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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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2011: Tumblr Sharing Grew by 1300%, Google Plus Plateaued

2011: Tumblr Sharing Grew by 1300%, Google Plus Plateaued | Enterprise Social Media | Scoop.it

2011: Tumblr Sharing Grew by 1300%, Google Plus Plateaued.

Some other interesting statistics:

- Facebook makes up 52.1% of all sharing on the web.

- Twitter makes up 13.5% of all shared items on the web

- Internet Explorer is on the decline for total shares

- Chrome is slowly gaining market share, and has passed Firefox in terms of shares


Via myriam, ABroaderView, michel verstrepen
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Tom George's comment, December 13, 2011 6:51 PM
Thanks for this one Mike.
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http://mashable.com/2011/12/11/old-web-design/ - Summify

http://mashable.com/2011/12/11/old-web-design/ - Summify | Enterprise Social Media | Scoop.it

"It’s hard to imagine that the treasured websites we all use today were at one point just scribbles on a piece of paper, or the brainchild of a 19-year-old college student. With the help of the Wayback Machine, which provides screenshots of any website imaginable from its inception until now, we’re can view the original designs and content of the most visited websites in the U.S."

 

If you don't know about the Wayback Machine, you should check it out at http://bit.ly/ukizD5 More proof that the Web is your permanent record.

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Using dynamics from gaming to improve people's health | MassDevice - Blog entry

Using dynamics from gaming to improve people's health | MassDevice - Blog entry | Enterprise Social Media | Scoop.it

"The appointment dynamic requires a community member to return at a certain time to perform a specific action. Farmville illustrates this dynamic: Close to 60 million of its 232 million members return to the site daily at specific times to water their digital plants and milk their avatar cows."

 

This is a really dense and information-packed article. If you want to know how to use game theory to enhance your social media efforts, it's a must read. Wow!

 

Via @smpgcom

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Social Media in the Financial Industry: Top Infographics of 2011 | Financial Social Media

Social Media in the Financial Industry: Top Infographics of 2011 | Financial Social Media | Enterprise Social Media | Scoop.it

"We’ve picked out our favorites in relation to the financial industry and explained how these numbers can in turn boost your numbers in 2012."

 

Social media comes to financial services.

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Twitter, Facebook, Google+: Which Business Page Is Best

"n the past two months alone, Twitter and Google+ have added company pages, following in Facebook's footsteps. The usefulness of each service depends on your company's needs, but to help you prioritize your efforts, here's what each has social network has to offer companies looking to engage with the public.

 

"Realistically, you should have a presence on all three services."

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Consumers want 'free stuff' from social, marketers think they 'want to be heard'

Consumers want 'free stuff' from social, marketers think they 'want to be heard' | Enterprise Social Media | Scoop.it

We were all hoping the communication channels would be the real benefit of corporate Social Networks, maybe this is just a by-product of Grouponitis, or maybe consumer loyalty and endorsement really needs to be bought.

 

Seems like an interesting phase of the Social Corporation may lie ahead as this sorts itself out.

 

A study from the Chief Marketing Officer (CMO) Council and social technology business Lithium reveals a disconnect between what senior marketers think consumers want from social media, and the reality.


Via Jay Nelson, Pepe Crespo
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8 Tips For Creating a Great Case Study

8 Tips For Creating a Great Case Study | Enterprise Social Media | Scoop.it

"Case studies are a great way to tell the world how valuable your products or services are by showing real-life examples of how you were able to satisfy your customer's needs and help them accomplish your goals."

 

Some real good tips for case studies. 

 

Via @neilpatel

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The New Twitter Brand Pages, With Bold Banners And Pinned Videos

The New Twitter Brand Pages, With Bold Banners And Pinned Videos | Enterprise Social Media | Scoop.it

"Twitter unveiled a major redesign today which will be rolling out slowly. We've covered some of the main aspects already such as the new timeline and discover features, as well as how Twitter is trying to become more mainstream and accessible."

 

Via @LouieBaur

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Google+ Announces Gmail Integration

Google+ Announces Gmail Integration | Enterprise Social Media | Scoop.it

"Read about the launch of the Google+ and Gmail integration and how it will affect marketers."

 

It was bound to happen, and now it has. The millions of Gmail customers will have lots of incentive to join Google+.

 

Is your business using Google+? Share how in the comments below.


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Your Next Step To Counter The Incoming Information Overload: Develop a Personal Information Diet

It is not a problem of information overload or bad filters. It's about time we learn how to build (maybe with the help our own "trusted curators" too) our own "information diet".

Find out more about it here: http://www.amazon.com/Information-Diet-Case-Conscious-Consumption/dp/1449304680 

(Thanks to Guillaume De Cugis for uncovering this one.) 

 


Via Guillaume Decugis, Robin Good, catspyjamasnz, michel verstrepen
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janlgordon's comment, December 3, 2011 2:57 PM
@Beth Kanter @Robin Good

Hi Beth & Robin,
Beth, I'm going to read the piece on "information coping skills" immediately as well. Robin, I can't wait to see what you come up with, it sounds great, would love to hear more about this......
Beth Kanter's comment, January 24, 2012 1:06 AM
Hi Robin,

Closing the loop here. I purchased this book and finally read it the last week. It is excellent and brilliant. Here's my review: http://www.bethkanter.org/info-diet/ The framing is great. And, there is a chapter that talks about content curation, only he calls information literacy.
Robin Good's comment, January 24, 2012 3:02 AM
Thank you Beth, much appreciated feedback.
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Content Choreography - The Art of Dynamic Web Content

Content Choreography - The Art of Dynamic Web Content | Enterprise Social Media | Scoop.it

"Con′-tent Cho·re·og′·ra·phy - planning, composing, organizing and publishing content and creative assets for dynamic presentation and search using taxonomy and metadata"

 

Enabling this concept should be the goal of every Website.

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Types of Social Media Content to Boost SEO

Types of Social Media Content to Boost SEO | Enterprise Social Media | Scoop.it

Social media as a factor in SEO is often ignored - this article tells you why that is wrong

 

Wow! A great list of content to help you go viral.


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Social Commerce Rule of Thumb, Part 1: Social Proof, Following the Crowd

Social Commerce Rule of Thumb, Part 1: Social Proof, Following the Crowd | Enterprise Social Media | Scoop.it

”To resolve uncertainty of what to do or buy, we often look to what others are doing or have done, and take our cue from them. When something stands out as particularly popular or dominant, we instinctively perceive this as social proof that it is the correct, most valid option – it’s classic peer power in action.”

 

There are some good practical recommendations for ecommerce in this post.

 

Via @karamartens

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Can Facebook Get You a Job? [INFOGRAPHIC]

Can Facebook Get You a Job? [INFOGRAPHIC] | Enterprise Social Media | Scoop.it

"In answer to the question above, approximately 18,400,000 Americans say yes, they got their current job through Facebook."

 

That can't be right! That's a lot of folks. Nonetheless, networking your way into a job has always been one of the most effective job seeking techniques, so go for it!

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Marketing's Biggest Social-Media Blunders of 2011

Marketing's Biggest Social-Media Blunders of 2011 | Enterprise Social Media | Scoop.it

"This social-networking thing takes finesse. From Anthony Weiner's odd photo sessions to Ragu's attempts at humor, the people and companies who blew it in 2011."

 

Some of these are going into our Social Media Hall of Shame (http://bit.ly/HallOfShame) at its next update. We're leaving out Anthony's Weiner, though.

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J&J's YouTube campaign for its Zyrtec allergey drug goes viral

J&J's YouTube campaign for its Zyrtec allergey drug goes viral | Enterprise Social Media | Scoop.it

"Johnson & Johnson's YouTube campaign for its Zyrtec allergy drug goes viral. Will others follow the health care giant into the world of social media?"

 

Regulated industries, despite the fear, are dipping their toes into social media. 

 

Zyrtec'a Parks Unleashed YouTube channel featured an interactive game with dogs stealing computer tablets from park visitors and burying them.

 

I guess the lawyers couldn't find a reason to complain about that.

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Forget the Resume: Tweet Instead!

"I’m here to offer you some bold advice: forget the resume, and tweet instead.

 

"That’s right; Twitter, not a resume, can hold the key to your dream job. Twitter is the perfect place to network and connect with the potential employers who may actually want to read your resume when they see you actively promoting content relevant to their organization and industry. Here are five ways to help you connect with the right people:"

 

OK, I'm a big promoter of using social media for job search, but I don't think I would go as far as to say what this post says. Nonetheless, there are some good points here.

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4 Ways to Build Rapport with Your Blog Readers

4 Ways to Build Rapport with Your Blog Readers | Enterprise Social Media | Scoop.it

"It’s not enough to get someone to read one of your blog posts once. If you really want your blog to succeed in the long term you want them to keep coming back! Aside from creating great content on a consistent basis (which is a must of any business blog) here are 4 tips for building a stronger rapport with your blog readers."


Via Tom George
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Tom George's comment, December 16, 2011 10:58 AM
thanks for this Mike, playing a little catch up. LOL
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Why User Experience Design Needs Search Engine Marketing

Why User Experience Design Needs Search Engine Marketing | Enterprise Social Media | Scoop.it

"Most articles in this column focus on the how’s and why’s of usability, persuasive design and search engine marketing. We sound like a broken record. SEO needs UX. What about the other way around?"

 

"A truly viable website that hopes to be successful for years has to embrace both user experience design and online marketing practices. Since most people are working on one side of the track, it’s important to consider hiring from both camps." 

 

Via @neilpatel

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5 Awesome Examples of Engaging Social Media Campaigns

5 Awesome Examples of Engaging Social Media Campaigns | Enterprise Social Media | Scoop.it

"Check out 5 creative examples of engaging social media campaigns."

 

I love the Twitter game show campaign. 

 

Via @ecowrites

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3 NewTwitter Insights on the new design

3 NewTwitter Insights on the new design | Enterprise Social Media | Scoop.it

I’ve always been a massive fan of Twitter and I’ve made no secret of that fact – it’s fantastic as an interest graph for real-time information, connectin......


Via Martin (Marty) Smith, Anise Smith
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Twitter As Discovery Platform: Redesign Adds Personalized Stories, Inline Media, Embeds

Twitter As Discovery Platform: Redesign Adds Personalized Stories, Inline Media, Embeds | Enterprise Social Media | Scoop.it

"While Twitter is already a leading platform for information distribution, a few aspects of its redesign today show how it's strengthening itself in this area."

 

Has Twitter assimilated the idea that Facebook pioneered: open the plaform up for app developers?

 

Via @nosocialmedia

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Twitter Launches Major Redesign [VIDEO]

Twitter Launches Major Redesign [VIDEO] | Enterprise Social Media | Scoop.it

"Twitter has introduced a whole new look for Twitter.com and TweetDeck, as well as its mobile apps, that it hopes will simplify the user experience." 

 

Interesting that they're putting tweets on the right, a usability no man's land.

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Mike Ellsworth's comment, December 8, 2011 2:46 PM
Tom, unbelievably busy! And you?
Tom George's comment, December 8, 2011 3:16 PM
Busy yes, in addition to working on getting IB going I also have a fitness company Shape Shifter Fitness in Maryland and do personal training. Are you doing consulting work in IT?
Mike Ellsworth's comment, December 10, 2011 9:18 PM
Yes, doing enterprise social media strategy consulting with Social Media Performance Group. Check our blog at http://smperformance.wordpress.com
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Post-Chaos 1.0 | Igniting digital leadership and innovation

Post-Chaos 1.0 | Igniting digital leadership and innovation | Enterprise Social Media | Scoop.it

"I’ll say it again that incorporating the word “media” behind social has relegated it to the one department that is often least ready to take true advantage of social networking platforms: marketing. Marketing’s history of pushing out messaging to mass audiences, without any real directive to listen to a response, makes them the loudmouth at the party. 'LOOK AT ME! OVER HERE! I’VE GOT 42 THINGS I GOTTA TELL EVERYONE NOW! OK, FIRST...'"

 

Andrew Eklund is a great social media thinker and this post from his blog is spot-on. Social business is too important to leave to the marketers (or PR folk).

 

A must read.

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How to Jump on the Content Marketing Bandwagon [Infographic]

“'Content marketing'” is an often-used phrase by marketers these days, but what is it exactly? Why should you care? How is it done? And what are examples of other companies doing it well?"

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