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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Happy Customers Mean Loyal Customers - are you ready to deliver positive #CustExp?

Happy Customers Mean Loyal Customers - are you ready to deliver positive #CustExp? | Enterprise Social Media | Scoop.it
In the best of all worlds, happy customers mean loyal customers. Loyal customers talk, create buzz and can be an advocate that leads to more customers. Customers want an exceptional experience and wi…

Via Eric_Determined / Eric Silverstein
Mike Ellsworth's insight:

Well are ya? 

 

Via @Eric_Determined 

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Eric_Determined / Eric Silverstein's curator insight, October 2, 4:23 PM

Lisa shares 4 key insight to deliver positive #customer #experiences.


These require buy-in across the entire organization, is your company committed?


Make sure your strategy is clearly communicated, the right investments are being implemented, you listen to your customers every step of the way, then adapt as necessary.



Rescooped by Mike Ellsworth from Just Story It Biz Storytelling
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Looking at the Future of Marketing -- & Storytelling

Looking at the Future of Marketing -- & Storytelling | Enterprise Social Media | Scoop.it

Insights from Futurist Gerd Leonhard on the marketing trends you should be paying attention to now.


Via Karen Dietz
Mike Ellsworth's insight:
Karen Dietz's insight:

 

Here are Leonhard's predictions that connect with storytelling:

1. Marketing will be more personalized and customized.  Breaking trust with customers will be deadly. Stories help create personalized marketing and build trust. They also help you keep that trust.

 

2. Ongoing conversations will consume marketing activities, which is different that what is happening today. That means lots of story sharing back and forth between customers and between the company and customers.

 

3. Data alone will never be enough. Companies need to reach consumers on an emotional level. That's the role of stories.

 

Mike Ellsworth's insight:

 

If you don't already know that you need to be telling stories online, mosey on over to Karen's curated content on business storytelling at www.scoop.it/t/just-story-it


Here are Leonhard's points in brief:


1. By 2020, most interruptive marketing will be gone. 

2. The idea of having a separate marketing department is going to vanish. In the future, the "reason to buy" will be socially motivated

3. Location-based services will be immensely valuable and useful, but not until we have some kind of a privacy bank 

4. Companies are going to try to predict how people feel about their brand, and then adjust in real time

5. Companies can collect all the data they want, but data alone will never be enough. You still need to reach consumers on an emotional level. 


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Karen Dietz's curator insight, May 26, 2013 7:56 PM

Now here's a thought-provoking article for this weekend! Author Dana Rousmaniere chatted with Futurist Gerd Leonhard about the future of marketing. I curated the article because it also has a lot to do with the increasing importance of storytelling.


Here are Leonhard's predictions that connect with storytelling:

1. Marketing will be more personalized and customized.  Breaking trust with customers will be deadly. Stories help create personalized marketing and build trust. They also help you keep that trust.


2. Ongoing conversations will consume marketing activities, which is different that what is happening today. That means lots of story sharing back and forth between customers and between the company and customers.


3. Data alone will never be enough. Companies need to reach consumers on an emotional level. That's the role of stories.


There are a few more predictions to read about and great information to gain that I think is very interesting. Enjoy these insights into the future!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Cho Rong Kim's comment, May 30, 2013 12:32 PM
I always get good advices from your scoops. I really appreciate about your effort ^^ Thank you.
Karen Dietz's comment, June 4, 2013 7:24 PM
Thank you so much Cho Rong! Enjoy the day :)
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7 Ways to Write Damn Bad Copy & Stories

7 Ways to Write Damn Bad Copy & Stories | Enterprise Social Media | Scoop.it
It's obvious that creativity is an essential part of being a remarkable writer. But when a results-oriented writer says "creative" and an image-oriented

Via Karen Dietz
Mike Ellsworth's insight:
Karen Dietz's insight:

You are creating content, writing stories to share, adding stories to your presentations, sharing your stories orally with clients, and you still feel like you are spinning your wheels.

 

So what's going on? Why aren't you getting traction with your stories?

 

When creating content and sharing your storiesin blogs, etc., here are the places of danger, and what you want to avoid, says author Demian Farnworth at Copyblogger. You might be too:

Lyrical (fancy words)SentimentalOutlandishHumerousShortCleverAdvertorial

ME insight:

There is some good advice in this article for any writer, online or off.

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Matt McGuire's curator insight, April 10, 2013 11:38 AM

With a headline like that, this article makes nervous reading for professional copywriters and marketeers everywhere...

 

Can you make it all the way to the end without wailing, 'Oh, drat - I'm guilty of that one!'

Karen Dietz's comment, April 11, 2013 11:06 AM
LOL Matt! I had the same experience :)
Mike Ellsworth's comment, April 11, 2013 11:18 AM
Yup, everyone slips into bad habits at some point . . .
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Content Marketing's Definitive Formula [graphic]

Content Marketing's Definitive Formula [graphic] | Enterprise Social Media | Scoop.it
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development

Via Martin (Marty) Smith, 鄺偉傑
Mike Ellsworth's insight:

I think the most important step in this formula is the one most often ignored: 

Step 2. Determine Objectives.


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Martin (Marty) Smith's curator insight, March 22, 2013 10:05 PM

"Struggle upon the development" is a TRUE statement. Nice graphic here that describes what quickly becomes an intuitive process.

Russ Merz, Ph.D.'s curator insight, March 23, 2013 9:19 AM

The tricky part is step #3--"Identifying Topic and Message". The rest is pretty standard tactical planning procedure.

Esther L's comment, March 24, 2013 9:15 AM
Step #3 is the tricky one but also the most interesting to marketers. That's were the good marketers knowledge of the product, the customer, analysis and results interpretation comes into place.
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8 Twitter Best Practices

8 Twitter Best Practices | Enterprise Social Media | Scoop.it
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business.

Via Manuel Thomas, Kalani Kirk Hausman, Malhar Barai
Mike Ellsworth's insight:

Some good, but basic, tips.

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Lauran Star's curator insight, February 26, 2013 10:35 PM

8 Twitter Best Practices.

DPG plc's curator insight, February 27, 2013 4:01 AM

it is intimidating but the most rewarding

Mike Ellsworth's comment, March 5, 2013 10:07 AM
Thanks for the reScoop, Benjami!
Rescooped by Mike Ellsworth from How to - Marketing
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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | Enterprise Social Media | Scoop.it

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.

 

Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.

 

OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.

 

According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.

 

Read more: http://on.mash.to/KEHUPX


Via Martin Gysler, Anne Thomas
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New Facebook Timeline for brands: video demo & what it means for you

New Facebook Timeline for brands: video demo & what it means for you | Enterprise Social Media | Scoop.it

"I take a look around the new Timeline for brands, with tips and tricks and what some of the new features mean for brands."

 

Good how-to video on a new feature on Facebook for brands.


Via Brian Yanish - MarketingHits.com, ABroaderView, Sebastian C.
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How B2B Content Curation Can Skyrocket Your Business

How B2B Content Curation Can Skyrocket Your Business | Enterprise Social Media | Scoop.it

If you're still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them.

 

Intro:

 

B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:

 

**84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.

 

 

****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!

 

Here is one myth and the real truth that caught my attention:

 

B2B Content Curation Myth 2: Content Curation Is Unethical

 

****There is a huge difference between curating content and "pirating" content!

 

****Here are some ethical guidelines to help you out:

 

**Give tribute to the original content owners by mentioning their names linking to their content sources

 

**Do not republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners

 

****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact 

 

****Intelligently building on curated content makes your final output authentically yours. I love that thought!

 

Key Takeaways:

 

****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy.

 

****If done right, content curation can create massive branding and SEO rewards for your business.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/rrE3VO]


Via janlgordon, Anise Smith
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5 Techniques You Can Use to Take Your Internet Marketing Business to the Next Level in 2012

5 Techniques You Can Use to Take Your Internet Marketing Business to the Next Level in 2012 | Enterprise Social Media | Scoop.it

Well, friends, we are getting to that time of the year when it is time to start thinking about where we want our business to go in the upcoming year. 2012 is just around the corner. Do you have a plan yet?

 

The truth is that you can make a difference by setting goals or resolutions (or whatever you want to call them). But you can’t just set and forget. You need to have a plan. If you want to take your internet marketing efforts to the next level start thinking about how you are going to do that now.

 

These 5 marketing techniques can bring about change and more profit. Which one(s) will you implement this coming year?


Via Martin Gysler, Anne Thomas
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10 Productive Tasks You Should Be Doing On Google+ Right Now

10 Productive Tasks You Should Be Doing On Google+ Right Now | Enterprise Social Media | Scoop.it
This guest post is by Neil Patel of KISSmetrics. Google+ had a hot start, but has since cooled down. For ...

 

Lots of good suggestions - here's the takeaway:

 

Whether Google+ takes off or not, you can still use it to accomplish many productive and profitable things for your business. Besides, in the long run I believe that Google+ will play a large part in Google’s search algorithm, and when it does you’ll be ahead of the game!

 

What productive ways are you using Google+ to promote your business, your blog, and yourself?

 

Selected by Jan Gordon covering "Google+ Watch"

 

Read full article here: [http://bit.ly/s0upHV]


Via janlgordon, michel verstrepen
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What can #Predictive #Data #Analytics do for you?

What can #Predictive #Data #Analytics do for you? | Enterprise Social Media | Scoop.it
Have you ever dreamed about learning what products your customers would be the most likely to buy in advance? How great would it be if you could maximize your profits by determining the highest price a customer will pay for a product? What if you could...

Via Eric_Determined / Eric Silverstein
Mike Ellsworth's insight:

Predictive analytics and Big Data are big trends. This is a good article that explains why.

 

Via @Eric_Determined

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Eric_Determined / Eric Silverstein's curator insight, September 23, 3:06 AM

Would you agree that Predictive Analytics is a continuously evolving target?


Nonetheless, technology and data capture has enabled us to better understand our customers, and engage with them in a more efficient manner.


It's great to see these latest examples across top brands, and the results in:


- Customer Engagement

- Revenue Increases

- Targeted Promotions

- Pricing

- Inventory Management

- Minimizing Fraud

- Better Customer Service

- Lower Costs

- Analyze Data in Real Time


Share your thoughts.



Roberto Nocera's curator insight, September 24, 3:44 AM

the new frontier of customer satisfaction #cxm

Rescooped by Mike Ellsworth from Just Story It Biz Storytelling
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10 E-Commerce Storytelling Tips for Conversions!

10 E-Commerce Storytelling Tips for Conversions! | Enterprise Social Media | Scoop.it
If storytelling is the new SEO then how do you tell stories on a e-commerce website? Here are 10 E-Commerce Storytelling Tips with examples and how to tips.

Via Karen Dietz
Mike Ellsworth's insight:

reScooping Karen Dietz's Scoop of my buddy, Marty Smith's post: 

Karen Dietz's insight:Ha ha -- I love these 10 story tips for effective e-commerce! They hold true for any website, but if you've got an e-commerce site, the author Martin (Marty) Smith makes the link between storytelling and conversion to buyers. The 'Be Quiet' tip makes me smile. And his examples of 'About' pages are classics. So do yourself a favor and check out Smith's 10 tips. You can see how well you are doing, plan the tweaks you need to do, or decide on a major upgrade. This review was written by Karen Dietz for her curated content on business stoytelling at www.scoop.it/t/just-story-it
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Karen Dietz's curator insight, May 23, 2013 7:54 PM

Ha ha -- I love these 10 story tips for effective e-commerce! They hold true for any website, but if you've got an e-commerce site, the author Martin (Marty) Smith makes the link between storytelling and conversion to buyers.


The 'Be Quiet' tip makes me smile.  And his examples of 'About' pages are classics.


So do yourself a favor and check out Smith's 10 tips. You can see how well you are doing, plan the tweaks you need to do, or decide on a major upgrade.


This review was written by Karen Dietz for her curated content on business stoytelling at www.scoop.it/t/just-story-it 

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A Marketer's Guide To Pinterest - Infographic

A Marketer's Guide To Pinterest - Infographic | Enterprise Social Media | Scoop.it
Still haven’t gotten started on one of the fastest social media sites out there, Pinterest? Pin this — an infographic guide for marketers on how to get started with the service.

Via Tammy Katz , Jesus Alvarez desde www.sercompetitivos.com , Dário Viegas
Mike Ellsworth's insight:

This makes it seem all so simple . . .

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Mike Ellsworth's comment, April 1, 2013 3:53 PM
Thanks for the reScoop, Mike! Do you do marketing on Pinterest?
Michael Cudahy's comment, April 1, 2013 4:27 PM
My pleasure Mike. I've been using it personally for some time ago, and just beginning to use it for business purposes.
Mike Ellsworth's comment, April 1, 2013 7:01 PM
Thanks for the reScoop, Roberto!
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When crafting your story, don’t try to hook me. I’m not a fish.

When crafting your story, don’t try to hook me. I’m not a fish. | Enterprise Social Media | Scoop.it
An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.

Via Karen Dietz
Mike Ellsworth's insight:

I'm not sure I entirely agree with Nick Usborne's examples, but the point is a good one: disingenous, salesy ledes might work on fish, but most readers are a bit more savvy. Use true empathy to connect with your readers (and check out the Empathy Symbol: http://www.empathysymbol.com).

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Karen Dietz's comment, March 16, 2013 7:59 PM
My pleasure Nick! Happy St. Paddy's day :)
Suzanne Izzard's comment, March 17, 2013 8:51 AM
I love it when an article promotes people into dialogue, it shows the depth of feeling the article has prompted. For me authenticity is key in all communication and Nick thank you for writing and sharing this .
Karen Dietz's comment, March 17, 2013 2:49 PM
I agree Suzanne. The more 'real' we can be, the better a business does. And authenticity is so refreshing in this age of hype!
Rescooped by Mike Ellsworth from Just Story It Biz Storytelling
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Dealing with Internet fragmentation: The power of storytelling for brands

Dealing with Internet fragmentation: The power of storytelling for brands | Enterprise Social Media | Scoop.it

2012 Global Players takes a look back at how corporate websites have evolved over the past year, to uncover why today it’s imperative for businesses to invest more time, imagination and resources in creating a corporate narrative.

 


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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | Enterprise Social Media | Scoop.it

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]

 

We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.

 

 

Read more: http://mashable.com/2012/03/29/customer-acquisition-social/


Via Martin Gysler, Anne Thomas
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Storytelling: the Art of Web Development

Storytelling: the Art of Web Development | Enterprise Social Media | Scoop.it

"In the end, a successful website has a narrative. We can tell something about who the users are that the site is targeting. We can understand what those users can gain by having an experience in the product. The navigation, tools, tone, and environment should support the user and their quest.

 

While short on specifics or examples, this article is still a good reminder that business websites need an overarching narrative and stories embedded within.

 

I do like how the author discusses creating customer scenarios so you can craft the website narrative with confidence.  When the author says, "Defining these story arches...." I'm not sure if he means 'story arcs' or 'story archetypes' but both are important.

 

Since I am once again embarking on re-doing my website (ay yi yi), I'm going to be designing it using all the tools available to me: stories & storytelling, overal narrative, scenarios, and archetypes. But this will take awhile so don't expect anything overnight :)"


Via Karen Dietz, Martin (Marty) Smith
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Social Networking Lessons of 2011

Social Networking Lessons of 2011 | Enterprise Social Media | Scoop.it

"I like to call 2011 "The Year of Social Media." Small businesses, franchises, nonprofits and entrepreneurs all got into the social-media game -- throwing spaghetti against the wall to see what stuck. To many, it probably seemed a chaotic mess of apps and gadgets flooding the market. Businesses had a lot of options to try to connect with customers, and some clear lessons emerged from the chaos."

 

I particularly like the first lesson"

 

Loyal customers are your best channel to new business.


See our blog series on creating social media evangelists at http://bit.ly/vVABRc


Via Martin Gysler, Johann Taljaard
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Audrey Johnson's comment, December 18, 2011 2:19 PM
Thanks Martin!
Martin Gysler's comment, December 18, 2011 3:13 PM
You're welcome. I'm glad that you find it useful for you. Cheers! Martin
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Content Curation Strategies to Boost your Online Business

Content Curation Strategies to Boost your Online Business | Enterprise Social Media | Scoop.it

This  very informative article was written by Shobha-Atre for Fulltraffic blog

 

"Content curation can and WILL  play a vital role in advertising your business and providing greater exposure to your products in the market."

 

Here's what caught my attention - a few takeaways:

 

Content curation helps in defining a niche target audience and providing content relevant to their needs.

 

It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.

 

In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.

 

Brand building can be a huge exercise and also challenging for many companies at the same time.

 

However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.

 

It saves valuable time and effort of the online users in searching for enormous amount of information on the web.

 

Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.

 

Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.

 

Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/s1py23]


Via janlgordon, michel verstrepen
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Robin Good's comment, December 25, 2011 3:02 AM
Please note that the author of this original post, Shobha Atre, uses images stolen from other web sites, (the one appearing here is an image I have bought and personalized myself with those titles) without providing any credit or attribution. How can this person be a reliable curator if sHe behaves in this way?
janlgordon's comment, December 25, 2011 1:55 PM
Hi robin,
Thank you for pointing this out, I had no idea she used a stolen image in this piece. Will leave this up so you see my response. Taking it down tomorrow, not tweeting it. I don't support anyone who does this.
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Combining Content Curation with Customer Communities

Combining Content Curation with Customer Communities | Enterprise Social Media | Scoop.it

Good piece about how to move your curation efforts forward. There are a lot of posts on this but it's always good to see apparently the same thing presented from different angles as this can help paint the entire picture and perhaps reach some people that other perspectives miss.

 

Here's what caught my attention:

 

"What’s the best way to lure customers to your web site and to your wares and to keep them coming back for more?

 

1) Provide compelling, seductive, timely, and relevant information to your target audience—not sales pitches, but authoritative information from objective third parties and great tips from their peers.

 

2) Make sure that targeted information turns up everywhere your target audience is likely to go—not just on your web site, but also on others’ sites, in the social media conversations they follow, and in the news.

 

3) Supplement your online forums with relevant tidbits of 3rd party information that address your customers’ concerns, pique their interest, and stimulate dialog.

 

It’s tough to grow a vibrant online customer community. It takes a lot of care and feeding and a lot of fresh information to keep your audience engaged."

 

http://blogs.customers.com/totalcx/2011/09/combining-content-curation-with-customer-communities.html

 

 


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