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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Social media behind firewall powers intranet 2.0

Social media behind firewall powers intranet 2.0 | Enterprise Social Media | Scoop.it

This is a little case study on using social media behing the firewall. We believe that there is even more potential for social media value within the enterprise than there is outside it.

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25 Jaw-Dropping Marketing Automation Stats [Data]

Example: The B2B marketing automation industry will reach $325 million in revenue by the end of 2011. This is a more than 50% increase over 2010, which had also doubled in revenue from the year before.

 

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Facebook Employees Go Nuts As Zuckerberg Tells Them The IPO Is Coming

"The truth is that Facebook is going to go public, and relatively soon. Because it's surpassed the SEC's 500 shareholder limit, the company has to disclose its financials in April. That doesn't mean it has to IPO, but we understand the company plans to bite the bullet and go for it around then anyway."

 

I'll believe it when I see it . . .

 

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Is This the Hottest Business Trend on Facebook?

Is This the Hottest Business Trend on Facebook? | Enterprise Social Media | Scoop.it

Facebook is not just about fun and friends but also about marketing and business and is the place to be if you want to connect with fans and promote your brand online.

 

Facebook is making a big play to dominate music. Their alliance with Spotify and now the rapid growth of the BandPage app may steal MySpace's remaining raison d'etre.

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How Flash Will Survive Beyond Mobile

How Flash Will Survive Beyond Mobile | Enterprise Social Media | Scoop.it

"the biggest misconception coming out of these new developments is that Flash 'lost' to HTML5. And while that might be true in mobile, both technologies are a part of our development toolkit, and should be used where and when appropriate. Flash is still the most consistent way to create rich content for the desktop browser."

 

Adobe's position is that they are going to offer their AIR environment for mobile, but I wonder if that is a lightweight enough platform for mobile and whether HTML5 will beat it.

 

What's your take? Comment below.

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Third Party Tools To Help Manage Your Google+ Page

Third Party Tools To Help Manage Your Google+ Page | Enterprise Social Media | Scoop.it

Straight from Google's mouth, via their blog: Businesses can create and manage their pages directly through Google+. We are committed to working on enhancements and innovative features to offer businesses more flexibility and power to run their pages. We also recognize that some businesses use social media management companies to manage their presence across multiple social networks. So today we’re announcing that Google+ is enabling six companies to test Google+ functionality in their management tools -- Buddy Media, Context Optional, Hearsay Social, HootSuite, Involver, and Vitrue.

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Two-Thirds of Adults Now Use Social Media

Two-Thirds of Adults Now Use Social Media | Enterprise Social Media | Scoop.it
Pew's latest research finds that two-thirds of online adults now use social media sites and explores the reasons why they do so.

 

Of those surveyed, 67% say connecting with friends was a “major reason” they use social media; 64% say connecting with family was also a “major reason.” Half of the social media users say connecting with people they’ve lost touch with is a “major reason” for their use.

 

via @Engagement_Labs

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Google Says Mobile Optimized Sites Will Factor Into Landing Page Quality And Perform Better In AdWords

Google Says Mobile Optimized Sites Will Factor Into Landing Page Quality And Perform Better In AdWords | Enterprise Social Media | Scoop.it
Google is announcing today that websites that are optimized for mobile will now factor into ad quality.

 

I missed this article back in September. Wow! You need to go mobile for your site immediately!

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Marketing ROI: Which Metrics Are Most Effective? [Infographic]

Marketing ROI: Which Metrics Are Most Effective? [Infographic] | Enterprise Social Media | Scoop.it

This infographic packs a ton of solid data about marketing metrics across different media. 

 

A play on an old saw about half-wasted marketing. Interesting stats.


Via Robin Good, ABroaderView, Anise Smith
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Tablets: Let's Stop Calling it Mobile

Tablets: Let's Stop Calling it Mobile | Enterprise Social Media | Scoop.it

"We do not do ourselves any favors by expressing tablet metrics as a subset of mobile. Tablets are their own things, and they offer a unique potential. So, let's stop calling it mobile."

 

It's true. Tablets aren't just big cell phones. They usher in a computing ubiquity that was begun by cell phones, but which will be even more transformative.

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What social media is . . .

An attendee at Product Camp Minnesota shot this pic of one of my presentation slides.

 

Agree? Disagree? Comment below.

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LinkedIn Launches Dramatically Improved Version of LinkedIn Events

LinkedIn Launches Dramatically Improved Version of LinkedIn Events | Enterprise Social Media | Scoop.it

Event marketers are under tremendous pressure to show ROI around the events they organize and attend. Luckily, LinkedInhas just made it easier to help marketers decide which industry conferences are good matches by launching a revamped LinkedIn Events, the newest version of which was released today with exciting new features.

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How to Protect Yourself from Online Fraud and Identity Theft

How to Protect Yourself from Online Fraud and Identity Theft | Enterprise Social Media | Scoop.it

Just in time for International Fraud Awareness Week, I learned a new term from this article - Spear Phishing. I thought I was pretty up on security lingo . . .

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What is a Social Media Communicator’s Duty in a Crisis?

Chris Brogan asks, "So what do you think should happen here? What’s the role of a social media communications team during a crisis situation like alleged sex abuse scandals? What do you think is an appropriate amount of content about a story that obviously has national attention right now versus the “go back to business as usual” approach?"

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Ice Cream Sandwich Running on a Galaxy S II

Developers are close to a full-featured ROM for the Samsung phone, WolframAlpha tells you if it is a bird or a plane in the sky above, and the Android ereader tablets don't handle HTML5 very well.

 

This is a collection of articles on the Ice Cream Sandwich (tablet) version of Android being adapted to run on phones. Unfortunately for me, probably not my year-old Galaxy S.

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Purity In Pakistan: Government Bans Text Messages With Obscenity – Or the Word ‘Jesus’

Purity In Pakistan: Government Bans Text Messages With Obscenity – Or the Word ‘Jesus’ | Enterprise Social Media | Scoop.it

Cell phone carriers in Pakistan are scrambling to implement a ban on obscene text messages handed down by the government. The Pakistan Telecommunication Authority (PTA) sent the country’s three largest mobile carriers a list of more than 1,500 words that it deems offensive – and wants banned.

 

All I can say is, "Wow, another government that doesn't get social media."

 

via @LoriMoreno

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PayPal’s Send Money App, and Why Facebook Never Built P2P Credits Payments

PayPal’s Send Money App, and Why Facebook Never Built P2P Credits Payments | Enterprise Social Media | Scoop.it

PayPal relaunched a peer-to-peer payment Facebook app today that some news outlets are misinterpreting as a partnership between the two companies. I've confirmed with Facebook that it's not.

 

This is a very good analysis of PayPal's recent move and Facebook's challenges in enabling peer-to-peer payments.

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Advertising Will Be For Losers: Social Business 2.0

Allan Grant, CEO of Curebit, and maybe take a shine to his business. “We think that in the future, because of the new social layer, all the best companies will grow through referrals. Advertising will be left to those with losing products,” says Grant. And he might be right.

 

Wow! Another multi-billion industry goes down in flames due to the Internet!

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Hey, Klout, What Are You Really Measuring?

Hey, Klout, What Are You Really Measuring? | Enterprise Social Media | Scoop.it

Klout changed their algorithm recently, and it resulted in lots of people (yours truly) losing 10 or 20 points off their Klout score. I'm on record as being against Klout's quantitative approach (social media is about engagment and relationships, not numbers), but my personal fall put me out of the running for several Klout perks. So boo-hoo for me.

 

Some people, however, had a real effect on their livelihood. The article states, "almost immediately following the change, we saw tweets from authors who saw a softening of book sales or artists who saw a reduction of downloads."

 

What do you think about Klout and their recent change? Reply below. 

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TechCrunch | People Now Watch Videos Nearly 30 Percent Longer On Tablets Than Desktops

TechCrunch | People Now Watch Videos Nearly 30 Percent Longer On Tablets Than Desktops | Enterprise Social Media | Scoop.it
It may come as no surprise, but Americans are watching more and more online video. In fact, they're practically jonesin' for it.

 

Is your Web site optimized for tablets? If you feature videos, you need to get serious about doing so.

 

Tablets are seeing a significantly higher level of engagement in online video viewing, as tablet viewers watch longer than viewers of desktops or mobile devices. For each minute watched on a desktop, tablets recorded “1:17 in played content”, which works out to 28 percent longer than the desktop average.

 

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Kindle Fire: The Good, The Bad and The Indifferent [META REVIEW]

Kindle Fire: The Good, The Bad and The Indifferent [META REVIEW] | Enterprise Social Media | Scoop.it
Thinking about getting a Kindle Fire? Here's what the tech media has to say about Amazon's newest tablet/ereader.

 

I want to get a Kindle Fire so I can give my Kindle classic to my wife. I don't care if it's a super computer. I like to read.

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The 6 Social Media Management Companies Selected to Work W/ Google+

The 6 Social Media Management Companies Selected to Work W/ Google+ | Enterprise Social Media | Scoop.it
Google revealed today the six different companies now enabled to test Google+ functionality in tandem with their own management tools. Included will be popular social-brand-management ...

 

Hmmm. Interesting the way Google is playing favorites, and the favorites they've selected.

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Mobile Recruiting Is on the Rise [STUDY]

Mobile Recruiting Is on the Rise [STUDY] | Enterprise Social Media | Scoop.it

One in five potential employees use their phone for career-related purposes. Is your company's mobile recruiting game up to par?

 

Most HR professionals at least have heard of social media recruiting, and more and more are using LinkedIn and Twitter to recruit. This study says the next trend is mobile recruiting.

 

If your company is using either mobile or social media to recruit, please comment below.

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What social media is not . . .

An attendee at Product Camp Minnesota shot this pic of one of my presentation slides. See the next item for its companion.

 

Do you agree? Comment below.

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Facebook Privacy Dwarfed By Google: Infographic

Facebook Privacy Dwarfed By Google: Infographic | Enterprise Social Media | Scoop.it

The last time we compared privacy on Google and Facebook, the two came out tied, but a new comparison from begs to differ.

 

But they both leave a lot to be desired . . .

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