Enterprise Social Media
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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Steve Jobs: Get Rid of the Crappy Stuff - Forbes

Steve Jobs: Get Rid of the Crappy Stuff - Forbes | Enterprise Social Media | Scoop.it

“Nike makes some of the best products in the world. Products that you lust after. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.”

 

Yes, very often less if more. Get rid of the crap you sell and only sell the great stuff.


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Bill Introduced To Let Robots Call Your Cellphone - The Consumerist

Bill Introduced To Let Robots Call Your Cellphone - The Consumerist | Enterprise Social Media | Scoop.it
Since '91, it's been illegal for telemarketers to use autodialers and other robot-like devices to call your cellphone. Last week, a bill was introduced to change that.

 

OK, who thinks this is a good idea?

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‘Big Alcohol’ releases new social media marketing guidelines | memeburn

‘Big Alcohol’ releases new social media marketing guidelines | memeburn | Enterprise Social Media | Scoop.it

A group of leading distillers in the US and Europe will adopt a new code of conduct aimed at limiting which websites they can market their products on.

 

This is a serious issue for sellers of alcohol: How can they use social media without being charged with encouraging underage drinking?

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Can Your B2B Business Take Advantage of Facebook's New Changes?

Can Your B2B Business Take Advantage of Facebook's New Changes? | Enterprise Social Media | Scoop.it
Learn what Facebook's new changes mean for your B2B business.

 

I'm trying one of the new changes - the Timeline - that many people are decrying and I actually think it's kind of cool. But the whole "follow you around on the Web even if you're not logged in, or a member" thing that Facebook is releasing really is creepy.

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How Nike Outruns the Social Media Competition

How Nike Outruns the Social Media Competition | Enterprise Social Media | Scoop.it
Mashable spoke with Nike's Global Digital Brand and Innovation Director Jesse Stollak to gain insight into how the brand connects with its fans on a global scale. (Who's winning the #socialmedia race?

 

Learn at the feet of the masters. Get it?

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Social Media Case Studies

Social Media Case Studies | Enterprise Social Media | Scoop.it
A personalized newspaper built from articles, blog posts, videos and photos selected by Mike Ellsworth.

 

After two months of previews out of town, this paper is ready for the big time. If you're interested in learning from the best, check out the social media case studies daily.

 

We'd love to hear your case studies or any other comments.

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Bytes from the PR Sphere: Distilling the Social Components of Public Relations

Neal Schaffer on social media and public relations. I'm not sure I quite follow him all the way, but it's a good pitch for engagement over push.

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CIO’s Social Media Review and Approval Processes

CIO’s Social Media Review and Approval Processes | Enterprise Social Media | Scoop.it
Part 3 of our series, What CIOs Need to Know About Social Media.

A post on Mashable from a year and a half ago is still relevant to enterprise CIOs grappling with the impact of social media on t...
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Update to the Unfollow Experiment - Chris Brogan

Update to the Unfollow Experiment - Chris Brogan | Enterprise Social Media | Scoop.it

Social media celebrity Chris Brogan unfollowed the 131,000 people he was following. What ensued was interesting - to him and to anyone wanting to learn how best to use Twitter.

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What is the One Terrific Reason to Join Twitter?

What is the One Terrific Reason to Join Twitter? | Enterprise Social Media | Scoop.it

Intrigued? This article has some good advice on finding your tweeps on Twitter.

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Google+ Growth Explodes

Google+ Growth Explodes | Enterprise Social Media | Scoop.it

Facebook announces some changes that 78 percent of users hate, and Google+ opens its doors to the public and gains 9 million users in two days. Is the 600 pound gorilla suffering from self-inflicted wounds?

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Networking, generosity key in social media

Networking, generosity key in social media | Enterprise Social Media | Scoop.it
Sometimes people refer to social media marketing as being like (Networking, generosity key in social media http://t.co/FP7QIV0y...)...

 

This is a nice, basic, simple article on how to succeed in business using social media and some real world truisms.

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If your product doesn’t integrate with Facebook open graph in 2012, it doesn’t exist

An interesting article regarding Facebook's programming interface, which can help you integrate into users' timelines.

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Leadership and Social Media: An initial thought

Leadership and Social Media: An initial thought | Enterprise Social Media | Scoop.it
Social media will have far reaching effects on leaders and the entire concept of leadership. The traditional organization as a top-down hierarchy have been deteriorating for some time.

 

The tip of the iceberg for how social media may affect the way you lead your enterprise.

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How to Make PR and Social Media Work Together

How to Make PR and Social Media Work Together | Enterprise Social Media | Scoop.it
Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? (Great pos @TomPick.

 

Yes, they should work together. No, PR should not own social media. There are so many other areas it can be useful in, as our Enterprise Social Media Framework shows.

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Social media jobs getting more plentiful

Social media jobs getting more plentiful | Enterprise Social Media | Scoop.it
Like many people, Evan Cunningham spends time on Facebook and Twitter while at the office. He sends out party invitations or chats about beer. But unlike most people, he gets paid for it.

 

OK. How many of you have a FAX manager? How about at telegraph manager? Soon you'll find social media manager just as quaint a title. But for now, there are lots of of them in enterprises.

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Some Of The Most Effective Social Media Is Humorous

Some Of The Most Effective Social Media Is Humorous | Enterprise Social Media | Scoop.it
I want you to stop what you are doing and think for a moment... Are you having any fun with your social media marketing? Have you noticed that most of the social media content from blogs, YouTube, ...

 

Don't forget to Be a Person and be funny once in a while on social media . . .

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36 Questions to Future-proof Your Digital Strategy [Download] | Social Commerce Today

36 Questions to Future-proof Your Digital Strategy [Download] | Social Commerce Today | Enterprise Social Media | Scoop.it

So here are 36 questions for you, taken from the experience of trailblazing brands covered in the deck. Read the questions, and we challenge you not to come up with at least five concrete ideas for how to future-proof your digitally-enhanced business. Enjoy.

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Longer Tweets Generate More Clicks on Twitter

Longer Tweets Generate More Clicks on Twitter | Enterprise Social Media | Scoop.it

Hubspot has found that the conventional wisdom of leaving 14-20 spaces at the end of your tweets is wrong. The optimum length of a tweet is 130 characters if you are interested in Click Through Rates (CTR)

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How to Get 50% More Impressions on Your Facebook Page

How to Get 50% More Impressions on Your Facebook Page | Enterprise Social Media | Scoop.it

Some good recommendations for improving the appeal of your Facebook page.

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Selling Tip #1 - You Had Me At Pathos

A sales expert reaches back to Aristotles persuasion techniques to apply them to selling. And you can apply them to your social media approach.

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On Wednesday, Amazon Will Unveil The “Kindle Fire”

By the time you read this, the Fire may be out!

 

Will Amazon's device be an iPad killer?

 

Use the comments feature to weigh in.

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Social media can humanize adviser marketing

Social media can humanize adviser marketing | Enterprise Social Media | Scoop.it

This article from Investment News demonstrates that social media helps attorneys and financial advisers Be a Person (http://bit.ly/OrderBeAPerson). Good thing that Morgan Stanley now alllows their advisers use social media!

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All The Details on Facebook's Newest Updates [Recap]

All The Details on Facebook's Newest Updates [Recap] | Enterprise Social Media | Scoop.it
Facebook shook up the social media world this week. The social networking giant released some major updates to its platform, which came as part of Facebook's annual f8 event and also included a few pre-event announcements.

 

A really good summary of Facebook's recently-announced changes.

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How Social Media Is Changing and What It Means for Your Marketing

How Social Media Is Changing and What It Means for Your Marketing | Enterprise Social Media | Scoop.it

Seven social media facts you need now.(RT @eDialog: How #Social Media Is Changing and What It Means for Your Marketing http://t.co/7ZuZ8fJn...)...

 

The best one is #3: Don't think social media is only Facebook. Another good one is: IBM research shows that 23 percent of consumers (or roughly one in five) go to social media sites to connect with brands. I'm surprised it's so high. Most brands on social media are soooooo booooring!!!


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