Let me ask you a question: Do you ever feel like everyone in your industry is doing the same thing? Everyone’s newsletters look the same. Everyone’s websites are starting to look the same. Same. Same.
Don’t worry, you’re not alone;
I’ve faced this issue many times throughout my business journey. And what I’ve come to learn is that marketing is 10% what you say and 90% how you say it. Now if you’re marketing your company using the same methods as everyone else in your industry not only is it going to be hard to stand out but chances are your business will never be innovative enough to stay ahead of the pack.
And in my opinion there is no marketing tool more powerful in today’s business world than LinkedIn if your business is primarily B2B. With over 300 million users and 49% of those being key decision makers, LinkedIn has ultimately become the most precious marketing resource of the 21st century.
Via Brian Yanish - MarketingHits.com