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How 'growth hacking,' a cross between marketing and coding, can help startups add users

How 'growth hacking,' a cross between marketing and coding, can help startups add users | Entrepreneurial Coaching | Scoop.it
To boost users, 'growth hackers' at startups use data-driven experiments and online tactics, from encouraging their users to provide access to address books and social networks to tinkering with website designs.
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The Essential How to Guide on Generating Leads with Business Blogging

The Essential How to Guide on Generating Leads with Business Blogging | Entrepreneurial Coaching | Scoop.it

Blogging is not just about publishing posts and hoping for the best. Done well with the right structure it can be a powerful portal for revenue. Here are the keys to generating leads with business blogging.


Via Kamal Bennani
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Melanie Leszcynski's curator insight, November 18, 12:52 PM

I thought this article was interesting because in my opinion, blogging is a dead type of social media, not where the popular content is at least. However, this article showed me how blogs can be beneficial in lead generation. 

Marco Favero's curator insight, November 18, 6:21 PM

aggiungi la tua intuizione ...

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Accelerate Growth for Your Business by Doing Just Three Things

Accelerate Growth for Your Business by Doing Just Three Things | Entrepreneurial Coaching | Scoop.it

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How to Get Traction for Your Startup and Funding

How to Get Traction for Your Startup and Funding | Entrepreneurial Coaching | Scoop.it
Most startups want to get funding, but what they need are customers to prove demand... only then will they get funding. This article will focus on ways to use Kickstarter to not only build a customer base, but also demonstrate to investors that there is demand.

Most startups want to get funding, but what they need are customers to prove demand... only then will they get funding. This article will focus on ways to use Kickstarter to not only build a customer base, but also demonstrate to investors that there is demand.

There will include lots of successful stories on Kickstarter. The press enjoys them and they are highly shareable--because of the social media era. Currently, crowdfunding sites have become a highly popular medium in order to fund and promote your following business venture, which includes the hilariously simplistic ones. Presently everybody is buzzing in regard to the Kickstarter participant from Columbus who utilized the website to attempt to raise ten bucks to cook potato salad for the initial time. The Ohio Kickstarter user managed to exceed his Kickstarter project objective and obtained more than $55,000 in funds.

Most fantastic Kickstarters, unfortunately, don't get this much success, especially the technology-concentrated ones. What is the reason for this? It's likely because individuals have a more difficult time visualizing and understanding projects with more technical topics.

For the ones who have more tech-concentrated projects, here is how you can leverage Kickstarter in order to make your project successful:

1) Simplify your Messaging

It is important that you relate to the target audience and it may be challenging if the project is extremely technical. As you are creating product descriptors, consider your audience and then ask: Do they get my product? Do they see value in my product?

If those questions are answered prior to posting the campaign, chances are the average individual is going to be more than likely to back you.

2) Promote through Social Media

This one seems as if it should be a no-brainer--particularly coming from a PR viewpoint--but it is vital that you frequently generate fresh content during the month-long Kickstarter project. Posting updates daily to Facebook, Twitter, Google+ and LinkedIn will assist you in driving more traffic. Plus, as you have these backers, that new content isn't just critical for updating these individuals, yet additionally from a search engine optimization perspective. You also can boost the project's engagement by reaching out to related projects, for purposes of cross-promotion, in order to dip in one another's backer pools.

3) Engaging Social Networks for Backing

It has been theorized that securing funds upon the first day of a Kickstarter launch includes the ideal method of ensuring a project is a success. One method of doing so includes engaging followers on social networks, by reaching out to your social media connections prior to launching and reaching everybody you know using email projects. You have to maximize the donor pool.

4) Spotlight Uniqueness to Provide Backers Reasons to Promote and Support You

It's crucial that you spotlight why your Kickstarter project is special. Techniques like personal marketing will be just as vital as marketing your product. With a public crowdsourcing campaign, individuals will be more than likely to turn away from an opportunity to fund if they do not feel connected to an individual requesting funding. Writing a letter or creating a video that explains why you require the funding includes a great method of connecting with the audience.

It also is useful to provide tangible rewards which will appeal to the audience, to increase backers' interest within the project.

5. Earned Media and PR

Press coverage and 3rd-party validations that highlight your campaign include the most efficient methods of driving a special audience to a landing page. However, to accomplish this type of validation will take more than merely talking about the product. Providing thought leadership upon associated product trends, the competition, and the wider marketplace could assist in securing mentions and increasing your visibility.

Piece of the Pie on Kickstarter

Launching a highly successful Kickstarter project may be a good way to increase your enterprise's visibility, as well as generate a customer base, prior to searching for seed funding. And by leveraging the above tips, hopefully more technology startups may boost their odds of taking a cut of the more than the $1 billion dollar pie of Kickstarter funding the platform has accrued so far.

 


Get your Free Business Plan Template here: http://bit.ly/1aKy7km




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Marc Kneepkens's curator insight, November 8, 8:59 AM

Traction, sales, customers is the big plus when trying to convince investors that you are the real thing.

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7 Ways to Better Integrate SEO Across Your Marketing Channels

7 Ways to Better Integrate SEO Across Your Marketing Channels | Entrepreneurial Coaching | Scoop.it

Search engine optimization is one of the most essential marketing functions, but many marketers make the mistake of thinking of SEO within a silo.


Via Kamal Bennani
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Marco Favero's curator insight, October 16, 5:32 PM

aggiungi la tua intuizione ...

2DiFore Marketing Solutions's curator insight, October 17, 9:35 AM

One of the best ways to create content of interest to your audience is to really understand a customer’s path across the sales funnel from their very first interaction with your business all the way to becoming a loyal customer.

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An FBI Agent Reveals 5 Steps To Gaining Anyone's Trust

An FBI Agent Reveals 5 Steps To Gaining Anyone's Trust | Entrepreneurial Coaching | Scoop.it
FBI agent Robin Dreeke combines science and years of work in the field to offer practical tips to build rapport and establish trust.

Via Official AndreasCY
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Official AndreasCY's curator insight, October 18, 8:43 AM

It's not all about you.

Marc Kneepkens's curator insight, October 18, 10:15 AM

Great skill that will always come in handy in any situation. Whether dealing with investors, partners, your team, customers, etc.

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These 44 Apps Will Make You More Productive | Visual.ly

These 44 Apps Will Make You More Productive | Visual.ly | Entrepreneurial Coaching | Scoop.it
This is a selection of apps, broken up into specific categories which can all be used to increase your productivity in all areas of your life.
Alain Theriault MBA's insight:

Lose a little productivity to gain a lot....

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Establishing the Coaching Relationship

Establishing the Coaching Relationship | Entrepreneurial Coaching | Scoop.it
A coach needs to establish a relationship with his coachee to help improve performance.
Alain Theriault MBA's insight:

Short article that focus on good points to remember. Emphasis on 1 or 2 items and give it time. 

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A Business Owner's Guide to Taking Calculated Risks

A Business Owner's Guide to Taking Calculated Risks | Entrepreneurial Coaching | Scoop.it

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Alfonso Gomez's curator insight, September 25, 1:28 AM

Business is anywhere, risks are the hyde event to accur, you must be awake

Asian ProSource's curator insight, October 15, 12:37 PM

Risk taking is part of the entrepreneurial process, but that doesn't mean you can't go in with a plan. 

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10 Google Tools and Resources for Entrepreneurs

10 Google Tools and Resources for Entrepreneurs | Entrepreneurial Coaching | Scoop.it

This summer Google launchedGoogle My Business, a platform for businesses to manage their presence across Google applications, including search and Google+. The new platform is just one more example of Google’s drive to embrace entrepreneurs and emerging businesses.

Here is a list of Google tools and resources to help entrepreneurs launch and grow their businesses. There are resources for startup ventures, small businesses, and solo entrepreneurs.


Via Kamal Bennani
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The Often Forgotten Viral Content Marketing Tactic

The Often Forgotten Viral Content Marketing Tactic | Entrepreneurial Coaching | Scoop.it
Exploding viral content marketing is often seen as the "Holy Grail" for marketers. But there is one form of viral content that is often forgotten but vital
Alain Theriault MBA's insight:

Mix both!

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8 Tips to Building a Better Business

8 Tips to Building a Better Business | Entrepreneurial Coaching | Scoop.it

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Daniel Watson's curator insight, August 18, 8:53 AM


Can you business do better in the current market? Should your business be growing faster than it has been? Are you neglecting any key elements of building a successful business? Do any of these 8 tips to building a better business identify an area or two you could focus on to good effect?

Marlon Saville, CAP's curator insight, August 18, 12:19 PM

Your ROLE is your business.  How can this information apply to your role and those you work with.

 

Strive to build your business!

 

*Stretch it Out!*

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31 Low-Cost Ways To Promote Your Business

31 Low-Cost Ways To Promote Your Business | Entrepreneurial Coaching | Scoop.it

Starting a business on a shoestring? Looking for ways to stretch your small business marketing budget? Here are 31 low-cost, high-impact methods to advertise and promote your business.


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3 Ways to Create Amazing Customer Experience

3 Ways to Create Amazing Customer Experience | Entrepreneurial Coaching | Scoop.it

Via Daniel Watson
Alain Theriault MBA's insight:

creating amazing an unique customer (client) experience is mandatory for a young business

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Daniel Watson's curator insight, July 27, 3:56 AM


The focus of most business owners, tends to be directed towards refining and improving the products or services they offer to their market,  but it can be argued that a better return can be obtained by focussing on the customer experience  side of the business transaction.


In the 21st century, it is the creation of a unique customer experience, that acts as the differentiator between highly successful businesses and the rest of the competition.


This excellent article,  suggests that moving beyond your product or service is the most certain way to create customer loyalty and grow your business, and it offers three ways a business owner can create amazing customer experiences.

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10 Steps to Successfully Executing a Good Idea

10 Steps to Successfully Executing a Good Idea | Entrepreneurial Coaching | Scoop.it

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Karen E Smith's curator insight, November 10, 9:45 AM

Education learns from business and business learns from education.

Pablo González's curator insight, November 11, 2:09 PM

agregar su visión ...

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B2B Sales and Storytelling: 3 Insights For Why It Works So Well

B2B Sales and Storytelling: 3 Insights For Why It Works So Well | Entrepreneurial Coaching | Scoop.it
Imagine if your salespeople could shine a light of insight on today’s empowered customers so that they no longer underestimate the cost of the status quo and the benefits of change.

Via Karen Dietz
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Karen Dietz's curator insight, November 11, 4:35 PM

When I comes to the powerful connection between B2B sales and stories, I don't know how it could get any plainer than this post.


Colleague Michael Harris, who specializes in sales through story, clearly explains why stories turn to gold during the sales cycle. And he shares stats to back him up! Gotta love that.


What I also like about how Harris writes about story and sales, is that he never comes from the very simplistic and short-sighted transactional position of "Let me tell you a story and you will buy my product." If it were that easy, we'd all be rolling in piles of money.


Instead, Michael talks about how stories provide insights, and there is a specific place in the sales cycle for stories. Trot out a story too soon, and it falls on deaf ears. Share a story too late, and the customer is already shoving you out the door.


Then there's the whole story crafting thing. Lousy story, lousy results.


But I wax on. Go read Harris' 3 points about story and sales, grab his graphic to get his points visually, and then hang out with his blog and other goodies to get your stories ship-shape for sales situations. Oh yeah, and enjoy the $$ you'll see in return if you make the investment in stories :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Art Jones's curator insight, November 11, 10:50 PM

Excerpt:

"If salespeople want to sell value, 70% of executive buyers said that the best way for salespeople to provide differentiation that they trust is by sharing customer stories."

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10 Tips for an Awesome and SEO-Friendly Blog Post

10 Tips for an Awesome and SEO-Friendly Blog Post | Entrepreneurial Coaching | Scoop.it

Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills!

For some, writing for SEO purposes and writing to attract and keep attracting your audience could appear as two contradictory goals. However, I totally disagree. Indeed, if you not only want a good but also an SEO-friendly blog post, your text should be written in such a way that the words you want to be found for have a very prominent place. And, using your keywords too often severely damages the readability of your text. So, you definitely should not do that!


Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, October 31, 8:23 AM

(From the article): Adding actual and functional information to your website will give Google the idea that your website is alive. If it’s not an active website, Google will crawl it less often and it might become less appealing to Google to include the page in the search results.

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7 Principles for Propelling Your Startup to Success | New Beginnings

Want a venture to succeed?

I developed seven principles that can help a startup improve its odds at success based on analysis of more than 1,500 public companies that I did for my book Value Leadership.

Companies that followed these principles the most closely (I call them value leaders) grew sales 35 percent faster and generated 109 percent higher net margins than their peers and increased shareholder value almost five times faster than the market in the 10 years before 2003. Companies that do a better job of creating value for key stakeholders, such as employees, customers and communities, also happen to generate more value for shareholders.

The organizations that apply all these principles will outperform those that skimp on some. For example, one of Google’s glaring weaknesses today is its inability to create a significant new source of revenue beyond advertising. That does not seem to hurt the company too much now but it could in the future.

Although I developed the following seven principles years ago, I believe they can help a startup succeed today as has been borne out by recent company history

1. Value human relationships.

Entrepreneurs can’t do it all themselves, which means they need to hire talented people. Treat talented people with respect and be sure they are a good fit with the values of the company.

For example, Google hires very smart people who fit with its unconventional approach to problem solving. Google has used its famous data-driven approach to decision making to identify traits associated with effective management. And it has used those insightsto hire and promote peope who demonstrate these skills.

2. Foster teamwork.

If an entrepreneur hires talented people, he or she should demand that they debate solutions. Ask them to use their skills to develop better solutions from working together than they would by toiling on their own.

In the last few years, Google has encouraged more teamwork, which has helped the company bring new ideas like Google Glass to fruition.

3. Experiment frugally.

Startup CEOs must resist the urge to perfect their products before launching them. Instead, they should build fast, inexpensive versions of their products, receive feedback from the market and improve the product in response.

Google encouraged this kind of frugal experimentation by letting its employees spend 20 percent of their time working on projects of personal interest.

In 2011 new CEO, Larry Page, decided he wanted to “put more wood behind fewer arrows” and phased out 20 percent time while phasing in the Google X lab to work on innovations, Quartz reported.

4. Fulfill commitments.

A startup will not succeed unless the team knows the management’s intentions and then leaders act accordingly. And leaders who tell their people they’ll do one thing but do the opposite will lose trust.

Google has certainly tried to follow through on its oft-stated value “don’t be evil.” Sadly, it has not always succeeded, such as when it decided tocensor search results in China in 2006. It stopped in 2010.

Don’t make the same mistake. It’s better for a startup to give up on a business opportunity than to violate its core values.

5. Fight complacency.

Don’t let the success of a particular product or service keep the company from searching for better ways to meet customers’ needs. Remember Blockbuster? To fight complacency, maintain a healthy paranoia and always be on the lookout for how to adopt new technologies that will give customers superior value.

Consider how Netflix transformed itself from a DVD-by-mail service to an online streaming provider. Not only has Netflix managed the transition masterfully, it has also added new capabilities like creating popular shows and managing relationships with high-bandwidth service providers.

6. Win through multiple means.

Don’t let the startup become dependent on one product that competitors can copy. Protect sources of revenue and profit by being good at a few key skills that are difficult for rivals to copy.

Under Steve Jobs, Apple could enter into existing businesses (like MP3 players, smartphones and tablets) and cut itself a big slice of the profit pie. Apple won through multiple means: It had great product design, superb marketing and customer service, an efficient supply chain and the ability to motivate third-party providers as evidenced by the success of iTunes and the App Store.

7. Give to the community.

Running a startup is especially challenging because business owners can’t pay enough to attract top talent. But they can make up for the smaller pay packet by developing a meaningful mission.

Consider the case of Embrace Innovations, whose CEO, Jane Chen, I interviewed in June 2011. The social enterprise was started in an attempt to save the lives of premature babies in developing countries. In India, many premature babies died after not being kept warm during a four-hour journey to the hospital.

Because of its inspiring mission, the company attracted talented employers, who developed a tiny sleeping bag of special materials able to keep infants at the right temperature. This saved many lives.

This week my class of 30 Babson College undergraduates explored how Google has applied these seven principles: The students concluded that despite some flaws, notably in its privacy policies, Google is a value leader. The students concluded that Google excels at valuing human relationships, winning through multiple means, experimenting frugally and fighting complacency.

Ready to try these principles? In my book I listed 24 specific activities that companies should perform to follow the seven principles as well as 107 more detailed tactics to accomplish these activities.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km




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Marc Kneepkens's curator insight, October 19, 1:08 PM

Good principles to keep in mind when doing business.

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10 Productivity Life-Savers for Small Business

10 Productivity Life-Savers for Small Business | Entrepreneurial Coaching | Scoop.it
Some of these productivity hacks may seem a little silly at first, but we've got the stats to back them up. By enacting any number of them you should see your daily grind becoming more and more efficient.

Via TechinBiz
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BSN's curator insight, October 15, 7:46 AM

10 Productivity Life-Savers for Small Business. #smallbiz #smb 

Ellen Naylor's curator insight, October 15, 1:49 PM

It's interesting that many of the ways to become more productive include reducing the time spend digitally and getting more sleep. I was surprised that chewing gum and some noise helps productivity. Neither works for me. 

Catherine PB's curator insight, October 15, 9:18 PM

Every little bit helps! 

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How to Grow a Successful Facebook Business Page

How to Grow a Successful Facebook Business Page | Entrepreneurial Coaching | Scoop.it

Via Daniel Watson
Alain Theriault MBA's insight:

The game is constantly changing but one thing remain, a FB page is one powerful tool for B2C after sales services and experience1

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Jeremy Barton's curator insight, October 2, 2:17 AM

This is a cost effective way to promote your business.

anastasia solovyeva's curator insight, October 2, 2:48 AM

0

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How to Compete with Larger Businesses

How to Compete with Larger Businesses | Entrepreneurial Coaching | Scoop.it

Via Daniel Watson
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Eric Frykman's curator insight, September 23, 4:36 PM

This article has a four point list:

1) Credibility

2) Product

3) Service

4) Price

 

This was not written by anyone in sales, as #4 should be off the table completely. Product is "do you have more bells" and Service is "can you be better than your competition."

 

None of this is useful to a small company competing against a giant.

 

What you really need is to build 

5) VALUE

 

I.e. Why are you here - what pain are you solving? How are YOU my savior? How do you fix all my problems and help me get to sleep at night? 

 

That's how you compete and become a giant-killer. Focus your story around Value, and you'll win every time.

Angela Heath's curator insight, September 24, 5:44 AM
Competing against large businesses can be a challenge. Don't be intimidated. This article has some good suggestions.
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21 Simple and Free SEO Tools to Improve Your Marketing

21 Simple and Free SEO Tools to Improve Your Marketing | Entrepreneurial Coaching | Scoop.it

These SEO tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today.


Via Kamal Bennani
Alain Theriault MBA's insight:

Always a welcome add to do real simple SEO

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Mike Whitmer's curator insight, September 5, 6:24 AM

That's WuSoBi!

Gordie Chase's curator insight, September 5, 5:07 PM

Great tools!

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10 Startup Tips Learned the Hard Way

10 Startup Tips Learned the Hard Way | Entrepreneurial Coaching | Scoop.it
Be up front with customers about what you do and how much it will cost, and consider romantic relationships with co-workers very carefully.

Via The Fish Firm
Alain Theriault MBA's insight:

learn from the mistakes of others....

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The Habits of Successful People: They Start Before They Feel Ready

The Habits of Successful People: They Start Before They Feel Ready | Entrepreneurial Coaching | Scoop.it
What are the habits of successful people? Surely they are just like you and me! Not quite, the habits of successful people can be broken down very concisely like this:

Via donhornsby
Alain Theriault MBA's insight:

Just Start. Shoot first, aim later

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donhornsby's curator insight, August 30, 7:06 PM

If you’re working on something important, then you’ll never feel ready. A side effect of doing challenging work is that you’re pulled by excitement and pushed by confusion at the same time.

You’re bound to feel uncertain, unprepared, and unqualified. But let me assure you of this: what you have right now is enough. You can plan, delay, and revise all you want, but trust me, what you have now is enough to start.

 

It doesn’t matter if you’re trying to start a business, lose weight, write a book, or achieve any number of goals… who you are, what you have, and what you know right now is good enough to get going.

 

We all start in the same place: no money, no resources, no contacts, no experience. The difference is that some people — the winners — choose to start anyway.

Don Cloud's curator insight, September 1, 1:43 PM

If you are only doing things for which you think you're "ready", then you are *not* growing ... and you are holding yourself back from your greater potential.

 

So get comfortable pushing (or throwing) yourself outside your comfort zone.  And as you grow and develop your people, remember that it's the leaders job (e.g. your job) to push (or throw) them outside of their comfort zone, too -- for their own good.

 

 

Bettina Gifford's curator insight, September 8, 5:36 PM
Particularly like the quote "screw it and just get on and do it"...
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Social Media Marketing's Top 10 Benefits via Forbes

Social Media Marketing's Top 10 Benefits via Forbes | Entrepreneurial Coaching | Scoop.it

Ten Benefits of Social Media Marketing

1. Increased Brand Recognition.

2. Improved brand loyalty.

3. More Opportunities to Convert.

4. Higher conversion rates.

5. Higher Brand Authority.

6. Increased Inbound Traffic.

7. Decreased Marketing Costs

8. Better Search Engine Rankings

9. Richer Customer Experiences.

10. Improved Customer Insights


Via Martin (Marty) Smith
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Jakarta Web Developer's curator insight, August 12, 9:57 AM

Social Media Marketing's Top 10 Benefits via Forbes

Jakarta Web Developer's curator insight, August 12, 10:23 AM

Social Media Marketing's Top 10 Benefits via Forbes

Stephen Van Delinder's curator insight, August 12, 11:43 AM

I agree with Marty (@ScentTrail) on this one. Social Media Marketing will probably not lower your costs if you are doing it correctly. The rest of this is spot on. Your competition may or may not already be utilizing social, but either way it is something you need to be doing. The real beauty is customer availability, whether your competition is social or not, virtually all of your customers are. Social gives you the opportunity to start a dialogue with them in real time where they already are in a non-intrusive way. When used correctly, the results can far exceed this list of 10. 

 

Companies also have more opportunities to be creative when outreaching on social. Traditional email outreach open rates are typically around 20% depending on the industry (http://support2.constantcontact.com/articles/FAQ/2499); but I've conducted guerrilla outreach on social platforms that exceeded 90% response rates. There's really no reason not to utilize social in a B2C model. 

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10 Brilliant Marketing Stunts That Put Startups on the Map

10 Brilliant Marketing Stunts That Put Startups on the Map | Entrepreneurial Coaching | Scoop.it
A strong marketing stunt can be a valuable tool for any company. Here are 10 that stirred up some attention.

Via Hannah Kramer
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Brian Yanish - MarketingHits.com's curator insight, August 5, 12:00 AM

Great article, what will a startup try next to get seen?

malek's curator insight, August 5, 7:44 AM

Here's my favorite stunt

 World’s first ‘tweeting couch’ unveiled in World Cup piggyback stunt