Entrepreneurial Passion
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Entrepreneurial Passion
Information on Lean Start-Up, Content Marketing, Social Media, Minimal Viable Audience for the Passionate Entrepreneur
Curated by Randy Bauer
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Rescooped by Randy Bauer from Google Plus and Social SEO
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5 Characteristics Of High Converting Headlines

5 Characteristics Of High Converting Headlines | Entrepreneurial Passion | Scoop.it

The information you’re about to read is very powerful, but I need to offer two disclaimers.

 

All these techniques don’t work all the time in every situation. Nonetheless, the data does point to these characteristics as being effective most of the time.Different techniques work better for different audiences. Studies may say one thing, but your mileage may vary. You know your audience best.


Via Neil Ferree
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Neil Ferree's curator insight, July 8, 2014 10:45 AM

The better your headline, the better your marketing. 


Use these five characteristics to improve your conversion rates. Here’s what works:


  • Use numbers (odd numbers work best)
  • Use 5-9 words if people are familiar 16-18 if they’re not
  • Use negative words, or at least few positive superlatives
  • Use a two-part model
  • Be very, very clear


I chose to Scoop this article from Neil Patel since he's one of the most respected and successful online marketers I know. 


The interesting thing was how the headline Neil used in this piece didn't score well when I tested it via AMI headline analyzer?


I made a minor tweak to get a score of 62% but left the original headline in tact. I only edited the image.

2DiFore Marketing Solutions's curator insight, July 10, 2014 8:12 AM

Useful, practical information to get your open rate that much higher, read on.....

Rescooped by Randy Bauer from Google Plus and Social SEO
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Content Marketing: Anchorman 2 Changed what it Means to Be a Movie

It's not just enough to make a movie, market it with trailers, and call it a day. Check out how the team behind Anchorman 2 went above and beyond to change the

Via AIA Worldwide, Neil Ferree
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Neil Ferree's curator insight, January 10, 2014 9:52 AM

Everybody is a Media Company.


Creating Killer Content is Step 1. Promoting it across the web sphere is how to get your message found, seen, read and shared to amp-up your online visibility.


Are your Content Marketing Campaigns doing this?

Rescooped by Randy Bauer from Google Plus and Social SEO
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9 Steps to a successful 2014 social media strategy w/infographic. - Supernova Media

9 Steps to a successful 2014 social media strategy w/infographic. - Supernova Media | Entrepreneurial Passion | Scoop.it
Today, when customers are online researching their every purchase and seeking recommendations from their friends and family, small businesses need to have an active, lively and interactive social presence.

Via Neil Ferree
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Neil Ferree's curator insight, February 11, 2014 1:26 PM

Let's face it, the social web is where its at. Whether you're a big brand or a small law firm or a solo entrepreneur, you have to have a presence on the top social networks and your content marketing and social engagements would benefit by following these 9 steps!

Rescooped by Randy Bauer from Google Plus and Social SEO
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Content Curation & Syndication

Content Curation and Syndication is one of the Best Way to Build your Social Authority and Showcase Domain Expertise. There are dozens of content marketing tool

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Neil Ferree's curator insight, December 28, 2013 8:00 PM

Your social profiles determines the size of your social microphone and online visibility. The 14 foil SlideShare deck covers the basic and a few advanced social content marketing tools, apps, sites and tactics.