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Rescooped by Michael Hassinger from New Music Industry
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YouTube 3.0: Are They Paying Enough? (From the Magazine)

YouTube 3.0: Are They Paying Enough? (From the Magazine) | New Music Industry | Scoop.it
At 26, Lindsey Stirling is already a seasoned YouTube veteran -- a Los Angeles-based artist who has blazed a career path through the platform, garn

Via Benjamin DEBUSSCHERE
Michael Hassinger's insight:

This article is about Lindsey Stirling, a youtube sensation, who generates revenue through making you tube videos. Her fanbase consisted of three million followers. The advantage of having a you tube account and having a large fan base can allow Stirling to live off of the funds. A disadvantage was going onto a popular television show and getting turned down. But later returning to you tube where her fanbase misjudged her. I think judgement comes with being in the music industry. People are going to talk about you whether you are doing good or bad. 

 

 

http://www.billboard.com/biz/articles/news/digital-and-mobile/5748117/youtube-30-are-they-paying-enough-from-the-magazine

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Zack Donovan's curator insight, January 17, 2014 8:09 PM

In Youtube's Bill of Rights they lower it's take from 45% to 30% to be inline with itunes and googleplay. 

Rescooped by Michael Hassinger from New Music Industry
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YouTube’s subscription music service tipped to launch this year

YouTube’s subscription music service tipped to launch this year | New Music Industry | Scoop.it
There have been credible rumours about YouTube's ambition to launch a subscription music service for some time now, but this morning there's

Via Benjamin DEBUSSCHERE
Michael Hassinger's insight:

Youtube is working on a new Mobile service which is told to be like spotify but with videos. If you buy a monthly subscription than you will get no adds all access. 

 

Pros: Youtube will make a lot of money off this if people buy the monthly subscription. Youtube has over a billion views a day. 

40 percent of youtube views are mobile up from 25 oercent last year. 

 

Cons: I think this is a dymb idea. Youtube is supposed to be free. Youtube is known for being free. First adds now subscriptions to bypass the adds which they make a huge profit off anyways. 

 

 

 

http://musically.com/2013/10/24/youtubes-subscription-music-service-tipped-to-launch-this-year/

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Rescooped by Michael Hassinger from Changes in the music industry
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Has Technology Changed the Experience of Music? | Benton Foundation

Has Technology Changed the Experience of Music? | Benton Foundation | New Music Industry | Scoop.it
[Commentary] Downloadable music files, online radio stations, streaming on-demand song libraries, iPods with mixes ... the music industry hasn't undergone a single tsunami.

Via Melissa Cook, Maurice Clark
Michael Hassinger's insight:

    In this article it talks about how the music industry so slowly been on a decline. Our music industry has gone through drastic changes because of the internet and media sharing. Napster is brought up in this aritcle and napster helped the music industry go through a 60 percent decline of its profits over the past decade.

    Before all of this media you had to go buy a cd or an album to here the song(s) you wanted to hear. Now because of the internet you can rip the song right off of youtube and save it in mp3 format. This is not only bad for the industry, it is bad for the artist and their families. These artist dedicate their lives to making these songs for the fans and there could be 10 more people on his team behind him being affected. 

    In all they are trying to apapt to the internet generation and present new ways of making sure that there music is not stolen and everyone understands the severity that they are causing the music industry.

 

http://www.scoop.it/t/changes-in-the-music-industry

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Melissa Cook's curator insight, July 15, 2013 8:18 PM

Downloadable files, online stations, streaming online, and ipods with unlimited music all play a very important role in the Digital Age of Technology.

Maurice Clark's curator insight, October 13, 2013 9:13 PM

This article details the changes in the music industry, such as streaming and downloading music, that affect us daily. It gives us perspective of the pro's and con's of the impact of these things.

 

Being able to download and stream music free has drastiscally changed the face of the music industry. Many people are no longer depending on the record stores to buy their music. It also has impacted the way artist deliver music. With the popularization of apps such as Itunes, many just buy the song they like as opposed to the whole album. There are good things about this format, as well as some glaring negative effects.

 

Firstly, it has negatively impacted the industry by lowering profit margins and unit sells. Many artist who use to automatically go platinum are now struggling to reach gold album sells. Because of this, record labels are using new structures to even out the reduction of sells, such as tapping into artist's revenue through concert promotions and public appearances. There is always another side to the story. Because consumers can buy seperate songs instead of being forced to buy whole albums, artist have to now pay closer attention to the whole project instead of just the singles. Gone are the days of relying on a couple songs to push a whole album. This has, by the most part, made albums more artistic and satisfying to the consumer.

Devin Grandberry's curator insight, December 10, 2013 1:53 AM

This explains how upgrading music sales from a physical purchase to downloading a file actually lowered the income of the music industry because it is now easier to steal. The benefits of not having to physically purchase a copy of a album, but rather go online and purchase a specific song are amazing and spreads worldwide faster than anything, but the industry risks a lot of piracy. 

Rescooped by Michael Hassinger from New Music Industry
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Artists buying fake online Likes, views and followers - report

Artists buying fake online Likes, views and followers - report | New Music Industry | Scoop.it
A US based data company claims to have a list of offending artists

Via Joanna KIRK
Michael Hassinger's insight:

In this article, Artists are scamming the youtube company to boost their popularity. I think it is unfair to the people who work really hard to promote themselves the right way. People who genuinely loves the work they do will end up gaining fanbase by the content they put out, solely because the people like it. The advantage would only be for the artist because he or she will buy likes and comments and even followers in order to make it seem like their popularity is at an all time high. The disadvantage is getting caught and you tube taking legal action in order to get the artist or person in trouble for trying to create fake revenue.

 

http://www.musicweek.com/news/read/artists-buying-fake-online-likes-views-and-followers-report/054009

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Rescooped by Michael Hassinger from New Music Industry
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Is Daniel Ek, Spotify founder, going to save the music industry … or destroy it?

Is Daniel Ek, Spotify founder, going to save the music industry … or destroy it? | New Music Industry | Scoop.it
Swedish entrepreneur tells record labels that the best way to survive is to give everything away for free. Most have signed up – but many are yet to be convinced

Via Joanna KIRK
Michael Hassinger's insight:

In this article we see that Spotify is not what everyone thinks. Yeah it may be making billions of dollars but the Artist are in fact getting paid. Soderstrom the Owner of Spodify says that he wants everyone all around the world to hear one anothers music. One main issue with Spotify is its royalty payments. 70% of Spotifies income subscriptions goes into the industry pool which there the Artist are paid.

Artist plays per day can range from 10 million to 100 thousand. Artist can choose when they want there music played and to what region. This greatly helps expand your music to other countries and new listeners. Spotify has broadened music and is being called the new generations way of listening to music. 

 

 

http://www.theguardian.com/technology/2013/nov/10/daniel-ek-spotify-streaming-music

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