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Entrepreneurial Mentoring & Mastery
Inspiration, advise and support along the path to building a sustainable business.
Curated by Susan M Davis
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Seth's Blog: When you're offered precisely what you were hoping for...

Seth's Blog: When you're offered precisely what you were hoping for... | Entrepreneurial Mentoring & Mastery | Scoop.it
say, "yes." If you're a musician, that means that when the internet says you can play what you want, record the way you want to, release it when you like, at the length you prefer, to the fans you'd like...
Susan M Davis's insight:

For the New Year: Let's say YES - and do it with integrity, compassion, and meaning.

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Seth's Blog: Speaking in public: two errors that lead to fear

Seth's Blog: Speaking in public: two errors that lead to fear | Entrepreneurial Mentoring & Mastery | Scoop.it
1. You believe that you are being actively judged 2. You believe that the subject of the talk is you When you stand up to give a speech, there's a temptation to believe that the audience is actually interested in...
Susan M Davis's insight:

Speaking, teaching, mentoring, storytelling - it's ALWAYS about the audience and the value we bring to THEM. Seth's absolutely right: many need to get over themselves, to really be an effective leader - and just plain tolerable.  Think of the 'WE', instead of the 'ME', and any fear just disappears.

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Richard Branson on Crafting Your Mission Statement

Richard Branson on Crafting Your Mission Statement | Entrepreneurial Mentoring & Mastery | Scoop.it
The CEO of Virgin shares how to cut the crap and make a mission statement that actually means something.
Susan M Davis's insight:

Good advise from Richard Branson on writing a Mission Statement  - the same advise as Guy Kawasaki: KISS and make it meaningful.

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Seth's Blog: The opposite of anxiety

Seth's Blog: The opposite of anxiety | Entrepreneurial Mentoring & Mastery | Scoop.it
I define non-clinical anxiety as, "experiencing failure in advance." If you're busy enacting a future that hasn't happened yet, and amplifying the worst possible outcomes, it's no wonder it's difficult to ship that work.
Susan M Davis's insight:

Call it 'Creative Manifestation', living in the 'Zone', or just plain 'Success' - it's the opposite of anxiety and really the best way to 'Think, Be and Do'! We need to be our own biggest fan and write ourselves some fan mail before putting our great ideas out there for others' responses.

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Andrea Callahan's curator insight, December 19, 2013 9:16 PM

It is important to have open and honest dialogue with yourself in order to keep things in perspective. You can envision success as easliy as you visualize failure...you have all the control. Just change the lenses from which you look.

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Low marks for MOOCs: Few students post, Stanford study says, and their grades show it - San Francisco Business Times

Low marks for MOOCs: Few students post, Stanford study says, and their grades show it - San Francisco Business Times | Entrepreneurial Mentoring & Mastery | Scoop.it
Ask questions in class, get a good grade, conventional wisdom goes. Now Stanford...
Susan M Davis's insight:

Is this really all that much different than traditional college courses? Those who engage, question, interact, are those who learn best and ultimately are most successful.

 

As an active participant (not student) on many online forums, I see less than 3% of the 'members' actively engaging on most forums. So does this mean that online forums, or MOOCs for that matter, are a failure? I don't think so.

 

The challenge is how to get more engagement and interaction, because the greatest value to all, comes from the process of engaging, and the value of the MOOC or forum is enhanced by this engagement, too.

 

Of course, if a MOOC is nothing more than "death by PowerPoint", there is very little engagement factor. Same goes for live experiences. It takes a great facilitator (instructor, professor, leader, mentor) to engage the audience and get powerful interaction, which leads to great learning and success.

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Seth's Blog: Principles for responsible media moguls

Seth's Blog: Principles for responsible media moguls | Entrepreneurial Mentoring & Mastery | Scoop.it
If you run a media company (and you do--you publish regularly on all sorts of social media, don't you?) then it's worth two minutes to consider some basic groundrules, listed here for you to embrace or reject: Establish your standard...
Susan M Davis's insight:

Principles for responsible MARKETING. (And we are all marketing if we own a business or are part of an organization's team.)

 

1. Know your own truth - what stems from your 'Why', and always be consistent with your messaging in alignment with your personal truth.

 

2. Quality of content vs quantity.

 

3. Operate with integrity - always. Your advertisers and customers must benefit as much as you do. Look for the win-win-win.

 

4. Stay away from negativity and sensationalism.

 

5. Think outside the box.

 

6. Always 'raise the bar'; be a 'High Performer' - one who 'levels-up' beyond the status quo.

 

7. Engagement and interaction always trumps numbers.

 

8. Classic good design, brilliant thought, and true creativity based in a solid foundation of knowledge and respect for what's gone before will stand the test of time - and will drive innovation.

 

9. Decide exactly who you serve and then be a servant-leader.

 

10. Know when to say no. Don't be a clone or a lemming.

 

Seth Godin is a wise guy!

 

 

 

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Seth's Blog: The sweet smell of success

Seth's Blog: The sweet smell of success | Entrepreneurial Mentoring & Mastery | Scoop.it
No one talks about what color the success is, just how it smells. When Amanda Palmer was busking on the streets of Harvard Square, she made enough to pay her rent. She supported herself, she made it work.
Susan M Davis's insight:

Bottom line: Just DO it! While thinking about it is important, having the plan, and being totally aligned with your 'Why', your purpose, taking ACTION is essential to success - in business or in life.

Think, Be, Do . . . Mindfulness, Purpose, ACTION - this is the key to success and to your journey to absolute freedom!

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How to Achieve Likeability

How to Achieve Likeability | Entrepreneurial Mentoring & Mastery | Scoop.it
“Some cause happiness wherever they go; others, whenever they go.” Oscar WildeAwe-inspiring enchantment can occur in jungles, marketplaces, and the Internet. It causes a voluntary and
Susan M Davis's insight:

Enchantment and likability always leads to success! Guy Kawasaki's  five points on "Accepting Others' are outstanding. 'Enchantment' always starts with your attitude. Be sure to work on your 'Crows Feet'! :)

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The Mentor Leader - Part 1: Mandate, Mind-set and Maturity

The Mentor Leader - Part 1: Mandate, Mind-set and Maturity | Entrepreneurial Mentoring & Mastery | Scoop.it
Unlike other types of leadership, mentor leadership is about building and adding value to the lives of people in the process. It's about changing lives!
Susan M Davis's insight:

There are few blogs that I regularly follow more in alignment with my own way of thinking than Barry Smith's, Building What Matters. I'm really looking forward to this series, and will definitely read The Mentor Leader by Tony Dungy. So Magnificent & Memorable: Mandate, Mindset,& Maturity of a Mentor Leader! I also support Barry's challenge, 100%:"Find someone to mentor you and find someone you can mentor.  A life can be changed and it might just be yours!"

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The Key To Life Is Balance ... Or Is It?

The Key To Life Is Balance ... Or Is It? | Entrepreneurial Mentoring & Mastery | Scoop.it
The key to balance in your life is not so much found within how you are balancing but what you are balancing. The key is knowing when to say NO.
Susan M Davis's insight:

I abandoned the concept of work/life balance a few years ago. Balance, or the teeter-totter effect, seems so unstable and way too much work to keep up. So how about work/life FIT, where your core values align in both your work and the rest of your life, and everything FITS together like a puzzle, creating a beautiful picture (your Vision) of your total life? I love my 'work' to fit in with my personal life, since my passions and core values are the same in either area. I say this from the perspective of working (playing) alongside my life partner, best friend, and business partner for 43 years. Throw the kids into the mix, too, as they both worked full time in the business for years, and now, even though we aren't all working in the same biz, our core values are still aligned and LIFE is wonderful! So I'll stay with Work/Life FIT, and not worry about the ups and downs of Balance.

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Does Inspiration Come From The Journey Or The Destination

Does Inspiration Come From The Journey Or The Destination | Entrepreneurial Mentoring & Mastery | Scoop.it
People don't care about what you do, they care about why you do it. What is the inspiration behind why you do what you do?
Susan M Davis's insight:

Our WHY is the foundation for everything. Simon Sinek has distilled the essence of operating from the place of our core-values to that one word: WHY. If we ask WHY for every choice and action, it makes the journey our purpose, and the destination just keeps evolving – in a positive way. Another quote that I just love about the Journey:”Negative looks backwards. Positive looks forward. Vision, if it is to inspire, always looks out the windshield, instead of the rear view mirror.” Simon Sinek

Enjoy this post from Barry Smith, Building What Matters. His series on Leadership is outstanding.

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Why Are We So Frustrated at Work and at Home?

Why Are We So Frustrated at Work and at Home? | Entrepreneurial Mentoring & Mastery | Scoop.it
The poster was simple yet profoundly insightful. Though many of us in the developed world are fortunate enough to consider ourselves free of the pains of poverty, many toil under the daily void of meaning.
Susan M Davis's insight:

Excellent article in Huff Post about why it's important to focus on meaning and our individual 'WHY' and to have our core-values clearly articulated in the messaging of our businesses - totally in alignment with our individual core-values and that of the organization as a whole. I think many entrepreneurs miss this point in the strategic development of their business and their marketing of their business, when it's actually  fundamental to success.

 

I'm going to follow up with reading the book by the authors of this article: Behnam Tabrizi and Michael Terrell are the authors of the book, The Inside Out Effect: A practical guide to leadership transformation.

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The Story Code Behind Van Damme’s Viral Splits

The Story Code Behind Van Damme’s Viral Splits | Entrepreneurial Mentoring & Mastery | Scoop.it
Volvo's ad featuring JCVD's epic splits went viral. Why has more to do with story than celebrity. Creativity and story expert Jeffrey Davis explains.
Susan M Davis's insight:

This article is an excellent breakdown of the Volvo ad which has proven to be an all-time favorite with - well, the UNIVERSE! The key components to creating a great story and video are universal, too. Of course, there's only ONE Jean-Claud Van Damme!

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Seth's Blog: It probably looks higher from up there

Seth's Blog: It probably looks higher from up there | Entrepreneurial Mentoring & Mastery | Scoop.it
When we find ourselves on the edge of a precipice, looking down at the depths of the chasm below, it's easy to think that this time we went too far, that our plan is far too risky, that our product...
Susan M Davis's insight:

A thought about creativity and dreaming/thinking big and the necessity to act, from Seth Godin.

"Internal monologue amplifies personal drama. To the outsider, neither exists. That's why our ledge-walking rarely attracts a crowd. What's in your head is real, no doubt about it, but that doesn't mean the rest of us can see the resistance you are battling (or care about it)."

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The Salvation Army's Expect Change Blog » Salvation Army ad: “Donate some shoes and get someone back on their feet”

The Salvation Army's Expect Change Blog » Salvation Army ad: “Donate some shoes and get someone back on their feet” | Entrepreneurial Mentoring & Mastery | Scoop.it
Susan M Davis's insight:

This is one of the best pull-marketing campaigns I've seen. I pass a big billboard with these ads, daily, and it is so memorable that I wanted to share. 

What's great about this campaign?

Everything shows the brand's WHY: Copy, Images, Color

Simple copy showing 'transformation' and clear compelling CTA that pulls at your heart. (And the heart image is present throughout the campaign!)

Consistent branding & messaging over 5 ads - (I've only seen two on the billboard, so far, and look forward to the next three.)

Kudos to the Salvation Army marketing team for this brilliant campaign.

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Seth's Blog: Fake is a fairly new idea (and a not very good one)

Seth's Blog: Fake is a fairly new idea (and a not very good one) | Entrepreneurial Mentoring & Mastery | Scoop.it
When you look people in the eye, you own the results. You're not wearing a mask, you can't easily leave town, this is your store, your house, your car, your place at the front of the classroom. When you can...
Susan M Davis's insight:

Be authentic. Walk your talk, live your truth. Be accountable. If you say you are going to do something, do it. Ethically engage. It's ALWAYS about the relationship - not the sale, not the push, not the hype.

 

Thanks, Seth Godin, for a reminder that in the 'Wild West' of the internet, we still need to live like we are still in our 'village'.

 

Carpe diem!

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How We Create Memories & Why This is Critical For Business

How We Create Memories & Why This is Critical For Business | Entrepreneurial Mentoring & Mastery | Scoop.it
How many times have you been with a group of friends or family and you relive a past experience? Everyone is smiling and laughing as you recall some episode in your life. We relive these moments, we
Susan M Davis's insight:

Creating MEMORIES of experiences are more important than the experiences themselves. This is because memories engage our emotions and senses; much 'stickier' than the experience, itself.

 

Good article with more good links within it.

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Andrea Callahan's curator insight, December 19, 2013 9:18 PM

You know how a smell or a song can take you right back to a point in your life as if you are there right now? Capture those moments now with every small victory, use all your senses to capture the space. Allow yourself you relish in the good vibration of celebration.

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Seth's Blog: Sort & search

Seth's Blog: Sort & search | Entrepreneurial Mentoring & Mastery | Scoop.it
Search is powerful, essential and lucrative. Google demonstrated just how much value can be created when you let people easily find what they want. Sort, on the other hand, is easily overlooked and something that most of us can work...
Susan M Davis's insight:

Seth's point is well taken - I completely agree. "When we rank people, or the products we create, we have the opportunity to not only change the way people select, we can also change what we make."
When we decide to differentiate based on niche and value, rather than price, our product or service will attract those who are not just willing to pay, but anxious to be our client or customer. If we find we are not attracting anyone, then we know we need to change the offer, and I would examine the value and the niche, first - not the price.

 

It bothers me to see marketing focused on 'discounting' and pricing at the lowest common denominator. Discounting devalues, and attracting clients or customers looking for the lowest common denominator makes sustaining business a competitive price war - rather than building valuable products or services that enhance that client's or customer's experience.

 

In looking at how to differentiate with sort & search, I'd go for quality, positive experience, and value over cheap.

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Seth's Blog: More people are doing marketing badly...

Seth's Blog: More people are doing marketing badly... | Entrepreneurial Mentoring & Mastery | Scoop.it
than any other profession I can imagine. What an opportunity... If we were building bridges this badly, the safety of our nation would be in doubt. The local sub shop makes a fine sub, but has a dumb name, a...
Susan M Davis's insight:

Ha! Seth's right! This is exactly why I came up with the '9 Steps to Marketing Success - Let's Co-Create Your Marketing Plan' program. Good #marketing is critical to #business #success and having a #strategy and a #plan is like having a GPS in your car - It'll get you where you want to go with less stress - and let you do what you do well and enjoy doing.

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The Cost, Price and Payback for Helping Others - Jon Turino

The Cost, Price and Payback for Helping Others - Jon Turino | Entrepreneurial Mentoring & Mastery | Scoop.it
Do you try to figure out what kind of “price” you should charge for helping others, perhaps in exchange for some help you might need now, or to bank in order to as for a favor sometime in the future?
Susan M Davis's insight:

When I look at the most successful people I've known in my life, they are always the 'Givers'. This has been enough for me to learn and model this core value. This 'giving' includes time, support, mentoring, sharing of all sorts, philanthropy, and even buying products and services for the true-value price. The other side of the giving equation is to be truly grateful for what others have given you and the world, in general; to honor and respect the givers as the positive change-agents they are.

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If You Aren't Taking Notes, You Aren't Learning

If You Aren't Taking Notes, You Aren't Learning | Entrepreneurial Mentoring & Mastery | Scoop.it
Recently, Mark Zuckerberg addressed a large auditorium of young entrepreneurs in Silicon Valley. He shared lessons from his journey and his perspective on the state of the internet industry. Every
Susan M Davis's insight:

Several nuggets in this post I found on LinkedIn's Stanford Center for Professional Development Group :

1) Yes, notetaking is a powerful learning tool, and retention tool. Taking notes with a pen/paper - just the act of writing, even if you don't ever look at the notes, will get the information into your brain, and it will stick - even better than taking notes on your laptop of iPad.

 

2) Yes, look at those who have been on their "Journey" a lot longer than someone who is still 'youth'. Wisdom comes from experience - life experience and business experience. I value mentors who are 'walking their talk, and living their Truth' and have walked it for awhile, and lived for long enough to know their Truth. And many of them have gray hair!

 

3) Yes, look at those who are asking questions. That shows they are listening, curious, and often have much to offfer from the perspective of their questioning. We can learn from them, too. Also, in the one-to-one situation, asking questions, and taking notes on the answers, and asking more questions, shows that you are listening and care about what the other person is saying. A business coach I had years ago, whom I really respect (he has some gray hair!) said, "Telling is 'selling' and no one wants to be 'sold', but everyone wants to 'buy'. So ask questions, don't TELL, and you will develop rapport, learn something, and cultivate the relationships that will lead to success - in everything. 



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Facebook Changes Page Cover Rules – Test 20% With This Tool

Facebook Changes Page Cover Rules – Test 20% With This Tool | Entrepreneurial Mentoring & Mastery | Scoop.it
Facebook quietly relaxed its Page Guidelines around Cover Images. The main rule that remains in place for Cover Images is that you cannot exceed 20%
Susan M Davis's insight:

Uh oh, FB's done it again! Some great links in this post, though. The 20% test tool is really helpful. Test to make sure you are in compliance on your biz Page.

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Novelist loses a dog, finds a heroine in 'Suspect'

Novelist loses a dog, finds a heroine in 'Suspect' | Entrepreneurial Mentoring & Mastery | Scoop.it
In Robert Crais' new novel, an unlikely pair of wounded warriors help heal each other while solving a life-threatening mystery.
Susan M Davis's insight:

'Suspect' is a wonderful book. I cried through it, and became so attached to Maggie and Scott, entering their world of PTSD and the love and healing that happens in 'pack'. I'm grateful  to Robert Crais for  writing on such a heartfelt topic, and so awesome that it was also healing for him. I wish that he may now move forward from the loss of Yoshi, and perhaps rescue another life, himself.

 

And how amazing is life? I've been invited to host the July filming of The Better Part TV show, and the topic is 'Operation Freedom Paws' a San Francisco Bay Area organization that " empowers veterans and others with disabilities to restore their own independence.

Operation Freedom Paws trains veterans and others with disabilities to train their own service dogs.  We leverage the ability of the canine-human relationship to help our clients regain their sense of purpose, worth and value to society and their community."

Things happen for reason, and you just never know what wonderful opportunities are waiting around the corner. Life is good!

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CGS Library's curator insight, August 20, 2014 1:21 AM

Also author of L.A. Requim

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Seth's Blog: Self service requires information, which requires design

Seth's Blog: Self service requires information, which requires design | Entrepreneurial Mentoring & Mastery | Scoop.it
Consider travel as an example: If you've arranged the flights on the monitor in order of flight time, not destination, requiring me to stop and take out my ticket, you have failed. If you've hidden the room numbers (or given...
Susan M Davis's insight:

So true . . .everything requires DESIGN - including service. And design is planning; making sure each element is structured to integrate and enhance other elements, with the end-user always top-of-mind. Everyone can dream, but it takes an accomplished and expert 'designer' to create the ultimate 'experience' - and that's a definite service to the client or customer.

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