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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Who’s Using Google +?

Who’s Using Google +? | Enterprise Social Media | Scoop.it

We all know about the high profile Google+ users such as Mark Zuckerberg or Sergey Brin, but what about the average user?

 

This is a cool infographic with demographic info on Google+ users.


Via myriam, Anise Smith
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Tom George's comment, December 2, 2011 11:00 AM
Hey Mike,
Wondering what the Scoop.it business plan will do for us. Wow though traffic is up on IB we will surpass 100,000 unique visits this month. Better curator bio now available for all your social links on the site. I may only be able to have four curators using Scoop.it not sure waiting to find out the details.
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Content curation and the power of collective intelligence

Content curation and the power of collective intelligence | Enterprise Social Media | Scoop.it

I have been exploring this topic as part of the subject INF506 Social Networking for Information Professionals that I am teaching this summer (it's an elective in our MEdTL amd MIS courses at CSU)....

 

This is a really good overview of curation and its importance although it gets a little academic.


Via Martin (Marty) Smith
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3 Ways Social Media Affects Brands

3 Ways Social Media Affects Brands | Enterprise Social Media | Scoop.it

"According to an October study from The Nielsen Company and its social media affiliate, NM Incite, “60 percent of consumers researching products though multiple online sources learned about a specific brand or retailer through social networking sites” in the third quarter of 2011. What's more, social networking sites — like Facebook or Google+ — and blogs reach some 80 percent of American Internet users."

 

A heading from the article says it all: "Customer Experiences Become Public"

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8 Million Americans Found Their Current Job On Twitter [INFOGRAPHIC]

"A heady 8 million Americans say that they used Twitter to find their current job.

 

That number is impressive enough, but it pales in comparison to LinkedIn, where 10.2 million Americans say that they found work, and especially Facebook, which accounted for a staggering 18.4 million of successful hires."

 

So if you think Twitter is just about vapid posts about some idiot's waking life, think again.

 

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Here’s How People Look at Your Facebook Profile — Literally

Here’s How People Look at Your Facebook Profile — Literally | Enterprise Social Media | Scoop.it

Wow. EyeTrackShop used people's Webcams to do eye tracking studies of various social media sites. The results are interesting: people look at pictures more than text (my interpretation). Very cool.

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Social network users don't want to engage with brands online

Social network users don't want to engage with brands online | Enterprise Social Media | Scoop.it

"Almost 60% of social network users in the U.S. do not want to engage with brands online, according to the “Digital Life” study by Kantar Media's TNS."

 

To which we say, "Duh!" It's *social* networking, not corporation networking.

 

See our Be a Person books for more info: http://bit.ly/OrderBeAPerson

 

 

Via @DanSchwabel

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Raising the (SEO) Bar in Video Marketing

Raising the (SEO) Bar in Video Marketing | Enterprise Social Media | Scoop.it

Tier10 Marketing: Video marketing is not a new topic, but is still vital when expanding business. Online video marketing is an area that’s always evolving.

 

A good overview of the current state of video, now that YouTube is the second most popular search engine.

 

Via @Tier10Marketing

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Five Questions Klout Can't Answer | Social Media Today

Five Questions Klout Can't Answer | Social Media Today | Enterprise Social Media | Scoop.it

Before moving on to more pressing issues in social media—like Google+, Facebook and the emerging Social Enterprise, to name a few—let me nail to the wall this one final post about the disaster called Klout.

 

You know I'm no fan of Klout. But this article's author REALLY doesn't like them, especially their secret algorithm.

 

Via @MrCollaborative

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Facebook settles privacy complaint, agrees to ask permission for privacy changes

Facebook settles privacy complaint, agrees to ask permission for privacy changes | Enterprise Social Media | Scoop.it

Facebook has settled a privacy complaint filed by the  Federal Trade Commission that the company deceived consumers by making consumer information more public, according to an announcement by the FTC.

 

It's about time! This is a victory for user privacy and control.

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Is it Finally Time for Financial Firms to “Like” Social Media?

 "Recently, FINRA, the largest private regulator of the U.S. securities industry, clarified and amplified its social media guidance with Regulatory Notice 11-39 — Guidance on Social Networking Websites and Business Communications. This was a follow up to the watershed ruling in January 2010 that first opened the door to social media for financial firms, Regulatory Notice 10-06 — Guidance on Blogs and Social Networking Web Sites. Together, these rulings offer firms and advisors a clearer path to compliance and should increase adoption of social media as a matter-of-course business practice."

 

Not to mention that Morgan Stanley now allows its advisers to use social media . . .

 

Via @paul_sagan

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Social media use can spark legal issues - Chicago Daily Herald

Social media use can spark legal issues - Chicago Daily Herald | Enterprise Social Media | Scoop.it
Social media use can spark legal issues “I'm on social media,” she says. “You have to embrace social media opportunities. “But you have to be careful about what people say.” Bob Koback is an attorney, too.

 

A good brief article highlighting some of the legal risks of social media such as adhering to Facebook's 17 page terms of service.


Via Johann Taljaard
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10 Productive Tasks You Should Be Doing On Google+ Right Now

10 Productive Tasks You Should Be Doing On Google+ Right Now | Enterprise Social Media | Scoop.it
This guest post is by Neil Patel of KISSmetrics. Google+ had a hot start, but has since cooled down. For ...

 

Lots of good suggestions - here's the takeaway:

 

Whether Google+ takes off or not, you can still use it to accomplish many productive and profitable things for your business. Besides, in the long run I believe that Google+ will play a large part in Google’s search algorithm, and when it does you’ll be ahead of the game!

 

What productive ways are you using Google+ to promote your business, your blog, and yourself?

 

Selected by Jan Gordon covering "Google+ Watch"

 

Read full article here: [http://bit.ly/s0upHV]


Via janlgordon, michel verstrepen
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Top Four Ways Construction Can Use Social Media

Top Four Ways Construction Can Use Social Media | Enterprise Social Media | Scoop.it
This construction blog post looks at the problems with social media and lists four ways construction companies can use it even with its limitations.

 

Some of the problems noted may be a bit exaggerated, but otherwise this is a good consideration of the topic.

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5 Ways to Turn Social Customers Into Brand Ambassadors

5 Ways to Turn Social Customers Into Brand Ambassadors | Enterprise Social Media | Scoop.it

"Smart businesses will leverage their social channels to spread a positive brand reputation. Here are five ways to turn customers into brand ambassadors through customer service."

 

What this article calls brand ambassadors (a rather grand title, we feel) we call evangelists. We're in the middle of a series of posts on finding and supporting evangelists on our blog: http://wp.me/pYKPc-9q

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Tech Firm Implements Employee 'Zero Email' Policy

Tech Firm Implements Employee 'Zero Email' Policy | Enterprise Social Media | Scoop.it

"You’ve got mail–not. Employees of tech company Atos will be banned from sending emails under the company’s new “zero email” policy."

 

Settle down. They're talking about internal emails only, but there are some very interesting points made in this article. For example, "Middle managers spend more than 25 percent of their time searching for information, according to the company."

 

Is that what you're experiencing in your company? Respond below.

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5 Key Questions on Social Media, Content & SEO

SEO Guru Lee Odden did a recent Q & A via hashtag on Twitter. "According to Hashtracking, that #socialchat was quite active, with 523 tweets, 76 contributors, a reach of 291,000 and 3.2 million impressions. It’s amazing how much potential reach is possible through a well attended chat on Twitter."

 

Not only is the rest of the article answer all sorts of questions about SEO and Social, Odden has a killer picture using a peanut butter sandwich as a metaphor: Content is the bread (possibly also the butter - that's the way I rock a PBJ sammy), SEO is the peanut butter, and social media is the jelly. 

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Facebook Extends Maximum Status Update 12-Fold

Facebook Extends Maximum Status Update 12-Fold | Enterprise Social Media | Scoop.it

"Facebook has extended the maximum length of status updates to 60,000 characters, 12 times what it used to be."

 

This is a pretty significant change. For example, if you were to want to post a job listing to Facebook, you used to have to make it a note. Now, you can just post it to your status. Cool beans.

 

Via @summify from @writer_sheri, and @hani_ezz

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Facebook IPO Before Christmas? Uh, I Don't Think So - Forbes

Facebook IPO Before Christmas? Uh, I Don't Think So - Forbes | Enterprise Social Media | Scoop.it

"One of the most popular posts on Forbes.com today asserts that Facebook could actually come public before Christmas. This is so wrong-headed I barely know where to begin."

 

 I never thought the chatter of a quick IPO made much sense, and Eric Savitz of Forbes points out why.

 

Via @QuantumMarketer

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Social Job Seekers Getting Ahead: Jobvite Survey Reveals One in Six Workers Successfully Used Social Networks to Get Hired

Social Job Seekers Getting Ahead: Jobvite Survey Reveals One in Six Workers Successfully Used Social Networks to Get Hired | Enterprise Social Media | Scoop.it

"A new national survey from Jobvite reveals more than 22 million Americans used social networks to find their most recent job opportunity -- up 7.7 million from last year's survey."

 

Via @DanSchwabel

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5 Companies That Are Rocking Social Media [INFOGRAPHIC] - AllTwitter

5 Companies That Are Rocking Social Media [INFOGRAPHIC] - AllTwitter | Enterprise Social Media | Scoop.it

5 Companies That Are Rocking Social Media [INFOGRAPHIC]...

 

A couple of the companies may surprise you: Unisys? KLM?

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Tom George's comment, December 1, 2011 10:35 AM
Hey Mike just wanted to let you know I upgraded IB to the Scoop.it business plan waiting to hear back why our Wordpress is not sharing. In the meantime check the site and look at what I was able to do with curate.us
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Social Business Success in 2012: Simplicity is the Key

As we head into the home stretch of 2011, business leaders and analysts are beginning to think about how to successfully navigate Enterprise 2.0 initiatives in 2012.

 

My favorite headline in this article "Communities Collapse Under the Weight of Features." Facebook much?

 

Via @Nowspeed

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Five Steps To Better B2B Lead Generation | B2Bbloggers.com

Five Steps To Better B2B Lead Generation | B2Bbloggers.com | Enterprise Social Media | Scoop.it

Five steps to help make your B2B marketing efforts more effective online...

 

Five common sense steps to ensure you're optimizing your online B2B lead generation process. 

 

Via @airspeedapp

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Study: Each Facebook Fan Worth $10 on Average to Brands

Study: Each Facebook Fan Worth $10 on Average to Brands | Enterprise Social Media | Scoop.it

Social-media agency SocialCode is the latest firm to try to calculate the value of a Facebook fan as part of a new study. Their verdict: about $10 a fan.

 

Wow! $10 a Facebook fan! That seems way high. What's your experience been? Comment below.

 

Via @SterlingKilgore

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Domino Theory on Why Your Business Needs Google+ | Domino Theory

Domino Theory on Why Your Business Needs Google+ | Domino Theory | Enterprise Social Media | Scoop.it

Google+ is not a mirror of Facebook or any other social network and I don’t suspect it will soon replace the interaction we enjoy on Facebook or the business networking on LinkedIn. Google+ is something different. From the outset it’s designed to be more about Social Business than it is about connecting with friends and family. And that’s why your business needs to be there!


Via The New Company, Ana Rodera
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10 Ways to Improve Your Return on Your Innovation Investments

Some great tips on institutionalizing innovation, like treat it as a cross-functional business process from beginning to end.

 

Via @TinaCassler

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