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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Social Media Solves the Demand Generation Riddle

Social Media Solves the Demand Generation Riddle | Enterprise Social Media | Scoop.it

"What most B2B marketers overlook is that the experience the Buyer wants as a customer is as important in the purchase decision as the capabilities of the product or service. If CMOs want to drive growth, they need to engage with the Buyer on their terms." 

 

Our next book is on this very subject: social media for B2B sales Watch for it at: http://bit.ly/OrderBeAPerson 

 

Via @chrisabraham

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The Cost of Marketing on Facebook [Infographic]

The Cost of Marketing on Facebook [Infographic] | Enterprise Social Media | Scoop.it

"With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts."

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Top 10 Tips for Better Content Marketing

Top 10 Tips for Better Content Marketing | Enterprise Social Media | Scoop.it

"Content marketing is an art and a science, and it's all about leaving traditional sales tactics behind. These 10 pointers will set you on the road to success."

 

Note that the first five tips happen before you start writing . . .

 

Via @KuratCom

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Top 10 Reasons for Loving Social Media - A President's View

Top 10 Reasons for Loving Social Media - A President's View | Enterprise Social Media | Scoop.it

 Brian Kibby is President of McGraw-Hill Higher Education. He puts the lie to the myth that senior leaders can ignore social media with a quick top 10 reasons why he loves the medium.

 

One of the most compelling reasons is #6: "Great Connectors. They are rare, they are all online, and they are worth their weight in diamonds (internal and external) to your team. Find them, work with them, and promote them!" 

 

 

Via @BrianKibby

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B2B Social Media: 10 Ways to Boost Your Facebook Fan Page

Eloqua, JESS3 and BrandGlue published a very cool presentation.

 

Be sure to click through to the Slideshare preso. There are some very good tips (although the slide design is mind numbingly bad) and stats, such as Facebook posts done by automation have 61% less visibility.

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10 Social Media Mistakes to Fix NOW

10 Social Media Mistakes to Fix NOW | Enterprise Social Media | Scoop.it

See if you're making one of the 10 sloppiest social media mistakes anyone can make.

 

Perhaps the most urgent to correct: Not having staked out your name on popular social media accounts.


Via Ken Horst, Martin (Marty) Smith
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5 Tips to Manage Your Social Media Efforts | Business 2 Community

5 Tips to Manage Your Social Media Efforts | Business 2 Community | Enterprise Social Media | Scoop.it

“How do you effectively manage your social media outlets?"

 

This article has five quick tips that should serve as reminders for those who really know how to use social media, and as a primer for those who are just beginning.

 

Via @lucentmediallc

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34 Stunning Infographics To Understand The World Of Social Media

34 Stunning Infographics To Understand The World Of Social Media | Enterprise Social Media | Scoop.it
Infographics is a new way of showing information through graphical representation. We recently posted some interesting posts on infographics that you can also find on the net.

 

If you like infographics, here's some. ;=}

 

Read more: http://www.smashingapps.com/2011/11/24/34-stunning-infographics-to-understand-the-world-of-social-media.html#ixzz1fOMWi7VI


Via janlgordon, michel verstrepen
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How to Give a Gift of Emotionally Engaging Content | Business 2 Community

How to Give a Gift of Emotionally Engaging Content | Business 2 Community | Enterprise Social Media | Scoop.it

"Many companies have no clue what the difference is between good and boring content."

 

This is a good examination of what you can do do engage your audience.

 

 

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Who’s Using Google +?

Who’s Using Google +? | Enterprise Social Media | Scoop.it

We all know about the high profile Google+ users such as Mark Zuckerberg or Sergey Brin, but what about the average user?

 

This is a cool infographic with demographic info on Google+ users.


Via myriam, Anise Smith
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Tom George's comment, December 2, 2011 11:00 AM
Hey Mike,
Wondering what the Scoop.it business plan will do for us. Wow though traffic is up on IB we will surpass 100,000 unique visits this month. Better curator bio now available for all your social links on the site. I may only be able to have four curators using Scoop.it not sure waiting to find out the details.
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Content curation and the power of collective intelligence

Content curation and the power of collective intelligence | Enterprise Social Media | Scoop.it

I have been exploring this topic as part of the subject INF506 Social Networking for Information Professionals that I am teaching this summer (it's an elective in our MEdTL amd MIS courses at CSU)....

 

This is a really good overview of curation and its importance although it gets a little academic.


Via Martin (Marty) Smith
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3 Ways Social Media Affects Brands

3 Ways Social Media Affects Brands | Enterprise Social Media | Scoop.it

"According to an October study from The Nielsen Company and its social media affiliate, NM Incite, “60 percent of consumers researching products though multiple online sources learned about a specific brand or retailer through social networking sites” in the third quarter of 2011. What's more, social networking sites — like Facebook or Google+ — and blogs reach some 80 percent of American Internet users."

 

A heading from the article says it all: "Customer Experiences Become Public"

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8 Million Americans Found Their Current Job On Twitter [INFOGRAPHIC]

"A heady 8 million Americans say that they used Twitter to find their current job.

 

That number is impressive enough, but it pales in comparison to LinkedIn, where 10.2 million Americans say that they found work, and especially Facebook, which accounted for a staggering 18.4 million of successful hires."

 

So if you think Twitter is just about vapid posts about some idiot's waking life, think again.

 

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How Usable Is Your Website? 20 Tools for Testing Website Usability

How Usable Is Your Website? 20 Tools for Testing Website Usability | Enterprise Social Media | Scoop.it

If your website usability is poor and your site is hard to use, customers are more likely to bounce off the site, reducing your chances for success. Here are 20 Tools for Testing Website Usability.

 

And if you have no clue what "usability" means, I'd recommend you learn, because your Website probably sucks.


Via Anise Smith
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Mark Bottger's curator insight, March 19, 2014 7:42 PM

Some really cool and useful tools for testing usability on a website

GA13's curator insight, March 20, 2014 1:25 AM

Collection of actual websites for testing various facets of usability for later on. Great resource for beyond the proposal.

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Dollars and Sense: Social Media and Businesses

"All those folks you see using their smart phones may be talking about more than their lattes - they may be talking about your business. If that's the case, if you're running your own business, you want to stay ahead of the curve.

 

"You can also get negative feedback as well and what I always tell business owners is to take that in stride. Use that to improve whatever it was that caused these people to give you a negative feedback in the first place and with that, you can move forward and improve yourselves even further."

 

Roger, that.

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Crunching the Numbers on Mobile Payment Systems

Crunching the Numbers on Mobile Payment Systems | Enterprise Social Media | Scoop.it

"Looking into mobile payment applications for your business? Consider this comparison of the leading systems."

 

Square make me nervous because I don't think they encrypt the data between their reader and the phone. Excellent chance for a security breach. 

 

Via @XelinaJapzon

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5 Things You Positively Must Know About Reputation Management | Social Media Today

5 Things You Positively Must Know About Reputation Management | Social Media Today | Enterprise Social Media | Scoop.it
RT @jkcallas: 5 Things You Positively Must Know About Reputation Management http://t.co/nLAJnUMF...

 

Some good tips on what to do about negatives on social media. We've got a series of blog posts on the subject. Here's one: http://wp.me/pYKPc-4n

 

There's a new one out on 12/5/11 with a slightly different take: The Tyranny of the Social Customer http://wp.me/pYKPc-a8


Via City College Norwich
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New and Improved Paper.li

New and Improved Paper.li | Enterprise Social Media | Scoop.it

***** I use both, prefer scoop.it but like PL's "set it and let it run" aspect. Great tool for nonprofits too. Appreciate hearing about Paper.li's new features.

If you have not yet heard about it, Paper.li has recently graduated to become a true Real-Time News and Content Curation Tool.

With the new Paper.li you can now turn any Twitter, Facebook and RSS feed into sources for your own online newspaper, with the added power of including manually any content or resource you may deem relevant.

 

Key new features: 


1) Improved Curation

Paper.li has increased the number of content streams, introduced new sources such as Google+ and RSS feeds and improved filtering to aid you in publishing your topic specific papers.
 

2) “Publish it” Bookmarklet
Paper.li has finally released a bookmarklet to add any content you run into inside your newspaper. This is an essential tool in a web publisher or a curator toolkit. In addition, any story or resource grabbed via the bookmarklet is stored automatically for future use.

 

3) Mobile Readers
Paper.li has also launched a native Paper.li iPhone app and introduced a web optimized mobile browser for iPhone andAndroid devices.

 

Paper.li is a fully free service.


Build your own newspaper online: http://paper.li/  


Via Robin Good, Shirley Williams (appearoo.com/ShirleyWilliams), Martin (Marty) Smith
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Martin (Marty) Smith's comment, December 3, 2011 6:30 PM
Originally from the amazing Robin Good and enhanced by the magical pearl Shirley and thanks to Mike for spinning it further.
Tom George's comment, December 3, 2011 6:42 PM
Hey Mike.
How goes the battle? Did you have a nice Thanksgiving.
janlgordon's comment, December 4, 2011 2:43 PM
@Robin Good

Hi Robin,

I thought you meant the link from my other post didn't work, I just realized you were talking about this link. I fixed this and just tweeted it again:-)
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Become A Social Business - Forbes

Become A Social Business - Forbes | Enterprise Social Media | Scoop.it

"With newspaper circulations down, television commercials easily skipped and social media the number one activity on the web, brands are naturally following the crowd by going ‘social’ and joining millions of people online.

 

Whilst this is all worthwhile, many brands are still getting it completely wrong. They’re trying to integrate social media into their old ‘marketing mix’ rather than understanding the whole purpose of social media."

 

It's interesting that Forbes gets social media, but so many of the businesses that read it (and follow its advice in other areas) don't.

 

Does your business get it? Comment below.

 

Via @AndyBlacz

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Will co-creative strategies lead to greater good?

Will co-creative strategies lead to greater good? | Enterprise Social Media | Scoop.it
Co-creation, which can be defined as the active, creative and social process of collaboration between producers and consumers,  is definitely a trend. What started with pioneering initiatives in I...

 

Interesting article on an evolving concept.


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YouTube reinvents itself with massive relaunch focusing more on filtering and curation | GigaOM

YouTube reinvents itself with massive relaunch focusing more on filtering and curation | GigaOM | Enterprise Social Media | Scoop.it

YouTube is rolling out one of its most ambitious redesigns since its launch in 2006 this Thursday afternoon, putting channels front and center in an attempt to become the Internet’s answer to cable TV.

 

The new design features a completely revamped home page that focuses on a user’s video subscriptions and pulls in video recommendations from social networks like Facebook and Google+.

 

The pages of video publishers are also getting a significant face lift, emphasizing the notion of subscribing to channels and focusing more on filtering and curation. “Curators are going to be be really great for organizing this massive amount of content that YouTube has”.

 

Some of the highlights of the new design include:

- The overall design is closely aligned with the visual changes on other Google properties, including Google+ and GMail.
- The home page features a kind of activity stream that includes video uploads, likes and favorites, comments as well as announcements for upcoming live events.
- Users can pin up to ten of their favorite channels on YouTube’s homepage...

- Registered users will be able to choose from four default templates for their own channel pages...

 

[read full article http://j.mp/vzb8U5]


Via Giuseppe Mauriello, Martin (Marty) Smith
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Here’s How People Look at Your Facebook Profile — Literally

Wow. EyeTrackShop used people's Webcams to do eye tracking studies of various social media sites. The results are interesting: people look at pictures more than text (my interpretation). Very cool.

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5 Ways to Turn Social Customers Into Brand Ambassadors

5 Ways to Turn Social Customers Into Brand Ambassadors | Enterprise Social Media | Scoop.it

"Smart businesses will leverage their social channels to spread a positive brand reputation. Here are five ways to turn customers into brand ambassadors through customer service."

 

What this article calls brand ambassadors (a rather grand title, we feel) we call evangelists. We're in the middle of a series of posts on finding and supporting evangelists on our blog: http://wp.me/pYKPc-9q

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Tech Firm Implements Employee 'Zero Email' Policy

Tech Firm Implements Employee 'Zero Email' Policy | Enterprise Social Media | Scoop.it

"You’ve got mail–not. Employees of tech company Atos will be banned from sending emails under the company’s new “zero email” policy."

 

Settle down. They're talking about internal emails only, but there are some very interesting points made in this article. For example, "Middle managers spend more than 25 percent of their time searching for information, according to the company."

 

Is that what you're experiencing in your company? Respond below.

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5 Key Questions on Social Media, Content & SEO

SEO Guru Lee Odden did a recent Q & A via hashtag on Twitter. "According to Hashtracking, that #socialchat was quite active, with 523 tweets, 76 contributors, a reach of 291,000 and 3.2 million impressions. It’s amazing how much potential reach is possible through a well attended chat on Twitter."

 

Not only is the rest of the article answer all sorts of questions about SEO and Social, Odden has a killer picture using a peanut butter sandwich as a metaphor: Content is the bread (possibly also the butter - that's the way I rock a PBJ sammy), SEO is the peanut butter, and social media is the jelly. 

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