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Final Guide to successfully implement Social Media Marketing in Start-ups

Final Guide to successfully implement Social Media Marketing in Start-ups | Entrepreneurial Success Strategies | Scoop.it
Today, there are thousands of options to invest money in online marketing through the Internet. The problem that we face as entrepreneurs is that we do not have the money specifically earmarked for this purpose in order to take the first steps.

Via The Fish Firm
Lori Wilk's insight:

Online marketing should incorporate a combination of those tools that you can use for free- by replacing money with the time you dedicate to using the tools and other tools that you pay for that will help you provide the structure and formats that will allow you to grow your business. In the long-run you'll want to consider which portions of your online marketing can be automated and which you have to do yourself.

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Oluwasemilogo Akinmuyiwa's comment, May 25, 2013 10:32 AM
We will have something earmarked for such when there are a bit of surplus or when we repriotise things.
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10 Tactics for Launching a Product Using Social Media - blogs.hbr.org (blog)

10 Tactics for Launching a Product Using Social Media - blogs.hbr.org (blog) | Entrepreneurial Success Strategies | Scoop.it
Get customers excited with Facebook, Twitter, Instagram, Snapchat, Meerkat, and more.
Lori Wilk's insight:

This article address change in the marketplace and how #companies need to figure out where to best connect with their audience. Marketing is still #marketing, the platforms have changed and so must our strategies.

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The Pros and Cons of Doing One Thing at a Time !

The Pros and Cons of Doing One Thing at a Time ! | Entrepreneurial Success Strategies | Scoop.it

If you attack the tasks sequentially, you finish the first one in just three days, the second in six, the third in nine, and so on. In fact, you complete five of the six earlier than if you had been working on them in parallel (the sixth one wraps at the end of Day 18, same as in the first scenario). So at least two of the assigners are extremely happy and impressed, and overall five of the six assigners are happier than if you had juggled their tasks !


Via Fouad Bendris
Lori Wilk's insight:

If this is not what we've been doing so far , it sounds like a great #organizational #tips to begin the new year. I like the suggestions about how to be more #efficient and #effective in #business.. 

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Fouad Bendris's curator insight, January 22, 3:03 PM

It’s more efficient, but juggling tasks can spark creativity ... 

The idea that it’s better to finish your tasks in sequence than to jump around from one to another is very hard to accept, at least for me.

Rescooped by Lori Wilk from SEO and Social Media Marketing
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Why SEO Is All About Having Good Content

Why SEO Is All About Having Good Content | Entrepreneurial Success Strategies | Scoop.it

'Focusing on good content instead of linking building to get great SEO results seems a little daunting. Link building does bring in some great traffic not to mention boosting you up the search engine results page. Yet, as I said earlier, Rand does say that content can help boost your SEO results. How can you do this? I am going to take a quick look at this and give you a few handy tips to help you get more from your content and help your SEO rankings'. 
Read more at: http://www.business2community.com/content-marketing/seo-good-content-01112417
 


Via Antonino Militello
Lori Wilk's insight:

When people receive  #benefits from  #reading your #content they not only appreciate it, they tend to #share it. #Business  #results are not Instant. #Recognition builds over time.#participate ,#Share,#Curate and #Create  Most importantly Get in the Game and Participate with others who also are taking steps to achieve success and #Results. Do your part , get off the sidelines and into the #game.#Share content to help other #entrepeneurs, #Executives and #leaders and yourself today. The #SEO results will happen.You will improve your #SearchEngineRankings. #Hashtags are going to continue to be popular this year and are being used on more #socialmedia #socialnetworking sites than just two years ago.#TFS #BYL 

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ManufacturingStories's curator insight, January 14, 8:39 AM

See how Content Marketing is driving web development plans.  Learn methods of driving traffic via original and curated content using Scoop.it and social media.

Deanna Dahlsad's curator insight, January 14, 5:34 PM

See also: Your Best Tool For SEO (Or, Why Search Engines Are Your Friends)

Chuck Taylor's curator insight, January 15, 12:42 PM

Content seems to be the theme for 2015

 

Rescooped by Lori Wilk from CustDev: Customer Development, Startups, Metrics, Business Models
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Use Scraping & Virtual Assistants to Create Massive Pipeline

Use Scraping & Virtual Assistants to Create Massive Pipeline | Entrepreneurial Success Strategies | Scoop.it
Sales Hacker Series - Hacking Lead Gen in San Francisco by the VP of Growth of Storefront, Matt Ellsworth.

Via ukituki
Lori Wilk's insight:

I love this advice. 

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I'm Asking You to Cut the BS

I'm Asking You to Cut the BS | Entrepreneurial Success Strategies | Scoop.it
We’re launching a new initiative called ‘Been There, Done That’ that features an ongoing series in which we’ll be stripping ourselves of ego and giving you a raw look into the fundamentals of what it takes to grow a business.
Lori Wilk's insight:

Thanks for the real dialogue.

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Creating and Developing the BYL Network in Florida with COO Danielle Silverman

Creating and Developing the BYL Network in Florida with COO Danielle Silverman | Entrepreneurial Success Strategies | Scoop.it
Host Lori Wilk interviews founder and COO of BYL Network Danielle Silverman about creating, launching, and growing the BYLNetwork. BYL stands for Better Your Life and that's exactly what Danielle plans to do with her now two-year old expanding network.Danielle offers insights into the world of broadcasting and the challenges any business faces when trying to launch a new concept. Danielle brings years of experience to her current role as she has produced more than 150 shows and held top level executive positions including that of EVP of the Lifetime Television. Danielle has created and developed programs also airing on Food Network, ESPN, FOX, CBS, ABC, and NBC and taken them from concept to Broadcast. http://www.BYLNetwork.com. Join our live show at 347.237.5638
Lori Wilk's insight:

BYLNetwork growing and looking for more excellent #programming. BYL uses a proprietary #broadcast #management system . It's easy for them to upload, manage,store, schedule, and #stream #content . The BYLNetwork will provide opportunities for content #creators as well as content users around the globe so stay tuned. I'm very excited about the future of BYLNetwork.

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Top-Notch Management Leadership Development Skills Book "Built to Lead "

Top-Notch Management Leadership Development Skills Book "Built to Lead " | Entrepreneurial Success Strategies | Scoop.it
Host Lori Wilk interviews CEO Author, David Long, about his new book,"Built to Lead."Lori will ask David to share insights into the making of this book and how he knew he had to write it and share the wisdom it contains with the world. In this book David shares ,"Everything you think you know about being a World Class Manager" is WRONG. David presents his motivational training to help managers learn how to be their best and to help them beat the odds of success in management. According to David, "For every 100 employees hired, only 6 or 7 will be promoted to their first management position. In fact, most of these first time managers will not get another promotion and will ultimately fail." David wants to fight this battle with education and he's determined to make an impact in this category. His style is " a get-in-the-trenches, no-holds-barred." He offers real advice and shows managers how to get real results. David's goal is to help managers become top 10 percent managers. Our phone lines will be open for you to speak to our guest or host during the live broadcast at 347.237.5638
Lori Wilk's insight:

It was an honor to interview #CEO David Long on my #talkshow about his new #book and his #leadership expertise. WIth a 25-year pathway to business #success at http://www.myemployees.com David offers advice and provides #inspiration for #entrepreneurs

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Rescooped by Lori Wilk from Technology in Business Today
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Top Tips for Home Business

Top Tips for Home Business | Entrepreneurial Success Strategies | Scoop.it
Ten home based businesses are set to appear in a photographic exhibition of entrepreneurs which sets the scene and backdrop for Enterprise Nation’s Home Business Summit on Friday. Here they offer their one top tip for successfully running a business from home.
Top Tips:




"Have a friendly local coffee shop to use as your "meeting room" - it's much better than inviting clients to come round for a coffee when the washing machine is on...!" 
Oliver Bridge, Cornerstone 





















"Turn up to work everyday. The temptation can be to take the day off as you don't think you have anything much to do or have no inspiration. But you just have to keep turning up. Quite literally. Showered. Dressed. And ready to work at your desk, table or wherever you have designated your work space to be. Because if you keep 'turning up' ideas come & things move forward." 
Victoria Cramsie, Paperboy Wallpaper







"Clear space = clear mind. (Also Jasmine flavoured candles pull you through the most stressful of times!)" 
Ed Vickers, Jollie Socks
























"

Once you’ve come up with your idea, spend lots of time researching it. I did loads of coffee mornings at home (still do) and tried to get honest feedback from my target market (predominantly mums). You need to know categorically that your idea is a good one before you spend lots of time and money developing it." 
Jayne Hynes, Kiddyum
















"Try to work in a shed or outhouse, or at least a dedicated room, and tell everyone that when you're in there, you are at work so they should leave you alone. Ignore all attempts to draw you out - they will soon get the message!"
Shoo Rayner,
Shoo Rayner













"Take your time in finding the right partners. We learned this through trial and error when looking for a manufacturing partner. Think of it this way, how often will you marry the first person you meet? One will find almost every manufacturer you speak with will say yes, be your best friend, brew you a cracking cup of tea and be eager to do the job for you - only one will deliver! In our experience, it pays to spend time shopping around, there really is no rush - drink many cups of tea."
 Kuldip Singh Sahota,
Mr Singh’s Sauce














"Starting a successful business from home is extremely convenient, but also distracting, with your TV, games console and bed within touching distance. So I advise to always keep your business goals and ambitions at an even closer distance as these are the things that will keep you focused and determined to work hard towards success"
Corby Kuffour, Thatsalesite.com














Please join us to celebrate Home Business on Friday 15th August by downloading the badge below and displaying it on your site or social media.

Cheers to #homebusiness
  
            Click to download
                                         Click to download


Photography credit: an iStock by Getty Images photographer René Mansi (contributor urbancow on iStock.com)
View full collection of 'A photographic exhibition of entrepreneurs'

Via TechinBiz
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Proactive founders give brick and mortar a social media makeover

Rodan+Fields co-founders Dr. Katie Rodan and Dr. Kathy Fields on the online brick and mortar business. (The doctors were on Fox again! Been wondering what makes their business so different?
Lori Wilk's insight:

#femaleentrepreneurs finding success with direct #selling via consultants for their new product line Rodan+Fields. These two sharp doctors understand #socialcommerce and how to build their business #online and offline.

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Marketers and Technology, Today and Tomorrow

Marketers and Technology, Today and Tomorrow | Entrepreneurial Success Strategies | Scoop.it
There’s a lot of discussion about the evolution of marketing and the roles of marketers. Harvard Business Review even made it their cover story in this month’s magazine, and countless...
Lori Wilk's insight:

As an #entrepreneur and founder of your company, how are you preparing yourself to be the chief #marketing strategist of your ideas and #innovations?

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The Marketing Week | News | Marketing Week

The Marketing Week | News | Marketing Week | Entrepreneurial Success Strategies | Scoop.it
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Lori Wilk's insight:

Enjoying the week's roundup #marketing#business#influence

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BEAM laying the foundation for a global brand - The Lane Report

BEAM laying the foundation for a global brand - The Lane Report | Entrepreneurial Success Strategies | Scoop.it
BEAM laying the foundation for a global brand The Lane Report After a long economic recession and stifled growth, the resurgence of manufacturing in Central Kentucky inspired the mayors of Lexington and Louisville to join forces in a strategic...
Lori Wilk's insight:

I like this story about manufacturing in the USA#manufacturing#Kentucky#business. Let me also recommend the book,"Entrepreneurial Nation" by Rho Khanna, former Depute Assistant Secretary of Commerce. This book is about why and how manufacturing is a key to our American Future.

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Crittercism Raises $30M More, Inks Mobile App Performance Deal With New Backer Accenture

Crittercism Raises $30M More, Inks Mobile App Performance Deal With New Backer Accenture | Entrepreneurial Success Strategies | Scoop.it
 Some big news today from Crittercism, a startup that operates a platform for companies to monitor their mobile app performance with customers including the likes of Netflix, LinkedIn, Yahoo, Pinterest, Home Depot, AT&T and a number of other...
Lori Wilk's insight:

I am not surprised about the success of a company that monitors the mobile app performance of companies as their service. The mobile app market has exploded over the last few years . We should see more app stores emerging and so rating app performance is a great niche to fill. 

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How to Step Up Your Networking Using Social Media

How to Step Up Your Networking Using Social Media | Entrepreneurial Success Strategies | Scoop.it
The fastest way to grow your network is to connect with powerful connectors. Most of these connectors tend to be high-status people, so how do you get in touch with them? Give value.
Lori Wilk's insight:

I lagree.Your #network grows faster(even exponentially) by connecting with #influencers. I am a Keynote Speaker at the International Trade Development Economic Summit being held this week in the Bahamas.I help leaders of countries expand their #online reach and #influence so let's connect. Great advice #gratitude #business #success #influencer #LinkedIN #socialmedia #socialnetworking #Klout #KRED #Facebook #Twitter #CEO #CMO #CFO #News #Media .LinkedIN Open Networker, Lori Wilk 

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Top-Notch Management Leadership Development Skills Book "Built to Lead "

Top-Notch Management Leadership Development Skills Book "Built to Lead " | Entrepreneurial Success Strategies | Scoop.it
Host Lori Wilk interviews CEO Author, David Long, about his new book,"Built to Lead."Lori will ask David to share insights into the making of this book and how he knew he had to write it and share the wisdom it contains with the world. In this book David shares ,"Everything you think you know about being a World Class Manager" is WRONG. David presents his motivational training to help managers learn how to be their best and to help them beat the odds of success in management. According to David, "For every 100 employees hired, only 6 or 7 will be promoted to their first management position. In fact, most of these first time managers will not get another promotion and will ultimately fail." David wants to fight this battle with education and he's determined to make an impact in this category. His style is " a get-in-the-trenches, no-holds-barred." He offers real advice and shows managers how to get real results. David's goal is to help managers become top 10 percent managers. Our phone lines will be open for you to speak to our guest or host during the live broadcast at 347.237.5638
Lori Wilk's insight:

David teaches us that many people talk about how you should #lead by example and in reality, few do. David wants #leaders to know how to become top 10% managers and that there are actionable , repeatable steps that have been proven to work.  By following what he knows to be best practices for #managerial #success, David is able to take time off- have successful #company run by a #collaborative #team so he doesn't have to look over everyone's shoulders all the time to get results. 

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Rescooped by Lori Wilk from Business Tips
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Why SEO is Important for Your Business

Why SEO is Important for Your Business | Entrepreneurial Success Strategies | Scoop.it
In todays world, most competitive business owners are constantly looking for ways to increase revenue and generate more traffic to their business. However many small businesses don't know what SEO ...

Via TechinBiz
Lori Wilk's insight:

When all is said and done I tried to explain to elderly relatives Search Engine Optimization.My story is about how there's a big ocean out there and trying to find something, somewhere in the ocean is just about impossible. WIth Search Engine Optimization you can go from being on the ocean floor to above the surface where you improve your chances of being found. With more of the right work and efforts you can be more visible, many even as big as a Cruiseship sailing on the Ocean. Sadly too many millions of people have #businesses and #content  #online that might as well be on the ocean floor because it will not be seen. They should just put a sign on the front door of the business. #SEO help needed here. 

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Rescooped by Lori Wilk from The Insight Files
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Asia-Pacific Airports Where Passengers Love Smartphones

Asia-Pacific Airports Where Passengers Love Smartphones | Entrepreneurial Success Strategies | Scoop.it
A new report shows smartphone engagement across Asia Pacific airports.

Via Tourism Australia
Lori Wilk's insight:

There is no ignoring #mobile. Growth scheduled to keep climbing. If not today there will soon be more mobile devices that people on the planet. Are you reading this on your #smartphone ? 

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Rescooped by Lori Wilk from Content Marketing, Curation, Social Media & SEO
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Wanna learn Digital Marketing? Google wants to help.

Wanna learn Digital Marketing? Google wants to help. | Entrepreneurial Success Strategies | Scoop.it
Google has rolled out a new iPhone app called Primer, aimed at teaching startups the fundamentals of marketing - with a Google spin, of course. The new app,..

Via Guillaume Decugis
Lori Wilk's insight:

What a cool concept.Thanks for keeping us up on the latest #marketing options and #apps.

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Guillaume Decugis's curator insight, October 10, 2014 3:03 PM

Interestingly launched on iOS - and not Android... - this App aims at closing the gap "between rookies and marketing pros". 


And yes, it has a Content Marketing section: clear sign that it's going mainstream? 

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Why You Should Be Part of the Global Trade Chamber

Why You Should Be Part of the Global Trade Chamber | Entrepreneurial Success Strategies | Scoop.it

Host Lori Wilk interviews Al Otero, President of the Global Trade Chamber about international business and the latest business trends.The Global Trade Chamber is a membership organization based in Fort Lauderdale,FL and has grown exponentially over the last decade. Al Otero shares with us how to connect with the international business community. We learned in this program about business success which can be attributed to making connections, networking, getting educated on various aspects of international trade including import/export, social networking, business referrals and trade matchmaking opportunities. http://www.buyersandsellersconvention.com   Al Otero made us aware of how to find clients, build long term relationships, run ethical and profibale enterprises and to stay ahead of the competition. http://www.GlobalTradeChamber.com Join the conversation at 347.237.5638

Lori Wilk's insight:

The statistics about how much business is done outside the United States made me realize that companies not participating are missing out. Al Otero is a wealth of information about #entrepreneurship, #franchising , #business, #finance, and #leadership who can guide business owners to new pathways for international business  #success.Potentially businesses could be either making or missing out on billions of dollars collectively . The South Florida region served locally with offices by the http://www.GlobalTradeChamber  are  so lucky to have access to these resources. If you are in South Florida find a way to connect with The Global Trade Chamber and find out how to expand your business possibilities. 

.

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Here are the tasks startup CEOs should always outsource

Here are the tasks startup CEOs should always outsource | Entrepreneurial Success Strategies | Scoop.it
Mikita Mikado is the co-­founder and CEO of designing software PandaDoc. This article was co-written by Christy Delehanty, the Content Manager at PandaDoc. “There isn’t enough time.” It’s a common complaint.
Lori Wilk's insight:

Do the job of #CEO and not  every job, of every person in your #company. Prioritize your #executive time and energy. You are not meant to be  #accountant#secretary#virtualassistant#HRM#contentcreator. We need you to lead your #company and determine the course that will #lead your #company to #success. Find yourself sources of talent to help you do what needs to be done..

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Singapore's sharing economy is on the rise - eco-business.com

Singapore's sharing economy is on the rise - eco-business.com | Entrepreneurial Success Strategies | Scoop.it


You can turn a profit from these under-used possessions by renting them out to strangers who need them.


Via jean lievens
Lori Wilk's insight:

This article offers insights into the early stages of a sharing-economy in #Singapore and how these early adopters are crossing legal boundaries which have not been crossed before in this country so it's an exciting time filled with opportunities and legal learning curves. 

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The Man Who Invented The Study Of Corporate Leadership Has Died — Here’s His Legacy aljazeera beya - Oklahoma Sentinul

The Man Who Invented The Study Of Corporate Leadership Has Died — Here’s His Legacy aljazeera beya - Oklahoma Sentinul | Entrepreneurial Success Strategies | Scoop.it
The Man Who Invented The Study Of Corporate... http://t.co/mpPE8WRGuG
#AntiochCollege #CharlesKindleberger #MrBennis #WarrenBennis
Lori Wilk's insight:

We've lost a #leadership legend.

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Leveraging Data for Better Marketing | SEJ

Leveraging Data for Better Marketing | SEJ | Entrepreneurial Success Strategies | Scoop.it
As part of our SEJ interview series, I recently caught up with Chris Golec of DemandBase to discuss the marketing benefits of leveraging data. In the video below, Chris explains how companies are l...
Lori Wilk's insight:

Understanding how to gauge your marketing results and what's happening with your customers. #customers#marketing#business

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The Marshmallow Challenge [Video]

The Marshmallow Challenge [Video] | Entrepreneurial Success Strategies | Scoop.it

The Marshmallow Challenge is a remarkably fun and instructive design exercise that encourages teams to experience simple but profound lessons in collaboration, innovation and creativity.


Via Justin Jones
Lori Wilk's insight:

This video shows the connection between #innovation#collaboration# and #Creativity . I loved hearing about how successful five-year-olds were at putting all of these together .

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Best of British Entrepreneurship

We're very excited to announce that the next in our series of "Hangouts for Entrepreneurs" will feature mobile tech entrepreneur Jay Bregman, founder of Hailo, children's food innovator Paul...
Lori Wilk's insight:

It's great to be able to learn from leaders.

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