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Rescooped by Alain Theriault MBA from Social Marketing Revolution
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Social Media Marketing's Top 10 Benefits via Forbes

Social Media Marketing's Top 10 Benefits via Forbes | Entrepreneurial Coaching | Scoop.it

Ten Benefits of Social Media Marketing

1. Increased Brand Recognition.

2. Improved brand loyalty.

3. More Opportunities to Convert.

4. Higher conversion rates.

5. Higher Brand Authority.

6. Increased Inbound Traffic.

7. Decreased Marketing Costs

8. Better Search Engine Rankings

9. Richer Customer Experiences.

10. Improved Customer Insights


Via Martin (Marty) Smith
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Jakarta Web Developer's curator insight, August 12, 2014 9:57 AM

Social Media Marketing's Top 10 Benefits via Forbes

Jakarta Web Developer's curator insight, August 12, 2014 10:23 AM

Social Media Marketing's Top 10 Benefits via Forbes

Stephen Van Delinder's curator insight, August 12, 2014 11:43 AM

I agree with Marty (@ScentTrail) on this one. Social Media Marketing will probably not lower your costs if you are doing it correctly. The rest of this is spot on. Your competition may or may not already be utilizing social, but either way it is something you need to be doing. The real beauty is customer availability, whether your competition is social or not, virtually all of your customers are. Social gives you the opportunity to start a dialogue with them in real time where they already are in a non-intrusive way. When used correctly, the results can far exceed this list of 10. 

 

Companies also have more opportunities to be creative when outreaching on social. Traditional email outreach open rates are typically around 20% depending on the industry (http://support2.constantcontact.com/articles/FAQ/2499); but I've conducted guerrilla outreach on social platforms that exceeded 90% response rates. There's really no reason not to utilize social in a B2C model. 

Rescooped by Alain Theriault MBA from Personal Branding Using Scoopit
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Epic Personal Branding: 6 Tips - ScentTrail Marketing

Epic Personal Branding: 6 Tips - ScentTrail Marketing | Entrepreneurial Coaching | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..

* Create BHAGs NOW!
* Videos and Pictures.

* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.

Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.



Via Martin (Marty) Smith
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malek's curator insight, April 13, 2014 12:16 PM
#5: FAIL MISERABLY

Success is failure to failure without loss of enthusiasm.

Maryse Rebillot's curator insight, April 14, 2014 5:39 AM

Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.

Gary Harwell's curator insight, April 15, 2014 1:13 AM

But can you get paid?

Rescooped by Alain Theriault MBA from Business Improvement
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10 Tips to Help You Build and Grow a Stand-Out Small Business Brand

10 Tips to Help You Build and Grow a Stand-Out Small Business Brand | Entrepreneurial Coaching | Scoop.it

Via Daniel Watson
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BSN's curator insight, March 14, 2014 11:49 AM

10 Tips to Help You Build and Grow a Stand-Out Small Business Brand  #branding #smallbiz #businesstips

Tia Ribary's curator insight, March 14, 2014 7:40 PM

Your brand is everything your clients (and others) experience when interacting with you. It's true - as a small business, you may not have a large budget for branding, but you do have a lot of control over the experience you offer, which can make or break your brand.

 

I like these 10 tips as a little branding food for thought.

Ann Dixon's curator insight, March 17, 2014 8:27 AM

Here are 10 great tips for you to optimise your business.