"According to an October study from The Nielsen Company and its social media affiliate, NM Incite, “60 percent of consumers researching products though multiple online sources learned about a specific brand or retailer through social networking sites” in the third quarter of 2011. What's more, social networking sites — like Facebook or Google+ — and blogs reach some 80 percent of American Internet users."
A heading from the article says it all: "Customer Experiences Become Public"
"A heady 8 million Americans say that they used Twitter to find their current job.
That number is impressive enough, but it pales in comparison to LinkedIn, where 10.2 million Americans say that they found work, and especially Facebook, which accounted for a staggering 18.4 million of successful hires."
So if you think Twitter is just about vapid posts about some idiot's waking life, think again.
Before moving on to more pressing issues in social media—like Google+, Facebook and the emerging Social Enterprise, to name a few—let me nail to the wall this one final post about the disaster called Klout.
You know I'm no fan of Klout. But this article's author REALLY doesn't like them, especially their secret algorithm.
"Recently, FINRA, the largest private regulator of the U.S. securities industry, clarified and amplified its social media guidance with Regulatory Notice 11-39 — Guidance on Social Networking Websites and Business Communications. This was a follow up to the watershed ruling in January 2010 that first opened the door to social media for financial firms, Regulatory Notice 10-06 — Guidance on Blogs and Social Networking Web Sites. Together, these rulings offer firms and advisors a clearer path to compliance and should increase adoption of social media as a matter-of-course business practice."
Not to mention that Morgan Stanley now allows its advisers to use social media . . .
Social media use can spark legal issues “I'm on social media,” she says. “You have to embrace social media opportunities. “But you have to be careful about what people say.” Bob Koback is an attorney, too.
A good brief article highlighting some of the legal risks of social media such as adhering to Facebook's 17 page terms of service.
This guest post is by Neil Patel of KISSmetrics. Google+ had a hot start, but has since cooled down. For ...
Lots of good suggestions - here's the takeaway:
Whether Google+ takes off or not, you can still use it to accomplish many productive and profitable things for your business. Besides, in the long run I believe that Google+ will play a large part in Google’s search algorithm, and when it does you’ll be ahead of the game!
What productive ways are you using Google+ to promote your business, your blog, and yourself?
"Smart businesses will leverage their social channels to spread a positive brand reputation. Here are five ways to turn customers into brand ambassadors through customer service."
What this article calls brand ambassadors (a rather grand title, we feel) we call evangelists. We're in the middle of a series of posts on finding and supporting evangelists on our blog: http://wp.me/pYKPc-9q
"You’ve got mail–not. Employees of tech company Atos will be banned from sending emails under the company’s new “zero email” policy."
Settle down. They're talking about internal emails only, but there are some very interesting points made in this article. For example, "Middle managers spend more than 25 percent of their time searching for information, according to the company."
Is that what you're experiencing in your company? Respond below.
SEO Guru Lee Odden did a recent Q & A via hashtag on Twitter. "According to Hashtracking, that #socialchat was quite active, with 523 tweets, 76 contributors, a reach of 291,000 and 3.2 million impressions. It’s amazing how much potential reach is possible through a well attended chat on Twitter."
Not only is the rest of the article answer all sorts of questions about SEO and Social, Odden has a killer picture using a peanut butter sandwich as a metaphor: Content is the bread (possibly also the butter - that's the way I rock a PBJ sammy), SEO is the peanut butter, and social media is the jelly.
Google+ is not a mirror of Facebook or any other social network and I don’t suspect it will soon replace the interaction we enjoy on Facebook or the business networking on LinkedIn. Google+ is something different. From the outset it’s designed to be more about Social Business than it is about connecting with friends and family. And that’s why your business needs to be there!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.