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How Can Your Small Business Use Big Data?

How Can Your Small Business Use Big Data? | Enterprise Visibility | Scoop.it
A new buzzword that’s making the rounds in the business world has the potential to change the way you run your operation.
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Now Is the Perfect Time for Apps Helping Businesses Monetize Big Data - SiliconANGLE (blog)

Now Is the Perfect Time for Apps Helping Businesses Monetize Big Data - SiliconANGLE (blog) | Enterprise Visibility | Scoop.it
SiliconANGLE (blog) Now Is the Perfect Time for Apps Helping Businesses Monetize Big Data SiliconANGLE (blog) Origami Logic's Opher Kahane talked about the Big Data app the company is developing wtih theCUBE co-hosts John Furrier (Founder,...
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Big Data Isn't About "Big" - Forbes

Big Data Isn't About "Big" - Forbes | Enterprise Visibility | Scoop.it
I had the honor to present at the Big Data Innovation Summit recently. The conference gathered some of the greatest minds in the space; from Facebook, to LinkedIn, to Google, to Citibank, to the NYSE and EBay, everyone seemed to be there....
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Big Data and Your Website: Personalizing the Customer Experience | Right On Interactive

Big Data and Your Website: Personalizing the Customer Experience | Right On Interactive | Enterprise Visibility | Scoop.it

"Data is the new natural resource. What steam and oil did during the industrial revolution data is doing for us now. Today, we are competing on a whole different scale and the company that is able to collect the most relevant data will win. IBM CEO, Ginny Rometty, was recently quoted as saying that “Data will be the death of the average."

 

Key excerpt...

 

The solution is to adjust your website experience by integrating personalized and dynamic content. Essentially, this is a strategy in which the website content is dynamic enough to recognize the visitor and present them with content they are most interested in obtaining. Take for instance a website of an accounting business. This accounting business offers many different types of professional accounting services to companies. But when a website visitor searches for “small business tax accountants” and arrives at their company website then the website will dynamically show content front and center that promotes their small business tax services. Another visitor may search on “company evaluations” and again arrive at this company site. But now, the content changes to a call-to-action to a downloadable whitepaper on the topic of company evaluations.


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marketingIO's curator insight, April 19, 2013 8:28 AM

Here's what the B2B marketer needs: dynamic CMS integrated with marketing automation and CRM, with a predictive engine built in. With that, your web site is continually unique. We also want a fleet of Porsches.


  • See the article at www.rightoninteractive.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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IBM Targets New Predictive Analytics Solution at C-Suite Decision Makers | Big Data Technology Solutions and Information content from The VAR Guy

IBM Targets New Predictive Analytics Solution at C-Suite Decision Makers | Big Data Technology Solutions and Information content from The VAR Guy | Enterprise Visibility | Scoop.it
IBM's new predictive analysis software and services will make identifying potential supply chain interruptions easier to spot.
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3 Ways Big Data has Changed Retail Analytics Forever ...

3 Ways Big Data has Changed Retail Analytics Forever ... | Enterprise Visibility | Scoop.it
Forward-thinking retailers are tapping into Big Data to streamline operations and gain a competitive edge over rivals. Wikibon analyst Jeff Kelly discussed this trend in a recently published article. Kelly gives Wal-Mart credit for ...
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How Big Data Can Boost Weather Forecasting

How Big Data Can Boost Weather Forecasting | Enterprise Visibility | Scoop.it

Increasing evidence of climate change worldwide is prompting governments and scientists to take action to protect people and property from its effects. But, to take effective action, they need to know understand a lot more about the weather–everything from what’s going to happen tomorrow to what’s coming next year.


IBM scientists are taking the lead in bringing the most sophisticated data analytics to bear on weather forecasting. They established at test bed in the New York City area, where they set up a three-dimensional grid of thousands of blocks. That makes it possible to run calculations that produce very precise weather forecasts for a particular locale. Using this capability, the team predicted with remarkable accuracy the snowfall totals in New York City during the snow storm that blanked the northeastern United States in February–and also to predict accurately when the snowfall would start and stop.

The Research team is putting their algorithms to work on behalf of cities around the world. For instance, Rio de Janeiro has recurring flooding and landslide problems in many hilly neighborhoods, so the researchers used data to create a mathematical model of how storms are likely to unfold in Rio. With it, they can predict up to 40 hours ahead of time how much rain will fall in a particular location—with 90% accuracy.


Via Lauren Moss
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How Shazam Generates Revenue Through Big Data - Mark Young | Big Data Republic

How Shazam Generates Revenue Through Big Data - Mark Young | Big Data Republic | Enterprise Visibility | Scoop.it
Popular music identification app Shazam illustrates the breadth of opportunity available for businesses to make money from big data analytics.
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Before Big Data Comes Big Content | Fast Company

Before Big Data Comes Big Content | Fast Company | Enterprise Visibility | Scoop.it
Big data is all the ragebut instead marketers should be thinking about big content.

 

Key excerpt...

 

Big data doesn’t appear spontaneously. Consumers engage and interact digitally with content, and marketers track and collect and make sense of those activities. Big data isn’t just a function of better data-tracking technology; it simply wouldn’t exist without the ever-expanding catalyst that is big content. Insights from big data should be helping brands create more, better big content.

 

Let’s define big content in marketing terms. Basically, marketing content refers to any artifact with which a consumer interacts that relates to a brand. Content gets “big” via its amplification, iteration and dissemination across multiple channels, devices and platforms. When content “jumps the tracks” and is no longer controlled solely by the brand, but can be summoned and even manipulated on demand by consumers themselves, then it’s “big."

The digital era has made big content possible by expanding the footprint of branded content from broadcast and print formats to web formats such as, online CRM, display ads, social-media posts, pins and tweets, custom publishing, SEM, mobile apps and SMS messages.


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marketingIO's curator insight, April 19, 2013 9:32 AM

Second time we've see the term "Big Content," and when reading this post/article, you can understand why. We don't think there's any action item coming out of the Big Content discussion for the B2B marketer, but scooped as an FYI.


  • See the article at www.fastcompany.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Big Data: The Key to Economic Development? - Wired

Big Data: The Key to Economic Development? - Wired | Enterprise Visibility | Scoop.it
Wired
Big Data: The Key to Economic Development?
Wired
In recent years, we've seen an explosion in the amount of data generated by humanity. This data explosion is the direct consequence of significant advances in technology.
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