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Entrepreneurial Passion
Information on Lean Start-Up, Content Marketing, Social Media, Minimal Viable Audience for the Passionate Entrepreneur
Curated by Randy Bauer
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Why Crowdsourcing Future Is Moving To Curation, Synthesis and Things

Why Crowdsourcing Future Is Moving To Curation, Synthesis and Things | Entrepreneurial Passion | Scoop.it

Via Robin Good
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María Dolores Díaz Noguera's curator insight, November 16, 2013 8:13 AM

Great one.

Olinda Turner's curator insight, November 20, 2013 5:57 PM

Although directed at content marketing, these ideas translate into technical communications where users are trying to help each other find the best technical content. I totally agree that the fundamental way in which we communicate through content is shifting.

irene's curator insight, January 10, 2014 9:16 AM

Perché il futuro del Crowdsourcing va in direzione della cura, sintesi e cose varie.

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Googe Drive - a complete user guide. - Plus Your Business

Googe Drive - a complete user guide. - Plus Your Business | Entrepreneurial Passion | Scoop.it
A complete visual user guide to Google Drive. Ideal for anyone wanting to make the most of the latest Google tools for collaboration.
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How to Find Free Images With Google's Advanced Image Search

How to Find Free Images With Google's Advanced Image Search | Entrepreneurial Passion | Scoop.it
There are several benefits to complementing your blog posts with a little visual appeal, but photos must make sense and not infringe on any copyrights. Follow these simple steps to find royalty free images using the Google Images advanced search.

Via Simply Friday, Ally Greer
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Fast Moving Targets's comment, September 10, 2013 11:04 AM
Verstandig om te gebruiken. Een fout is snel gemaakt. En dan duur.
Asparikrishna Prasad's curator insight, October 29, 2013 5:40 AM

Lean is about optimization of all the processes in any value stream.

It is about avoiding waste and reducing cost while increase value for the enduser. It is also about reducing cost.

4twenty2's curator insight, November 4, 2013 8:08 AM

Useful instructions here.  I have personally spent hours in google images trying  to find a picture for my blog, only to find that every one I choose has a fee attached.  Adding pictures to text makes it more compelling and enchances every "story"

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How to Grow Your Business Network With Social Media

How to Grow Your Business Network With Social Media | Entrepreneurial Passion | Scoop.it
Follow these tips to find, establish and deepen relationships with the people you want to connect with on social media.
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Why Storytelling Is The Future of Marketing


Via Robin Good
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Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Andrea Gilgenbach's curator insight, October 9, 2013 1:10 PM

Storytelling works because stories are memorable, impactful, and personal. This video also features statistics about why the combination of data and story produces the biggest effect.

Marco Gabrielli's curator insight, November 12, 2013 2:30 PM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

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8 Steps To Effective Content For Social Media

How do you create effective content for social media? Join Me and Newscred to learn the 8 steps to creating and sharing content your customers need and want.

Via Stefano Principato
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Stefano Principato's curator insight, September 27, 2013 2:26 PM

Find Your Voice: It Takes Practice

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Content Curation for Startups: What Is It, Why and How To Use It

Content Curation for Startups: What Is It, Why and How To Use It | Entrepreneurial Passion | Scoop.it
Find out the basics of content curation including its definition, and how to perform successful content curation.

Via Robin Good
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Robin Good's comment, September 25, 2013 10:05 AM
Thank you Randy, happy you found this one useful too.
Nevermore Sithole's curator insight, March 10, 2014 12:14 PM

Content Curation for Startups: What Is It, Why and How To Use It

Sambaseck's curator insight, September 1, 2014 10:44 AM

Content curation solves one of the biggest online problems today: discovery.

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11+ Facebook Posts to TurboCharge Engagement with Your Fans

11+ Facebook Posts to TurboCharge Engagement with Your Fans | Entrepreneurial Passion | Scoop.it
You know your brand should have a Facebook strategy. Or even if creating a strategy seems beyond your reach, you know you should share something on
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The Anatomy of Client, Customer, and Patient Flow

Over the years, people have asked how I created a six-figure revenue stream in 73 days and how I've guided others to either best my record or at least come clos
Randy Bauer's insight:

I was engaged with this Flow Chart by George Huang, MD and how he related the Attraction-Discovery-Conversion-Delivery Model whether you are a health practioner, business consultant or have an online/off-line program. 

 

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To Select: The Unique Skill Content Curators Must Cultivate Like the Holy Grail

To Select: The Unique Skill Content Curators Must Cultivate Like the Holy Grail | Entrepreneurial Passion | Scoop.it

Via Robin Good
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Therese Torris's curator insight, September 18, 2013 6:03 AM

A bit of the same old story, but always good to be reminded

Prof. Hankell's curator insight, September 18, 2013 2:18 PM

Robin Good's insight:

 

Tom Webster illustrates clearly why content curation is not a backup solution for those looking for a content marketing strategy that saves them time and resources.

 

Content curation, according to Tom Webster, "is even harder--and rarer--than quality creative output".

 

and "...the ability to create value through curation is uncommon."

 

And the solution, notwithstanding what conferences and events may appear to suggest, is not simply in having new fancy tools. The real difference is in how me and you curate the content we select.

 

"And the learned skill (through pattern recognition) that both the content curator and the content docent must share is the ability to discriminate."

Humans can "discriminate" in much more subtle ways than computers can, and this ability, if refined, is going to become a very valuable asset in the near future.

 

This is why content curators as well as content "guides" (from museum docents) will play an increasingly important role to their audiences, especially when compared to those who are just passing on "interesting links".

 

He further writes: "It will be increasingly difficult, in this age of declining content arbitrage, to build an audience through curation—to get new people to gravitate to your content if you are just passing along other people's content.

 

But if you build an audience first—if you are known for something—then your curation has meaning."

 

The author also points to two excellent examples of content curation: John Gruber (Daring Fireball) and Chris Penn (christopherspenn.com).


A good reading for anyone interested in better understanding what content curation is all about.

Rightful. 8/10

Full article: http://brandsavant.com/brandsavant/curation

Sally Tilley's curator insight, September 18, 2013 5:56 PM

A timely reminder of how your friendly Teacher Librarian can hopefully give you a hand with sorting through resources and content available for you curriculum areas, thank you for sharing this :-)

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New SEO Methods Reward Quality Content and Audience Engagement Skills

New SEO Methods Reward Quality Content and Audience Engagement Skills | Entrepreneurial Passion | Scoop.it

 

 


Via Robin Good
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Celebritize You's comment, July 1, 2013 10:14 PM
Many of my clients are still thinking old SEO. Ugggh.
Sigrid de Kaste's curator insight, July 3, 2013 5:44 AM

In my opinion Marketing Knowledge has always played a large part of SEO

Johnny's curator insight, July 7, 2013 3:05 AM

Check ou the info graphic...

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The Story Spine: Pixar's 4th Rule of Storytelling

The Story Spine: Pixar's 4th Rule of Storytelling | Entrepreneurial Passion | Scoop.it

"In 2012 Pixar Story Artist Emma Coats tweeted 22 storytelling tips using the hashtag #storybasics. The list circulated the internet for months gaining the popular title ‘Pixar’s 22 Rules of Storytelling’. We reposted this list two weeks ago and the response has been phenomenal with thousands of likes, shares, comments and emails.

 

"Since posting the story, a number of people have contacted us regarding rule number 4 on the list, also know as ‘The Story Spine’:

Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___."


Via Jim Lerman
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Jim Lerman's curator insight, September 12, 2013 9:56 AM

As an English teacher, I long ago discovered an even more succinct story spine on a handout from a publisher (I think it was Houghton Mifflin, but am not sure): 

  • Someone...
  • Wanted...
  • But...
  • So...


Between the two spines, I think we have a nice progression here, from utter simplicity to more fertile, elaborated nuance.

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Getting things done with authority

Getting things done with authority | Entrepreneurial Passion | Scoop.it
Management/leadership, manager/leader. These are all terms that are often used in tandem. When a person is placed in a management position, he or she becomes the assumed leader.
Randy Bauer's insight:

When can all build our leadership abilities. Learning to do so with Authority makes a big difference. 

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The Five Laws of The Content Curation Economy by Steve Rosenbaum

The Five Laws of The Content Curation Economy by Steve Rosenbaum | Entrepreneurial Passion | Scoop.it

Via Robin Good
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wanderingsalsero's curator insight, October 20, 2013 8:09 PM

Makes sense to me.

Julie Groom's curator insight, October 23, 2013 4:48 AM

Curating - how to manage it. And curation experts already exist - they're called Librarians!

John Thomas's curator insight, February 9, 2014 12:29 PM
The Five Laws of The Content Curation Economy by Steve Rosenbaum
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Maria Popova and The Art of Curation: An Interview with the Curiosity Guide

Maria Popova and The Art of Curation: An Interview with the Curiosity Guide | Entrepreneurial Passion | Scoop.it

"...I consume a lot of information across an incredibly wide spectrum of disciplines and sources, always aiming to synthesize the meaningful and connect it with something else for a larger portrait of what matters in the world."


Via Robin Good
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Robin Good's comment, October 5, 2013 1:45 PM
Thank you Randy.
gregmhagar's curator insight, October 7, 2013 9:29 AM

More on the "art of curation".  Now, all we have to do is apply that wisdom to (formalized) learning and education.

Brian Kirby's curator insight, October 11, 2013 4:41 PM

How to sift through large amounts of information...

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Lean Content use of SlideShare

Lean Content use of SlideShare | Entrepreneurial Passion | Scoop.it
Feasible tips on how to get on Slideshare home page with real life examples and guidelines on how to improve traffic via Social Media

Via Arabella Santiago
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Arabella Santiago's curator insight, September 20, 2013 5:35 PM

Great piece on posting on SlideShare.

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rel=author or rel=publisher: Which Should I Use & When?

rel=author or rel=publisher: Which Should I Use & When? | Entrepreneurial Passion | Scoop.it
How to understand the difference between the markup tags rel=author and rel=publisher, and where and how to use each properly.
Randy Bauer's insight:

This picture sums it up; I'm just a small business owner trying to find my way amongst the giants of SEO & Content Creation and Curation. But thanks to the experts Like +Mark Traphagen, +Neil Ferree and + Robin Good I am learning to swim with the Big Fish.

Thanks to you all

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Content Curation for Learning and Development: What People Think [Video]

 

 


Via Robin Good
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Rudi Permana's curator insight, September 29, 2013 11:14 AM

I started to enjoy this new activity

Begoña Iturgaitz's comment, September 29, 2013 5:43 PM
many thanks!!!
Begoña Iturgaitz's curator insight, September 29, 2013 5:52 PM

Nora goaz? 

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Content Marketing: The Hero's Journey As An Effective Storytelling Plot

Content Marketing: The Hero's Journey As An Effective Storytelling Plot | Entrepreneurial Passion | Scoop.it

Via Robin Good
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Robin Good's curator insight, September 25, 2013 9:12 AM



James Carson on SmartInsights outlines the value of adopting a story to be more effective in selling your brand, products or services. He specifically points to a specific story plot generally known as the "hero's journey".


This is a story pattern that can be found in tens of popular stories around 

the world.


From Homer's Odissey to Star Wars you can see the same story pattern at work.


You "can use this kind of story arc in a content marketing strategy through switching the protagonist with the customer, and then offer mentorship through the content, and the promise of reward (or quest completion) from the product."


Useful. 8/10


Full article: http://www.smartinsights.com/content-management/content-marketing-creative-and-formats/using-storytelling-narratives-improve-marketing-mix/ 



Roger Ellman's curator insight, September 26, 2013 5:59 AM

I include this is the ServingExperience collection because a company that exists, follows and thrives upon the ServingExperience way will have a story, and stories that are sincere and true (essential for them to work for a company) and these will also (need to) be truly embraced from CEO to kitchen towel supply supervisor - then and only then does story, brand and reputation float on the high seas of the marketplace. 

FredGodefroy's curator insight, September 28, 2013 10:07 AM

Toutes les bases d'une bonne histoire résumé en quelques mots. J'adore !

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Content Curation: How To Add Value - 6 Alternative Approaches

Content Curation: How To Add Value - 6 Alternative Approaches | Entrepreneurial Passion | Scoop.it
Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to...

Via Robin Good
Randy Bauer's insight:

Adding value to content curation with 6 Alternative Approaches gives a detailed, example based look at the How to Strategies to ContCuration.

 

I am interested, as a newbie, to look deeper into the platform of Storify after reading this article. 

 

Check out the great example on Jeff Bezos.

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Marcelo Santos's curator insight, September 27, 2013 10:22 AM

This is a meta-content-curation-comment, since I am commenting an article on the importance of commenting articles on content curation! Ha!

Marcelo Santos's curator insight, September 27, 2013 10:23 AM

Curadoria de Conteúdo editada, comentada.

John Thomas's curator insight, February 10, 2014 5:09 AM

Content Curation: How To Add Value - 6 Alternative Approaches

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The Definitive Guide to Growth Hacking

The Definitive Guide to Growth Hacking | Entrepreneurial Passion | Scoop.it
There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon.
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Create and Show In-Sync Multimedia Web Presentations Across Devices with Swipe


Via Robin Good
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Robin Good's curator insight, September 11, 2013 4:06 PM



Swipe is a new web app which allows you to easily create multimedia web presentations by simply uploading images and PDF files or linking to specific video clips.


Once uploaded, slides can be easily re-titled and can be sorted intuitively in any order you want.


Your final Swipe presentation can be shared with anyone and you can show slides in-sync to anyone viewing. You can even stop or pause video clips that are part of your Swipe presentation as they are being viewed and re-start them when you like.


Swipe-based presentations can be created, edited, delivered and viewed across all kind of screen sizes and devices from desktop computers to smartphones.


Cool features include the ability to preview the next upcoming slide without viewers seeing, private and public settings, and a custom timer that measures your presentation time. 


My comment: Excellent presentation tool for delivering in-sync slideshows. For delivering presentations to an audience you need to factor in a teleconference or audio conferencing tool for the audio part. As it is Swipe it's great for one-to-one or small group conferencing via Skype in which you want to show a presentation in sync with everyone (screen-sharing for groups on Skype is a pro option, it's paid, requires lots of bandwidth and it isn't that great if you don't a lot bandwidth).


The approach used by Swipe to show slides in sync with everyone is very bandwidth effective and makes it possible to use this tool effectively in situations where participants have little bandwidth and use smartphones and tablets, in place of using screen-sharing apps which are bandwidth-hungry solutions.



In private beta. Request access here: http://beta.swipe.to/ 


Sample presentation: http://swipe.to/3392 


Help: http://beta.swipe.to/help/ 


Launch video from Startup Rally: http://beta.swipe.to/video/ 







Mike Bertelsen's curator insight, September 11, 2013 5:25 PM

organize presentations for good promotion

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2 Branding Psychology Rules | A Name Choosing Strategy (Powerpoint)

Our instincts with branding are usually way off. For example, a couple of unorthodox rules I have found that hold true for branding are…

1. If you ask a few people on the street and they like it, its probably not a good brand name. If they hate it, its probably good.

2. Avoid using a name which describes the product or service precisely. A subtle link to the product or service in the name, or no link at all is better.

Both of these seem illogical and its why the vast majority pick bad brand names.

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Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide

Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide | Entrepreneurial Passion | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Robin Good
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Mayer Becker's curator insight, July 30, 2013 4:06 PM

Marketing Ops is called on to develop strategic and tactical plans on behalf of the marketing department. Being able to tell a story is vitally important to this process. Here is a good infographic about building the "story."

Verónica Sánchez's curator insight, August 2, 2013 8:05 PM

Tenemos muchas historias que contar y lograr que quien las escuche realmente se conecte, no sólo depende del contenido de la historia, sino de la forma cómo la cuentas, aquí algunos pasos del storytelling

Marco Gabrielli's curator insight, August 13, 2013 8:30 AM

Il poster evidenzia gli argomenti chiave, necessari per sviluppare differenti forme di storytelling. I tre elementi principali sono:


1) la definizione di sette popolari tipi di trame (la vittoria sul mostro, diventare ricchissimi, la traversata del deserto, nuova consapevolezza, commedia, tragedia, rinascita) ;

2) l'identificazione di sette tipi di eroi presenti nelle diverse trame (Dracula, Cenerentola, Ulisse, Alice, Aristofane, Macbeth, A Christmas Carol);

3) l'elenco dei principali tipi di intreccio che possono essere utilizzati in una storia efficace (chiamata, sfida, conflitto, crescita, risoluzione).

 

I principali riferimenti da cui trarre spunto sono i romanzi classici, le opere teatrali e i film. In questa maniera, è possibile ottenere una migliore aderenza tra la realtà che si vuole descrivere o promuovere e la trama della storia.

 

(Grazie a Robin Good da cui ho attinto l'infografica e il commento).

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12 Most Creative Ways Businesses Can Use Google+

12 Most Creative Ways Businesses Can Use Google+ | Entrepreneurial Passion | Scoop.it
Stephan Hovnanian pumps up the Plus with the 12 Most Creative Ways Businesses Can Use Google+.
Randy Bauer's insight:

Google+ has many tools for engaging with others, sharing and promoting your brand and know-how. This is a greaat post on Creative Ways Businesses can use Google+.

If you would like to learn more and be part of a great community within google+ you out to try out the PLUS YOUR BUSINESS Community at:

https://plus.google.com/u/0/communities/116964887426108499397?cfem=1

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