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Enterprise Social Network
All about strategies to recenter your entreprise around people.
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69,000 Consultants Use an Enterprise Social Network to Overcome Market Challenges

Discover how CGI, a 69,000 person, global IT professional services firm, used an enterprise social network to reinvent their business.
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The Social Solution to Innovation Challenges

The Social Solution to Innovation Challenges | Enterprise Social Network | Scoop.it
Don't think social technology can help you outside of marketing? Get over it.
Sebastien Caron's insight:

"Give up the futile mission of forcing employees onto your overpriced internal platform, and look at the social tools they are actually using: then figure out how to stitch those together into a toolkit employees will actually use".

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Beyond Adoption to Value Creation

Beyond Adoption to Value Creation | Enterprise Social Network | Scoop.it
A great deal of attention in enterprise social networking has gone into ‘driving adoption’. A focus on adoption can distract organisations from the real challenge of any business activity, creating value in fulfilment of the organisation’s strategy.


Adoption is an intermediate goal


Adoption is a means to an end. Adoption is a tool of value creation. It is not the result. The desired outcome is the value created by an engaged community that allows for the fulfilment of a strategic goal through outcomes like better alignment, innovation, adaptation, better customer & community focus, greater agility or improved efficiency.


The desire to move beyond adoption is growing. Luis Suarez recently argued that the language of driving adoption is missing the mark. Joachim Stroh has also highlighted ways in which we need to move beyond traditional adoption.


The logical next step from adoption is the end goal of work. Business and people work to create value in line with a strategy. We need our use of enterprise social networking to create value for each users and for the business as a whole.


Adoption as a goal alone can lead us astray


Our focus on adoption is often reflected with concerns from our traditional hierarchical ways of working. For example I have been asked the following questions about adoption that indicate something is going astray:



If we don’t have universal adoption, how will people get our messages?: If you are focused on one-way communication, there’s a good chance they don’t listen to your messages already.


Can’t we just mandate adoption? You can, but it rarely works to create an engaged & valuable community. Incentives may be a transitional tool to help people engage with the solution but take care that they don’t make participation an end in itself.


Won’t our people resist adopting this new solution? If the solution offers no value or is seen as a distraction from real work, they should resist. If it creates value for users and they see its value to the organisational strategy then this is an issue that we will overcome.


What’s the right number of users to adopt a social network? There is no magic number. The right answer is enough of the organisation to create enough valuable conversations for users and the organisation. That can be a surprisingly small percentage of the organisation, provided they are well connected into the larger organisation.


We have lots of users. Nobody knows what to use it for. What do we do now? You have users but it is likely you don’t have a community that understands how to do things together to create value for your strategy.



Most importantly of all, enterprise social networks are infrastructure, not tools. Employees need to make sense of a new enterprise social network and integrate it into their work. There is no pre-ordained usage that people can adopt like many other technology systems. Adopting a network as another conversation tool may be interesting but rapidly loses relevance in a busy workplace with many high volume channels for communication. The best guide to employees is to direct their sense-making into how it will create value for their work and strategic value for the organisation.


Often adoption drives demand a lot of overhead and effort. They are pushing something into a community. Where this effort goes to creating niche use cases with easy adoption, selling a uniqueness event in an enterprise social network or investing all the time in unusual campaign activities it can backfire. Employees who come to think of the enterprise social network as being used only for a special activities may not consider the opportunities for every day value creation. In these networks, there is a dramatic difference in utilisation between when adoption is being driven and every day use limiting the potential of the platform. Use caution that your efforts to drive use reinforce the connection to value in daily work and strategy.


Importantly adoption is rarely a goal that makes sense to the managers and leaders whose support is needed to foster a collaborative culture and role model usage. Conversations advocating adoption of social collaboration and other future of work practices can seem abstract and a side issue to the work of the organisation to many managers. Managers are looking for how enterprise social networks contribute to value creation.


Personal and Strategic Value


Value is different for every organisation as organisation’s purpose, strategies and goals differ. Value need not be a hard dollar return on investment. ROI can rarely be calculated in the abstract for infrastructure. From an organisation’s perspective defining a contribution to a strategic goal is often more effective.


Value is different for each individual depending on their goals, their role, their work preferences and their needs. Individuals will need to change their work practices in ways that make sense to them. Role modelling and storytelling will assist this journey but they will make their own sense of value.


There are 5 key elements of the work to moving the focus of enterprise social networking to value creation:



Create Strategic Alignment: Make explicit the connection between social collaboration and the strategic goals of the organisation. At a minimum, these conversations will educate your employees on the purpose, strategy and goals.


Guide Personal Value Creation: Guide employees to understand how the enterprise social network creates value in their work. In my work with organisations, I use a Value Maturity Methodology based on users maturity through 4 stages Connect>Share>Solve>Innovate.


Experiment & Learn: Create an environment for employees and the organisation where the enterprise social network fosters experimentation to create new forms of value in work. Encourage sharing and solving challenges.


Foster A Learning Community: An engaged and aligned community of employees working together for business goals is the greatest opportunity for value creation in organisations. Focus on how community accelerates value creation and the key roles required in any community. Understanding the roles of champions and leaders is critical.


Discuss Value Creation: Social networking accelerates double loop learning. Discuss value creation in the network as the work conversations occur. Celebrate lessons and successes. Back innovations with corporate muscle. Use these new learning conversation to foster alignment with strategic goals and encourage people to find new personal value.



If you would like to create greater value in your enterprise social network or discuss how the Value Maturity Model applies to assist your organisation to create strategic value, please get in contact. I am available through @simongterry or Linkedin or www.simonterry.com
Sebastien Caron's insight:

#ESN, #SocialBiz : If you are focusing on adoption, you are doing it wrong. Focus on adding business vale

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Who's using what for internal social media?

Who's using what for internal social media? | Enterprise Social Network | Scoop.it
Over the years I’ve highlighted various examples of how companies are using enterprise social networks, collaborative tools and social media for internal communication. It’s a question I get asked ...
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The Fall of Collaboration, The Rise of Cooperation

The Fall of Collaboration, The Rise of Cooperation | Enterprise Social Network | Scoop.it
It’s the year 2014, and we are trying to do today's jobs with yesterday's tools.
Sebastien Caron's insight:
#Cooperation is THE mode of interaction of the #connectedorganization | #wirearchy #ecosystem
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Google’s Ray Kurzweil predicts how the world will change

Google’s Ray Kurzweil predicts how the world will change | Enterprise Social Network | Scoop.it
Ray Kurzweil is sitting in an office in San Francisco’s tallest building overlooking the Golden Gate Bridge. Over 45 minutes, speaking rapidly in mo
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Connect Any Service to Zapier with the New and Improved Developer Platform - Zapier

Connect Any Service to Zapier with the New and Improved Developer Platform - Zapier | Enterprise Social Network | Scoop.it
The Zapier productivity blog shares our passion for customers, business and technology as well as providing tips and tricks for automating your work.
Sebastien Caron's insight:

Can't wait to see a service equivalent to #zapier within the #biz environment that would let employee "rewire" #bizprocesses | #network #esn 

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Purpose-Driven Organization - YouTube

With Holacracy™, the organization purpose is the central guiding principle around which the system organizes... http://www.holacracy.org or on Facebook: http...
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Responsable du réseau social d'entreprise : quel profil, quel salaire ?

Responsable du réseau social d'entreprise : quel profil, quel salaire ? | Enterprise Social Network | Scoop.it
Le responsable du réseau social d'entreprise doit afficher des compétences en gestion de projet. Selon l'expérience et le poste, son salaire peut atteindre 80 000 euros par an.
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Managing Complexity: The Battle Between Emergence And Entropy

Managing Complexity: The Battle Between Emergence And Entropy | Enterprise Social Network | Scoop.it
By Julian Birkinshaw, London Business School Term Chair Professor of Strategy and Entrepreneurship. The business news continues to be full of stories of large companies getting into trouble in part because of their complexity.
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Does technology improve employee engagement? | ZDNet

Does technology improve employee engagement? | ZDNet | Enterprise Social Network | Scoop.it
The endless parade of technologies to improve workforce collaboration has certainly led to the shrinking of time and distance, but has it actually let to a long-term increase in engagement and business performance?
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tibbr's curator insight, November 21, 2013 11:40 AM

Technology can definitely be the spark but the company needs to ignite the fire.

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Using Case Management to Boost Customer Service

Using Case Management to Boost Customer Service | Enterprise Social Network | Scoop.it
We've all had it happen -- the good customer experience that wins our loyalty and the bad, which makes us share with anyone who'll listen why they shouldn't patronize a company.
Sebastien Caron's insight:

#CaseManagement tool + #ESN = good #UX : Case management solutions help to empower the knowledge worker. These solutions can import content from practically any source (including enterprise content management systems, files, emails, call-center transcripts, images and more) and include it in a case file.

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[Report] The State of Social Business 2013: The Maturing of Social ...

Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results betwe
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Gérer les réseaux sociaux d’entreprise pour innover | Blog d'Anthony Poncier

Gérer les réseaux sociaux d’entreprise pour innover | Blog d'Anthony Poncier | Enterprise Social Network | Scoop.it
Sebastien Caron's insight:

Déployer un réseau social en entreprise pour soutenir l'innovation est une solution incomplète. Il faut dôter vos #intrapreneurs et innovateurs des moyens pour tirer profit des liens transversaux | #ESN #innovation #insyders #coinnovation

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15 Awesome Quotes on Collaboration

15 Awesome Quotes on Collaboration | Enterprise Social Network | Scoop.it
1. "It is the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed." - Charles Darwin
2. "Alone we can do so little; together we can do so much." - Helen Keller
3.

Via ABoudières
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Evolution of Social Collaboration |#socbiz

Evolution of Social Collaboration |#socbiz | Enterprise Social Network | Scoop.it
Take a tour through the Evolution of Social Collaboration as we make stops in every decade from the 1950s to present day.
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The Future of Work is The Future of Leadership

The Future of Work is The Future of Leadership | Enterprise Social Network | Scoop.it

The future belongs not to the leadership of technology. The future belongs to the technology of leadership.

Our opportunity is not incremental improvement in the leadership of change to implement network technologies. Our opportunity is a much more important transformation of the critical human technology of leadership for the network era. Only new leadership capabilities & concepts will enable us to realise the potential of the future of work

Sebastien Caron's insight:

"Realising Human Potential is What Matters "

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Yammer Time! Klout Partners with Yammer to Unlock Influence in the...

Yammer Time! Klout Partners with Yammer to Unlock Influence in the... | Enterprise Social Network | Scoop.it
Tweet Here at Klout, we’re dedicated to helping our users understand and harness their expertise and influence, and where else are those traits better displayed than where you work? Today, we’re thrilled to announce our first foray into measuring influence in the enterprise through our new...
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SharePoint is not Enterprise 2.0 or Social Networking

SharePoint is not Enterprise 2.0 or Social Networking | Enterprise Social Network | Scoop.it
The title for this post is drawn from a recent assessment of SharePoint 2007 offered on Thomas Vander Wal's bog, Personal InfoCloud. Thomas' post, as always, offers a unique point of view on what E...
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No Playing With (Social) Fire

No Playing With (Social) Fire | Enterprise Social Network | Scoop.it
How do traditional, regulated industries cope with social engagement? Not so well, as it seems. In a series of two posts, I will explore the reasons that hold those industries back from becoming truly social (part 1), taking Pharma as an example.
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Celine Schillinger's comment, January 15, 11:39 AM
Thanks for sharing :)
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The Enterprise Collaboration Tipping Point

The Enterprise Collaboration Tipping Point | Enterprise Social Network | Scoop.it
2014 will be the year when true enterprise collaboration takes off in large and midsize corporations.
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pbernardon's curator insight, December 25, 2013 1:11 AM

L'organisation collaborative s'appuie sur l'économie de la relation et de la contribution, 2 éléments majeurs qui apportent du sens au travail individuel et collectif .

 

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Podio puts a refreshing twist into the 'online workspace' arena [review]

Podio puts a refreshing twist into the 'online workspace' arena [review] | Enterprise Social Network | Scoop.it
At face value, Podio is a very tough product to describe. Parent company, Citrix, describes it as an
Sebastien Caron's insight:

The principle behind Podio is that each project has different needs and requirements. I'm really impress by the way that user can build their own application on top of it and how it integrate Evernote

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The Rise of the Enterprise Social Consultant | Innovation Insights | Wired.com

The Rise of the Enterprise Social Consultant | Innovation Insights | Wired.com | Enterprise Social Network | Scoop.it
Image: Jason A. Howie/Flickr Deloitte predicted that by the end of 2013 90% of Fortune 500 companies will have partially or fully deployed an enterpris
Sebastien Caron's insight:

"We need transformation consultants who want to deploy social business strategy and can help educate the business. There are special skills required to go beyond simply “provide and pray” that will help transform the organization with ESNs and produce engaging employees, increase productivity, and ultimately, deliver results".

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Schneider Electric branche ses salariés sur son réseau social - 01net

Schneider Electric branche ses salariés sur son réseau social - 01net | Enterprise Social Network | Scoop.it
Schneider Electric branche ses salariés sur son réseau social
01net
Un des ingénieurs saoudien décide de soumettre son problème sur Spice, le réseau social d'entreprise (RSE) flambant neuf de Schneider Electric.

Via Eric Laurent
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CecileDelprat's curator insight, November 9, 2013 3:54 AM

Autre REX RSE de Schneider Electric .

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Generation Y Rebels Against Company Tech Rules

Generation Y Rebels Against Company Tech Rules | Enterprise Social Network | Scoop.it
Study finds Generation Y breaking company policies on technology use in the workplace.
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Embrace Digital Personas | Social Media Today

Embrace Digital Personas | Social Media Today | Enterprise Social Network | Scoop.it
As marketing continues to evolve, so does the tried and true marketing tools. Traditional persona development is still a powerful tool for marketers to use.
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