR, And The Biggest Hurdles Ahead | Entrepreneurial Success Strategies | Scoop.it
Today at SXSW, two of Oculus' cofounders took the stage for a Q&A on the future of their burgeoning virtual reality headset.
Lori Wilk's insight:

Demand for the VR headsets is exciting and it will be interesting to see what they'll be selling for when they first make it to market.#technology

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Lessons From Inside The $800 Million Girl Scout Cookie Selling Empire

Lessons From Inside The $800 Million Girl Scout Cookie Selling Empire | Entrepreneurial Success Strategies | Scoop.it
It's not all campfire songs and good deeds. Girl Scout cookie sales are big business, to the tune of nearly $800 million last year.
Lori Wilk's insight:

Scouts learn at an early age about marketing and some of them are just fabulous at it and will go on to achieve amazing things when they grow up .

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True Grit: The Best Measure of Success and How to Teach It

True Grit: The Best Measure of Success and How to Teach It | Entrepreneurial Success Strategies | Scoop.it
Can you predict academic success or whether a child will graduate? You can, but not how you might think.

When psychologist Angela Duckworth studied people in various challenging situations, includin

Via Beth Dichter
Lori Wilk's insight:

The ability bounce back and move forward when life hits hard is so important to our success.This article shares the importance of resilience and we should teach this skills to others.

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Beth Dichter's curator insight, February 2, 9:56 AM

Vicki Davis has a great post that provides a wealth of resources on grit and ways you might incorporate the teaching of grit into your classroom. Sections include:

* Why Grit is so Imporant?
* What is Grit?
* Can Grit be Taught?

This last section provides 10 ideas on how you can teach grit in your classroom with many resources including videos, books, a grit test and more.

Do you teach grit in your classroom? Is this something you think your students need to be better prepared? If you are looking for some great resources and to educate yourself about grit click through to the post.

Rescooped by Lori Wilk from Social media DAILY NEWS
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4 Signs Your Leadership Isn't Working

4 Signs Your Leadership Isn't Working | Entrepreneurial Success Strategies | Scoop.it
There are ALWAYS warning signs. It hardly every comes as a complete surprise. Then one day it becomes painfully clear - something isn't working.

Via harish magan
Lori Wilk's insight:

There are always signs. Are you paying attention to the signs? What steps will you take to change ?

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Rescooped by Lori Wilk from Social media DAILY NEWS
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Top 100 Inspirational Quotes

Top 100 Inspirational Quotes | Entrepreneurial Success Strategies | Scoop.it
Inspirational quotes and motivational quotes have the power to get us through a bad week, and can even  give us the courage to pursue our life's dreams.

Via David Simpson, zoéng, harish magan
Lori Wilk's insight:

I love quotes for inspiration, motivation, and to add

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The World's 85 Richest Now Worth as Much as 3.5 Billion Poorest

The World's 85 Richest Now Worth as Much as 3.5 Billion Poorest | Entrepreneurial Success Strategies | Scoop.it
The poorest half of the world’s population—that’s 3.5 billion people—control as much wealth as the richest 85 individuals.
Lori Wilk's insight:

The stats here really make you think

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Singapore's sharing economy is on the rise - eco-business.com

Singapore's sharing economy is on the rise - eco-business.com | Entrepreneurial Success Strategies | Scoop.it


You can turn a profit from these under-used possessions by renting them out to strangers who need them.


Via jean lievens
Lori Wilk's insight:

This article offers insights into the early stages of a sharing-economy in #Singapore and how these early adopters are crossing legal boundaries which have not been crossed before in this country so it's an exciting time filled with opportunities and legal learning curves. 

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The Man Who Invented The Study Of Corporate Leadership Has Died — Here’s His Legacy aljazeera beya - Oklahoma Sentinul

The Man Who Invented The Study Of Corporate Leadership Has Died — Here’s His Legacy aljazeera beya - Oklahoma Sentinul | Entrepreneurial Success Strategies | Scoop.it
The Man Who Invented The Study Of Corporate... http://t.co/mpPE8WRGuG
#AntiochCollege #CharlesKindleberger #MrBennis #WarrenBennis
Lori Wilk's insight:

We've lost a #leadership legend.

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Leveraging Data for Better Marketing | SEJ

Leveraging Data for Better Marketing | SEJ | Entrepreneurial Success Strategies | Scoop.it
As part of our SEJ interview series, I recently caught up with Chris Golec of DemandBase to discuss the marketing benefits of leveraging data. In the video below, Chris explains how companies are l...
Lori Wilk's insight:

Understanding how to gauge your marketing results and what's happening with your customers. #customers#marketing#business

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The Marshmallow Challenge [Video]

The Marshmallow Challenge [Video] | Entrepreneurial Success Strategies | Scoop.it

The Marshmallow Challenge is a remarkably fun and instructive design exercise that encourages teams to experience simple but profound lessons in collaboration, innovation and creativity.


Via Justin Jones
Lori Wilk's insight:

This video shows the connection between #innovation#collaboration# and #Creativity . I loved hearing about how successful five-year-olds were at putting all of these together .

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Best of British Entrepreneurship

We're very excited to announce that the next in our series of "Hangouts for Entrepreneurs" will feature mobile tech entrepreneur Jay Bregman, founder of Hailo, children's food innovator Paul...
Lori Wilk's insight:

It's great to be able to learn from leaders.

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PluralSight Buys Digital-Tutors For $45 Million To Add Media Software Training

PluralSight Buys Digital-Tutors For $45 Million To Add Media Software Training | Entrepreneurial Success Strategies | Scoop.it
 PluralSight, a purveyor of online training tools for software professionals, is expected to announce the acquisition of creative software training services company Digital-Tutors in a $45 million deal.
Lori Wilk's insight:

This sounds like a great complimentary match with a software company and a software training company. 

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Automotive marketing exec preaches passion, excellence - Las Vegas Review-Journal

Automotive marketing exec preaches passion, excellence - Las Vegas Review-Journal | Entrepreneurial Success Strategies | Scoop.it
Las Vegas Review-Journal Automotive marketing exec preaches passion, excellence Las Vegas Review-Journal Cummins is a longtime automotive sales and marketing executive who more than two years ago launched Las Vegas-based Opportunity Max, a digital...
Lori Wilk's insight:

Congrats to Opportunity Max who has "maximized" its success  by launching and ultimately creating a business that another company wanted to own." You are an inspiration. Thank-you.

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Social-Media Traffic to News Sites Has Increased 57% Since 2009 - Mashable

Social-Media Traffic to News Sites Has Increased 57% Since 2009 - Mashable | Entrepreneurial Success Strategies | Scoop.it
Business 2 Community
Social-Media Traffic to News Sites Has Increased 57% Since 2009
Mashable
Well, this is no surprise: Digital has far surpassed print in the way we consume news.
Lori Wilk's insight:

I am often amazed at how quickly news travels online. How many times have you already heard the news and find your television news becomes a review of what you learned before you ever turned it on? 

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Shama Kabani: Building A Business On What You Love - The NextWomen Business Magazine

Shama Kabani: Building A Business On What You Love - The NextWomen Business Magazine | Entrepreneurial Success Strategies | Scoop.it
The NextWomen Business Magazine Shama Kabani: Building A Business On What You Love The NextWomen Business Magazine Shama Kabani is the award winning Founder and CEO of The Marketing Zen Group, a full-service online marketing and digital PR firm...
Lori Wilk's insight:

I first became a fan of Shama Kabani's The Marketing Zen Group, while taking a business trip and listening to her book in audio cd in the car for eight hours. I knew that I was becoming a fan when I didn't want to turn the car off and I just wanted to continue listening because she makes sense. 

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EstudiandoEspiritualidad: Año nuevo Chino: Año del Caballo.

EstudiandoEspiritualidad: Año nuevo Chino: Año del Caballo. | Entrepreneurial Success Strategies | Scoop.it

Via Cyonar En Linea Argentina, Saberes Sin Fronteras Ong
Lori Wilk's insight:

Happy Chinese New Year and the Year of the Horse

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Why You Should Co-Source Your B2B Newsroom | Backbone Media

Why You Should Co-Source Your B2B Newsroom | Backbone Media | Entrepreneurial Success Strategies | Scoop.it
Staff your B2B newsroom with an expert co-sourced team rather than hiring and managing your own team with significant benefits to your marketing efforts.
Lori Wilk's insight:

Partnering for success can be awesome if you've got the right partners so consider what you're trying to accomplish and who can help you best achieve those results. This might really change your businesses for the best.

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Sheryl Sandberg’s “Lean In” Gets A Movie Deal | TechCrunch

Sheryl Sandberg’s “Lean In” Gets A Movie Deal | TechCrunch | Entrepreneurial Success Strategies | Scoop.it
In an era where movie creators simply copy books for lack of original ideas, Sheryl Sandberg's Lean In has been picked up for a movie deal. According to the..
Lori Wilk's insight:

She's going to continue telling her story and that's great.

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