SiliconANGLE (blog) Now Is the Perfect Time for Apps Helping Businesses Monetize Big Data SiliconANGLE (blog) Origami Logic's Opher Kahane talked about the Big Data app the company is developing wtih theCUBE co-hosts John Furrier (Founder,...
I had the honor to present at the Big Data Innovation Summit recently. The conference gathered some of the greatest minds in the space; from Facebook, to LinkedIn, to Google, to Citibank, to the NYSE and EBay, everyone seemed to be there....
"Data is the new natural resource. What steam and oil did during the industrial revolution data is doing for us now. Today, we are competing on a whole different scale and the company that is able to collect the most relevant data will win. IBM CEO, Ginny Rometty, was recently quoted as saying that “Data will be the death of the average."
The solution is to adjust your website experience by integrating personalized and dynamic content. Essentially, this is a strategy in which the website content is dynamic enough to recognize the visitor and present them with content they are most interested in obtaining. Take for instance a website of an accounting business. This accounting business offers many different types of professional accounting services to companies. But when a website visitor searches for “small business tax accountants” and arrives at their company website then the website will dynamically show content front and center that promotes their small business tax services. Another visitor may search on “company evaluations” and again arrive at this company site. But now, the content changes to a call-to-action to a downloadable whitepaper on the topic of company evaluations.
Forward-thinking retailers are tapping into Big Data to streamline operations and gain a competitive edge over rivals. Wikibon analyst Jeff Kelly discussed this trend in a recently published article. Kelly gives Wal-Mart credit for ...
Increasing evidence of climate change worldwide is prompting governments and scientists to take action to protect people and property from its effects. But, to take effective action, they need to know understand a lot more about the weather–everything from what’s going to happen tomorrow to what’s coming next year.
IBM scientists are taking the lead in bringing the most sophisticated data analytics to bear on weather forecasting. They established at test bed in the New York City area, where they set up a three-dimensional grid of thousands of blocks. That makes it possible to run calculations that produce very precise weather forecasts for a particular locale. Using this capability, the team predicted with remarkable accuracy the snowfall totals in New York City during the snow storm that blanked the northeastern United States in February–and also to predict accurately when the snowfall would start and stop.
The Research team is putting their algorithms to work on behalf of cities around the world. For instance, Rio de Janeiro has recurring flooding and landslide problems in many hilly neighborhoods, so the researchers used data to create a mathematical model of how storms are likely to unfold in Rio. With it, they can predict up to 40 hours ahead of time how much rain will fall in a particular location—with 90% accuracy.
Big data is all the ragebut instead marketers should be thinking about big content.
Big data doesn’t appear spontaneously. Consumers engage and interact digitally with content, and marketers track and collect and make sense of those activities. Big data isn’t just a function of better data-tracking technology; it simply wouldn’t exist without the ever-expanding catalyst that is big content. Insights from big data should be helping brands create more, better big content.
Let’s define big content in marketing terms. Basically, marketing content refers to any artifact with which a consumer interacts that relates to a brand. Content gets “big” via its amplification, iteration and dissemination across multiple channels, devices and platforms. When content “jumps the tracks” and is no longer controlled solely by the brand, but can be summoned and even manipulated on demand by consumers themselves, then it’s “big."
The digital era has made big content possible by expanding the footprint of branded content from broadcast and print formats to web formats such as, online CRM, display ads, social-media posts, pins and tweets, custom publishing, SEM, mobile apps and SMS messages.
Wired Big Data: The Key to Economic Development? Wired In recent years, we've seen an explosion in the amount of data generated by humanity. This data explosion is the direct consequence of significant advances in technology.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.