Enterprise Social Media
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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See our blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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CONSTITUTION DAY: As social media grow, so does First Amendment appreciation

CONSTITUTION DAY: As social media grow, so does First Amendment appreciation | Enterprise Social Media | Scoop.it

Fully 91 percent of students who use social networking to get news and information on a daily basis believe people should be allowed to express unpopular opinions. But only 77 percent of those who never use social networks to get news agree that unpopular opinions should be allowed.

 

I personally think that's good news. Of course, multiple studies have shown that, when taken door-to-door, a very small percentage of people would sign off on the Bill of Rights . . . and less than one-third say they've taken the time to read the entire thing.

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Combining Content Curation with Customer Communities

Combining Content Curation with Customer Communities | Enterprise Social Media | Scoop.it

Good piece about how to move your curation efforts forward. There are a lot of posts on this but it's always good to see apparently the same thing presented from different angles as this can help paint the entire picture and perhaps reach some people that other perspectives miss.

 

Here's what caught my attention:

 

"What’s the best way to lure customers to your web site and to your wares and to keep them coming back for more?

 

1) Provide compelling, seductive, timely, and relevant information to your target audience—not sales pitches, but authoritative information from objective third parties and great tips from their peers.

 

2) Make sure that targeted information turns up everywhere your target audience is likely to go—not just on your web site, but also on others’ sites, in the social media conversations they follow, and in the news.

 

3) Supplement your online forums with relevant tidbits of 3rd party information that address your customers’ concerns, pique their interest, and stimulate dialog.

 

It’s tough to grow a vibrant online customer community. It takes a lot of care and feeding and a lot of fresh information to keep your audience engaged."

 

http://blogs.customers.com/totalcx/2011/09/combining-content-curation-with-customer-communities.html

 

 


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Twittamentary: the Twitter film that explores where social media is @

Twittamentary: the Twitter film that explores where social media is @ | Enterprise Social Media | Scoop.it

Twitter documentary takes film-maker on a fascinating journey, 140 characters at a time  http://t.co/2erWU0Vj...

 

Crowdsourcing a documentary.

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HP Blogs - Changing minds through social media: HP study shows

HP Blogs - Changing minds through social media: HP study shows | Enterprise Social Media | Scoop.it
New research from HP Labs shows that our choices can be reversed when we’re exposed to the recommendations of others.  In a surprising twist, though, we’re more likely to change our minds when fewer, not more, people disagree with us.

 

Fascinating findings that reinforce other research.

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Dell Defines Social Media ROI: An Interview With Rishi Dave | ClickZ

Dell Defines Social Media ROI: An Interview With Rishi Dave | ClickZ | Enterprise Social Media | Scoop.it
Specific examples of how a successful company is using social media to its advantage. Part two in a two-part series.

 

Dell is a social media pioneer and claims tremendous ROI from their social efforts. This is a very informative interview that demonstrates the company's grasp of social technology.

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Lawmakers Leverage Social Media, Taking Testimony In Tweets

Lawmakers Leverage Social Media, Taking Testimony In Tweets | Enterprise Social Media | Scoop.it
The social media revolution is credited with helping overthrow dictators in Tunisia and Egypt.

 

Umm, is this really a good idea?

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10 Intriguing Insights on the State of Social Media and Blogging

This is a nice compendium of interesting facts about social media. For example, The majority of visitors to social networks and blogs are female and are aged 18-34.

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What Are The Best FREE Social Media Listening And Online Monitoring Tools?

What Are The Best FREE Social Media Listening And Online Monitoring Tools? | Enterprise Social Media | Scoop.it

What Are The Best FREE Social Media Listening And Online Monitoring Tools?


Steveology is updating a list of great free social media listening and monitoring tools, and needs your feedback.

 

Even if you don't vote, this is a good list of free tools.

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Four Tools for Scouting Social Media Leaders in Your Network

Four Tools for Scouting Social Media Leaders in Your Network | Enterprise Social Media | Scoop.it
Social analytics companies serve up ways for businesses to be influential. Here's how these rankers compare.

 

No matter what you think about social media's potential to help your enterprise, you must engage in social media monitoring for your own protection. Here as some good tools to evaluate.


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How Tumblr is Changing Journalism

Tumblr is a huge traffic generator and probably the most popular curation tool.

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How the Crowd Is Shaping the Future of Storytelling

How the Crowd Is Shaping the Future of Storytelling | Enterprise Social Media | Scoop.it
Molly Barton is president of Book Country, an online community for genre fiction writers, and VP of Digital Publishing, Business Development and Strategy at Penguin Group (USA).

 

This is a long piece, but worth it. Stories are central to social media, and Barton's ideas on how the social aspect (known as crowdsourcing) of stories will affect how they're told is fascinating.

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Morals Clauses, Spokespeople, and Social Media

Morals Clauses, Spokespeople, and Social Media | Enterprise Social Media | Scoop.it
Discussion on the law of social and emerging media.
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Brands Not Connecting With Young Users Via Social Media — Social Media Optimization

Brands Not Connecting With Young Users Via Social Media — Social Media Optimization | Enterprise Social Media | Scoop.it
According to Adweek, there is bad news for brands who are rushing to social media sites. Young people don’t want to be friends with you!

 

Just 6% of young people want to connect with a brand via social media. I'm sure it really depends on the brand. If you're Oakley or selling skate gear, perhaps . . .

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Google Propeller Social News Sharing App to Compete Against Flipboard

Google is creating a social news sharing app for iPad and Android that will compete directly with Flipboard, named 2010 iPad App of the Year by Apple.

 

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Create an External Social Computing Strategy

Create an External Social Computing Strategy | Enterprise Social Media | Scoop.it
Create an External Social Computing Strategy is the ninth in a series of excerpts from our book, Be a Person: the Social Media Operating Manual for Enterprises. The book (itself part of a series ...

 

We're serializing our book for free. Check out this and the other chapters.

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Social Media: Evolving From Broadcasting To Conversation - Forbes

Social Media: Evolving From Broadcasting To Conversation - Forbes | Enterprise Social Media | Scoop.it
Written by Jason Rosenthal Social media was originally all about broadcasting to the world – or at a minimum, your select group – about your likes, dislikes, or even what kind of eggs you had this morning.

 

The CEO of Ning makes some good points and has some interesting stats to share. And Forbes seems to be getting social media.

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How Social Media is Upending the Enterprise | Fast Company

How Social Media is Upending the Enterprise | Fast Company | Enterprise Social Media | Scoop.it
For decades, companies have defined the channels their customers must use to contact them.

 

This is kind of a basic article that's a good overview if you're not familiar with some of the classic enterprise fails (like those in our Social Media Hall of Shame http://bit.ly/HallOfShame ).

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Bizzabo is the new event-based social networking tool for professionals

Bizzabo is the new event-based social networking tool for professionals | Enterprise Social Media | Scoop.it
When attending large events as a professional, things can get pretty hectic. Emails are coming in from all over the place inviting you to meetings while your calendar is packed with conferences and interviews.

 

Cool place-based professional networking.

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6 Compelling Social Media Stats Marketers Should Know

Nielsen released its Q3 report on the state of social media. Unsurprisingly, social network usage is up, and the findings showed that nearly 80% of US internet users spend time on blogs and sites like Facebook and Twitter.

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MasterCard Shows the Future of Mobile Payments Is In Your Senses

MasterCard Shows the Future of Mobile Payments Is In Your Senses | Enterprise Social Media | Scoop.it
The future of mobile payments has the potential to invade your senses. MasterCard is showing off what could be the next wave of innovation in payments this afternoon at an event in New York City.

 

OK, this one could have some unintended consequences: "Think about sitting in front of your TV watching a football game. You are hungry. MasterCard Labs has reconfigured Xbox Kinect to become a payments and ordering system that understands your motions. If you put your hand to your mouth, a pop-up will come on your TV with options of what you might want to eat. You can swipe (the air) to control a cursor on your set and then charge it to your cloud-based payments account and have it delivered."

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Create Social Computing Strategies

Create Social Computing Strategies | Enterprise Social Media | Scoop.it

The latest in a series of chapters from SMPG's Be a Person book series: Create Social Computing Strategies - from the Enteprise Social Operating Manual. Learn how to craft your social media strategy.

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Is a Facebook message admissible evidence in court?

Is a Facebook message admissible evidence in court? | Enterprise Social Media | Scoop.it
Social media sites such as Facebook and Twitter have had a bigger impact on the way business is conducted and the way we communicate and interact with others more many would have ever predicted.

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Twitter Releases Web Analytics Tool

Now you can find out how much traffic your tweets are sending to your Website.

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7 Social Media Time-Sucks to Eliminate Today

7 Social Media Time-Sucks to Eliminate Today | Enterprise Social Media | Scoop.it

Don't feed the trolls, Maintaining multiple accountss, Spending time on social networks you're customers aren't present Tracking useless metrics (Great tips on how to optimize your time on social networking)

 

You should especially not waste any time on trolls. See our recommended troll policies in our Be a Person books: http://bit.ly/OrderBeAPerson

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What’s Next for Pharma and Social Media?

My Presentation at Social Media in Pharma Summit 2011, thanks to www.slideshare.net/tanoren (What’s Next for Pharma and Social Media?

 

A cogent view of social media and pharmaceuticals from Turkey.

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