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"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online."
"This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers."
"As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling."
Via Ken Jondahl, Karen Dietz
Mike Ellsworth's insight:
How to use 8 basic plots to create effective visual stories that define your brand.
If you're not following Karen Dietz on Scoop.it yet, and you're interested in storytelling, you should start.