Enterprise Social Media
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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Hey, Klout, What Are You Really Measuring?

Hey, Klout, What Are You Really Measuring? | Enterprise Social Media | Scoop.it

Klout changed their algorithm recently, and it resulted in lots of people (yours truly) losing 10 or 20 points off their Klout score. I'm on record as being against Klout's quantitative approach (social media is about engagment and relationships, not numbers), but my personal fall put me out of the running for several Klout perks. So boo-hoo for me.

 

Some people, however, had a real effect on their livelihood. The article states, "almost immediately following the change, we saw tweets from authors who saw a softening of book sales or artists who saw a reduction of downloads."

 

What do you think about Klout and their recent change? Reply below. 

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TechCrunch | People Now Watch Videos Nearly 30 Percent Longer On Tablets Than Desktops

TechCrunch | People Now Watch Videos Nearly 30 Percent Longer On Tablets Than Desktops | Enterprise Social Media | Scoop.it
It may come as no surprise, but Americans are watching more and more online video. In fact, they're practically jonesin' for it.

 

Is your Web site optimized for tablets? If you feature videos, you need to get serious about doing so.

 

Tablets are seeing a significantly higher level of engagement in online video viewing, as tablet viewers watch longer than viewers of desktops or mobile devices. For each minute watched on a desktop, tablets recorded “1:17 in played content”, which works out to 28 percent longer than the desktop average.

 

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Kindle Fire: The Good, The Bad and The Indifferent [META REVIEW]

Kindle Fire: The Good, The Bad and The Indifferent [META REVIEW] | Enterprise Social Media | Scoop.it
Thinking about getting a Kindle Fire? Here's what the tech media has to say about Amazon's newest tablet/ereader.

 

I want to get a Kindle Fire so I can give my Kindle classic to my wife. I don't care if it's a super computer. I like to read.

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The 6 Social Media Management Companies Selected to Work W/ Google+

The 6 Social Media Management Companies Selected to Work W/ Google+ | Enterprise Social Media | Scoop.it
Google revealed today the six different companies now enabled to test Google+ functionality in tandem with their own management tools. Included will be popular social-brand-management ...

 

Hmmm. Interesting the way Google is playing favorites, and the favorites they've selected.

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Mobile Recruiting Is on the Rise [STUDY]

Mobile Recruiting Is on the Rise [STUDY] | Enterprise Social Media | Scoop.it

One in five potential employees use their phone for career-related purposes. Is your company's mobile recruiting game up to par?

 

Most HR professionals at least have heard of social media recruiting, and more and more are using LinkedIn and Twitter to recruit. This study says the next trend is mobile recruiting.

 

If your company is using either mobile or social media to recruit, please comment below.

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What social media is not . . .

An attendee at Product Camp Minnesota shot this pic of one of my presentation slides. See the next item for its companion.

 

Do you agree? Comment below.

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Facebook Privacy Dwarfed By Google: Infographic

Facebook Privacy Dwarfed By Google: Infographic | Enterprise Social Media | Scoop.it

The last time we compared privacy on Google and Facebook, the two came out tied, but a new comparison from begs to differ.

 

But they both leave a lot to be desired . . .

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Twitter-Inspired Shopping Site OpenSky Adds Dwell to Celebrity 'Curators'

Twitter-Inspired Shopping Site OpenSky Adds Dwell to Celebrity 'Curators' | Enterprise Social Media | Scoop.it
Dwell is joining celebrities such as Tom Colicchio and Alicia Silverstone in recommending products to followers on OpenSky, which expects more media companies to follow.

 

Do you want to brush your teeth like the stars do? Would you take hygeine advice from Russell Brand? Then this site is for you!

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Twitter Tutorials - Anatomy of the Home Page Part I

Twitter Tutorials - Anatomy of the Home Page Part I | Enterprise Social Media | Scoop.it
So now we've got our profiles set, and we're building our followers.

 

If you're not experienced with Twitter, this nice tutorial can get you familiar with the parts of the Twitter home page.

 

Of course, most people don't use the Twitter Webpage, preferring to use Tweetdeck, Seesmic, Hootsuite or other applications to organize their Twitter use.

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10 Strategies For Building A Successful Social Business - Forbes | Share on LinkedIn

The tip I like best is "Recruit a Chief Social Evangelist." While I generally don't like job titles that focus on the medium (Social Media Manager), this one actually makes sense.

 

And I love this quote, "Interestingly, once the evangelist is on board, the visionaries realized they needed to strip their public relations department of their censorship duties. Social evangelists can’t be effective when every time they speak into the virtual microphone they’re met with PR interference and a diluted message."

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10 Essential Content Tools

10 Essential Content Tools | Enterprise Social Media | Scoop.it
Editors share tools for managing social media, editorial workflow and more.

 

A short list of important curation tools. Via @PerfectJulia

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The Value of Curation Tools for Social Discovery | Techcrunch

The Value of Curation Tools for Social Discovery | Techcrunch | Enterprise Social Media | Scoop.it

Semil Shah on Techcrunch analyzes how even light curation and social sharing tools serve increasingly individuals in "discovering" sources, ideas, people and products they do not know yet.

 

In highlighting the importance of this for business interests he also highlights some of the key benefits that this type of curation brings to everyone else.

"There is too much information online, too many pages filled with stock images and no context.

Search engines provide significant utility, but we still have to exert energy to find what we need after results are algorithmically surfaced.

The new crop of social media companies help discovery come online and threaten traditional search.

With these new tools, users are able to clip and collect the bits of the web that they are most interested in and, in the process, disregard the rest as noise.

 

Sites like Pinterest, Twitter, Tumblr, Instapaper, Snip.it, Clipboard, and Curisma, among others, all allow their users to decide what aspects of the web (text, media, etc.) are worth saving and sharing, instead of browsing the web from Google, or even Facebook for that matter.

 

Because many of these networks have asymmetric follow/follower models, and because users can “tune” whom they are following, users’ feeds could increase in relevance as items are retweeted or repinned.

 

These networks allow for self-expression, and in doing so, re-sort and re-shape the web we see, and that is a very big shift away from traditional search toward social discovery."


Via Robin Good, janlgordon, Anise Smith
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Beth Kanter's comment, November 7, 2011 10:16 AM
At what point will following the curators replace search or rather for what types of information seeking?
Robin Good's comment, November 7, 2011 10:25 AM
Hard to say. Maybe never. It depends also on how search engines will evolve and how much of a role me and you will want to play in the post-Google era. ;-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:20 PM
This is absolutely true for me. I feel somewhat overwhelmed managing information for my personal blog (www.pghlesbian.com) as well as our project blog, both of which requite me to sort a significant amount of information. I find myself coming here and to other curators (as I find them - any leads on good LGBTS curators?) and feeling like my head is a little above water. Thanks!
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Two-Thirds of Adults Now Use Social Media

Two-Thirds of Adults Now Use Social Media | Enterprise Social Media | Scoop.it
Pew's latest research finds that two-thirds of online adults now use social media sites and explores the reasons why they do so.

 

Of those surveyed, 67% say connecting with friends was a “major reason” they use social media; 64% say connecting with family was also a “major reason.” Half of the social media users say connecting with people they’ve lost touch with is a “major reason” for their use.

 

via @Engagement_Labs

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Google Says Mobile Optimized Sites Will Factor Into Landing Page Quality And Perform Better In AdWords

Google Says Mobile Optimized Sites Will Factor Into Landing Page Quality And Perform Better In AdWords | Enterprise Social Media | Scoop.it
Google is announcing today that websites that are optimized for mobile will now factor into ad quality.

 

I missed this article back in September. Wow! You need to go mobile for your site immediately!

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Marketing ROI: Which Metrics Are Most Effective? [Infographic]

Marketing ROI: Which Metrics Are Most Effective? [Infographic] | Enterprise Social Media | Scoop.it

This infographic packs a ton of solid data about marketing metrics across different media. 

 

A play on an old saw about half-wasted marketing. Interesting stats.


Via Robin Good, ABroaderView, Anise Smith
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Tablets: Let's Stop Calling it Mobile

Tablets: Let's Stop Calling it Mobile | Enterprise Social Media | Scoop.it

"We do not do ourselves any favors by expressing tablet metrics as a subset of mobile. Tablets are their own things, and they offer a unique potential. So, let's stop calling it mobile."

 

It's true. Tablets aren't just big cell phones. They usher in a computing ubiquity that was begun by cell phones, but which will be even more transformative.

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What social media is . . .

An attendee at Product Camp Minnesota shot this pic of one of my presentation slides.

 

Agree? Disagree? Comment below.

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LinkedIn Launches Dramatically Improved Version of LinkedIn Events

LinkedIn Launches Dramatically Improved Version of LinkedIn Events | Enterprise Social Media | Scoop.it

Event marketers are under tremendous pressure to show ROI around the events they organize and attend. Luckily, LinkedInhas just made it easier to help marketers decide which industry conferences are good matches by launching a revamped LinkedIn Events, the newest version of which was released today with exciting new features.

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How to Protect Yourself from Online Fraud and Identity Theft

How to Protect Yourself from Online Fraud and Identity Theft | Enterprise Social Media | Scoop.it

Just in time for International Fraud Awareness Week, I learned a new term from this article - Spear Phishing. I thought I was pretty up on security lingo . . .

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Wahooly to Offer Startup Equity Stakes to Influential Social-Media Users

Wahooly to Offer Startup Equity Stakes to Influential Social-Media Users | Enterprise Social Media | Scoop.it
Add this to the freebies being showered on those with high Klout scores: equity stakes in startups.

 

OK, I'm on record as a Klout-basher, and I still think its quantitive approach to measuring social media influence is wrong. But the perks! Free equity in startups to influencial users? Wow.

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What Is So Difficult About “Social Media”? | Relationship Economy

What Is So Difficult About “Social Media”? | Relationship Economy | Enterprise Social Media | Scoop.it

"You make money the old fashion way, you earn it! Social media doesn't make money although properly used it can help you earn it."

 

This is a list of five barriers to effective use of social media. I particularly like "You want me to follow or like you. You want my email address before I can find what I am looking for. You want me to register on your site with yet another password I am likely to forget. For God sake’s, you want me to do a lot for you and you don’t even know what I want done for me."

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5 Reasons Google Is Sweating Apple | Fast Company

5 Reasons Google Is Sweating Apple | Fast Company | Enterprise Social Media | Scoop.it
Steve Jobs, we now know, wanted to go "thermonuclear" on Google for perceived design thefts. Google, in the post-Jobs era, is doing nothing to cool the heated rivalry between the two firms.

 

Siri is only one of the reasons Google has something to worry about in Apple.

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What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing

What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing | Enterprise Social Media | Scoop.it
Today content curation is sold, promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building. But is it really so?

In my personal experience a good, value-creating curator, can be easily recognized by looking at the work he does. If he does one or more of the following he is likely to be a true, value-creation, sense-making curator.

 

I have a Twitter follower who hates the paper.li, scoop.it and other curation posts I do. He wanted to know how he could screen them all out. I steered him to Tweetdeck. Then he complained he couldn't control the width of the columns in Tweetdeck. Sheesh.

 

Do you have people who are annoyed by curation following you? Comment in the balloon below.


Via The New Company, Anise Smith
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Apps, Not Siri, Threaten Google Search - Forbes

Apps, Not Siri, Threaten Google Search - Forbes | Enterprise Social Media | Scoop.it
One of the latest talking points is that Siri is Apple's first big attack on Google's cash cow search business. But native mobile apps are already winning that battle.

 

Can the giant be supplanted? Comment below.

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