If you work in a large or geographically diverse organization, chances are, few people are blogging internally or doing it right. You’ll stand out, if you publish a new post regularly around work-related topics, which are interesting to others in the company.
Almost as soon as I began, I knew I was losing them. The problem was that I was talking about what I had instead of talking about what they needed. They didn’t want yet another tool or thing to do. They wanted help.