Popping Startup Bubble As we create our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com) we operate largely in self imposed bubble. Books such as The Lean Startup explain the need to get OUT THERE working with customers to create validated learning as soon as possible.
We can see why. Problem solving can be solipsistic. Problems can create more problems on into infinity. Since our tool is about know what content matters and why the irony of falling into the problem black hole would be crippling. Here are a few ideas for how to break out of the startup bubble:
* Work with "beta customers" who are almost part of your team but running businesses your tool can help (such as Moon-Audio and Vestique for Curagami).
* Start forming community ASAP. We stumbled a little on this when our Curator Contest got swamped with my need to have chemo again. We ill get back on the horse because forming community is a CSF (Critical Success Factor).
* Create Key Performance Indicators for EXTERNAL validation metrics such as whitepaper downloads, unique visitors, time on site and email list growth.
* Curate content from a wide range of experts and sources because curation is easier and cheaper than content creation, more relevant to what is happening now and it helps your brand because you gain in authority by curating content from authorities.
* Define your "competitive space" BROADLY. Don't just look directly across the table discover who and what is competing for your customers mindshare and then steal the good stuff and lead with asynchronous marketing.
* Find a universal topic such as seasonality (locally "universal" and others can easily empathize with HOT and COLD) and the weather.
* Create asynchronous marketing and if that sounds disruptive and as if you should blow shit up you are getting the idea. Sometimes you should do some strange things JUST TO SEE how they blow up. Try not to blow up the good stuff :).
When startups do any two of those ideas they are less likely to fall into the talking to themselves about themselves black hole that can easily swallow a startup whole.
Every great idea begins as a revelation. Yet when that flash of insight leads to action, it inevitably encounters the real world and that’s when hard lessons are learned. Adjustments are then made and, with some luck, success can be achieved. But profitable models rarely come easy.
With growth, comes procedures, processes and a management team to support and strengthen the model. New employees are indoctrinated and it becomes an intrinsic part of the organization’s identity, almost like a corporate version of DNA.
Unfortunately, at some point the model will fail. That’s always been true, but now it happens with blazing speed. These days, startups like Instagram and Pinterest become billion dollar businesses in a matter of months and that pace will only accelerate. Clearly, we need to stop planning for stability and start managing for disruption.
"Pitching" is an art that can make or break your young startup. Those 11 tips are great ways to make sure the messenger will deliver the message the right way. Now...look out for tips on making your message a clear one ;-)
never underestimate the power of good content marketing. For startups, it's often the best way to start building credibility. I like to refer to social media as a fishing net to bring hungry fishes to your feeding pond...your blog ;-)
As a social media manager, you're probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there's an answer to the woes of social media publishing: content curation. Here are 5 problems that social media publishers face and how content curation helps alleviate the pain. Continue reading →
Increasing a brand’s social reach through online promotions can be incredibly beneficial, but it’s possible to create an even bigger impact with a call-to-action. The key is to encourage readers to take that extra step — while maintaining the honesty, disclosure, and expertise that makes an influencer a trusted information source.
To boost users, 'growth hackers' at startups use data-driven experiments and online tactics, from encouraging their users to provide access to address books and social networks to tinkering with website designs.
Last year, my Altimeter Group colleague Charlene Li and I published a series of research reports on the state and evolution of social business. In our research, we discovered that the most advanced businesses shared seven success factors in developing, launching, and measuring social business strategies.
Let me ask you a question: Do you ever feel like everyone in your industry is doing the same thing? Everyone’s newsletters look the same. Everyone’s websites are starting to look the same. Same. Same.
Don’t worry, you’re not alone;
I’ve faced this issue many times throughout my business journey. And what I’ve come to learn is that marketing is 10% what you say and 90% how you say it. Now if you’re marketing your company using the same methods as everyone else in your industry not only is it going to be hard to stand out but chances are your business will never be innovative enough to stay ahead of the pack.
And in my opinion there is no marketing tool more powerful in today’s business world than LinkedIn if your business is primarily B2B. With over 300 million users and 49% of those being key decision makers, LinkedIn has ultimately become the most precious marketing resource of the 21st century.