"According to an October study from The Nielsen Company and its social media affiliate, NM Incite, “60 percent of consumers researching products though multiple online sources learned about a specific brand or retailer through social networking sites” in the third quarter of 2011. What's more, social networking sites — like Facebook or Google+ — and blogs reach some 80 percent of American Internet users."
A heading from the article says it all: "Customer Experiences Become Public"
"A heady 8 million Americans say that they used Twitter to find their current job.
That number is impressive enough, but it pales in comparison to LinkedIn, where 10.2 million Americans say that they found work, and especially Facebook, which accounted for a staggering 18.4 million of successful hires."
So if you think Twitter is just about vapid posts about some idiot's waking life, think again.
Before moving on to more pressing issues in social media—like Google+, Facebook and the emerging Social Enterprise, to name a few—let me nail to the wall this one final post about the disaster called Klout.
You know I'm no fan of Klout. But this article's author REALLY doesn't like them, especially their secret algorithm.
"With newspaper circulations down, television commercials easily skipped and social media the number one activity on the web, brands are naturally following the crowd by going ‘social’ and joining millions of people online.
Whilst this is all worthwhile, many brands are still getting it completely wrong. They’re trying to integrate social media into their old ‘marketing mix’ rather than understanding the whole purpose of social media."
It's interesting that Forbes gets social media, but so many of the businesses that read it (and follow its advice in other areas) don't.
YouTube is rolling out one of its most ambitious redesigns since its launch in 2006 this Thursday afternoon, putting channels front and center in an attempt to become the Internet’s answer to cable TV.
The new design features a completely revamped home page that focuses on a user’s video subscriptions and pulls in video recommendations from social networks like Facebook and Google+.
The pages of video publishers are also getting a significant face lift, emphasizing the notion of subscribing to channels and focusing more on filtering and curation. “Curators are going to be be really great for organizing this massive amount of content that YouTube has”.
Some of the highlights of the new design include:
- The overall design is closely aligned with the visual changes on other Google properties, including Google+ and GMail. - The home page features a kind of activity stream that includes video uploads, likes and favorites, comments as well as announcements for upcoming live events. - Users can pin up to ten of their favorite channels on YouTube’s homepage...
- Registered users will be able to choose from four default templates for their own channel pages...
"Smart businesses will leverage their social channels to spread a positive brand reputation. Here are five ways to turn customers into brand ambassadors through customer service."
What this article calls brand ambassadors (a rather grand title, we feel) we call evangelists. We're in the middle of a series of posts on finding and supporting evangelists on our blog: http://wp.me/pYKPc-9q
"You’ve got mail–not. Employees of tech company Atos will be banned from sending emails under the company’s new “zero email” policy."
Settle down. They're talking about internal emails only, but there are some very interesting points made in this article. For example, "Middle managers spend more than 25 percent of their time searching for information, according to the company."
Is that what you're experiencing in your company? Respond below.
SEO Guru Lee Odden did a recent Q & A via hashtag on Twitter. "According to Hashtracking, that #socialchat was quite active, with 523 tweets, 76 contributors, a reach of 291,000 and 3.2 million impressions. It’s amazing how much potential reach is possible through a well attended chat on Twitter."
Not only is the rest of the article answer all sorts of questions about SEO and Social, Odden has a killer picture using a peanut butter sandwich as a metaphor: Content is the bread (possibly also the butter - that's the way I rock a PBJ sammy), SEO is the peanut butter, and social media is the jelly.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Creating engaging newsletters with your curated content is really easy.