Five steps to help make your B2B marketing efforts more effective online...
Five common sense steps to ensure you're optimizing your online B2B lead generation process.
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Social-media agency SocialCode is the latest firm to try to calculate the value of a Facebook fan as part of a new study. Their verdict: about $10 a fan.
Wow! $10 a Facebook fan! That seems way high. What's your experience been? Comment below.
Google+ is not a mirror of Facebook or any other social network and I don’t suspect it will soon replace the interaction we enjoy on Facebook or the business networking on LinkedIn. Google+ is something different. From the outset it’s designed to be more about Social Business than it is about connecting with friends and family. And that’s why your business needs to be there!
Via The New Company, Ana Rodera
Similar but not as effective as Wordle or the original Visual Thesaurus from Thinkmap, GraphWords is a free visualization tool that helps you explore the English dictionary and thesaurus, by generating instant word-maps around the term you suggest.
Via Robin Good, michel verstrepen
Food for thought from Toddi Gutner for Business2Community:
I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:
****Are You Mobilizing Communities or Just a Voice in the Crowd?
I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)
It's a juggling act but one I think we're all experiencing on one level or another.
Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.
This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:
This is what particularly caught my attention:
**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?
**They can be positive, negative or have a perverse effect contrary to what was originally intended.
****So are there any unintended consequences to compulsively tweeting from an event or otherwise?
This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.
One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and
**related ability for analytic thought will be reduced to nanoseconds.
I'd love to hear your Thoughts?
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read the full article: [http://bit.ly/vNC1cn]
"Performance reviews are the bane of many employees -- 78% of U.S. workers would like to change some aspect of the review process. Are reviews going to go social?"
The future depicted in this infographic seems pretty unlikely to me. How about you? Comment below.
"You’ve heard the adage that a picture is worth a thousand words, but when that picture is protected by copyright, the picture is only worth three words: cease and desist."
This is a good, comprehensive article that reviews copyright law, fair use, and offers guidelines for photo use online.
Today we unveiled our second white paper at Social Media World Forum, held in New York City, This study follows our investigation into UK reailers earlier this year, “Who’s Ignoring Their Customers?
Sales and marketing? Fuggedaboutit. You can get real results far easier using social media for customer service.
Only 8% of B2B companies describe their social media usage as extensive, which is in contrast to the 65% who indicated that is extremely or very important.O
We're hoping to help correct the mistaken idea that social media is only for B2C with the next volume in our Be a Person book series, which will be about using social media for B2B sales. Join our community to keep up with our progress (http://community.socialmediaperformancegroup.com ) or check out the first five volumes in the series: http://bit.ly/OrderBeAPerson
Fans are 40-150 times more likely to consume branded content in their newsfeeds than on an actual fan page. Translation?
Uh, be interesting, write good content, and pay attention to headlines? Read our books for more tips http://bit.ly/OrderBeAPerson
"In the fast paced, margin squeezed world of retail Social Juice Index enables retailers to respond faster as well as explain mysterious spikes in engagement that happen for no apparent reason.
“The Social Juice Index will float like the Dow Industrial Index,” said David Schultz, President and Founder. “It is teaching us as much as it is teaching our clients. We plan to expand the Social Juice Index to other industries over time.”"
What's your Juice Index? Comment below.
"Recently, FINRA, the largest private regulator of the U.S. securities industry, clarified and amplified its social media guidance with Regulatory Notice 11-39 — Guidance on Social Networking Websites and Business Communications. This was a follow up to the watershed ruling in January 2010 that first opened the door to social media for financial firms, Regulatory Notice 10-06 — Guidance on Blogs and Social Networking Web Sites. Together, these rulings offer firms and advisors a clearer path to compliance and should increase adoption of social media as a matter-of-course business practice."
Not to mention that Morgan Stanley now allows its advisers to use social media . . .
Social media use can spark legal issues “I'm on social media,” she says. “You have to embrace social media opportunities. “But you have to be careful about what people say.” Bob Koback is an attorney, too.
A good brief article highlighting some of the legal risks of social media such as adhering to Facebook's 17 page terms of service.
Via Johann Taljaard
This guest post is by Neil Patel of KISSmetrics. Google+ had a hot start, but has since cooled down. For ...
Lots of good suggestions - here's the takeaway:
Whether Google+ takes off or not, you can still use it to accomplish many productive and profitable things for your business. Besides, in the long run I believe that Google+ will play a large part in Google’s search algorithm, and when it does you’ll be ahead of the game!
What productive ways are you using Google+ to promote your business, your blog, and yourself?
Selected by Jan Gordon covering "Google+ Watch"
Read full article here: [http://bit.ly/s0upHV]
Via janlgordon, michel verstrepen
This construction blog post looks at the problems with social media and lists four ways construction companies can use it even with its limitations.
Some of the problems noted may be a bit exaggerated, but otherwise this is a good consideration of the topic.
Know where the next social revolution will happen? The CIA and President Obama probably do thanks to hundreds of analysts monitoring social media at the CIA’s Open Source Center (OSC). The C...
This has be variously reported before, in articles emphasizing the "ninja librarians" at NSC. These same techniques, of course, are being used by savvy enterprises to discover the next product trends.
Is your company mining social media for marketplace trends? Comment below.
"The Dachis Group has created an engaging Infographic to help visualize the differences between socially optimized and socially un-evolved businesses. The full Infographic is available below"
Interesting concepts for business transformation.
Quick Pitch: TweepsMap provides a visual, interactive map of your Twitter followers by country, state or city.
Genius Idea: Measures the effectiveness of Twitter campaigns by analyzing the locations of your followers.
So 70 percent of my followers from the US. I would have thought more.
Here's a refreshing guide for "how to use social media in B2B that does not involve talking about the specific tools," but rather explains what to do with them.
This is a rather simple checklist of ways to use social media for B2B. We go into much more depth in our blog (http://smperformance.wordpress.com) and our Be a Person book series (http://bit.ly/OrderBeAPerson)
According to a recent study, Facebook reduces the six degrees of separation to only four, meaning it makes the world even smaller.
An interesting study that references the original Milgram study that gave us the phrase "6 degrees of separation." It's a small world after all . . .