Enterprise Social Media
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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See out blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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4 Ways to Build Rapport with Your Blog Readers

4 Ways to Build Rapport with Your Blog Readers | Enterprise Social Media | Scoop.it

"It’s not enough to get someone to read one of your blog posts once. If you really want your blog to succeed in the long term you want them to keep coming back! Aside from creating great content on a consistent basis (which is a must of any business blog) here are 4 tips for building a stronger rapport with your blog readers."


Via Tom George, Mike Ellsworth
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Tom George's comment, December 16, 2011 10:58 AM
thanks for this Mike, playing a little catch up. LOL
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5 Easy Fixes for the Most Common Twitter Faux Pas

OK, I'm guilty of the auto-DM and the @ reply. How about you? Please comment below.

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Google's Matt Cutts: Good Content Trumps SEO

Google's Matt Cutts: Good Content Trumps SEO | Enterprise Social Media | Scoop.it

This is a message that can't possibly be repeated often enough: Good content trumps SEO. Don't believe me? Fair enough, but how about the head of Google's webspam team? In a short video today on Google's Webmaster Central Channel, Cutts answers a question about SEO practices and whether "poor" sites with bad SEO are penalized by Google.

 


Reassuringly, no. Cutts dispels the idea that sites that don't validate well will be dinged by Google despite good content. "Just because somebody dots every i and crosses every t and gets all their HTML structure right, doesn't mean that it's good content."


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Why “we’re regulated” is no longer a good excuse

Why “we’re regulated” is no longer a good excuse | Enterprise Social Media | Scoop.it

"'We’re not sure we can, so we’d better not.'

"That’s what you’re likely to hear if you try to pursue a social media project in a pharmaceutical or financial services firm."

It's true! Morgan Stanley and others have taken the social media plunge.

 

Via @swescoat

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2011: Tumblr Sharing Grew by 1300%, Google Plus Plateaued

2011: Tumblr Sharing Grew by 1300%, Google Plus Plateaued | Enterprise Social Media | Scoop.it

2011: Tumblr Sharing Grew by 1300%, Google Plus Plateaued.

Some other interesting statistics:

- Facebook makes up 52.1% of all sharing on the web.

- Twitter makes up 13.5% of all shared items on the web

- Internet Explorer is on the decline for total shares

- Chrome is slowly gaining market share, and has passed Firefox in terms of shares


Via myriam, ABroaderView, michel verstrepen
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Tom George's comment, December 13, 2011 6:51 PM
Thanks for this one Mike.
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http://mashable.com/2011/12/11/old-web-design/ - Summify

http://mashable.com/2011/12/11/old-web-design/ - Summify | Enterprise Social Media | Scoop.it

"It’s hard to imagine that the treasured websites we all use today were at one point just scribbles on a piece of paper, or the brainchild of a 19-year-old college student. With the help of the Wayback Machine, which provides screenshots of any website imaginable from its inception until now, we’re can view the original designs and content of the most visited websites in the U.S."

 

If you don't know about the Wayback Machine, you should check it out at http://bit.ly/ukizD5 More proof that the Web is your permanent record.

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Using dynamics from gaming to improve people's health | MassDevice - Blog entry

Using dynamics from gaming to improve people's health | MassDevice - Blog entry | Enterprise Social Media | Scoop.it

"The appointment dynamic requires a community member to return at a certain time to perform a specific action. Farmville illustrates this dynamic: Close to 60 million of its 232 million members return to the site daily at specific times to water their digital plants and milk their avatar cows."

 

This is a really dense and information-packed article. If you want to know how to use game theory to enhance your social media efforts, it's a must read. Wow!

 

Via @smpgcom

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Social Media in the Financial Industry: Top Infographics of 2011 | Financial Social Media

Social Media in the Financial Industry: Top Infographics of 2011 | Financial Social Media | Enterprise Social Media | Scoop.it

"We’ve picked out our favorites in relation to the financial industry and explained how these numbers can in turn boost your numbers in 2012."

 

Social media comes to financial services.

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Twitter, Facebook, Google+: Which Business Page Is Best

"n the past two months alone, Twitter and Google+ have added company pages, following in Facebook's footsteps. The usefulness of each service depends on your company's needs, but to help you prioritize your efforts, here's what each has social network has to offer companies looking to engage with the public.

 

"Realistically, you should have a presence on all three services."

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Consumers want 'free stuff' from social, marketers think they 'want to be heard'

Consumers want 'free stuff' from social, marketers think they 'want to be heard' | Enterprise Social Media | Scoop.it

We were all hoping the communication channels would be the real benefit of corporate Social Networks, maybe this is just a by-product of Grouponitis, or maybe consumer loyalty and endorsement really needs to be bought.

 

Seems like an interesting phase of the Social Corporation may lie ahead as this sorts itself out.

 

A study from the Chief Marketing Officer (CMO) Council and social technology business Lithium reveals a disconnect between what senior marketers think consumers want from social media, and the reality.


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8 Tips For Creating a Great Case Study

8 Tips For Creating a Great Case Study | Enterprise Social Media | Scoop.it

"Case studies are a great way to tell the world how valuable your products or services are by showing real-life examples of how you were able to satisfy your customer's needs and help them accomplish your goals."

 

Some real good tips for case studies. 

 

Via @neilpatel

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The New Twitter Brand Pages, With Bold Banners And Pinned Videos

The New Twitter Brand Pages, With Bold Banners And Pinned Videos | Enterprise Social Media | Scoop.it

"Twitter unveiled a major redesign today which will be rolling out slowly. We've covered some of the main aspects already such as the new timeline and discover features, as well as how Twitter is trying to become more mainstream and accessible."

 

Via @LouieBaur

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Rescooped by Mike Ellsworth from Social Media Optimization & Search Engine Optimization
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Google+ Announces Gmail Integration

Google+ Announces Gmail Integration | Enterprise Social Media | Scoop.it

"Read about the launch of the Google+ and Gmail integration and how it will affect marketers."

 

It was bound to happen, and now it has. The millions of Gmail customers will have lots of incentive to join Google+.

 

Is your business using Google+? Share how in the comments below.


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Inside Facebook · Facebook Testing New Coupon Posts and Ads

Inside Facebook · Facebook Testing New Coupon Posts and Ads | Enterprise Social Media | Scoop.it

"Facebook is testing a new premium ad offering that allows pages to post a coupon to their fans and then use that post as an ad unit on the Facebook homepage."

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7 Social Media Myths That You Should Bury Deep In The Ground

7 Social Media Myths That You Should Bury Deep In The Ground | Enterprise Social Media | Scoop.it

"Social Media is huge today and each week we see lots of new headlines about companies developing their own platforms, Facebook having even more visitors, or Paris Hilton's account being hijacked on Twitter"

 

In case you need to be reminded . . .


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The 20 Minute Social Media Professional | Social Media Today

The 20 Minute Social Media Professional | Social Media Today | Enterprise Social Media | Scoop.it

If you do these activities for 20 minutes a day, you'll not only get the hang of social media, you'll help your business, to.

 

If you've got 2 hours a day, check out our post Social Media on Less Than Two Hours a Day http://bit.ly/p6Rjlj

 

 

Via @swescoat

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Rescooped by Mike Ellsworth from The Reluctant Marketers Breakthroughs
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How LinkedIn Apps Can Promote Your Business

How LinkedIn Apps Can Promote Your Business | Enterprise Social Media | Scoop.it
If I were going steady with any social networking site, I would have to call LinkedIn my main squeeze.

Ahhh yes, the lovely LinkedIn. (Research points to LinkedIn being the most effective for B2B Social Networking.

Via Pat Weber
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Can Facebook Get You a Job? [INFOGRAPHIC]

Can Facebook Get You a Job? [INFOGRAPHIC] | Enterprise Social Media | Scoop.it

"In answer to the question above, approximately 18,400,000 Americans say yes, they got their current job through Facebook."

 

That can't be right! That's a lot of folks. Nonetheless, networking your way into a job has always been one of the most effective job seeking techniques, so go for it!

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Marketing's Biggest Social-Media Blunders of 2011

Marketing's Biggest Social-Media Blunders of 2011 | Enterprise Social Media | Scoop.it

"This social-networking thing takes finesse. From Anthony Weiner's odd photo sessions to Ragu's attempts at humor, the people and companies who blew it in 2011."

 

Some of these are going into our Social Media Hall of Shame (http://bit.ly/HallOfShame) at its next update. We're leaving out Anthony's Weiner, though.

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J&J's YouTube campaign for its Zyrtec allergey drug goes viral

J&J's YouTube campaign for its Zyrtec allergey drug goes viral | Enterprise Social Media | Scoop.it

"Johnson & Johnson's YouTube campaign for its Zyrtec allergy drug goes viral. Will others follow the health care giant into the world of social media?"

 

Regulated industries, despite the fear, are dipping their toes into social media. 

 

Zyrtec'a Parks Unleashed YouTube channel featured an interactive game with dogs stealing computer tablets from park visitors and burying them.

 

I guess the lawyers couldn't find a reason to complain about that.

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Forget the Resume: Tweet Instead!

"I’m here to offer you some bold advice: forget the resume, and tweet instead.

 

"That’s right; Twitter, not a resume, can hold the key to your dream job. Twitter is the perfect place to network and connect with the potential employers who may actually want to read your resume when they see you actively promoting content relevant to their organization and industry. Here are five ways to help you connect with the right people:"

 

OK, I'm a big promoter of using social media for job search, but I don't think I would go as far as to say what this post says. Nonetheless, there are some good points here.

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Rescooped by Mike Ellsworth from Futurism, Ideas, Leadership in Business
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4 Ways to Build Rapport with Your Blog Readers

4 Ways to Build Rapport with Your Blog Readers | Enterprise Social Media | Scoop.it

"It’s not enough to get someone to read one of your blog posts once. If you really want your blog to succeed in the long term you want them to keep coming back! Aside from creating great content on a consistent basis (which is a must of any business blog) here are 4 tips for building a stronger rapport with your blog readers."


Via Tom George
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Tom George's comment, December 16, 2011 10:58 AM
thanks for this Mike, playing a little catch up. LOL
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Why User Experience Design Needs Search Engine Marketing

Why User Experience Design Needs Search Engine Marketing | Enterprise Social Media | Scoop.it

"Most articles in this column focus on the how’s and why’s of usability, persuasive design and search engine marketing. We sound like a broken record. SEO needs UX. What about the other way around?"

 

"A truly viable website that hopes to be successful for years has to embrace both user experience design and online marketing practices. Since most people are working on one side of the track, it’s important to consider hiring from both camps." 

 

Via @neilpatel

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5 Awesome Examples of Engaging Social Media Campaigns

5 Awesome Examples of Engaging Social Media Campaigns | Enterprise Social Media | Scoop.it

"Check out 5 creative examples of engaging social media campaigns."

 

I love the Twitter game show campaign. 

 

Via @ecowrites

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3 NewTwitter Insights on the new design

3 NewTwitter Insights on the new design | Enterprise Social Media | Scoop.it

I’ve always been a massive fan of Twitter and I’ve made no secret of that fact – it’s fantastic as an interest graph for real-time information, connectin......


Via Martin (Marty) Smith, Anise Smith
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