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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
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Asian brands finally on board social media trend | Marketing Magazine

Asian brands finally on board social media trend | Marketing Magazine | Enterprise Social Media | Scoop.it
Marketing news, blogs, case studies, podcasts, forums and marketing careers and jobs, with our dedicated team of marketing experts and the resources of Marketing magazine, the leading Australian marketing publication.

 

80% of companies listed on The Wall Street Journal’s ‘Asia 200 Index’ having a corporate social media presence, up from 40% last year.

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Connection is Critical in the Social Media Networking Space : Health in 30

Connection is Critical in the Social Media Networking Space : Health in 30 | Enterprise Social Media | Scoop.it
Connection is Critical in the Social Media Networking Space http://t.co/WBfrF6eb #hcsm #socialmedia #health @BarbaraFicarra...

 

Yes, connection is what it's all about. Now you need to think how that can scale . . .

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The atomic method of creating a Powerpoint presentation

The atomic method of creating a Powerpoint presentation | Enterprise Social Media | Scoop.it

Seth Godin doesn't quite agree with the Guy Kawasaki PowerPoint method (7 slides max). Or does he?

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COMMUNITY ONLY MEANS SOMETHING IF YOU KEEP IT WARM

COMMUNITY ONLY MEANS SOMETHING IF YOU KEEP IT WARM | Enterprise Social Media | Scoop.it

Great advice on building and using your community from Chris Brogan.

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The Truth About Corporate Social Media Discrimination

This one's a bit self-promotiony, but it raises some interesting questions. I follow the author on Twitter and find her interesting.

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10 Chronic B2B Social Media Myths Busted | Social Media B2B

10 Chronic B2B Social Media Myths Busted | Social Media B2B | Enterprise Social Media | Scoop.it
B2B marketers who are looking to start social media programs at their companies have to fight many battles. They fight the budget battle.

 

The biggest myth is that somehow B2B buyers aren't people . . .

 

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6 Unofficial Ways to Increase Your Klout Score

If you've been following me for long you know I don't really put much faith in Klout, their methodology, and the whole quant approach to measuring social media influence. It's really all about engagement.

 

But if you can't resist, here's how to "cheat."

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The Best SEO, Social + Content Strategy: Thought Leadership

The Best SEO, Social + Content Strategy: Thought Leadership | Enterprise Social Media | Scoop.it
I'm constantly recommending thought leadership as a marketing strategy and, frequently, getting a lot of pushback. It started when I was a consultant, but continues to this day.

 

Good advice for content and SEO.

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If Google’s Management Doesn’t Use Google+, Then Why Should You?

Wow. This is an epic fail - Google's brass isn't using their very own social network. Well of course! Google+ doesn't yet allow business accounts!

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Article Marketing: How To Write An Article For Targeted Traffic

Article Marketing: How To Write An Article For Targeted Traffic | Enterprise Social Media | Scoop.it
Blog post at How To Increase Traffic To A Website : Article marketing is one of the most popular methods internet marketers use to generate traffic to their blogs.

 

While I'm not a fan of the squeeze page technique that this article recommends, there is some good advice here.

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What Do Facebook Users Expect from Brands? - eMarketer

What Do Facebook Users Expect from Brands? - eMarketer | Enterprise Social Media | Scoop.it
Facebook users have both positive and negative expectations when “liking” a brand.

 

25% of US Facebook users disagree that marketers should interpret “like” to mean they are a fan or advocate of the company.

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37 Ways to Use Twitter for Business

A couple of the points:

 

Find bloggers and authorities in your industry and follow them on Twitter and see what they tweet about and what content they link to

 

From this content look at what content you can create to tweet and blog about for your own blog

 

Retweet their content regularly not just once whether it is a tweet or from their blog

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CIOs: Techniques for Handling Social Media Negatives

CIOs: Techniques for Handling Social Media Negatives | Enterprise Social Media | Scoop.it

Part 6 of our series, What CIOs Need to Know About Social Media.

 

Trolls can wreck your community. And pretty much every community eventually has its trolls. Trolls exhibit negative, hostile, antisocial, and deliberately provocative behavior. They may have an axe to grind, or they may just be people who thrive on discord, on getting a rise out of people, and who may not really value the community. We say may not because there are some trolls who just can’t help themselves. They may actually be the most committed members of your community. They just have the type of personality that produces antisocial behavior.

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Official Google Enterprise Blog: Google+ is now available with Google Apps

Official Google Enterprise Blog: Google+ is now available with Google Apps | Enterprise Social Media | Scoop.it
Google+ is now available with Google Apps | Google Enterprise Blog: Google's social media networking challenge t...

 

I happened to be on Google+ with Sergei announced this. Good news, but still no business usage of G+ is allowed . . .

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10 Truths about Social Media & Social Business you need to know.

10 Truths about Social Media & Social Business you need to know. | Enterprise Social Media | Scoop.it
If I were to start a social media blog today, I would call it simply "Stating The Obvious." The types of topics we would cover would fall along the lines of:
1. "Social" is something you are, not ...

 

I'm reading this guy's book, and it's got lots of practical advice about selling in a social media program to your enterprise.

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Case Study: How America’s Top Three Business Schools Are Failing On Facebook | eCommerce Blog

Case Study: How America’s Top Three Business Schools Are Failing On Facebook | eCommerce Blog | Enterprise Social Media | Scoop.it

According to  U.S.News, 2011's top three American business schools are: 1) Stanford University-- Stanford, CA;  $53,118 per year;  enrollment, ...

 

Well, one hopes these schools aren't trying on Facebook, because they sure aren't succeeding . . .

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Eliminating the impulse to stall

Eliminating the impulse to stall | Enterprise Social Media | Scoop.it

Here's a great bit of social media advocacy. Amit Gupta, a social media leading light, has leukemia and needs a match for a marrow transplant. His friend, social media superstar Seth Godin, will pay the first match big money and hopes to get everyone enrolled in a bone marrow database. 

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Social Business: 4 Ways Social Media Is Transforming Banking - Bank Systems & Technology

RT @chrisgomedia: Social Business: 4 Ways Social Media Is Transforming Banking: http://t.co/E022P5b3...

 

A very informative post by IBM on the value of social media for banking.

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Which Countries Use Social Networks The Most? [Study]

Which Countries Use Social Networks The Most? [Study] | Enterprise Social Media | Scoop.it
Experian Hitwise has released some new numbers about social network use around the world. It found that Brazil and Singapore are the top two countries for overall social networking use.

 

If your business is international, you'll want to check out this study, shared by Kohlben Vodden,@kohlben, head of SocialMedia & Content @ Ogilvy London

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Are You Disclosing? What You Need to Know about FTC Rules and Social Media

In December 2009, the FTC revised, for the first time in 3 decades, its rules and regulations about endorsements and testimonials in advertising.

 

This is a good quick guide to social media and regulations.

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New Study Shows Companies Are Getting Serious About Social Media

new study by Booz & Company and Buddy Media, shows that social media is coming into its own as a customer service tool, a way of conducting market research and even a way to handle internal communications.

 

Wait. You mean social media isn't all about sales and marketing? Huh?

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The Simple Way to Avoid Social Media Failures - Jeff Stibel - Harvard Business Review

The Simple Way to Avoid Social Media Failures - Jeff Stibel - Harvard Business Review | Enterprise Social Media | Scoop.it
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.

 

The idea of a social media failure wall, where everyone owns up to their mistakes and tell what they learned, might work for your business.

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Google Analytics Introduces Real Time Traffic Monitoring

Google Analytics Introduces Real Time Traffic Monitoring | Enterprise Social Media | Scoop.it
Google introduces a new feature called “Google Analytic for Real – Time traffic data”. It’s for first time when Google is providing window in to a Real-Time web traffic.
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Business’ Shift In Focus From Websites To Facebook Pages

Users Are Looking For Social Interaction

 

People love being able to make online tasks that would otherwise be solitary, social. That’s why so many people are visiting businesses on Facebook, instead of at their old URLs.

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1 Million Android and iOS apps have now been published: Report

1 Million Android and iOS apps have now been published: Report | Enterprise Social Media | Scoop.it
As the smartphone market continues to boom and device owners download an increasing number of applications, app discovery platform AppsFire today announced that there have now been ...

 

That's a lot of apps. Does your business have an app? Use the balloon icon below to tell us about your experience.


Via Alex Butler, Miguel Alva Prieto
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