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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Rescooped by Mike Ellsworth from Just Story It! Biz Storytelling
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Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too

Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too | Enterprise Social Media | Scoop.it

How Big Brands Are Using Supply Chain Storytelling -- MainStreet
Patagonia was one of the first companies to incorporate life-cycle storytelling into its brand narrative.


Via Karen Dietz
Mike Ellsworth's insight:

Karen Dietz' insight:

Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories.


ME insight:

People want to hear your story. Here's a good way to tell it.

more...
Alison D. Gilbert's curator insight, May 2, 2013 4:21 PM

What is supply chain storytelling?

Indranil Bhattacharjee's curator insight, May 17, 2013 6:42 AM

Brand Life story

FPOV's curator insight, June 6, 2013 11:08 AM

Keeping customers engaged online while gleaning critical knowledge along the way ...

Rescooped by Mike Ellsworth from Just Story It! Biz Storytelling
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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Enterprise Social Media | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
Mike Ellsworth's insight:

Big Data or Big Brother? Part of the difference is the story to be told. 

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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Mike Ellsworth from Just Story It! Biz Storytelling
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Why Do Some Ideas Spread? Think Stories. The Latest From Stanford.

Why Do Some Ideas Spread? Think Stories. The Latest From Stanford. | Enterprise Social Media | Scoop.it

Can any message be shaped to spread? A scholar offers tips to increase the odds.

 

A growing body of psychological research, a good deal of it from Berger himself, shows that certain principles reliably drive people to discuss and share things.

 

Vietnamese Americans make up an astounding 80% of California’s manicurists and 43% of manicurists nationwide. For anyone wondering why, the new book from Jonah Berger, Contagious: Why Things Catch On, has an answer.


Via Karen Dietz
Mike Ellsworth's insight:
Karen Dietz's insight:

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.

 

And guess what -- storytelling and/or story triggersplay a key role. 

 

Berger points out that Malcolm Gladwell in his book theTipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.

 

But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


ME insight:Another great find from Karen. If you're interested in viralocity, give this a read.
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Karen Dietz's curator insight, April 2, 2013 9:34 AM

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.


And guess what -- storytelling and/or story triggers play a key role. 


This post, written by Marina Krakovsky, talks about the new book by Jonah Berger called Contagious: Why Things Catch On.


Berger points out that Malcolm Gladwell in his book the Tipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.


But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


I love the point he makes about stories and emotions. Just because your story contains emotions does not mean it will get passed on.  "We'll remember the story because it's sad," Berger explains, "but we’re not going to share it."


Will reading Berger's book and applying his STEPPS make you rich and famous? Maybe not. As he says, "But will applying them make it more likely that 10 people will hear about it rather than 9, or that your sales will increase by 20 or 40%? Certainly.”


There's a lot more to this article, so go read it.


Thank you Marina for writing such a great review. And I look forward to reading Berger's book.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Karen Dietz's comment, April 21, 2013 1:47 PM
Thanks for the shout-out Mike!