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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Twitter Releases Web Analytics Tool

Now you can find out how much traffic your tweets are sending to your Website.

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7 Social Media Time-Sucks to Eliminate Today

7 Social Media Time-Sucks to Eliminate Today | Enterprise Social Media | Scoop.it

Don't feed the trolls, Maintaining multiple accountss, Spending time on social networks you're customers aren't present Tracking useless metrics (Great tips on how to optimize your time on social networking)

 

You should especially not waste any time on trolls. See our recommended troll policies in our Be a Person books: http://bit.ly/OrderBeAPerson

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What’s Next for Pharma and Social Media?

My Presentation at Social Media in Pharma Summit 2011, thanks to www.slideshare.net/tanoren (What’s Next for Pharma and Social Media?

 

A cogent view of social media and pharmaceuticals from Turkey.

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Social Media Report: Spending Time, Money and Going Mobile | Nielsen Wire

Social Media Report: Spending Time, Money and Going Mobile | Nielsen Wire | Enterprise Social Media | Scoop.it
Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior.

 

Highlights of Nielsen’s “State of the Media: The Social Media Report”

 

Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet


At over 53 billion total minutes during May 2011, Americans spend more time on Facebook than they do on any other website


Tumblr is an emerging player in social media, nearly tripling its audience from a year ago


Nearly 40 percent of social media users access social media content from their mobile phone


Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet


70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user


Across a sample of 10 global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60 percent of active Internet users

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Over half of Facebook users respond to social media marketing

Over half of Facebook users respond to social media marketing | Enterprise Social Media | Scoop.it
A new study takes a look at how Facebook users interact with brands on the social network and what this means for businesses looking to leverage the o (Over half of #Facebook users respond to #socialmedia #marketing,

 

Lots of very encouraging findings from a Chadwick Martin Bailey survey. Hey Mikey! They like it!

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Advertising Agency Florida | Creative Media - MDG Advertising | Full Service Advertising Agency in South Florida | Boca Ad Agency, Creative Media Agency SWF, Advertising Agency New York, luxury mar...

Advertising Agency Florida | Creative Media - MDG Advertising | Full Service Advertising Agency in South Florida | Boca Ad Agency, Creative Media Agency SWF, Advertising Agency New York, luxury mar... | Enterprise Social Media | Scoop.it

Seriously, you can track ROI of social media. It's things like direct mail and billboards that are a problem . . .

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55 Tips to Get Retweeted on Twitter

55 Tips to Get Retweeted on Twitter | Enterprise Social Media | Scoop.it

These 5 could be condensed to probably 40 (several could be summarized as Be a Person), but there are some good suggestions here.

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BMW, Nestle and other social media disasters - StumbleUpon

Did you hear about the #social #media #scandal?

 

A good article about social media fails. We'll be adding these to our Social Media Hall of Shame very soon: http://bit.ly/HallOfShame 

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8 Reasons Your Employees Don’t Care | BNET

8 Reasons Your Employees Don’t Care | BNET | Enterprise Social Media | Scoop.it
Pay is important, but there are a number of other reasons employees don’t care — about their jobs or your business.

 

Social media, properly applied inside the enterprise, can address all these conditions that affect employee engagement. Since engagement affects retention, enterprises can get clear ROI from social media efforts that increase engagement. What other barriers to engagement can social media address?

 

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Mike Ellsworth's comment, September 10, 2011 3:57 PM
Employee engagement is a clear win for social media in the enterprise and one of the many best practices in Social Media Performance Group's Enterprise Social Media Framework.
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How Social Media Affects Content Relevance in Search

How Social Media Affects Content Relevance in Search | Enterprise Social Media | Scoop.it

Search engines are increasingly using social signals to help determine relevance rankings. This is a good summary article on social media's effect on SEO and finadability.

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Brands Block Their Names From .xxx Domain Use

Brands Block Their Names From .xxx Domain Use | Enterprise Social Media | Scoop.it

All brand owners should consider participating in a prerelease opportunity to register or block relevant .xxx domain names. Act before October 28, 2011.

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Social media marketing more effective among users with smaller social circles « News [Brafton]

Social media marketing more effective among users with smaller social circles « News [Brafton] | Enterprise Social Media | Scoop.it
A new report form the Tippie College of Business at the University of Iowa found that targeting social media marketing campaigns at social users with smaller, more interactive networks is often more successful.

 

There's a real good reason for this: People with smaller networks probably know most of their connections and 71% of people act on recommendations from friends

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Facebook Begins Auto-Grouping Colleagues, School Mates, And Local Friends Into Smart Lists - Social Media News

Facebook Begins Auto-Grouping Colleagues, School Mates, And Local Friends Into Smart Lists - Social Media News | Enterprise Social Media | Scoop.it
Social Media News: Facebook Begins Auto-Grouping Colleagues, School Mates, And Local Friends Into Smart Lists @Socializator (Facebook Begins Auto-Grouping Colleagues, School Mates, And Local… http://t.co/Pbm0On6...

 

Whether you want them to or not . . .

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How the Crowd Is Shaping the Future of Storytelling

How the Crowd Is Shaping the Future of Storytelling | Enterprise Social Media | Scoop.it
Molly Barton is president of Book Country, an online community for genre fiction writers, and VP of Digital Publishing, Business Development and Strategy at Penguin Group (USA).

 

This is a long piece, but worth it. Stories are central to social media, and Barton's ideas on how the social aspect (known as crowdsourcing) of stories will affect how they're told is fascinating.

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Morals Clauses, Spokespeople, and Social Media

Morals Clauses, Spokespeople, and Social Media | Enterprise Social Media | Scoop.it
Discussion on the law of social and emerging media.
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Brands Not Connecting With Young Users Via Social Media — Social Media Optimization

Brands Not Connecting With Young Users Via Social Media — Social Media Optimization | Enterprise Social Media | Scoop.it
According to Adweek, there is bad news for brands who are rushing to social media sites. Young people don’t want to be friends with you!

 

Just 6% of young people want to connect with a brand via social media. I'm sure it really depends on the brand. If you're Oakley or selling skate gear, perhaps . . .

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How to Measure Your Facebook Engagement

How to Measure Your Facebook Engagement | Enterprise Social Media | Scoop.it
The Facebook marketing metrics you need to track and measure how much your fans are actually consuming, engaging with and sharing your content.

 

Good advice for anyone with a Facebook page.

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What Is An iReporter? CNN Explains iReport And Social Media Week

What Is An iReporter? CNN Explains iReport And Social Media Week | Enterprise Social Media | Scoop.it

CNN beefs up its citizen reporter network


Via Federico Guerrini
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World’s Largest Brokerage OKs Social Networking by Financial Advisors

World’s Largest Brokerage OKs Social Networking by Financial Advisors | Enterprise Social Media | Scoop.it
Memo heralds new media breakthrough New York-based financial services powerhouse, Morgan Stanley, the world’s largest brokerage firm, announced, not in a (RT @B2Community: World's Largest Brokerage OKs Social Networking by Financial Advisors

 

This is a really big deal for the financial industry. Although FINRA had released guidelines a year and a half ago, most in the financial industry were reluctant to take even baby steps into social media. 

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BMW, Burberry kick off anti-Facebook social media site Pursuitist

BMW, Burberry kick off anti-Facebook social media site Pursuitist | Enterprise Social Media | Scoop.it
BMW, Burberry kick off anti-Facebook social media site Pursuitist - Luxury Daily - Internet http://t.co/aJnZn35...

 

One thing we encourage business owners to do in our Be A Person series is to ask themselves, "Does your audience need a place to speak?" If the answer is no, then businesses should engage with audiences on existing social media. So what are these luxury brands doing here? http://bit.ly/OrderBeAPerson

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What to Consider When Evaluating Content Curation Platforms for Marketing | Patricia Seybold Group | Social Media Content Curation | Scoop.it

What to Consider When Evaluating Content Curation Platforms for Marketing | Patricia Seybold Group | Social Media Content Curation | Scoop.it | Enterprise Social Media | Scoop.it
Content curation jumped into marketers’ vocabulary in 2010. Brands that are counseled to “act like publishers” find that curation provides a way to use third-party content in conjunction with their own original content to draw attention on the Web.

 

Curation is a burgeoning trend (as you know, since you're reading a curated topic). Seybold is a veteran analyst firm with good insights on curation.

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Age, Gender Affect Whether Consumers Will ‘Like’ an Ad - eMarketer

Age, Gender Affect Whether Consumers Will ‘Like’ an Ad - eMarketer | Enterprise Social Media | Scoop.it
Older consumers will click on an ad, while younger ones go for the “like”.

 

Well, duh! Although why anyone would like an ad is beyond me.

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3 non-obvious ways social media will impact big companies

3 non-obvious ways social media will impact big companies | Enterprise Social Media | Scoop.it

As we've said many times: Improving Sales and Marketing isn't even the most interesting thing social media can do. This article lists three others. 

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Students Find Ways to Thwart Facebook Bans

Students Find Ways to Thwart Facebook Bans | Enterprise Social Media | Scoop.it
Web sites show students how to get around schools’ site-blocking software.

 

And if students can do it, so can your employees, says @samirghosh - and he's right!

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Duke survey: Social media marketing spending on the rise - Triangle Business Journal

Duke survey: Social media marketing spending on the rise - Triangle Business Journal | Enterprise Social Media | Scoop.it
Marketing executives are planning to increase spending in social media in their ... (Good to know!

 

It's from my alma mater; it must be good!

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