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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Draw and Share Your Own Word Map: GraphWords.com

Draw and Share Your Own Word Map: GraphWords.com | Enterprise Social Media | Scoop.it

Similar but not as effective as Wordle or the original Visual Thesaurus from Thinkmap, GraphWords is a free visualization tool that helps you explore the English dictionary and thesaurus, by generating instant word-maps around the term you suggest.

Try it out now: http://graphwords.com/  


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When Everyone is Tweeting, Who is Paying Attention?

When Everyone is Tweeting, Who is Paying Attention? | Enterprise Social Media | Scoop.it

Food for thought from Toddi Gutner for Business2Community:

 

I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:

 

****Are You Mobilizing Communities or Just a Voice in the Crowd?

 

I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)

 

It's a juggling act but one I think we're all experiencing on one level or another.

 

Excerpt:

 

Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.

 

This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:

 

This is what particularly caught my attention:

 

**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?

 

**They can be positive, negative or have a perverse effect contrary to what was originally intended.

 

 

****So are there any unintended consequences to compulsively tweeting from an event or otherwise?

 

This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.

 

One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and

 

**related ability for analytic thought will be reduced to nanoseconds.

 

I'd love to hear your Thoughts?

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read the full article: [http://bit.ly/vNC1cn]


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Beth Kanter's comment, November 28, 2011 3:20 PM
I just rescooped this article because I found it in another source, but here I look further into your collection and find it. I'm curating on the topic information overload and coping skills. I believe that curation can help you pay attention. I experienced this myself .. I was a conference. Many people were tweeting. I was tracking it with storify - doing content curation in real time with twitter versus tweeting helped me pay attention, quickly put together a coherrent record of what happened and make it unstandable to people not in the room.
janlgordon's comment, November 28, 2011 3:59 PM
@BethKanter
I have covered a few conferences in real-time and it definitely makes you pay attention on more than one level. Being able to put it in a cohesive manner helping people understand what's happening is an art in itself and something you do very well.
Carla Chapman's curator insight, October 1, 2014 4:49 PM

Are there unintended consequences for compulsively tweeting?  Read on....

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Why Job Performance Reviews Are Going to Get Social [INFOGRAPHIC]

Why Job Performance Reviews Are Going to Get Social [INFOGRAPHIC] | Enterprise Social Media | Scoop.it

"Performance reviews are the bane of many employees -- 78% of U.S. workers would like to change some aspect of the review process. Are reviews going to go social?"

 

The future depicted in this infographic seems pretty unlikely to me. How about you? Comment below.

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Copyright Fair Use and How it Works for Online Images

"You’ve heard the adage that a picture is worth a thousand words, but when that picture is protected by copyright, the picture is only worth three words: cease and desist."

 

This is a good, comprehensive article that reviews copyright law, fair use, and offers guidelines for photo use online.

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Who’s Ignoring Their Customers?: A Survey Of The Largest US Retailers and Their Use of Social Media

Who’s Ignoring Their Customers?: A Survey Of The Largest US Retailers and Their Use of Social Media | Enterprise Social Media | Scoop.it

Today we unveiled our second white paper at Social Media World Forum, held in New York City, This study follows our investigation into UK reailers earlier this year, “Who’s Ignoring Their Customers?

 

Sales and marketing? Fuggedaboutit. You can get real results far easier using social media for customer service.

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Only 8% of B2B Companies Heavily Engaged in Social Media | Social Media B2B

Only 8% of B2B Companies Heavily Engaged in Social Media | Social Media B2B | Enterprise Social Media | Scoop.it

Only 8% of B2B companies describe their social media usage as extensive, which is in contrast to the 65% who indicated that is extremely or very important.O

 

We're hoping to help correct the mistaken idea that social media is only for B2C with the next volume in our Be a Person book series, which will be about using social media for B2B sales. Join our community to keep up with our progress (http://community.socialmediaperformancegroup.com ) or check out the first five volumes in the series: http://bit.ly/OrderBeAPerson 

 

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Social Media Fail, Airline Style - Alexandra Samuel - Harvard Business Review

Social Media Fail, Airline Style - Alexandra Samuel - Harvard Business Review | Enterprise Social Media | Scoop.it

Qantas' social media campaign asking users for their favorite luxury on Qantas laid a giant egg Down Under.

 

This is going into our Social Media Hall of Shame at the next update: http://bit.ly/HallOfShame

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Facebook's New Analytics Reminds Businesses To Engage Fans

Facebook's New Analytics Reminds Businesses To Engage Fans | Enterprise Social Media | Scoop.it

Fans are 40-150 times more likely to consume branded content in their newsfeeds than on an actual fan page. Translation?

 

Uh, be interesting, write good content, and pay attention to headlines? Read our books for more tips http://bit.ly/OrderBeAPerson

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Tom George's comment, November 23, 2011 8:20 PM
Hey Mike the site was down for some much needed fixes but its back up now sorry it went down that way but everything should be back to normal now. Please share something so I can double check things.
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Social Media Juices Black Friday

"In the fast paced, margin squeezed world of retail Social Juice Index enables retailers to respond faster as well as explain mysterious spikes in engagement that happen for no apparent reason.

 

“The Social Juice Index will float like the Dow Industrial Index,” said David Schultz, President and Founder. “It is teaching us as much as it is teaching our clients. We plan to expand the Social Juice Index to other industries over time.”"

 

What's your Juice Index? Comment below.

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7 Income Streams of a Social Media Manager & Consultant | Social Media Today

7 Income Streams of a Social Media Manager & Consultant | Social Media Today | Enterprise Social Media | Scoop.it

Not 1 . . .Not 2 . . . but 7! There's even more than that available but I just thought I would tell you about 7 possible income streams you can benefit from as a Social Media Manager & Consultant. Jobs in Social Media have never been so abundant. Right now with the world economy the way it is businesses are increasingly turning their backs on high cost traditional marketing techniques like print which are down by almost 15% from 2 years ago.

 

Companies in 2011 and 2012 are actively looking toward cost effective ways of increasing awareness and driving custom into their businesses i.e.Social Media. Social Media Managers and Consultants are in such high demand that 69% of UK businesses ALONE intend to take on a Social Media Community Manager in the next 12 months...


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Google Plus – A Facebook Killer? Try Getting Past MySpace First. . .

 "The problem with Google+ is that it can’t even beat out MySpace and just recently barely bumped passed Ning in website traffic."

 

 True, but I wouldn't bet against Google! BTW Kuno Creative has an interesting post, Why Only 3 Major Social Media Platforms Can Thrive at One Time.

 

Via @AmyStark

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Influence Met Transparency with Kred | Social Media, Pointedly

Influence Met Transparency with Kred | Social Media, Pointedly | Enterprise Social Media | Scoop.it
Kred is Transparency, Relevancy & Community. Kred is measurable Influence & will help analytics identify your level of action-ability and generosity.

 

As you know if you follow me, I don't think much of Klout. But I don't yet know what to think of this new service, which promises to take a different approach to measuring social media influence.


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6 Laws Every Blogger Needs to Obey so they Don’t Get Sued

6 Laws Every Blogger Needs to Obey so they Don’t Get Sued | Enterprise Social Media | Scoop.it

"If you’re a blogger, do you know how to stay on the right side of the law? Do you know what you need to do to keep the FTC from knocking on your door or to keep from getting a dreaded cease and desist letter?"

 

A good summary of relevant laws and guidelines.

 

via @VolunteerSurge

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Google+ Adds Community Guides for Organizations

Google+ Adds Community Guides for Organizations | Enterprise Social Media | Scoop.it
Google is pushing to get more celebrities, politicians, nonprofits, and other organizations onto Google+ by providing "community guides." These free guid...

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CIA Spies on Social Media

CIA Spies on Social Media | Enterprise Social Media | Scoop.it

Know where the next social revolution will happen?  The CIA and President Obama probably do thanks to hundreds of analysts monitoring social media at the CIA’s Open Source Center (OSC).  The C...

 

This has be variously reported before, in articles emphasizing the "ninja librarians" at NSC. These same techniques, of course, are being used by savvy enterprises to discover the next product trends.

 

Is your company mining social media for marketplace trends? Comment below.

 

Via @socialrati

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5 Attributes of a Socially Optimized Business

5 Attributes of a Socially Optimized Business | Enterprise Social Media | Scoop.it

"The Dachis Group has created an engaging Infographic to help visualize the differences between socially optimized and socially un-evolved businesses.  The full Infographic is available below"

 

Interesting concepts for business transformation.

 

Via @igotan

 

 

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Where in the World Are Your Twitter Followers? TweepsMap Knows

Where in the World Are Your Twitter Followers? TweepsMap Knows | Enterprise Social Media | Scoop.it

Quick Pitch: TweepsMap provides a visual, interactive map of your Twitter followers by country, state or city.

 

Genius Idea: Measures the effectiveness of Twitter campaigns by analyzing the locations of your followers.

 

So 70 percent of my followers from the US. I would have thought more.

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How to Use Social Media Tools for B2B Demand Generation

How to Use Social Media Tools for B2B Demand Generation | Enterprise Social Media | Scoop.it

Here's a refreshing guide for "how to use social media in B2B that does not involve talking about the specific tools," but rather explains what to do with them.
Here's a good one from Chris Koch, ...

 

This is a rather simple checklist of ways to use social media for B2B. We go into much more depth in our blog (http://smperformance.wordpress.com) and our Be a Person book series (http://bit.ly/OrderBeAPerson

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More Doctors Engaging With Patients Through Social Media Platforms

More Doctors Engaging With Patients Through Social Media Platforms | Enterprise Social Media | Scoop.it

Physicians increasingly are using social media websites such as Facebook and Twitter to post medical information or engage patients in discussions about their health.

 

Yes, but are they billing by the tweet?

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7 Steps for Overcoming Writer’s Block (And Writing A Brilliant Blog ) | Social Media Explorer

7 Steps for Overcoming Writer’s Block (And Writing A Brilliant Blog ) | Social Media Explorer | Enterprise Social Media | Scoop.it

Journalist Mark Ivey shares seven tricks to get past writer's block and deliver brilliant blog posts, regardless of your creative bend or level of preparation.

 

Some good ideas for writing blogs.

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Facebook Makes the World Smaller, Shrinks 6 Degrees of Separation to 4 [STUDY]

Facebook Makes the World Smaller, Shrinks 6 Degrees of Separation to 4 [STUDY] | Enterprise Social Media | Scoop.it

According to a recent study, Facebook reduces the six degrees of separation to only four, meaning it makes the world even smaller.

 

An interesting study that references the original Milgram study that gave us the phrase "6 degrees of separation." It's a small world after all . . .

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How to Hold a Google+ Hangout and Why You Should

"Your prospects are already here! Video conferencing has been available for a while, but Google+ Hangouts takes it to where people are.

 

Here are some ways you can use Hangouts:

 

#1: Part of the sales process: You could invite people who are already in your sales pipeline to hang out. Not to put a high-pressure sales speech on them. Just to further the relationship."

 

I've never tried a Hangout, how about you? Comment below.

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Why Only 3 Major Social Media Platforms Can Thrive at One Time

"The big three, in this order, are Facebook, Twitter and LinkedIn. For both individuals and many marketers using these three platforms represents the absolute limit to what they are willing to manage and use. Even three is too many for some. Admittedly, the big three as defined here are from a US point of view and social media consumers in other parts of the world have other preferred platforms."

 

I think this is probably true. However, in my blog post, Social Media on Less Than Two Hours a Day (http://bit.ly/p6Rjlj) I suggest using more than three sites to maintain your social media presence.

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The Future of Social Media: 38 Experts Share Their Predictions For 2012 | Business 2 Community

The Future of Social Media: 38 Experts Share Their Predictions For 2012 | Business 2 Community | Enterprise Social Media | Scoop.it
What is in store for 2012?With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the (RT @sapientnitro: Top Internet experts predict social media trends for 2012

 

So bookmark this one to revisit in a year . . .


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Google+ Numbers Are Up. . . And Down

Google+ Numbers Are Up. . . And Down | Enterprise Social Media | Scoop.it

It does seem that Google+ is doing everything right. They’re adding new functionality every week. YouTube links, Google music tie-ins and new trending topics in the sidebar. It’s less cluttered than Facebook and apparently safer than Facebook, so why aren’t people using it every day?

 

If you’re not using Google+, why not? And what, if anything, could make you a regular visitor? Comment below.


Via The New Company, Anise Smith
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