Why Marketers Must Pay Attention to Google+ | Entertainment | Scoop.it

This piece was written by Pamela Vaughn on Hubspot

 

Google is forcing Google+ on the world, and why marketers can't turn their back on the search and social giant.

 

Excerpt:

 

Previously, anyone who wished to register for YouTube, Gmail, or other Google products were only required to provide an existing email address or set up a Gmail account.

 

**Now, new Gmail registrants must also provide their name, birthday, and gender, and a Google+ account is automatically created with these other signups.

 

**The updated registration form even includes an opted-in checkbox that allows Google to use users' account information for personalization purposes.

 

**After new users complete the form, they are then taken to a profile set-up page, which confirms that new users will also be added to the social network.

 

 

Here's a takeaway:

 

**Google+ is obviously impacting search, but it's also giving Google the leverage it needs to dominate the web.

 

**Even if just for the search component, businesses can't afford not to jump on the Google+ bandwagon.

 

**If you haven't already done so, create your Google+ business page today and start optimizing your business' Google+ presence.

 

Curated by Jan Gordon covering "Google+ Watch"


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Via janlgordon