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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Post-Chaos 1.0 | Igniting digital leadership and innovation

Post-Chaos 1.0 | Igniting digital leadership and innovation | Enterprise Social Media | Scoop.it

"I’ll say it again that incorporating the word “media” behind social has relegated it to the one department that is often least ready to take true advantage of social networking platforms: marketing. Marketing’s history of pushing out messaging to mass audiences, without any real directive to listen to a response, makes them the loudmouth at the party. 'LOOK AT ME! OVER HERE! I’VE GOT 42 THINGS I GOTTA TELL EVERYONE NOW! OK, FIRST...'"

 

Andrew Eklund is a great social media thinker and this post from his blog is spot-on. Social business is too important to leave to the marketers (or PR folk).

 

A must read.

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How to Jump on the Content Marketing Bandwagon [Infographic]

“'Content marketing'” is an often-used phrase by marketers these days, but what is it exactly? Why should you care? How is it done? And what are examples of other companies doing it well?"

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The Age Of Vanishing Keywords

The Age Of Vanishing Keywords | Enterprise Social Media | Scoop.it

"Solving the new SEO success analytics & measurement riddle, from traditional to radical methods..."

 

This article is kind of techie about SEO details, but has really good info.


Via paulo oliveira, Martin (Marty) Smith
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10 Social Media Blogs you Should be Following « EpicLaunch

10 Social Media Blogs you Should be Following « EpicLaunch | Enterprise Social Media | Scoop.it

"As a follow up to 10 Young Entrepreneur Blogs you Should be Following I decided to write a similar post focusing instead on social media blogs."

 

I'm already following half of these, but am interested in checking out the others.

 

What social media blogs do you follow? Comment below.

 

Via @deepasaya

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Hard Truths Your Social Media Agency Should Be Telling You | Likeable Media

Hard Truths Your Social Media Agency Should Be Telling You | Likeable Media | Enterprise Social Media | Scoop.it

I love this article! We cover lots of the same points in our Be a Person books http://bit.ly/OrderBeAPerson

  

I particularly like the first hard truth: Your organization is not social-ready – or likeable 

 

Via @Z1Anani

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The erosion in the paid media pyramid

"Since the invention of media (the book, the record, the movie...), there's been a pyramid of value and pricing delivered by those that create it. Three things just happened:

A. Almost anyone can now publish almost anything. You can publish a book without a publisher, record a song without a label, host a seminar without a seminar company, sell your art without a gallery."

 

Another great Seth Godin post!

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How Usable Is Your Website? 20 Tools for Testing Website Usability

How Usable Is Your Website? 20 Tools for Testing Website Usability | Enterprise Social Media | Scoop.it

If your website usability is poor and your site is hard to use, customers are more likely to bounce off the site, reducing your chances for success. Here are 20 Tools for Testing Website Usability.

 

And if you have no clue what "usability" means, I'd recommend you learn, because your Website probably sucks.


Via Anise Smith
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Mark Bottger's curator insight, March 19, 2014 7:42 PM

Some really cool and useful tools for testing usability on a website

GA13's curator insight, March 20, 2014 1:25 AM

Collection of actual websites for testing various facets of usability for later on. Great resource for beyond the proposal.

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Dollars and Sense: Social Media and Businesses

"All those folks you see using their smart phones may be talking about more than their lattes - they may be talking about your business. If that's the case, if you're running your own business, you want to stay ahead of the curve.

 

"You can also get negative feedback as well and what I always tell business owners is to take that in stride. Use that to improve whatever it was that caused these people to give you a negative feedback in the first place and with that, you can move forward and improve yourselves even further."

 

Roger, that.

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Crunching the Numbers on Mobile Payment Systems

Crunching the Numbers on Mobile Payment Systems | Enterprise Social Media | Scoop.it

"Looking into mobile payment applications for your business? Consider this comparison of the leading systems."

 

Square make me nervous because I don't think they encrypt the data between their reader and the phone. Excellent chance for a security breach. 

 

Via @XelinaJapzon

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5 Things You Positively Must Know About Reputation Management | Social Media Today

5 Things You Positively Must Know About Reputation Management | Social Media Today | Enterprise Social Media | Scoop.it
RT @jkcallas: 5 Things You Positively Must Know About Reputation Management http://t.co/nLAJnUMF...

 

Some good tips on what to do about negatives on social media. We've got a series of blog posts on the subject. Here's one: http://wp.me/pYKPc-4n

 

There's a new one out on 12/5/11 with a slightly different take: The Tyranny of the Social Customer http://wp.me/pYKPc-a8


Via City College Norwich
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New and Improved Paper.li

New and Improved Paper.li | Enterprise Social Media | Scoop.it

***** I use both, prefer scoop.it but like PL's "set it and let it run" aspect. Great tool for nonprofits too. Appreciate hearing about Paper.li's new features.

If you have not yet heard about it, Paper.li has recently graduated to become a true Real-Time News and Content Curation Tool.

With the new Paper.li you can now turn any Twitter, Facebook and RSS feed into sources for your own online newspaper, with the added power of including manually any content or resource you may deem relevant.

 

Key new features: 


1) Improved Curation

Paper.li has increased the number of content streams, introduced new sources such as Google+ and RSS feeds and improved filtering to aid you in publishing your topic specific papers.
 

2) “Publish it” Bookmarklet
Paper.li has finally released a bookmarklet to add any content you run into inside your newspaper. This is an essential tool in a web publisher or a curator toolkit. In addition, any story or resource grabbed via the bookmarklet is stored automatically for future use.

 

3) Mobile Readers
Paper.li has also launched a native Paper.li iPhone app and introduced a web optimized mobile browser for iPhone andAndroid devices.

 

Paper.li is a fully free service.


Build your own newspaper online: http://paper.li/  


Via Robin Good, Shirley Williams (appearoo.com/ShirleyWilliams), Martin (Marty) Smith
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Martin (Marty) Smith's comment, December 3, 2011 6:30 PM
Originally from the amazing Robin Good and enhanced by the magical pearl Shirley and thanks to Mike for spinning it further.
Tom George's comment, December 3, 2011 6:42 PM
Hey Mike.
How goes the battle? Did you have a nice Thanksgiving.
janlgordon's comment, December 4, 2011 2:43 PM
@Robin Good

Hi Robin,

I thought you meant the link from my other post didn't work, I just realized you were talking about this link. I fixed this and just tweeted it again:-)
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Become A Social Business - Forbes

Become A Social Business - Forbes | Enterprise Social Media | Scoop.it

"With newspaper circulations down, television commercials easily skipped and social media the number one activity on the web, brands are naturally following the crowd by going ‘social’ and joining millions of people online.

 

Whilst this is all worthwhile, many brands are still getting it completely wrong. They’re trying to integrate social media into their old ‘marketing mix’ rather than understanding the whole purpose of social media."

 

It's interesting that Forbes gets social media, but so many of the businesses that read it (and follow its advice in other areas) don't.

 

Does your business get it? Comment below.

 

Via @AndyBlacz

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Will co-creative strategies lead to greater good?

Will co-creative strategies lead to greater good? | Enterprise Social Media | Scoop.it
Co-creation, which can be defined as the active, creative and social process of collaboration between producers and consumers,  is definitely a trend. What started with pioneering initiatives in I...

 

Interesting article on an evolving concept.


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Types of Social Media Content to Boost SEO

Types of Social Media Content to Boost SEO | Enterprise Social Media | Scoop.it

Social media as a factor in SEO is often ignored - this article tells you why that is wrong

 

Wow! A great list of content to help you go viral.


Via The Write Connection, Anise Smith
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Social Commerce Rule of Thumb, Part 1: Social Proof, Following the Crowd

Social Commerce Rule of Thumb, Part 1: Social Proof, Following the Crowd | Enterprise Social Media | Scoop.it

”To resolve uncertainty of what to do or buy, we often look to what others are doing or have done, and take our cue from them. When something stands out as particularly popular or dominant, we instinctively perceive this as social proof that it is the correct, most valid option – it’s classic peer power in action.”

 

There are some good practical recommendations for ecommerce in this post.

 

Via @karamartens

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Social Business Must Be A Mindset Before An Operational Model | Social Media Blog for Business | Michael Brito

Social Business Must Be A Mindset Before An Operational Model | Social Media Blog for Business | Michael Brito | Enterprise Social Media | Scoop.it

"Social Business Must Be A Mindset Before An Operational Model...

 

"Social Business transformation will only be successful if employees at all levels change their behaviors"

 

Exactly the point we cover in detail in our Be a Person books: http://bit.ly/OrderBeAPerson

 

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The Death of Television May Be Just 5 Years Away

The Death of Television May Be Just 5 Years Away | Enterprise Social Media | Scoop.it

"Say hello to the "cord-nevers": Only 17% of new households sign up for TV."

 

It's an almost unbelievable prediction, but the trend is clear: no TV in five years?

 

Via @shawngriffiths

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Twitter Gets Google And Facebook Connect

You now can add friends via Google Contacts and, apparently crosspost your Tweets on Facebook (which Facebook has enabled for quite some time).

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Social Media Solves the Demand Generation Riddle

Social Media Solves the Demand Generation Riddle | Enterprise Social Media | Scoop.it

"What most B2B marketers overlook is that the experience the Buyer wants as a customer is as important in the purchase decision as the capabilities of the product or service. If CMOs want to drive growth, they need to engage with the Buyer on their terms." 

 

Our next book is on this very subject: social media for B2B sales Watch for it at: http://bit.ly/OrderBeAPerson 

 

Via @chrisabraham

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The Cost of Marketing on Facebook [Infographic]

The Cost of Marketing on Facebook [Infographic] | Enterprise Social Media | Scoop.it

"With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts."

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Top 10 Tips for Better Content Marketing

Top 10 Tips for Better Content Marketing | Enterprise Social Media | Scoop.it

"Content marketing is an art and a science, and it's all about leaving traditional sales tactics behind. These 10 pointers will set you on the road to success."

 

Note that the first five tips happen before you start writing . . .

 

Via @KuratCom

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Top 10 Reasons for Loving Social Media - A President's View

Top 10 Reasons for Loving Social Media - A President's View | Enterprise Social Media | Scoop.it

 Brian Kibby is President of McGraw-Hill Higher Education. He puts the lie to the myth that senior leaders can ignore social media with a quick top 10 reasons why he loves the medium.

 

One of the most compelling reasons is #6: "Great Connectors. They are rare, they are all online, and they are worth their weight in diamonds (internal and external) to your team. Find them, work with them, and promote them!" 

 

 

Via @BrianKibby

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B2B Social Media: 10 Ways to Boost Your Facebook Fan Page

Eloqua, JESS3 and BrandGlue published a very cool presentation.

 

Be sure to click through to the Slideshare preso. There are some very good tips (although the slide design is mind numbingly bad) and stats, such as Facebook posts done by automation have 61% less visibility.

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10 Social Media Mistakes to Fix NOW

10 Social Media Mistakes to Fix NOW | Enterprise Social Media | Scoop.it

See if you're making one of the 10 sloppiest social media mistakes anyone can make.

 

Perhaps the most urgent to correct: Not having staked out your name on popular social media accounts.


Via Ken Horst, Martin (Marty) Smith
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5 Tips to Manage Your Social Media Efforts | Business 2 Community

5 Tips to Manage Your Social Media Efforts | Business 2 Community | Enterprise Social Media | Scoop.it

“How do you effectively manage your social media outlets?"

 

This article has five quick tips that should serve as reminders for those who really know how to use social media, and as a primer for those who are just beginning.

 

Via @lucentmediallc

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