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The Power of Sequenced Content & Social Media for B2B Lead Generation -- Think Stories!

The Power of Sequenced Content & Social Media for B2B Lead Generation -- Think Stories! | Enterprise Tools | Scoop.it
As a business journalist, I looked forward to information from a handful of specific sources each quarter. In fact, my quarterly e-commerce reports would wait

Via Karen Dietz, Beth Kanter
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Karen Dietz's curator insight, December 14, 2012 5:46 PM

Yeah -- what a great reminder! Craft your biz stories as sequenced content!


Better yet, plan a content campaign of sequential articles with a narrative arc.


Or serialize a narrative over several posts!


That is where my mind went after reading this article. Now the author here is really just talking about creating a series of posts over time all on the same topic that work together.


But my storytelling mind said "Woah! There is a lot more here that could be done." 


So this article presents a great idea -- but doesn't go quite far enough for all us biz storytellers. Yet it is still worth curating and reading because of all the tips and points it does make.


Dig in (it's not long), get the interesting stats showing how sequenced content gets results, and start connecting the stories together in a series of articles/blog posts, etc!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, December 15, 2012 1:52 PM
Thank you Beth for re-scooping this! And LOL, I see we both scooped the local stories piece from NPR. Great minds think alike!
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Seth's Blog: A handful of tools

Seth's Blog: A handful of tools | Enterprise Tools | Scoop.it

Here are some online tools I've been using with a lot of satisfaction. Of course, your mileage may vary.

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Seth's Blog: Blueberry pancakes and battleships

Seth's Blog: Blueberry pancakes and battleships | Enterprise Tools | Scoop.it

The typical professional services company, on the other hand, is a lot like a blueberry pancake. While there's an essential support team, the firm is all about blueberries working in parallel. Each blueberry can work independently, and sometimes they even work on projects that might have conflicting outcomes or views of the world. I don't care how many people report to you. I care about how connected and how brave you are.

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Gonçalo Hall's curator insight, May 12, 2013 10:45 AM

The master of marketing strikes again xD

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A powerful new way to track your productivity: Todoist Karma

A powerful new way to track your productivity: Todoist Karma | Enterprise Tools | Scoop.it

Todoist Karma is a visual tracking system that monitors your task management activities and displays your productivity trends. See your progress, earn points, and challenge yourself to achieve greater productivity!

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Rescooped by Hans De Keulenaer from 21st Century Learning and Teaching
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Quality Tutorial Designers Checklist

Quality Tutorial Designers Checklist | Enterprise Tools | Scoop.it
Helping students become quality Tutorial Designers has been on my mind and agenda. The reasons are plentiful, from the train of thought "if you can teach it, you know it", being a vital skill in th...

 

Image Credit: http://langwitches.org/blog/wp-content/uploads/2012/11/Page_1.jpg

 


Via Gust MEES
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Gust MEES's curator insight, February 23, 2013 6:01 AM

Check this out, please! Very interesting for Teachers and Students...

 

davidconover's curator insight, February 24, 2013 10:15 AM

This checklist also identifies blooms taxonomy, but applies digital media technologies. This list is also demonstrates the methods used in the design and development of video games.

Rescooped by Hans De Keulenaer from Free Tutorials in EN, FR, DE
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Ultimate Google toolbox: 20 tips, tricks, and hacks

Ultimate Google toolbox: 20 tips, tricks, and hacks | Enterprise Tools | Scoop.it
With this arsenal of tips, tricks, and third-party tools, you can bend Google to your will and extract more from its services than ever before.

Via Gust MEES
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Gust MEES's curator insight, February 13, 2013 2:34 PM

Check them out, great tips...

 

Rescooped by Hans De Keulenaer from Content Curation Tools For Brands
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Capture, Collect and Organize Any Web Page, Image or Doc with CapturetoCloud

 

 


Via Robin Good, Therese Torris
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Dolly Bhasin 's curator insight, December 31, 2012 11:41 PM

Looks god! Need to try this year!

RPattinson-Daily's curator insight, January 4, 2013 10:26 AM

from Robin Good:

CapturetoCloud is a web-based app that allows anyone to capture, collect and organize into collections any type of image, PDF, web page or Google doc that can be found online.

CapturetoCloud offers the option to keep collections "private", and to invite any number of people to collaborate and contribute to any specific collection.

Free version available (limited to capturing 200 items and having three collections).

Read a full review about CapturetoCloud:http://www.ilovefreesoftware.com/15/webware/free-online-collaboration-tool-to-collaborate-on-a-task-together.html

Plans and pricing: http://capturetocloud.com/plans-pricing/

Video tutorials:http://capturetocloud.com/products/videos/

More info: http://capturetocloud.com/

Alfredo Corell's curator insight, January 8, 2013 6:44 PM

 

CapturetoCloud is a web-based app that allows anyone to capture, collect and organize into collections any type of image, PDF, web page or Google doc that can be found online.

 

CapturetoCloud offers the option to keep collections "private", and to invite any number of people to collaborate and contribute to any specific collection.

 

Free version available (limited to capturing 200 items and having three collections).

 

Read a full review about CapturetoCloud: http://www.ilovefreesoftware.com/15/webware/free-online-collaboration-tool-to-collaborate-on-a-task-together.html

 

Plans and pricing: http://capturetocloud.com/plans-pricing/

 

Video tutorials: http://capturetocloud.com/products/videos/

 

More info: http://capturetocloud.com/

 

 

Rescooped by Hans De Keulenaer from Association Strategy and Innovation
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Five Conference Technology Mindsets

Five Conference Technology Mindsets | Enterprise Tools | Scoop.it
Five conference technology mindsets that can play havoc with most organizations.

Via Robert H. Rich, Ph.D., CAE
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Robert H. Rich, Ph.D., CAE's curator insight, December 19, 2012 3:32 PM

This is a nice realistic look at what often shapes bad technology decisions around meetings.

orgSource's curator insight, January 8, 2013 12:05 PM

This is a nice realistic look at what often shapes bad technology decisions around meetings.

Rescooped by Hans De Keulenaer from New Web 2.0 tools for education
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Automate your Dropbox


Via Kathleen Cercone
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Kathleen Cercone's curator insight, December 14, 2012 12:11 PM

automate many cloud services

Rescooped by Hans De Keulenaer from The Great Transition
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The Power of Negative Thinking

The Power of Negative Thinking | Enterprise Tools | Scoop.it
Both ancient philosophy and modern psychology suggest that darker thoughts can make us happier, writes Oliver Burkeman.

 

Interesting article from an unexpected source: the Wall Street Journal.


Via Willy De Backer
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Larry Glover's curator insight, December 11, 2012 3:03 PM

I'm appreciative of this confirmation of , this reaction I've always felt against the preachers of 'pure positivity.'

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PechaKucha

PechaKucha or Pecha Kucha (Japanese: ペチャクチャ, IPA: [petɕa ku͍̥tɕa],[1]chit-chat) is a presentation methodology in which 20 slides are shown for 20 seconds each (six minutes and 40 seconds in total). The format, which keeps presentations concise and fast-paced, powers multiple-speaker events called PechaKuchaNights (PKNs)[2] or Pecha Kucha Nights.[3]

PechaKucha Night was devised in February 2003[4][5] by Astrid Klein and Mark Dytham of Tokyo's Klein-Dytham Architecture (KDa), as a way to attract people to SuperDeluxe, their experimental event space in Roppongi, and to allow young designers to meet, show their work, and exchange ideas.[6]

In 2004, a few cities in Europe began holding PKNs, the first of several hundred cities that have since launched similar events around the world.[7][8] As of June 2012, PechaKucha Nights were held in 534 cities worldwide.[9]

PechaKucha  is a presentation methodology in which 20 slides are shown for 20 seconds each (six minutes and 40 seconds in total). The format, which keeps presentations concise and fast-paced, powers multiple-speaker events called PechaKuchaNights.

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Rescooped by Hans De Keulenaer from Content Strategy |Brand Development |Organic SEO
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Disavow Links via Google Tool

Disavow Links via Google Tool | Enterprise Tools | Scoop.it
Google launched a tool to allow site owners to disavow links.

 

The tool itself if really easy to use. But Google doesn’t want you to think that everyone should rush to use it right away. Google has been very clear that they consider this an advanced tool for “Power Users” and not something that everyone needs. In other words: people should be careful messing around with it.

 

Here are some key points that you should consider:


Via Level343
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Rescooped by Hans De Keulenaer from Online Collaboration Tools
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Web-based Web Conferencing Platforms Compared

Web-based Web Conferencing Platforms Compared | Enterprise Tools | Scoop.it


Robin Good: Network World has published an interesting and valuable report comparing eight different web-based web conferencing services.


Their selection of conferencing tools to compare includes Adobe Connect, Cisco Webex, Citrix GotoMeeting, InterCall Unifed Meeting (in beta with v5), LogMeIn Join.Me Pro, Microsoft Lync 2013 (in beta, and part of Office 365), Skype Premium (now owned by Microsoft), and Vyew.com Professional.


Full article (requires registration): http://www.networkworld.com/reviews/2012/102212-desktop-videoconferencing-test-263197.html


Testing methodology: http://www.computerworld.com.au/article/439694/how_we_tested_web-based_conferencing_services/?fp=4&fpid=18




Via Robin Good
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Rescooped by Hans De Keulenaer from Business Improvement
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10 Proven Ways to Run Great Meetings

10 Proven Ways to Run Great Meetings | Enterprise Tools | Scoop.it

Ineffective meetings, waste time and money, as well as contributing towards creating a poor opinion of the skills of the chairperson by the reluctant attendees.


Meetings in any business need not be tedious, time wasting, demoralising or simply painful, instead chairpersons should aim to run great meetings, where the talent in the room is leveraged and everyone's time is used effectively.


This excellent article, identifies the seven reasons meetings usually suck, and it then provides 10 tips that chairpeople can follow to ensure that their meetings run effectively.


Via Daniel Watson
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Love Learning's curator insight, February 19, 2013 8:41 AM

THis article contais some sublte hints for the chairperson to leverage all the talent in the room and make sure everyone's time is used effectively.

Jenny Hazan's curator insight, February 20, 2013 11:42 AM

Nothing worse than a pointless meeting or a meeting about a meeting. Some great tips to be found here.

Rescooped by Hans De Keulenaer from 21st Century Learning and Teaching
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Transforming the basis of knowledge

Transforming the basis of knowledge | Enterprise Tools | Scoop.it

Confidence that a 'one size fits all' global economy and that the 'Western canon' of knowledge are sufficient to see humanity through the next phase of its transformations and adjustments has diminished dramatically over the past years.

We have an economic system that is certainly not a tide that floats all boats. We have challenges to the dominance of traditional knowledge claims as well. What does this mean for higher education, for social responsibility and for the way forward?


Via Ana Cristina Pratas, Gust MEES
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Ana Cristina Pratas's curator insight, June 2, 2013 5:25 AM

"Confidence that a 'one size fits all' global economy and that the 'Western canon' of knowledge are sufficient to see humanity through the next phase of its transformations and adjustments has diminished dramatically over the past years.

We have an economic system that is certainly not a tide that floats all boats. We have challenges to the dominance of traditional knowledge claims as well. What does this mean for higher education, for social responsibility and for the way forward?"

Gust MEES's curator insight, June 2, 2013 4:49 PM

 

This changes so quick that Education can't follow and like in the past they will be again behind...

 

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There Are Only Four Jobs in the Whole World – Are You in the Right One?

There Are Only Four Jobs in the Whole World – Are You in the Right One? | Enterprise Tools | Scoop.it

For the past 30 years my company has been involved in creating over 2,500 different performance-based job descriptions that define the actual work a person needs to do to be considered successful. Based on preparing these performance-based job descriptions for jobs like camp counselor at the YMCA, accountants and engineers from staff to VPs, mid- and senior-level executives in industries ranging from automotive and aerospace to construction and consumer products, I can conclude that there are only four different jobs in the whole world.

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Rescooped by Hans De Keulenaer from Content and Curation for Nonprofits
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How many content channels does your business need? | SmartBlogs

How many content channels does your business need? | SmartBlogs | Enterprise Tools | Scoop.it
SmartPulse -- our weekly nonscientific reader poll in SmartBrief on Social Media -- tracks feedback from leading marketers about social media practices and

Via Beth Kanter
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Beth Kanter's curator insight, March 13, 2013 2:50 PM

For nonprofits, it is a matter of balancing capacity with quality content with audience and goals

Rescooped by Hans De Keulenaer from Business Improvement
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The Top Ten Challenges in Time Management

The Top Ten Challenges in Time Management | Enterprise Tools | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, February 19, 2013 10:05 PM


Time management tips abound everywhere, yet dispite the volume of advice made freely available, business owners as a whole, still seem to struggle to make more effective use of the time they have available to give to their business.


Obviously, tips alone are not enough change behaviour, and what appears to be needed is a clearer understanding of the challenges one faces and must overcome, to be better placed to make more effective use of time.


This excellent article, avoids providing the usual time management tips, and instead, it provides a list of 10 challenges business owners must work to overcome, before they can successfully make better use of their time.

donhornsby's curator insight, February 20, 2013 7:59 AM

(From the article): Challenge 1: I don’t know what I want. The best way of overcoming this problem is to set aside a little time every day just to think. The most successful people in the world recognize the need for think time, and make a conscious effort to set that time aside. For many it becomes a kind of ritual.

Craig Slepsky's comment, February 26, 2013 10:18 AM
Time management must always be a first priority.
Rescooped by Hans De Keulenaer from Infotention
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Rock your email — 4 Gmail extensions to supercharge your workflow

Rock your email — 4 Gmail extensions to supercharge your workflow | Enterprise Tools | Scoop.it

Via Howard Rheingold
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Beth Kanter's comment, February 6, 2013 8:37 PM
Boomerang has saved my life .... I use it to schedule emails and it is extremely useful.
Paul's curator insight, February 8, 2013 10:51 AM

Added two of the extension already!

Acid42's comment, February 12, 2013 3:59 AM
Good article. I'll try TaskForce myself and see how it goes.
Rescooped by Hans De Keulenaer from New Web 2.0 tools for education
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Tackk - Creatively Share your Message… One Tackk at a Time.

Tackk - Creatively Share your Message… One Tackk at a Time. | Enterprise Tools | Scoop.it
A free service that makes publishing content on the web as easy as writing an email. Create and share your Tackk now!

Via Kathleen Cercone
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academiPad's curator insight, December 30, 2012 8:27 PM

This is amazing! I was looking for something that my students can use to hand in their assignments online, so it can be shared via a learnist board. For students who would like to have a blog this is not a problem, but for those who do not wish to blog, Tackk is like blogging without a blog. Amazing.

Gonçalo Hall's curator insight, February 10, 2013 8:48 AM

Partilhem a vossa mensagem, one Tackk at a time. 
Ferramente muito útil a todos os social media managers ;) 

Rescooped by Hans De Keulenaer from Content and Curation for Nonprofits
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The Power of Sequenced Content & Social Media for B2B Lead Generation -- Think Stories!

The Power of Sequenced Content & Social Media for B2B Lead Generation -- Think Stories! | Enterprise Tools | Scoop.it
As a business journalist, I looked forward to information from a handful of specific sources each quarter. In fact, my quarterly e-commerce reports would wait

Via Karen Dietz, Beth Kanter
more...
Karen Dietz's curator insight, December 14, 2012 5:46 PM

Yeah -- what a great reminder! Craft your biz stories as sequenced content!


Better yet, plan a content campaign of sequential articles with a narrative arc.


Or serialize a narrative over several posts!


That is where my mind went after reading this article. Now the author here is really just talking about creating a series of posts over time all on the same topic that work together.


But my storytelling mind said "Woah! There is a lot more here that could be done." 


So this article presents a great idea -- but doesn't go quite far enough for all us biz storytellers. Yet it is still worth curating and reading because of all the tips and points it does make.


Dig in (it's not long), get the interesting stats showing how sequenced content gets results, and start connecting the stories together in a series of articles/blog posts, etc!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, December 15, 2012 1:52 PM
Thank you Beth for re-scooping this! And LOL, I see we both scooped the local stories piece from NPR. Great minds think alike!
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UserReport - Free surveys, click tracking & feedback for websites.

Collect knowledge about your website’s visitors with UserReport’s free online survey tool. Measure usability and gather key demographics on visitors. Use the ‘ready-to-go’ survey or customize with your own logo, colours and questions.
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List of Authoring Tools: Part 3

List of Authoring Tools: Part 3 | Enterprise Tools | Scoop.it
At the List of Authoring Tools: Part 3 you will find 37 Authoring Tools for the creation and development of online courses. Total number of Authoring Tools 127!
Via Kathleen Cercone
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Rescooped by Hans De Keulenaer from 21st Century Learning and Teaching
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What Is Critical Thinking?

Professor Paul Gary Wyckoff articulates the critical thinking skills he wants his students to learn.

 

Read more, very interesting...:
 http://www.farnamstreetblog.com/2012/10/what-is-critical-thinking/

 


Via Susan Oxnevad, Gust MEES
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Rescooped by Hans De Keulenaer from visual data
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All You Need to Know About Infographics: Tips, Tutorials, Guides

All You Need to Know About Infographics: Tips, Tutorials, Guides | Enterprise Tools | Scoop.it

Let’s be honest, we don’t like to read big pieces of text. Text-heavy graphs are rather difficult for understanding, especially when dealing with numbers and statistics. That is why illustrations and flowcharts are often used for such kind of information.

An infographic, or a visual representation of study or data, like anything else, can be done right or wrong. How to create a successful infographic? A good idea and a good design.


Stop by the link for more on what defines an infographic, what contributes to its popularity, as well as the various types of infographics and references for tutorials and best practices.


Additional topics covered include:

  • The major parts of an infographic
  • How to create an infographic
  • Developing ideas & organizing data
  • Research & sources
  • Typography, graphics & color
  • Facts & conclusions
  • Designing & Editing

Via Lauren Moss
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HC's curator insight, April 30, 9:26 PM

Some good tips here...

Rescooped by Hans De Keulenaer from Curation, Copywriting and ... surroundings
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50 Essential Tools I Use For Blogging and Freelance Writing

50 Essential Tools I Use For Blogging and Freelance Writing | Enterprise Tools | Scoop.it
As a freelance writer and professional blogger, it is essential to have a reliable arsenal of tools that allow you to promote your blog and manage your...
Via Riccardo Esposito, Guglielmo Cornelli
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