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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Rescooped by Mike Ellsworth from Just Story It! Biz Storytelling
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Three essential elements of corporate storytelling

Three essential elements of corporate storytelling | Enterprise Social Media | Scoop.it
Storytelling is a powerful business tool.  I was reminded of this during my visit last week to the January meeting of the Ohio State Council of SHRM.  Although I was there as an invited guest speaker, I certainly feel like … Continue reading → (Three...

Via Karen Dietz
Mike Ellsworth's insight:

It's all about the story. That's what we humans do, tell each other stories. So if you think pushing catchy marketing messages at people on social media is key, you're sorely mistaken.

 

Think about how many stories you've told today (jokes count). Now think about how many stories your company has told  . . . .

 

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Aloha Shikha's curator insight, February 1, 2013 2:27 AM

for my script on business journalism 

 

Ken Jondahl's curator insight, February 28, 2013 4:59 PM

Karen Dietz's insight:        

OK -- this article is super quick. But I curated it because I really like the 3 questions it poses to make sure your corporate storytelling is on the right track.

 

The article is written for those in large enterprises. But these questions could work just as well for small businesses and entrepreneurs, also.

 

Pay attention to these 3 questions and you will be on the road to success. All 3 are right on.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Mike Ellsworth's comment, March 5, 2013 10:39 AM
Thanks for the reScoop, Benjami!
Rescooped by Mike Ellsworth from Just Story It! Biz Storytelling
Scoop.it!

Dealing with Internet fragmentation: The power of storytelling for brands

Dealing with Internet fragmentation: The power of storytelling for brands | Enterprise Social Media | Scoop.it

2012 Global Players takes a look back at how corporate websites have evolved over the past year, to uncover why today it’s imperative for businesses to invest more time, imagination and resources in creating a corporate narrative.

 


Via Karen Dietz
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