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Entrepreneurial Passion
Information on Lean Start-Up, Content Marketing, Social Media, Minimal Viable Audience for the Passionate Entrepreneur
Curated by Randy Bauer
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Rescooped by Randy Bauer from Content Marketing & Content Strategy
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BASICS - The 4 Steps to Content Marketing Enlightenment

BASICS - The 4 Steps to Content Marketing Enlightenment | Entrepreneurial Passion | Scoop.it

Via Peg Corwin, Stefano Principato
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Peg Corwin's curator insight, October 14, 2013 9:37 AM

How to reach CONTENT ENLIGHTENMENT:


- "Egocentric Product Out
- Egocentric Content Out
- Market In
- Enlightenment -- curate, listen, follow, interact"

Click to learn more details.


If you like this scoop, please consider a thumbs up or share.

Stefano Principato's curator insight, October 14, 2013 10:55 AM

Enlightened marketers are able to attain both high buyer engagement and trust and become the go-to destination for their audiences.

Lydia's Marketing & Communication Consulting's curator insight, October 14, 2013 6:20 PM

Good, practical overview for B2Bs and anyone else. "Enlightened marketers are able to attain both high buyer engagement and trust and become the go-to destination for their audiences."

Rescooped by Randy Bauer from Lean Content Marketing
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Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC]

Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC] | Entrepreneurial Passion | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Revesencio, Karen Dietz, Ally Greer
Randy Bauer's insight:

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

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Josie's curator insight, May 12, 2013 8:14 AM

Fabulous! & on point!

Steven Mallach's curator insight, May 15, 2013 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 11:43 AM

90% of organizations use #Content Marketing....its not the future.

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AuthorityROI - My Take

Pete Williams on Authority ROI.

Randy Bauer's insight:

What is the return on investment(ROI) of Authority. How does using Scoop.it! effect Authority. Content Curation with your personal insight shared on multiple social platforms. Yes or No? Has it been shown, or is there a graphic for this question?

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