Don't feed the trolls, Maintaining multiple accountss, Spending time on social networks you're customers aren't present Tracking useless metrics (Great tips on how to optimize your time on social networking)
You should especially not waste any time on trolls. See our recommended troll policies in our Be a Person books: http://bit.ly/OrderBeAPerson
Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior.
Highlights of Nielsen’s “State of the Media: The Social Media Report”
Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet
At over 53 billion total minutes during May 2011, Americans spend more time on Facebook than they do on any other website
Tumblr is an emerging player in social media, nearly tripling its audience from a year ago
Nearly 40 percent of social media users access social media content from their mobile phone
Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet
70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user
Across a sample of 10 global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60 percent of active Internet users
A new study takes a look at how Facebook users interact with brands on the social network and what this means for businesses looking to leverage the o (Over half of #Facebook users respond to #socialmedia #marketing,
Lots of very encouraging findings from a Chadwick Martin Bailey survey. Hey Mikey! They like it!
Pay is important, but there are a number of other reasons employees don’t care — about their jobs or your business.
Social media, properly applied inside the enterprise, can address all these conditions that affect employee engagement. Since engagement affects retention, enterprises can get clear ROI from social media efforts that increase engagement. What other barriers to engagement can social media address?
A new report form the Tippie College of Business at the University of Iowa found that targeting social media marketing campaigns at social users with smaller, more interactive networks is often more successful.
There's a real good reason for this: People with smaller networks probably know most of their connections and 71% of people act on recommendations from friends
Social Media News: Facebook Begins Auto-Grouping Colleagues, School Mates, And Local Friends Into Smart Lists @Socializator (Facebook Begins Auto-Grouping Colleagues, School Mates, And Local… http://t.co/Pbm0On6...
Memo heralds new media breakthrough New York-based financial services powerhouse, Morgan Stanley, the world’s largest brokerage firm, announced, not in a (RT @B2Community: World's Largest Brokerage OKs Social Networking by Financial Advisors
This is a really big deal for the financial industry. Although FINRA had released guidelines a year and a half ago, most in the financial industry were reluctant to take even baby steps into social media.
BMW, Burberry kick off anti-Facebook social media site Pursuitist - Luxury Daily - Internet http://t.co/aJnZn35...
One thing we encourage business owners to do in our Be A Person series is to ask themselves, "Does your audience need a place to speak?" If the answer is no, then businesses should engage with audiences on existing social media. So what are these luxury brands doing here? http://bit.ly/OrderBeAPerson
Content curation jumped into marketers’ vocabulary in 2010. Brands that are counseled to “act like publishers” find that curation provides a way to use third-party content in conjunction with their own original content to draw attention on the Web.
Curation is a burgeoning trend (as you know, since you're reading a curated topic). Seybold is a veteran analyst firm with good insights on curation.