Enterprise Social Media
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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See our blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Google+ Growth Explodes

Google+ Growth Explodes | Enterprise Social Media | Scoop.it

Facebook announces some changes that 78 percent of users hate, and Google+ opens its doors to the public and gains 9 million users in two days. Is the 600 pound gorilla suffering from self-inflicted wounds?

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Networking, generosity key in social media

Networking, generosity key in social media | Enterprise Social Media | Scoop.it
Sometimes people refer to social media marketing as being like (Networking, generosity key in social media http://t.co/FP7QIV0y...)...

 

This is a nice, basic, simple article on how to succeed in business using social media and some real world truisms.

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If your product doesn’t integrate with Facebook open graph in 2012, it doesn’t exist

An interesting article regarding Facebook's programming interface, which can help you integrate into users' timelines.

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The Social Enterprise Is Here - Forbes

The Social Enterprise Is Here - Forbes | Enterprise Social Media | Scoop.it
Written by Clara Shih Clara Shih is the author of The Facebook Era: Tapping Social Networks to Market, Sell, and Innovate, and CEO of social media management company Hearsay Social.

 

Even more evidence that Forbes gets social media. This is a very good article about a subject near and dear: Social media benefits across the enterprise. And no, it's not just sales and marketing . . .

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Over 1.7 Billion Mobile Social Networking Users in 2016 Means Facebook Needs Its Own Operating System, Says ABI Research

Over 1.7 Billion Mobile Social Networking Users in 2016 Means Facebook Needs Its Own Operating System, Says ABI Research | Enterprise Social Media | Scoop.it
Over 1.7 Billion Mobile Social Networking Users in 2016 Means Facebook Needs ...

 

ABI Research says, "To strengthen its hand in the short term we expect Facebook to aggressively take advantage of HTML5, but in the longer term it should absolutely become a mobile operating system of its own."

 

Great. That's just what we need. Another mobile platform . . .

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GE’s Beth Comstock on Why Openness Is Good For Business and the World

GE’s Beth Comstock on Why Openness Is Good For Business and the World | Enterprise Social Media | Scoop.it
Many people don’t associate big business with social responsibility. Beth Comstock, the chief marketing officer at GE, thinks that’s completely backwards.
Comstock believes the key to business success is innovation.
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Source: Facebook To Launch Read, Listened, Watched, And Want Buttons

Could be a scoop. But has anyone asked for more granularity for the Like button?

 

Your comments welcome.

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Google Wallet: First Impressions

Google Wallet: First Impressions | Enterprise Social Media | Scoop.it

Google has released their mobile payment solution and the early reviews are good, but indicate there's work to be done.

 

On an unrelated note, every time they say "single tap" in the article I saw "Spinal Tap." Working too hard, I guess.

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Researchers skeptical DOD can use social media to predict future conflict

Researchers skeptical DOD can use social media to predict future conflict | Enterprise Social Media | Scoop.it
DOD, intel agencies paying top dollar to figure out how to read between the tweets...

 

Prediction markets are real, but can Twitter become one?

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Lousy tomatoes and the rare search for wonder

Lousy tomatoes and the rare search for wonder | Enterprise Social Media | Scoop.it

Seth Godin always posts short, pithy blogs that make you think. This one's about standing out in the marketplace - "One of the disrupting forces of the new media is that it makes harder and harder to succeed without wow."

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Is Your B2B Content Getting the Mileage it Deserves?

Is Your B2B Content Getting the Mileage it Deserves? | Enterprise Social Media | Scoop.it

Content Marketing plans often target external audiences like prospects and partners, but fail to serve potential stakeholders within an organization. 

 

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70+ Essential Resources for Making a Difference on the Social Web

70+ Essential Resources for Making a Difference on the Social Web | Enterprise Social Media | Scoop.it
As we head into Mashable's Social Good Summit, we thought we'd give you a refresher on the latest resources for doing good online.

 

Great list for the socially aware enterprise. Tell your corporate responsibility people about this.

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17 Marketing Blogs You’re Not Yet Reading (But Should Be)

I gotta say I've only read 4 of these, so I'm going to check out the rest.

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All The Details on Facebook's Newest Updates [Recap]

All The Details on Facebook's Newest Updates [Recap] | Enterprise Social Media | Scoop.it
Facebook shook up the social media world this week. The social networking giant released some major updates to its platform, which came as part of Facebook's annual f8 event and also included a few pre-event announcements.

 

A really good summary of Facebook's recently-announced changes.

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How Social Media Is Changing and What It Means for Your Marketing

How Social Media Is Changing and What It Means for Your Marketing | Enterprise Social Media | Scoop.it

Seven social media facts you need now.(RT @eDialog: How #Social Media Is Changing and What It Means for Your Marketing http://t.co/7ZuZ8fJn...)...

 

The best one is #3: Don't think social media is only Facebook. Another good one is: IBM research shows that 23 percent of consumers (or roughly one in five) go to social media sites to connect with brands. I'm surprised it's so high. Most brands on social media are soooooo booooring!!!


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Get Back the Old Facebook User Interface - A Working Trick

Get Back the Old Facebook User Interface - A Working Trick | Enterprise Social Media | Scoop.it
You might have come across blogs indicating the trick to get back the old Facebook UI by changing the preferred language to English (UK), and indeed the trick stopped working as Facebook fixed the issue.

 

A clever hack whose days are numbered. Jawohl!

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Shelf Life of Social Media Links Only 3 Hours [Data]

RT @jerichotech: Shelf Life of Social Media Links Only 3 Hours [Data] http://ht.ly/6C4BD...

 

Frankly, I'm surprised it's so long! This is why curated sites like Scoop.it exist, preserving interesting stuff far beyond the shelflife.

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Corporate spies mine for gold on social media

Corporate spies mine for gold on social media | Enterprise Social Media | Scoop.it
Hewlett-Packard Co. Vice President Scott McClellan gave away more than his job status when he mentioned the computer maker's new Web-storage initiative in his profile on professional networking site LinkedIn.

 

In a survey 82 percent said they use social media data for competitive intelligence. Remember, Google is your permanent record.

 

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Netflix Doesn’t Own Qwikster Twitter Feed. This Foulmouthed Pothead Does

Branding lesson for the new millenium: Make sure you own the domain name AND the Twitter handle for your new brand . . .

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The 10 Key Mistakes Many Bloggers and Writers Make

This is a good checklist of goofs bloggers should avoid.

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4 Tips for Creating a Viral Branded Microsite

4 Tips for Creating a Viral Branded Microsite | Enterprise Social Media | Scoop.it
Sometimes you need a separate, dedicated site to highlight a certain product or promotion. Here are some tips from the people behind Serenading Unicorn, Burton Bag Check and Mollydooker Winery's Label Our Lefty.

 

Everyone wants to know how to go viral. There are no tried and true rules - otherwise, everything would be viral - but here are a few good ideas

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Chris Brogan on Google+ for business at Inbound Marketing Summit

Chris Brogan on Google+ for business at Inbound Marketing Summit | Enterprise Social Media | Scoop.it

Chris Brogan is a great speaker and social media expert. Skip the preamble and go to the video at 4:10 to get to his speech.

 

This is worth it just to get Chris' take on a lot of subjects, but since there can be no business accounts on Google+ yet, there's not much about Google+ for business here.

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12 Tweetable Statistics Prove B2B Social Media ROCKS | Business 2 Community

12 Tweetable Statistics Prove B2B Social Media ROCKS | Business 2 Community | Enterprise Social Media | Scoop.it
Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media.

 

Here are a number of great B2B social media stats, including how blogging improves results


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Top 15 Most Popular Social Networking Sites

Here are the 15 Most Popular Social Networking Sites ranked by a combination of constantly updated traffic statistics. 

 

Check out MySpace and even Friendster!

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Mom Blog Market Research - 16 Facts Proving Social Media Moms' Influence

Mom Blog Market Research - 16 Facts Proving Social Media Moms' Influence | Enterprise Social Media | Scoop.it
If you are looking for proof that social media moms are highly influential, here are the facts and statistics to build your case.

 

If you doubt the power of the mommy bloggers, just ask Motrin, a keystone case in our Social Media Hall of Shame http://bit.ly/BeAPerson 

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