As the lines between marketing and PR are blurring in the digital world. Social media and SEO are starting to work together in ways most digital marketers don't realize. You probably don't realize how much your social media efforts are helping (or maybe hurting) your SEO efforts. Read up and make sure you are staying on top of the SEO game: http://www.socialmediatoday.com/content/10-ways-seo-and-social-media-work-together
En un momento en el que el 80% de los españoles se conecta a Internet desde su smartphone, cerca de la cuarta parte de los anunciantes considera el display el formato publicitario móvil del futuro, según el informe ‘Tendencias publicitarias en el...
A picture is worth a thousand words, but what happens when you combine the two? Though the concept of data visualization is nothing new, the prominence of blogs and image-led social media platforms like Pinterest has truly proven that sometimes the designer’s stylus is mightier than the pen.
As we grow increasingly accustomed to bright, colourful and bite-sized visualisations of what once was presented in dense statistics and complex data, finding the best, most-useful infographics has become something of a task.
We thought we'd save you some time by presenting you with a short list of our favourite social media infographics. Enjoy!
El 70% de los consumidores prefiere acceder a información sobre las marcas a través del marketing de contenidos en lugar de hacerlo a través de los anuncios. Aun así, las marcas siguen invirtiendo más en publicidad que ...
Want your website to look great on smartphones, tablets, PCs and even TVs? Learn how to go fully responsive.
The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back.
That’s where responsive design can help.
Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television...
To determine which pages are relevant to a search query, Facebook utilizes a natural language processor (both to suggest search terms and identify connections) combined with algorithms that examine the “nodes” or connections of a searcher’s network to find content friends have “liked” that match the search. Graph Search can also consider second-degree connections or friends of friends, as well as content which has been shared either directly with the searcher or publicly on Facebook.
Unlike standard search engines, Facebook owns all of the data (page posts, photos, videos, etc.)which has ever been posted to the network. This inherent advantage enabled Facebook to implement a unique indexing structure to categorize the data based on a number of predefined properties. This indexing of owned data allows Facebook to quickly search, sort, identify and return relevant content.
They dubbed this infrastructure “Unicorn.” Similar to a standard search engine, it supports search queries including “multi-hop” queries in a series of steps while searching “nodes” in a similar style to the way a search engine utilizes keywords.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.