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Rescooped by Mike Ellsworth from Curation Revolution

Content Curation for Marketers

Content Curation for Marketers | Enterprise Social Media | Scoop.it

"Liz Wilson: A good introduction for any marketer thinking about beginning with curation as part of their content marketing strategy. 


Sue McKittrick (an analyst working on content strategy and more - http://www.psgroup.com/research_mckittrick.aspx) aims her introductory curation article at marketers who are confused about curation, or who have very little knowledge. 


If you are briefing a new client that is considering "content curation" as a strategy, this would be a useful article to leave with them."


The part that interested me the most was the list of content curation platforms, none of which I had heard of!


CIThread - www.cithread.com
Eqentia - www.eqentia.com
HiveFire - www.getcurata.com
Loud3r - www.loud3r.com
PublishThis - www.publishthis.com

Via Liz Wilson, Robin Good, Martin (Marty) Smith
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Rescooped by Mike Ellsworth from Social Media Optimization & Search Engine Optimization

How B2B Content Curation Can Skyrocket Your Business

How B2B Content Curation Can Skyrocket Your Business | Enterprise Social Media | Scoop.it

If you're still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them.




B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:


**84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.



****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!


Here is one myth and the real truth that caught my attention:


B2B Content Curation Myth 2: Content Curation Is Unethical


****There is a huge difference between curating content and "pirating" content!


****Here are some ethical guidelines to help you out:


**Give tribute to the original content owners by mentioning their names linking to their content sources


**Do not republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners


****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact 


****Intelligently building on curated content makes your final output authentically yours. I love that thought!


Key Takeaways:


****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy.


****If done right, content curation can create massive branding and SEO rewards for your business.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rrE3VO]

Via janlgordon, Anise Smith
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Rescooped by Mike Ellsworth from information analyst

Content Curation Strategies to Boost your Online Business

Content Curation Strategies to Boost your Online Business | Enterprise Social Media | Scoop.it

This  very informative article was written by Shobha-Atre for Fulltraffic blog


"Content curation can and WILL  play a vital role in advertising your business and providing greater exposure to your products in the market."


Here's what caught my attention - a few takeaways:


Content curation helps in defining a niche target audience and providing content relevant to their needs.


It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.


In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.


Brand building can be a huge exercise and also challenging for many companies at the same time.


However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.


It saves valuable time and effort of the online users in searching for enormous amount of information on the web.


Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.


Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.


Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/s1py23]

Via janlgordon, michel verstrepen
Robin Good's comment, December 25, 2011 3:02 AM
Please note that the author of this original post, Shobha Atre, uses images stolen from other web sites, (the one appearing here is an image I have bought and personalized myself with those titles) without providing any credit or attribution. How can this person be a reliable curator if sHe behaves in this way?
janlgordon's comment, December 25, 2011 1:55 PM
Hi robin,
Thank you for pointing this out, I had no idea she used a stolen image in this piece. Will leave this up so you see my response. Taking it down tomorrow, not tweeting it. I don't support anyone who does this.
Rescooped by Mike Ellsworth from Curation, Social Business and Beyond

Combining Content Curation with Customer Communities

Combining Content Curation with Customer Communities | Enterprise Social Media | Scoop.it

Good piece about how to move your curation efforts forward. There are a lot of posts on this but it's always good to see apparently the same thing presented from different angles as this can help paint the entire picture and perhaps reach some people that other perspectives miss.


Here's what caught my attention:


"What’s the best way to lure customers to your web site and to your wares and to keep them coming back for more?


1) Provide compelling, seductive, timely, and relevant information to your target audience—not sales pitches, but authoritative information from objective third parties and great tips from their peers.


2) Make sure that targeted information turns up everywhere your target audience is likely to go—not just on your web site, but also on others’ sites, in the social media conversations they follow, and in the news.


3) Supplement your online forums with relevant tidbits of 3rd party information that address your customers’ concerns, pique their interest, and stimulate dialog.


It’s tough to grow a vibrant online customer community. It takes a lot of care and feeding and a lot of fresh information to keep your audience engaged."





Via janlgordon
No comment yet.
Rescooped by Mike Ellsworth from Prionomy

Curators' Key Requirement: Critical Thinking

Robin Good: Critical thinking is a key strategic skill needed by any serious professional curator. 


"Critical thinking provides the keys for our own intellectual independence..." and it helps to move away from "rashy conclusions, mystification and reluctance to question received wisdom, authority and tradition" while learning how to adopt "intellectual discipline" and a way to express clearly ideas while taking personal responsibility for them.


Key takeaways from this video:


Critical thinking refers to a diverse range of intellectual skills and activities concerned with "evaluating information" as well as our own thought in a disciplined way.
  Critical thinking is not just thinking a lot. To be an effective critical thinker you need to seek out and be guided by "knowledge" and "evidence" that fits with reality even if it refutes what the general consensus may want to believe.
  Critical thinkers cultivate an attitude of curiosity and they are willing to do the work required to keep themselves informed about a subject.
  Critical thinkers do not take claims at face value but utilize scepticism and doubt to suspend judgement and objectively evaluate with facts the claims being made.
  Critical thinkers should evaluate information on the basis of reasoning and not by relying on emotions as claims the factuality of a claim cannot be solely based on the level of emotion that accompanies them or the fact that they may be believed by certain groups.


Highly recommended for all curators. 9/10

Video: http://www.youtube.com/watch?v=6OLPL5p0fMg 


Via Robin Good, Miguel Higa, Pepe Crespo
Beth Kanter's comment, February 21, 2012 11:56 PM
Thank you for sharing this video and the importance of critical thinking. It is so easy to get into the mindless consumption trap and making ourselves slow down, read, think, question, and seek is so important. It is all about the resisting the urge to click, but to hit the pause button and make yourself think
Mayra Aixa Villar's comment, February 22, 2012 10:14 AM
Grazie come sempre, Robin! You always share valuable information and this video is a great source to reflect on the importance of critical thinking to refine thought processes when curating content. Content curation certainly requires and develops "better thinking".
Gregory Thackston's curator insight, March 17, 2013 4:54 PM

Critical thinking is a key component in addressing autonomous adversity and the need to collaborate in decision making.

Rescooped by Mike Ellsworth from Social Media Return on Investment

Will Pinterest Lead The Way & Transform the Web in 2012?

Will Pinterest Lead The Way & Transform the Web in 2012? | Enterprise Social Media | Scoop.it

From janigordon:


"I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......




Social Content Curation As The Next Big Thing


The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -


**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.


There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......




2012 Will Be The Year of Curated Sets

**2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don't want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.


**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond


Read full article here: [http://bit.ly/lK0ZHi]"

Via janlgordon, Steven L. Johnson
Tom George's comment, January 4, 2012 9:54 PM
Hey Jan,

It most definitely is. I thank you as well and I look forward to a great year of curating, learning and growing.
janlgordon's comment, January 4, 2012 10:25 PM
Internet Billboards
Absolutely Tom, it's going to be an exciting time!
maxOz's comment, January 19, 2012 9:58 PM
Jan, I have sent this scoop [error] didn't realize you had it xxx
Rescooped by Mike Ellsworth from Curation, Social Business and Beyond

When Everyone is Tweeting, Who is Paying Attention?

When Everyone is Tweeting, Who is Paying Attention? | Enterprise Social Media | Scoop.it

Food for thought from Toddi Gutner for Business2Community:


I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:


****Are You Mobilizing Communities or Just a Voice in the Crowd?


I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)


It's a juggling act but one I think we're all experiencing on one level or another.




Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.


This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:


This is what particularly caught my attention:


**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?


**They can be positive, negative or have a perverse effect contrary to what was originally intended.



****So are there any unintended consequences to compulsively tweeting from an event or otherwise?


This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.


One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and


**related ability for analytic thought will be reduced to nanoseconds.


I'd love to hear your Thoughts?


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/vNC1cn]

Via janlgordon
Beth Kanter's comment, November 28, 2011 3:20 PM
I just rescooped this article because I found it in another source, but here I look further into your collection and find it. I'm curating on the topic information overload and coping skills. I believe that curation can help you pay attention. I experienced this myself .. I was a conference. Many people were tweeting. I was tracking it with storify - doing content curation in real time with twitter versus tweeting helped me pay attention, quickly put together a coherrent record of what happened and make it unstandable to people not in the room.
janlgordon's comment, November 28, 2011 3:59 PM
I have covered a few conferences in real-time and it definitely makes you pay attention on more than one level. Being able to put it in a cohesive manner helping people understand what's happening is an art in itself and something you do very well.
Carla Chapman's curator insight, October 1, 2014 4:49 PM

Are there unintended consequences for compulsively tweeting?  Read on....