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Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC]

Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC] | Entrepreneurial Passion | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Revesencio, Karen Dietz, Ally Greer
Randy Bauer's insight:

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

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Josie's curator insight, May 12, 2013 8:14 AM

Fabulous! & on point!

Steven Mallach's curator insight, May 15, 2013 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 11:43 AM

90% of organizations use #Content Marketing....its not the future.

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9 Free Video Conferencing Web Apps — No Registration Required

9 Free Video Conferencing Web Apps — No Registration Required | Entrepreneurial Passion | Scoop.it
There's a problem with traditional video conferencing clients. Though they are in abundance, they're only remotely useful if all parties are collectively using the same client. Popular services such as VoxOX, ooVoo, IMO and, of course, Skype and Google Hangouts all have this problem, thus putting a damper on quick collaboration. One "solution" to this is…

Via Ana Cristina Pratas
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Jarrod Johnson's curator insight, April 14, 6:50 PM

Good collaborative  tools for small groups

Rescooped by Randy Bauer from Google Plus and Social SEO
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How Google Judges Quality and What You Should Do About It

How Google Judges Quality and What You Should Do About It | Entrepreneurial Passion | Scoop.it
Why is quality important? Because Google says it is. Make your content possess true quality and raise your search rankings – Content Marketing Institute.

Via Neil Ferree
Randy Bauer's insight:

You Must Engage Your Audience.

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Neil Ferree's curator insight, April 10, 3:48 PM

We have Two Masters so serve


1) The Google SE Bot and 2) Our Readers


You can create quality content the SE bots like but unless your audience finds it interesting, funny, entertaining or educational, get SEO/SEM doesn't matter.

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Do You Have What It Takes to Publish a Curated Email Newsletter? [Infographic] - Copyblogger

Do You Have What It Takes to Publish a Curated Email Newsletter? [Infographic] - Copyblogger | Entrepreneurial Passion | Scoop.it
Should you start a curated email newsletter? In this infographic, discover the answers to questions that have been raised about curated email newsletters.
Randy Bauer's insight:

This is a great infographic on curating content for an Email Newsletter.

Presently use mailchimp, but I did notice they left out Scoop.it!

I find Scoop.it! an excellent tool for curating my content for future blog posts, newsletters or just to blast into #socialmediadom

 

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Rescooped by Randy Bauer from Learning & Mind & Brain
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Bloom's Revised Taxonomy Action Verbs infographic - e-Learning Infographics

Bloom's Revised Taxonomy Action Verbs infographic - e-Learning Infographics | Entrepreneurial Passion | Scoop.it
Bloom’s Taxonomy was created in 1956 under the leadership of educational psychologist Dr Benjamin Bloom in order to promote higher forms of thinking in education, such as analyzing and evaluating concepts, processes, procedures, and principles, rather than just remembering facts (rote learning). It is most often used when designing educational, training, and learning processes.

Bloom saw the original Taxonomy as more than a measurement tool. He believed it could serve as a:

common language about learning goals to facilitate communication across persons, subject matter, and grade levels;
basis for determining for a particular course or curriculum the specific meaning of broad educational goals, such as those found in the currently prevalent national, state, and local standards;
means for determining the congruence of educational objectives, activities, and assessments in a unit, course, or curriculum; and
panorama of the range of educational possibilities against which the limited breadth and depth of any particular educational course or curriculum could be contrasted.

The original Taxonomy provided carefully developed definitions for each of the six major categories in the cognitive domain. The categories were Knowledge, Comprehension, Application, Analysis, Synthesis, and Evaluation. With the exception of Application, each of these was broken into subcategories. The categories were ordered from simple to complex and from concrete to abstract. Further, it was assumed that the original Taxonomy represented a cumulative hierarchy; that is, mastery of each simpler category was prerequisite to mastery of the next more complex one.

Lorin Anderson, a former student of Bloom, and David Krathwohl revisited the cognitive domain in the mid-nineties and made some changes. This new taxonomy reflects a more active form of thinking and is perhaps more accurate. Bloom’s Revised Taxonomy improved the usability of it by using action words. The Bloom’s Revised Taxonomy Action Verbs infographic includes some action words that are useful in writing learning objectives.

Via Miloš Bajčetić
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Sandra Carswell's curator insight, March 21, 10:48 AM

This is a nice chart to share with your teachers. 

Peter Rettig's curator insight, March 22, 7:26 AM

Very interesting, as I had forgotten about Bloom...

Rescooped by Randy Bauer from Google Plus and Social SEO
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The New Scoop.it Analytics makes it easy to Track your KPI's

The New Scoop.it Analytics makes it easy to Track your KPI's | Entrepreneurial Passion | Scoop.it

The New Scoop.it Analytics Dashboard makes it pretty easy to identify where your audience is coming from.


Which scooped stories appeal most to your audience.


How engaged your audience is and


Which articles are getting the most traction and shares


Via Neil Ferree
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Neil Ferree's curator insight, March 5, 6:27 PM

As with most things. You reap what you sow. The more scoops I curate and share on the social web, the more traffic my topics and top socials receive. [ I knew that ]

Neil Ferree's curator insight, March 6, 10:45 AM

Questions I like to get Answered from Analytics


  • Top Traffic Sources
  • Most Shared Content
  • Most Engaged Users
It would be handy if Scoop.it would include a Poll feature we could use to ask our readers some of the above questions and metrics?


Rescooped by Randy Bauer from Empowering Women Entrepreneurs
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This startup's goal: To inspire a million women

This startup's goal: To inspire a million women | Entrepreneurial Passion | Scoop.it
When Australian schoolgirls listed their favourite entrepreneurs as Bill Gates and Mark Zuckerberg, Jo Burston knew something had to be done. Burston, a serial entrepreneur, is ...

Via Sandra Brevett
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Rescooped by Randy Bauer from Content Curation World
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Content Curation Takes Time

Content Curation Takes Time | Entrepreneurial Passion | Scoop.it

Via Robin Good
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Filomena Gomes's curator insight, April 18, 9:52 AM
Robin Good's insight:

 

 

Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.

To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.

 

Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?

Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.

 

Can that be useful beyond attracting some initial extra visibility?

 

How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?

This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.

Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.

Content curation takes serious time.

 

A lot more than the one needed to create normal original content.

To curate content you need to:

Find good content, resources and references. Even if you have good tools, the value is in searching where everyone else is not looking. That takes time.

Read, verify and vet each potential resource, by taking the time needed to do this thoroughly.

Make sense of what that resource communicates or represents / offers and be able to synthesize it for non-experts who will read about it.

Synthesize and highlight the value of the chosen resource within the context of your interest area.

Enrich the resource with relevant references, and related links for those that will want to find out more about it.

Credit and attribute sources and contributors.

 Preserve, classify and archive what you want to curate.

Share, distribute, promote the curated work you have produced. Creating it is not enough.


(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)

 

These are many more steps and activities than the ones required to create an original piece of content.

Curation is all about quality, insight and attention to details.

It is not about quantity, speed, saving time, producing more with less.

 
Robert Kisalama's curator insight, April 18, 11:37 AM

truly Curation should not be  merely aggregating different links without  taking off time to reflect indeed it is very to end up like some one buying clothes impulsively only to realise you could have done without some of them.

Nedko Aldev's curator insight, April 19, 2:24 PM

 

326
Rescooped by Randy Bauer from Eclectic Technology
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Trello - Organize anything, together

Trello - Organize anything, together | Entrepreneurial Passion | Scoop.it
Organize anything, together. Trello is a collaboration tool that organizes your projects into boards. In one glance, know what's being worked on, who's working on what, and where something is in a process.

Via Beth Dichter
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Stephanie Sapp's curator insight, February 6, 9:27 AM

A great way to help your students stay on task while working on your PBL projects!

Rescooped by Randy Bauer from Content Marketing & Content Strategy
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11 Genius Ways to Repurpose Content

11 Genius Ways to Repurpose Content | Entrepreneurial Passion | Scoop.it
Why Should You Repurpose Content? Repurposing content (aka finding new ways to recycle your existing content) has a number of benefits, such as: Reaching a New Audience. Some users prefer visual info…

Via Stefano Principato
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Gina Tucker's curator insight, February 4, 6:53 PM

Content doesn't have to be one and done! recycle great content to reach the maximum impact! 

Marketing Leap's curator insight, February 5, 1:12 AM

You spend hours every week developing new content here are 11 simple ways to repurpose or recycle that content you have worked so hard one and put it in front of a new audience...

Nedko Aldev's curator insight, February 5, 11:01 AM

add your insight...

202
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You are the content you publish. | Scoop.it

You are the content you publish. | Scoop.it | Entrepreneurial Passion | Scoop.it
Discover, curate and publish great content to get visibility online.
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Rescooped by Randy Bauer from Eclectic Technology
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A Professional Learning Teacher Toolkit

A Professional Learning Teacher Toolkit | Entrepreneurial Passion | Scoop.it

Via Beth Dichter
Randy Bauer's insight:

If you are providing online courses, or an information product, to adults this is a great reference.

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Saberes Sin Fronteras Ong's curator insight, March 3, 9:38 AM

#aprendizaje_técnicas

Annie M Herbert's curator insight, March 6, 10:29 AM

Hopefully I'll be able to use this next year...along with teaching SAMR and connecting M & R to DOK

angel's curator insight, March 31, 9:05 PM

http://www.techtrendsit.com/application-development/

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Why lean is the future of content marketing | Scoop.it Blog

Why lean is the future of content marketing | Scoop.it Blog | Entrepreneurial Passion | Scoop.it
You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources?
Randy Bauer's insight:

Large Evergreen, Content-Rich blog posts are a great way to repurpose into multiple media sources(platforms and audiences).

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20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should) | Entrepreneurial Passion | Scoop.it
Check out this list of 20 little-known things you can do on Facebook, Twitter, LinkedIn, and Pinterest.
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Rescooped by Randy Bauer from Google Plus and Social SEO
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How to Decide Which Content to Sell and What to Give Away for Free

How to Decide Which Content to Sell and What to Give Away for Free | Entrepreneurial Passion | Scoop.it
People will pay for in-depth, step-by-step guidance

In general, your free content is going to be a collection of granular, randomly organized pieces of the puzzle.

People will happily pay to be given the whole thing wrapped up in convenient packaging — even if the information was previously available for free.

Via Neil Ferree
Randy Bauer's insight:

Free vs. Paid Content

Think about the Bikini Principle as referred by Brian Clark

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Neil Ferree's curator insight, April 3, 6:58 PM

Maybe you've asked Siri or Google Now some of these questions as they relate to your current social media marketing efforts?

How to Build a Content Marketing System 
How to Manage Your Social Media Presence 
How to Increase Your Social Media Presence 
Content Marketing System Best Practices 


Get in Touch to schedule a free 1-on-1 Hangout to see for yourself what my DiY Content Marketing System can do for you.

Dean Ryan G. Martin's curator insight, April 4, 5:33 AM

I thought there's no difference between free and paid content. Content is still KING whether it's paid or free, right? Yet, Chris Garret made realize free content is about connecting with your target audience. Paid content is offered when the audience is converted into first-time or repeat buyers. 

Jack Later's curator insight, April 4, 5:08 PM

AWESOME

 

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[Checklist] 5 Copywriting Elements to Test On Your Landing Page - Digital Marketer

[Checklist] 5 Copywriting Elements to Test On Your Landing Page - Digital Marketer | Entrepreneurial Passion | Scoop.it
Is your landing page copy leaving room for conversion? Use this checklist and set up your next 5 split tests.
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Rescooped by Randy Bauer from Google Plus and Social SEO
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Introducing Curator, a new way to find and display great Twitter content | Twitter Blogs

Introducing Curator, a new way to find and display great Twitter content | Twitter Blogs | Entrepreneurial Passion | Scoop.it
Curator was built to allow media publishers to search, filter and curate Twitter content that can then be displayed on web, mobile and TV.

Via Neil Ferree
Randy Bauer's insight:

This is a Must See for all Curators of Content.

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Neil Ferree's curator insight, April 1, 5:36 PM

Those who've been testing Curator have seen strong increases in audience engagement, participation and attention.


With these encouraging results, we’re opening up the product to all media publishers around the world, for free.

Rescooped by Randy Bauer from Content Marketing & Content Strategy
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How To Create Interesting And Valuable Blogs

How To Create Interesting And Valuable Blogs | Entrepreneurial Passion | Scoop.it
You know that blogging is an essential part of content marketing, but the time constraints of a day-to-day work load can mean that the thought of slowing down to write a blog, which may not provide y…

Via Stefano Principato
Randy Bauer's insight:

Check out the headline analyzer that is recommended within:

http://coschedule.com/headline-analyzer

 

Great post for all of us bloggers.

 

I am branching out with my http://bauerhealthaction.com

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Kasia Hein-Peters's curator insight, March 19, 5:09 AM

Blogging may be important for your content marketing, although it is not the only tool. This short article is about creating a post that will have an impact.

Rescooped by Randy Bauer from MarketingHits
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How To Create A Perfect Tweet [INFOGRAPHIC]

How To Create A Perfect Tweet [INFOGRAPHIC] | Entrepreneurial Passion | Scoop.it
Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets.
Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.

Via Brian Yanish - MarketingHits.com
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Pyramid Point Acct.'s curator insight, March 9, 8:44 AM

how to write a best tweet....

Martin (Marty) Smith's curator insight, March 13, 7:58 AM

Great Brian Yanish share (as always).

Tamasa Nelson's curator insight, March 16, 10:49 PM

Info graphics are a great way to assemble and distribute information, especially data in one document. Teachers can request their students to compile data and create a visual to share quantifiable information.

Rescooped by Randy Bauer from SEO Tips, Advice, Help
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Optimizing Images For SEO

Optimizing Images For SEO | Entrepreneurial Passion | Scoop.it
Images make an article more vivid and can actually contribute to improving the SEO for your article. Here are some steps to fully optimize an image for SEO.

Via Bonnie Burns
Randy Bauer's insight:
Great article for bloggers and content curation, or to drive engagement on Your Site.
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Rescooped by Randy Bauer from Digital Delights for Learners
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Innovative Ideas for Using Google Forms

Innovative Ideas for Using Google Forms | Entrepreneurial Passion | Scoop.it
Home Page of followmolly.com

Via Ana Cristina Pratas
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Alenka Andrin's curator insight, March 17, 2014 3:45 PM

Examples of Using Google Forms in education.

Ressources pour les cours d'anglais's curator insight, February 7, 1:22 PM

Différentes façons d'utiliser google form : des idées très intéressantes à utiliser. 

Anabela Luís's curator insight, February 10, 6:02 AM

Muito bom para quem usa formulários do Google ou quer aprender a usar.

Rescooped by Randy Bauer from Business Brainpower with the Human Touch
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10 Best Tools for Beautiful Infographics and Data Visualizations

10 Best Tools for Beautiful Infographics and Data Visualizations | Entrepreneurial Passion | Scoop.it

Content is the king, everyone knows that. But what makes content looks better? Content is no longer just text. It is important to make visual content because human brain process visual information much faster than text. With infographics, you can make complex and boring data interesting. However, illustrative infographics come at a price: Creating good infographics is extremely time-consuming. So we collected some great tools to easily create interesting infographics. Here are my favorites to create your own, great infographics and visual contents (without Photoshop!).


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, February 3, 4:23 PM

Here is a list of some great tools to easily create interesting infographics.

Dean Ryan G. Martin's curator insight, February 4, 12:17 AM

These are very useful tools. Thanks for sharing!

Robyn Haydon's curator insight, February 4, 10:35 PM

Infographics aren't just for websites! Here are some easy to use tools to integrate infographics into your reports, presentations and proposals.

Rescooped by Randy Bauer from SEO Tips, Advice, Help
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Content Curation: How to Easily Find Great Content to Share

Content Curation: How to Easily Find Great Content to Share | Entrepreneurial Passion | Scoop.it

Social Media Marketing Podcast 130, in this episode we explores content curation, why it's valuable and tools to make new content discovery easy.


Via Bonnie Burns
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Olga Boldina's curator insight, January 31, 11:31 PM

добавить ваше понимание ...

flea palmer's curator insight, February 3, 5:17 AM

Although this is aimed at marketing there are some good tips and tools here that could be used for education too.

Nedko Aldev's curator insight, February 4, 3:45 AM

add your insight...

377
Rescooped by Randy Bauer from Pinterest
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The Power of Pinterest for Small Businesses

The Power of Pinterest for Small Businesses | Entrepreneurial Passion | Scoop.it
Pinterest isn't just for fashion photos and creative crafting--small-business owners can take advantage of the platform's 66 million monthly users, too. Here's how.

Via Kelly Lieberman
Randy Bauer's insight:

Pinterest in Small Business

Randy Bauer Physical Therapist Bauer Physical Therapy, Laguna Hills,CA

http://bauerpt.com

http://www.pinterest.com/randybauerpt/

http://www.pinterest.com/randybauerpt/bauer-physical-therapy/

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Jakarta Web Developer's curator insight, January 21, 12:22 PM

be social:  
https://www.facebook.com/JakartaWebDeveloper

Aryn Sperandio's curator insight, January 22, 12:12 PM

Optimize your presence on Pinterest to reach a wider audience.

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How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience - Copyblogger

How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience - Copyblogger | Entrepreneurial Passion | Scoop.it
What if you could create images to stand out online, even if you're not an artist? It's easier than you think with this simple process anyone can use.
Randy Bauer's insight:

I have been using 'Stick-Figures' for years as a teaching tool to instruct my clients in my physical therapy clinic. 

 

Sketching, or hand drawing is a crowd pleasing.

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