Many artists question how they can make a profit or benefit from online streaming especially knowing that there are many other ways to access music for free. Spotify in my opinion would be more of a promotion tactic and maybe career launcher, as far as profitting from it, im not so sure. The trick is gaining viewers, and subscribers making them willing to purchase.
This article is actually very true and interesting. It spoke about how those in the music industry could learn from youtubers. How? you may ask, well youtubers truly emphasize on engaging with their viewers by posting weekly, responding to comments, and doing viewer requests. The tactics that the youtubers such as Jenna Marbles use is quite genius, and also made a major mark in entertainment. Musicians and even actors are no longer the 100% of attention. The new industry today doesn't just rely on the purchase of a CD, and count back the funds recieved. Much like the youtubers, they now have to engage more, such as twitter, and so on. Even on social networks the youtubers are just as relevant. The pro's would be that artists in the industry now have a new way to promote and distribute their work, as well as undiscovered artists such as Justin Beiber and more. The cons of this change also result in people figuring out how to download for free which effects what income the artist could have received.
Speaking on whether the digital way of distributing music has ruined music or not. It depends on the person in my opinion. If you're looking for quality in music, then there are various quality files to download preferably a WAV file for music. Often people settle for a mp3 file.
This explains how upgrading music sales from a physical purchase to downloading a file actually lowered the income of the music industry because it is now easier to steal. The benefits of not having to physically purchase a copy of a album, but rather go online and purchase a specific song are amazing and spreads worldwide faster than anything, but the industry risks a lot of piracy.
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