There is, and always will be, a time for direct mail and trade shows and I believe they should still form part of multi-channel marketing strategy, but there needs to be more than just traditional at play.
Check out this list of 13 mind-blowing lead generation statistics! They're sure to convince you to step up your game and get more leads. (RT @Impactbnd: @LinkedIn is 277% more effective for lead generation than Facebook & Twitter.
Content - A recent content marketing study from MarketingProfs and the Content Marketing Institute found that B2B marketers are uncertain about whether they are effectively using content marketing tactics.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.