Why Do Some Ideas Spread? Think Stories. The Latest From Stanford. | Enterprise Social Media | Scoop.it

Can any message be shaped to spread? A scholar offers tips to increase the odds.


A growing body of psychological research, a good deal of it from Berger himself, shows that certain principles reliably drive people to discuss and share things.


Vietnamese Americans make up an astounding 80% of California’s manicurists and 43% of manicurists nationwide. For anyone wondering why, the new book from Jonah Berger, Contagious: Why Things Catch On, has an answer.

Via Karen Dietz