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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Rescooped by Mike Ellsworth from Just Story It Biz Storytelling
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7 Ways to Write Damn Bad Copy & Stories

7 Ways to Write Damn Bad Copy & Stories | Enterprise Social Media | Scoop.it
It's obvious that creativity is an essential part of being a remarkable writer. But when a results-oriented writer says "creative" and an image-oriented

Via Karen Dietz
Mike Ellsworth's insight:
Karen Dietz's insight:

You are creating content, writing stories to share, adding stories to your presentations, sharing your stories orally with clients, and you still feel like you are spinning your wheels.

 

So what's going on? Why aren't you getting traction with your stories?

 

When creating content and sharing your storiesin blogs, etc., here are the places of danger, and what you want to avoid, says author Demian Farnworth at Copyblogger. You might be too:

Lyrical (fancy words)SentimentalOutlandishHumerousShortCleverAdvertorial

ME insight:

There is some good advice in this article for any writer, online or off.

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Matt McGuire's curator insight, April 10, 2013 8:38 AM

With a headline like that, this article makes nervous reading for professional copywriters and marketeers everywhere...

 

Can you make it all the way to the end without wailing, 'Oh, drat - I'm guilty of that one!'

Karen Dietz's comment, April 11, 2013 8:06 AM
LOL Matt! I had the same experience :)
Mike Ellsworth's comment, April 11, 2013 8:18 AM
Yup, everyone slips into bad habits at some point . . .
Rescooped by Mike Ellsworth from Just Story It Biz Storytelling
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7 Scientifically-Backed Tips for Better Biz Storytelling

7 Scientifically-Backed Tips for Better Biz Storytelling | Enterprise Social Media | Scoop.it
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos

Via Karen Dietz
Mike Ellsworth's insight:

Another great find by Karen Dietz.

 

If you're not concentrating on storytelling on social media, perhaps this article will convince you.

 

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Markose Abraham's curator insight, March 5, 2013 3:01 PM
Yes copywriting is necessary at times.
Denyse Drummond-Dunn's curator insight, March 6, 2013 2:24 AM

Useful tips for anyone - we all have to write documents of some sort, don't we?

Ignacio Conejo Moreno's curator insight, March 6, 2013 4:00 AM

7 trucos para una redacción persuasiva:

Interesante, son habilidades que hay que entrenar y poner en práctica, sólamente con la experiencia se aprenden.

Rescooped by Mike Ellsworth from Just Story It Biz Storytelling
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When crafting your story, don’t try to hook me. I’m not a fish.

When crafting your story, don’t try to hook me. I’m not a fish. | Enterprise Social Media | Scoop.it
An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.

Via Karen Dietz
Mike Ellsworth's insight:

I'm not sure I entirely agree with Nick Usborne's examples, but the point is a good one: disingenous, salesy ledes might work on fish, but most readers are a bit more savvy. Use true empathy to connect with your readers (and check out the Empathy Symbol: http://www.empathysymbol.com).

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Karen Dietz's comment, March 16, 2013 4:59 PM
My pleasure Nick! Happy St. Paddy's day :)
Suzanne Izzard's comment, March 17, 2013 5:51 AM
I love it when an article promotes people into dialogue, it shows the depth of feeling the article has prompted. For me authenticity is key in all communication and Nick thank you for writing and sharing this .
Karen Dietz's comment, March 17, 2013 11:49 AM
I agree Suzanne. The more 'real' we can be, the better a business does. And authenticity is so refreshing in this age of hype!
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Storytelling: the Art of Web Development

Storytelling: the Art of Web Development | Enterprise Social Media | Scoop.it

"In the end, a successful website has a narrative. We can tell something about who the users are that the site is targeting. We can understand what those users can gain by having an experience in the product. The navigation, tools, tone, and environment should support the user and their quest.

 

While short on specifics or examples, this article is still a good reminder that business websites need an overarching narrative and stories embedded within.

 

I do like how the author discusses creating customer scenarios so you can craft the website narrative with confidence.  When the author says, "Defining these story arches...." I'm not sure if he means 'story arcs' or 'story archetypes' but both are important.

 

Since I am once again embarking on re-doing my website (ay yi yi), I'm going to be designing it using all the tools available to me: stories & storytelling, overal narrative, scenarios, and archetypes. But this will take awhile so don't expect anything overnight :)"


Via Karen Dietz, Martin (Marty) Smith
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